What Soar Beyond does

Soar Beyond Ltd is a UK-based healthcare consultancy and digital health provider founded in 2007 and headquartered in Hemel Hempstead. The company operates at the intersection of NHS medicines optimisation and pharmaceutical market access, delivering services to NHS Integrated Care Systems, NHS trusts, Primary Care Networks, and pharmaceutical companies. Its work spans three service lines: Market Access consulting for pharma (launch readiness, formulary navigation, value-based agreements); NHS Transformation (capability building, service redesign, and pathway implementation at ICS scale); and Pharmacy Workforce Development (digital competency programmes, leadership training, and clinical upskilling).

The firm's core technology assets are the proprietary 4D® Change Management Methodology (a four-stage Diagnose–Design–Deliver–Demonstrate framework for healthcare transformation), the SMART Workforce Platform (a digital capability assessment and planning tool commissioned by NHS England), and the i2i Network (a national community platform connecting 4,700+ GP Clinical Pharmacists with e-learning, regional summits, and competency frameworks across 15+ long-term conditions). These assets support 40+ digital competency programmes and have been used in 800+ quality improvement and service transformation initiatives.

Soar Beyond generates revenue through bespoke, quote-based professional services engagements with NHS bodies and pharmaceutical companies, multi-year transformation contracts, summit and event sponsorship, and recurring elements via the i2i Network. The firm is privately held, founder-led by CEO Shailen Rao and CIO Tiba Rao, operates exclusively in the United Kingdom, and has no disclosed institutional investors.

Name

Soar Beyond

Legal name

Soar Beyond Ltd

Website

https://soarbeyond.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Soar Beyond is a UK healthcare consultancy that helps NHS systems and pharmaceutical companies accelerate medicine adoption through workforce development, transformation methodology, and a national network of 4,700+ clinical pharmacists.

Ownership category

akta.pro rank

Product category

Healthcare Consulting and NHS Transformation Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)

Keywords

• NHS transformation services
• Pharmaceutical market access
• Pharmacy workforce development
• Healthcare change management
• Medicines adoption consulting

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Access Consulting Services: Strategic consulting to pharmaceutical companies for NHS market access, formulary navigation, and adoption support. Includes launch readiness planning, value proposition development, and innovative contracting models.
2. NHS Transformation & Workforce Development: Implementation and transformation services for NHS Integrated Care Systems and providers. Includes capability building, QI programmes, and structured training delivery.
3. Pharmacy Workforce Programmes: Digital competency development, leadership training (i2i LEAD Programme), and clinical skills development for pharmacists. Includes free network membership with paid advanced programmes.
4. Event Sponsorship & Summits: Sponsorship packages for healthcare summits and conferences, including the Secondary Care Summit and Consultant Pharmacist Summit. Provides exhibitor presence, speaking slots, and networking opportunities for pharmaceutical partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Soar Beyond delivers NHS transformation, pharmaceutical market access, and pharmacy workforce development services to help bridge the gap between medicine approval and real-world adoption. The company combines bespoke consulting engagements with proprietary digital platforms, structured change methodologies, and a national network of clinical pharmacists to drive medicines optimisation and patient access. Services are delivered to pharmaceutical companies seeking NHS adoption support and to NHS Integrated Care Systems and trusts seeking workforce capability and service redesign.

Product overview

Soar Beyond offers a unified portfolio of NHS transformation and market access services built around three core interconnected capabilities: the 4D® Change Management Methodology (a structured four-stage framework for healthcare transformation), the SMART Workforce Platform (a digital tool commissioned by NHS England for capability assessment and workforce planning), and the i2i Network (a national community of 4,700+ GP Clinical Pharmacists with clinical e-learning and events). These are delivered through three main service lines: Market Access Services (helping pharmaceutical companies achieve real-world medicine adoption), Transformation Services (supporting ICSs and NHS providers to implement change), and Pharmacy Workforce Development (building clinical and leadership capabilities of pharmacists). Supporting programmes include Elevate (senior pharmacist development), CRM Champions, Lipids National Programme, and Asthma Accelerator Programme. The company operates primarily in the UK NHS ecosystem, working with both pharmaceutical industry and NHS organisations.

Differentiator

Problem solved

Functional benefit

Brands

• i2i Network: A national network of 4,700+ GP Clinical Pharmacists with clinical e-learning covering over 15 long-term conditions, face-to-face events, and regional summit events designed to take insight to implementation.
• SMART Workforce Platform
• 4D® Methodology
• i2i Asthma Summit

