Alltours

Tour Operator Servicesalltours.de

Alltours is a Düsseldorf-based German tour operator selling package holidays, hotel stays, and last-minute vacations through alltours.de, serving DACH consumers via owned hotels and partner networks across 40+ destinations.

Company typePrivate
Founded1979
HeadquartersDüsseldorf, Germany
Headcount101–250
GTM typeB2C
OfferingServices

What Alltours does

Alltours (legal entity: alltours flugreisen gmbh) is a German tour operator founded in 1979 and headquartered in Düsseldorf, focused on packaged holidays for German-speaking consumers. The company sells Pauschalreisen (package holidays), hotel-only bookings, last-minute deals, long-haul travel, self-drive holidays, and all-inclusive vacations through the direct-to-consumer platform alltours.de, complemented by a mobile app (mein alltours), phone/chat booking support, and a network of partner travel agencies (Reisebüros). Underlying technology is a conventional online travel booking platform with package holiday aggregation, hotel booking engine, and flight + hotel bundling capabilities; no proprietary AI, API, or SDK is offered.

The company operates an owned-brand hotel portfolio of 32 properties under the allsun Hotels brand across Mallorca, the Canary Islands, Crete/Rhodes, and Turkey, plus the alltoura club hotel brand. It is also integrated with a 'Strong Partners' hotel network of 20+ chains (e.g., Iberostar, Meliá, Lopesan, Mitsis, Pickalbatros, Barut). Alltours serves German-speaking package travelers, Mediterranean beach vacationers, families, and couples/honeymooners, with destination coverage spanning Southern Europe, Western/Northern/Eastern Europe, the Middle East, East/Southern/West Africa, South/Southeast Asia, and the Caribbean (including a Jamaica launch in November 2025).

Alltours generates revenue primarily from transaction fees on package holiday and hotel bookings, with ancillary income from its owned hotel operations and add-on services (car rental, excursions, travel insurance, Rail&Fly). Sample publicly disclosed pricing ranges from €381 per person (Mallorca 7 nights) to €4,000+ for premium long-haul (Maldives). The company is privately held with no identified parent, institutional, or PE ownership, and does not publicly disclose revenue; it operates as a mid-tier participant in the €31.6B 2024/25 German organized vacation market, materially smaller than leaders TUI (~€7.6B) and Dertour Group (~€5.9B).

Alltours firmographics

Firmographics

Name: Alltours
Legal name: alltours flugreisen gmbh
Website: https://alltours.de
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 101–250 employees
Short description: Alltours is a Düsseldorf-based German tour operator selling package holidays, hotel stays, and last-minute vacations through alltours.de, serving DACH consumers via owned hotels and partner networks across 40+ destinations.
Ownership category
akta.pro rank

Alltours industry classification

Industry

Product category: Tour Operator Services
NAICS: Tour Operators (561520)
akta.pro primary industry: Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
akta.pro secondary industry: Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

Package holidays
Tour operator services
Hotel bookings
Vacation packages
Travel booking platform

Where Alltours is headquartered

Location

Headquarters

HQ city: Düsseldorf
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Alltours business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Package Holidays (Pauschalreisen): Alltours generates revenue primarily through selling bundled vacation packages that combine flights, hotels, and sometimes additional services like transfers and travel insurance. The company acts as a tour operator (Reiseveranstalter) offering all-inclusive and package travel deals across Mediterranean, long-haul, and European destinations.
Hotel Bookings: Direct hotel reservation revenue through the alltours.de platform, offering both hotel-only bookings and dynamic packaging with flights.
Own Hotel Brand Operations: Revenue from operating own hotel brands including allsun Hotels and alltoura club hotels across Mallorca, Canary Islands, Greece, and Turkey.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Package holiday pricing per person based on double occupancy

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Alltours product offering

Product offering

Core offering

Alltours is a German tour operator (alltours flugreisen gmbh) that sells package holidays (Pauschalreisen), hotel-only bookings, last-minute deals, long-haul travel, and self-drive vacations to German-speaking consumers via its alltours.de website and mobile app. The company also operates its own hotel brands, including allsun Hotels and alltoura club hotels, totaling 32 properties across the Mediterranean and Canary Islands. Add-on services such as car rental, excursions, travel insurance, and Rail&Fly train-to-flight connections complement the core packages.

Product overview

Alltours is a German tour operator (alltours flugreisen gmbh) offering a comprehensive online travel booking platform. The company operates a multi-brand hotel portfolio including its owned brands allsun Hotels (properties across Canary Islands, Mallorca, Turkey, and Greece) and alltoura Club Hotels, complemented by tiered product lines (DeLuxe Hotels, Premium DeLuxe Hotels, Komfort Plus Hotels). Core booking services include package holidays (Pauschalreisen), hotel-only bookings, Last Minute deals, long-haul travel (Fernreisen), self-drive travel (Eigenanreise), and All Inclusive vacations. The platform also offers add-on services such as car rental, excursions, travel insurance, and rail connections (Rail&Fly). Additional features include a flexible booking tariff (FlexTarif), a mobile app (mein alltours), early booking discounts, and a last-minute sub-brand called byebye.

Differentiator

Problem solved

Functional benefit

Brands

allsun Hotels: The alltours-owned hotel chain with properties in Mallorca, Canary Islands, Turkey, and Crete, Greece, offering comfort and a special feel-good atmosphere.
alltoura

Products and services

allsun Hotels

Quantifiable outcome

Alltours is among the major German tour operators expanding Greek programs with new hotels and increased flight capacities for 2026 summer season
+1 more outcomes

Companies that use Alltours

Customer profile

Segments4 records

Ideal customer profiles3 records

Alltours technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Alltours partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core, major and minor.

