Orbits IT

What Orbits IT does

Orbits IT (legally Original Business IT Solutions Ltd.) is a UK-based managed IT services provider founded in 2010, headquartered in Barry, South Wales, with regional offices in Birmingham (West Midlands) and Bristol (South West). The company delivers managed IT support, cloud services, and cybersecurity to small and medium organisations that lack in-house IT departments, serving customers across South Wales, the Midlands, and South West England with remote support extending UK-wide. Named customers span charities (Age Cymru West Glamorgan, multiple Citizens Advice branches, Groundwork Wales, Cyfannol Women's Aid), financial services (Future Asset Management, Cambrian and Cardiff & Vale Credit Unions), local government (Blaenavon and Porthcawl Town Councils), and SMBs (Spectrum Collections, Sphere Solutions, React Support Services).

The core technology stack is built around Microsoft 365 and cloud-based managed IT infrastructure. The proprietary-feeling capabilities include remote monitoring and management tools that proactively alert technicians to server issues (disk space, memory, processor, network, email), hybrid on-site and cloud-based backup and disaster recovery, and a web-filtering product (Web Umbrella) for network-level protection. Supporting tools include HaloPSA for service delivery, an Orbicomm-branded VoIP telecoms offering, and Microsoft 365 administration, Teams Meeting Rooms, and Defender for Business under a Microsoft Solutions Partner status. The company itself holds Cyber Essentials and Cyber Essentials Plus certifications (the latter achieved October 2024).

The business model is sales-led managed services. Revenue is generated primarily through fixed-price monthly subscription contracts on 30-day rolling terms (Standard and Pro Support tiers), supplemented by one-time project work such as infrastructure rebuilds, Microsoft 365 migrations, and network installations. A 10% discount applies to registered charities, operationalised in partnership with TTX (tt-exchange) for software access. Customer acquisition combines referrals, case studies, direct phone-based sales, and a content-led marketing motion (blog, LinkedIn newsletter, Google reviews). Reported service-level metrics include 10-second average call answering, 31-minute average response, 1 hour 32 minutes average resolution, and a 95% client retention rate. In 2025, the company transitioned to an Employee Ownership Trust, and 2024 recognition on the 50 Best MSP list reflects ongoing industry positioning.

Name

Orbits IT

Legal name

Original Business IT Solutions Ltd.

Website

https://orbitsit.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbits IT is a UK-based managed IT services provider offering managed IT support, cloud services (Microsoft 365, VoIP), and cybersecurity to small and medium organisations across South Wales, the Midlands, and the South West of England.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

akta.pro secondary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud services
• IT support contracts
• Microsoft 365 management

Headquarters

HQ city

Barry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Managed IT Support Contracts: Fixed-price monthly or annual support contracts providing ongoing IT maintenance, monitoring, and helpdesk support. Contracts offer proactive support with guaranteed response times and SLA-backed service delivery.
2. IT Projects and Implementation: One-time project services including infrastructure rebuilds, migrations (e.g., to Microsoft 365), network installations, and system upgrades. Typically quoted as fixed project costs.
3. Charity IT Services: Specialist IT support for registered charities with a 10% discount applied to all services. Includes dedicated support packages and annual charity sponsorship draw for free services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Orbits IT provides managed IT support, cloud services, and cybersecurity solutions to small and medium organisations across the UK. The company delivers fixed-price ongoing IT maintenance contracts, remote and on-site helpdesk support, proactive monitoring, and one-off projects such as Microsoft 365 migrations, infrastructure rebuilds, and VoIP telecoms deployment. Its core packages include standard managed support and a higher-tier Pro Support package with 2-hour critical response times.

Product overview

Orbits IT provides managed IT services as a unified offering combining IT support, cloud services, and cybersecurity. The core portfolio centres on Managed IT Support (helpdesk, remote support, proactive monitoring, projects, and training), Cloud Services (Microsoft 365, Teams Meeting Rooms, Orbicomm VoIP telecoms, and Email Privacy Suite), and Cybersecurity (Web Umbrella, Email Threat Protection, Security Training, Dark Web Monitoring, and Cyber Essentials certification). Clients access services through a customer portal and can purchase add-ons to the core support packages. The company operates on a fixed-price contract model with 30-day rolling terms and serves SMEs across South Wales, Midlands, and South West England.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Calls answered within 10 seconds on average
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner status. Provides Microsoft 365, Azure, Teams, and other Microsoft cloud solutions to clients. Expertise in Microsoft hosted Exchange, Office 365 migrations, and Microsoft security solutions including Defender for Business.
• TTX (tt-exchange)coreStrategic or Co-development PartnerTTX provides software to charities for small handling fees, enabling Orbits IT to help charity clients access software at up to 90% discount. Groundwork Wales saved nearly £8,000 through this partnership.
• IASME (Information Assurance for Small and Medium Enterprises)coreStrategic or Co-development PartnerOrbits IT uses IASME certification bodies for Cyber Essentials assessments. IASME collaborates with NCSC on the Cyber Essentials scheme.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mirus IT: UK-based managed IT services provider of broadly similar size, offering managed IT support, cloud and cybersecurity to SMEs – directly comparable to Orbits IT's core proposition and target customer profile.
• Babble: UK provider of managed IT, cloud, communications (VoIP) and cyber services to SMEs, mirroring Orbits IT's three-pillar model of managed support, cloud and security.
• Lily (Lily Comms / Lily Technology Services): UK MSP offering managed IT support, cloud and telecoms (VoIP) to SMEs – overlapping with Orbits IT across managed services, Microsoft cloud and Orbicomm-style VoIP.
• Datcom: UK managed IT and cloud services provider serving SMEs and mid-market organisations with support, Microsoft cloud and cybersecurity – closely aligned with Orbits IT's product mix and customer base.
• Netstar IT Support: UK MSP offering managed IT support, Microsoft 365 and security services to small and mid-sized businesses – directly comparable on service offering, delivery model and customer segment.
• Nine23: UK managed IT and cybersecurity services provider with comparable Microsoft and Cyber Essentials positioning, serving regulated and SME clients similar to Orbits IT's charity and public-sector accounts.
• Focus Group: UK managed services provider combining IT support, cloud, telecoms and cybersecurity for SMEs – a comparable multi-product MSP with overlapping geographic footprint and customer profile.

Broad incumbents

• Redcentric: UK-listed managed services and cloud provider offering a much broader portfolio of hosting, connectivity and IT services – comparable capability at greater scale, with overlap in managed cloud and infrastructure.
• Computacenter: Major UK-headquartered IT services provider delivering managed services, workplace, cloud and security to enterprise customers – a much larger incumbent whose SME-adjacent offerings share capability with Orbits IT but at very different scale.
• Bytes Software Services: Large UK IT services and software licensing business serving SMEs and enterprises through managed support and Microsoft solutions – overlapping solution portfolio but serving a wider customer and capability range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/original-business-it-solutions-orbits-ltd
• Xx.com/OrbitsIT
• Facebookfacebook.com/orbitsit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbits IT