What Amy's Bread does

Amy's Bread is a New York City-based artisan bakery and café operator founded in 1992 by Amy Scherber. The company produces handmade breads and pastries using traditional European methods — sourdough and sponge starters, slow fermentation, and hand-shaping of every loaf — with unbleached and unbromated flours and locally sourced ingredients. Its central production facility is in Long Island City, Queens, and finished products are distributed to four Manhattan retail café locations (Hell's Kitchen flagship opened 1992; Chelsea Market opened 1996; Museum of the City of New York opened 2017; NYPL Stephen A. Schwarzman Building opened 2022) and to a wholesale customer base of over 200 restaurants, hotels, and foodservice accounts across Manhattan, Brooklyn, Long Island, New Jersey, and lower Connecticut with daily deliveries running 365 days a year.

The business model is multi-channel: in-person retail café sales (bread, pastries, layer cakes, sandwiches, coffee sourced exclusively from Seattle-based micro-roaster Fonté); wholesale B2B delivery on a $30 minimum order with 48-hour advance ordering; corporate and event catering via direct café ordering and the ezCater platform ($10 flat delivery within 12 miles); and e-commerce through Mercato (local NYC delivery) and Manhattan Fruitier (nationwide shipping). Pricing is unit-based with individual items ranging from $2.00 bagels to $195.00 half-sheet cakes. The company has approximately 100 employees, having grown from five at founding, and was co-founded in operation by Troy Rohne who joined in 1995 and returned full time in 2002.

Amy's Bread is privately held and founder-owned, with no disclosed outside investment, parent company, or institutional capital. Revenue is not publicly disclosed. Its go-to-market combines prime physical retail locations in high-traffic Manhattan cultural and commercial venues with a daily wholesale distribution network, supported by earned media (New York Times, New York Magazine, Eater, Food & Wine, Bon Appetit), an Instagram presence, and an email newsletter. The company also donates approximately 3,000 lbs of bread monthly to City Harvest and two local food pantries as part of its community engagement.

Name

Amy's Bread

Legal name

Amy's Bread

Website

https://amysbread.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Amy's Bread is a 33-year-old NYC artisan bakery founded by Amy Scherber in 1992, operating four Manhattan café locations and delivering traditional hand-shaped, slow-fermented bread and pastries to over 200 wholesale foodservice customers across the New York metro area.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bread bakery
• Handmade baked goods
• Wholesale bread distribution
• Retail bakery cafe
• European style baking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Café Sales: Walk-in retail sales at four NYC café locations offering bread, pastries, sandwiches, cakes, and beverages directly to consumers. Café seating at Hell's Kitchen location accommodates 18 guests.
2. Wholesale Bread Delivery: Daily delivery of freshly baked bread to over 200 wholesale customers including restaurants, hotels, and retailers. Minimum order of $30 per delivery. Deliveries made 7 days per week, 365 days per year from 4 AM to 12 PM.
3. Catering Services: Catering orders placed by calling nearest café location. Flat delivery fee of $10.00 within 12 miles. Menu available for download. Serves corporate events and gatherings.
4. Online Ordering: Order baked goods through Mercato for local NYC delivery, and Manhattan Fruitier for nationwide shipping. Order online at Mercato.com for pickup at Hell's Kitchen location.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Amy's Bread is a New York City-based artisan bakery that hand-shapes traditional European-style breads, pastries, cakes, sandwiches, and coffee drinks using slow fermentation, sourdough and sponge starters, and unbleached/unbromated flours with locally sourced ingredients. The company operates four retail café locations across Manhattan (Hell's Kitchen, Chelsea Market, Museum of the City of New York, and the NYPL Stephen A. Schwarzman Building) and delivers fresh bread daily to over 200 wholesale restaurant and foodservice customers throughout the greater New York metropolitan area.

Product overview

Amy's Bread is a New York City-based artisan bakery offering handmade breads, pastries, layer cakes, cookies, sandwiches, and coffee drinks. The company operates multiple retail café locations across Manhattan and provides wholesale bread delivery to over 200 customers. Products are made using traditional European baking methods with slow fermentation and hand-shaping, featuring unbleached and unbromated flours with locally sourced ingredients. The company operates four café locations: Hell's Kitchen (original 1992 location), Chelsea Market (opened 1996), Museum of the City of New York (opened 2017), and the Stephen A. Schwarzman Building/NYPL (opened 2022). Online ordering is available through partner platforms Mercato.com for local delivery and Manhattan Fruitier for nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Bread
• Layer Cakes and Cupcakes
• Pastries and Breakfast Items
• Café Sandwiches and Savory Items
• Coffee and Beverages
• Wholesale Bread Delivery
• Catering Services
• Online Ordering and Nationwide Shipping