Products and services

• i2i Network National digital community platform connecting 4,700+ GP Clinical Pharmacists across the UK, providing clinical e-learning covering over 15 long-term conditions, face-to-face LTC events, regional summits, and engagement pathways. Designed for clinical pharmacists seeking competency development, networking, and service transformation insights.
• SMART Workforce Platform Digital workforce platform commissioned by NHS England for assessing and building capability across multidisciplinary teams. Supports transformation in cardiovascular, respiratory, IBD, menopause, and mental health. Provides role-specific competency frameworks and generates data-led insight for commissioning and workforce planning. Used by NHS systems and pharmaceutical partners.
• Market Access Services Strategic consulting services helping pharmaceutical companies move from formulary inclusion to real-world adoption of their medicines within the NHS. Includes proposition development, NHS system value solutions, launch readiness planning, innovative contracting and value-based agreement design, and adoption pathway co-creation aligned with ICS and ICB priorities.
• Transformation Services NHS transformation partnership services working with Integrated Care Systems and NHS providers to implement change at scale. Combines the proprietary 4D® methodology with the SMART Workforce Platform to build capability, align with population needs, and make innovation sustainable through local capacity.
• Pharmacy Workforce Development Programmes developing clinical and leadership capabilities of pharmacists across primary care, secondary care, and integrated care settings. Includes structured digital competency development via the SMART Workforce Platform, the i2i Network community of 4,700+ pharmacists, the i2i LEAD leadership programme, and QI methodology training to support pathway delivery and improve patient access to medicines.
• i2i LEAD Programme Pharmacist-specific leadership development programme designed to enhance leadership and project management skills. Helps pharmacists assert their role within directorates, introduce new ways of working, and supports progression towards the Consultant Pharmacist Pathway.
• CRM Champions Programme A 6-month upskilling programme focused on building Clinical Pharmacists' confidence and competence to run CVD (cardiovascular disease) clinics. Part of workforce transformation initiatives.
• Lipids National Programme A targeted upskilling programme to improve services within lipids management by utilising the entire multidisciplinary team (MDT) workforce.
• Asthma Accelerator Programme A six-month service transformation programme scheduled for 2026-27, aligned with the i2i Asthma Summit initiative to strengthen national respiratory workforce delivery across primary and secondary care.
• i2i Regional Summits Interactive, in-person regional events for the i2i Network held across UK cities including London, Leeds, and Bristol. Feature clinical content, networking, and professional development opportunities for pharmacists.
• Consultant Pharmacist Catalyst A face-to-face event focused on inflammatory specialities, part of the i2i Network training programme. Held at Woburn House, Tavistock Square.

Quantifiable outcome

• 800+ QI and service transformation initiatives delivered
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Association of Respiratory Nurses (ARNS)coreStrategic or Co-development Partner · 1 April 2026MOU partnership for respiratory care transformation. Flagship initiative is the i2i Asthma Summit 2026 (April 2026) bringing together GP clinical pharmacists, respiratory nurses, and system leaders. Co-development of digital competency framework for asthma management in primary care. ARNS provides specialist clinical expertise and shapes educational content; Soar Beyond leads design, coordination, and delivery. Partnership supports national respiratory workforce strengthening across primary and secondary care.
• The PrescriptionminorGTM or Marketing PartnerSponsorship of The Prescription's 'Being Interviewed in a Changing NHS' course designed to support ICB pharmacists navigating organisational change. Partnership reinforces Soar Beyond's commitment to pharmacy leadership development. Co-hosting Elevate webinar series on interview readiness and mental preparation for ICB roles.
• UCLH NHS Foundation TrustminorStrategic or Co-development PartnerListed as a partner on the Soar Beyond Projects & Partners page, indicating collaborative work on transformation initiatives or clinical programmes.
• NHS EnglandcoreStrategic or Co-development PartnerSMART Workforce Platform has been commissioned by NHS England, demonstrating government validation of their workforce development approach. Partnership enables deployment across NHS systems for transformation programmes.
• NIHR (National Institute for Health and Care Research)minorStrategic or Co-development PartnerListed as a partner, indicating collaboration on research or clinical evidence generation for workforce transformation and medicines optimisation.
• UKRI Innovate UKminorStrategic or Co-development PartnerListed as a partner, suggesting collaboration on innovation projects or government-funded transformation initiatives.
• Department for Business and TrademinorStrategic or Co-development PartnerListed as a partner, indicating alignment with government trade and business development priorities in healthcare.
• Third Sector OrganisationsminorStrategic or Co-development PartnerCollaboration with third sector organisations in a safe and compliant way to ensure transformation is aligned, supported, and deliverable across diverse care settings.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OPEN Health: Global pharma market access, HEOR, and medical communications group with strong UK presence. Comparable to Soar Beyond in serving pharma clients seeking NHS and payer engagement support, though at significantly larger scale and broader service scope.
• Envision Pharma Group: Global pharma-focused medical communications and market access group. Comparable in helping pharma clients build value propositions, payer engagement, and scientific narratives for NHS and global payer audiences.
• Wilmington Healthcare (Wilmington plc): UK healthcare intelligence and market access business within Wilmington plc, focused on NHS data, insight, and engagement support. Comparable in providing pharma clients with NHS market access intelligence and stakeholder engagement.
• Mtech Access: UK-based pharma market access consultancy offering health economics, value communication, and NHS engagement services. Closely comparable in size, geography, and pharma-NHS bridge positioning to Soar Beyond's market access practice.
• Adelphi Group (Adelphi Real World): Pharmaceutical market access, real-world evidence, and value communication consultancy. Comparable in delivering pharma-to-NHS evidence and adoption work, with overlapping client base and similar positioning at the pharma/payer interface.
• Caudex (McCann Health): Pharma market access and scientific communications consultancy within McCann Health. Comparable in supporting pharma clients on payer engagement, value communications, and evidence dissemination to NHS audiences.
• Research Partnership: Pharma market research and consulting firm with strong UK presence serving pharma clients on therapy area strategy, market access, and patient-centred research. Overlapping client base and similar pharma-side positioning to Soar Beyond's consulting work.

Broad incumbents

• Inizio (formerly Evoke/Huntsworth): Large global healthcare communications and consulting group spanning market access, medical affairs, and patient engagement. Comparable in overlapping pharma client base and broader healthcare transformation positioning, though at a much larger scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soar-beyond-ltd
• Xx.com/soarbeyondltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soar Beyond