Condor (airline partner)coreChannel Partner/ Reseller/ Distributor · 1 November 2025Condor serves as the airline partner for Alltours Jamaica operations. Alltours launched Jamaica operations in November 2025 specifically to support airline partner Condor and counter blanket cancellations harming tourism workers after Hurricane Melissa.
Iberostar Hotels & ResortsmajorStrategic or Co-development PartnerFeatured hotel partner prominently displayed on alltours.de with dedicated promotional sections. Alltours offers multiple Iberostar properties across Tunisia, Crete, Mallorca, and Fuerteventura with special pricing and promotions.
allsun Hotels (own brand)coreStrategic or Co-development Partnerallsun Hotels is the proprietary hotel brand of alltours, operating 32 properties across Mallorca, Canary Islands, Greece, and Turkey. The brand is central to Alltours' product portfolio and differentiated positioning.
alltoura (own brand)coreStrategic or Co-development Partneralltoura is Alltours' club hotel brand featuring properties in Greece (Olympic Riviera, Rhodes, Crete), Turkey (Kusadasi, Antalya), Tunisia, and Gran Canaria. The brand offers sports, entertainment, wellness, and recreation packages.
Meliã HotelsmajorChannel Partner/ Reseller/ DistributorStrategic hotel partner featured across multiple destinations including Cape Verde, Thailand, and Dominican Republic. Multiple Melia properties listed with promotional pricing.
HolidayCheckminorGTM or Marketing PartnerThird-party review platform integration providing verified guest reviews and ratings for hotels listed on alltours.de. Displayed as 'HolidayCheck Bewertungen' on hotel pages.
Strong Partners Hotel NetworkmajorStrategic or Co-development PartnerNetwork of 20+ hotel chain partners including Albena, Alua Hotels & Resorts, Barut Hotels, Esperia Group, GRIFID Hotels, H Hotels Collection, Jaz Hotel Group, Lopesan Hotel Group, Mitsis Hotels, Palladium Hotel Group, Pickalbatros Hotels & Resorts, SBH Hotels & Resorts, and others. Each partner has dedicated pages on alltours.de.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Alltours competitors and assessment

Company assessment

Direct peers

TUI Group: Largest German tour operator (€7.6B revenue) with a comparable package-holiday business model combining tour operation, owned hotel brands (TUI Blue, Robinson), and airline capacity. Most directly comparable competitor in the German organized-vacation market.
ITS Reisen: Long-established German tour operator (part of REWE Group) offering package holidays across the same Mediterranean and long-haul destinations Alltours targets, with comparable value-tier positioning.
Schauinsland-Reisen: German tour operator with similar mid-market value positioning, package holiday focus, and DACH customer base. Listed alongside Alltours in 2026 Greek program expansion announcements, indicating direct portfolio overlap.
Vtours: German tour operator with comparable vertical specialization in package holidays (Pauschalreisen) targeting value-conscious German consumers, frequently cited alongside Alltours in industry expansion news.
HolidayCheck Group: German-speaking travel review and booking platform that integrates directly with Alltours listings for verified guest reviews; overlaps with Alltours on hotel discovery and booking for DACH travelers.
Dertour Group: Second-largest German tour operator (€5.9B revenue) selling package holidays, hotel-only stays, and own-brand hotels (Sentido, Calimera) across the same Mediterranean and long-haul destinations Alltours targets.
Coral Travel: German-facing tour operator with overlapping Mediterranean and long-haul destination portfolio, listed alongside Alltours as a peer group expanding Greek summer 2026 capacity.
FTI Group: German tour operator with package holidays, hotel-only, and own-hotel brand (Labranda) closely matching Alltours' model, though it filed for insolvency in 2024. Key historical competitor for German market share.
Anex Tour: International tour operator with strong German distribution arm; competes directly with Alltours on Mediterranean and long-haul package holidays and was named alongside Alltours in 2026 Greek expansion coverage.

Broad incumbents

Booking.com: Global OTA that increasingly competes for German package-holiday demand via flight+hotel dynamic packaging. Broader scope and scale than Alltours, but exerts competitive pressure on direct bookings and take rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Alltours financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alltours leadership team

Management profile

Number of profiles

Alltours subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Alltours funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alltours M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltours

What does Alltours do?

Is Alltours a public or private company?

Alltours is a private company. It is classified as unknown and is currently operating.

When was Alltours founded?

Alltours was founded in 1979. It employs 101 to 250 people.

Where is Alltours based?

Alltours is headquartered in Düsseldorf, Germany, in the Europe region.

How does Alltours make money?

Three revenue lines are on record. Package Holidays (Pauschalreisen) is the primary driver. The others are hotel Bookings and own Hotel Brand Operations.

Who are Alltours's main competitors?

Direct peers on record are TUI Group, ITS Reisen, Schauinsland-Reisen, Vtours, HolidayCheck Group, Dertour Group, Coral Travel, FTI Group and Anex Tour. Booking.com is listed as a broad incumbent.

Does Alltours have an API?

No public API is recorded for Alltours.

What industry is Alltours in?

Alltours's product category is Tour Operator Services. Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs), with a secondary code of THAGAKAK, Sports, Golf & Activity-Based All-Inclusive Resorts. Its NAICS code is 561520.