Quantifiable outcome

• 100 employees required for hand-shaping production, indicating significant operational scale for artisanal production
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Museum of the City of New YorkcoreStrategic or Co-development Partner · 1 November 2017Partnership to operate Amy's Bread at Chalsty's Café inside the Museum of the City of New York. Opened November 2017 on the 2nd Floor in the Marble Court. Café serves breakfast pastries, sandwiches, and coffee to museum visitors.
• Chelsea MarketcoreStrategic or Co-development Partner · 1 July 1996One of the original businesses that established Chelsea Market in July 1996. The bakery helped make the former Nabisco Oreo factory into what it is today. Store features bread display, pastry cases, and café seating. One block from the High Line.
• MercatocoreGTM or Marketing PartnerOnline ordering platform for local NYC delivery. Customers can order Amy's Bread products through Mercato.com for pickup at the Hell's Kitchen location or local delivery. Accessible via the website's order online section.
• Manhattan FruitiercoreGTM or Marketing PartnerNationwide shipping partner for Amy's Bread products. Orders available through manhattanfruitier.com/category/amys-bread, allowing customers outside NYC to receive Amy's Bread products.
• ezCatercoreChannel Partner/ Reseller/ DistributorCorporate catering platform partnership. Amy's Bread Catering by ezCater allows businesses to order catering for office events, meetings, and gatherings with flat $10 delivery fee within 12 miles.
• New York Public LibrarycoreStrategic or Co-development PartnerPartnership to operate The Library Café by Amy's Bread inside the Stephen A. Schwarzman Building (NYPL main branch). Opened October 2022 in South Court of the Beaux-Arts landmark building. Café offers pastries, sandwiches, and coffee to library visitors.
• Fonté Coffee RoasterminorOthersExclusive coffee and espresso provider for all café locations. Fonté is a micro coffee roaster in Seattle. All coffee, espresso drinks, cold brew, and related beverages feature Fonté coffee.
• City HarvestminorOthersFood rescue organization receiving monthly bread donations. Approximately 3,000 lbs of bread gathered monthly from Amy's Bread locations and donated to help feed those in need. Part of community giving mission.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Lady M Confections: NYC-based luxury cake and confectionery brand with retail boutiques and nationwide shipping. Directly comparable on high-margin layer cakes, premium pricing, NYC brand authority, and national D2C fulfillment.
• Bien Cuit: NYC-based artisan bakery specializing in European-style breads baked in a wood-fired oven, founded by a former Bouley and Restaurant Daniel baker. Directly comparable in product (hand-shaped loaves, sourdough, viennoiserie), customer base (NYC restaurants and retail), and artisanal European-method positioning.
• Dominique Ansel Bakery: NYC bakery led by a James Beard-recognized pastry chef, offering artisan breads, viennoiserie, and signature pastries. Directly comparable on craft positioning, NYC retail footprint, and high-end pricing.
• Maman: Multi-location NYC café-bakery concept combining French-inspired pastries, breads, and coffee in SoHo and other Manhattan neighborhoods. Comparable on café-bakery format, urban multi-location retail, and premium positioning.
• Balthazar Bakery: Adjacent bakery to the Balthazar restaurant in SoHo, NYC, producing French-style breads and pastries for retail and wholesale. Comparable on French/European baking methods, NYC retail and restaurant-supply wholesale channels.
• Orwashers Bakery: Long-running NYC artisan bakery (founded 1916) producing hand-shaped breads and pastries for retail and wholesale. Comparable on heritage positioning, hand-crafted artisan bread, and NYC restaurant-supply wholesale.
• Levain Bakery: NYC-born bakery known for hand-shaped artisan cookies and breads, with multiple Manhattan retail locations and a national e-commerce/wholesale footprint. Directly comparable on hand-shaping craft, multi-location NYC retail, and D2C shipping.
• Parisi Bakery: NYC artisanal bread bakery with a long history of supplying Manhattan restaurants and hotels. Directly comparable in wholesale artisan bread, NYC foodservice customer base, and European-method heritage.
• Sullivan Street Bakery: NYC artisan bakery founded by Jim Lahey, known for no-knead bread and Italian-influenced loaves. Direct peer in hand-shaped, slow-fermented artisan bread, NYC wholesale and retail presence, and similar price-point European-method positioning.

Regional players

• Bread Alone: Wood-fired, organic artisan bakery with multiple Hudson Valley/Catskills retail locations and NYC wholesale distribution. Comparable on organic, hand-shaped artisan bread, mixed retail-and-wholesale model, and traditional European methods; serves overlapping NYC wholesale market without direct Manhattan retail overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amy's Bread