What vtours does

vtours is a German online travel portal and tour operator headquartered in Aschaffenburg, operating the consumer-facing vtours.com booking platform and the B2B-oriented vtours international brand. The company sells dynamically priced package holidays combining flights, hotels, and transfers to 195 destinations worldwide, alongside hotel-only bookings, city breaks, and ancillary travel services (transfers via the urlaubstransfers subsidiary, travel insurance, FLEX flexible-change tariffs). Its core technology is a real-time package pricing engine that assembles flights (via partnerships with Condor, Lufthansa, Eurowings), accommodation, and transfers at the lowest available price at the moment of booking request, supported by an AI chatbot (Vito) for customer service via website and WhatsApp.

vtours makes money through three revenue streams: margin on package holidays sold as a tour operator, commissions from intermediating third-party travel services through its portal, and revenue from hotel-only distribution. It reaches customers via its own direct-to-consumer portal (vtours.com / booking.vtours.com), through stationary travel agencies in Germany, Austria, and Switzerland, and via selected third-party online travel portals. Marketing is executed across Facebook, Instagram, TikTok, email newsletter, Google remarketing, and Criteo retargeting, with thematic landing pages for All-Inclusive, Last-Minute, Family, Wellness, and Sustainable travel.

vtours serves primarily individual leisure travelers and families in German-speaking markets seeking affordable Mediterranean, long-haul, and city-break holidays, as well as government tourism boards (e.g., Ajman) partnering on destination promotion. The company operates as a strategic subsidiary of DERTOUR Group, itself the tourism division of REWE Group, providing distribution scale, supplier relationships, and corporate governance alignment. Leadership comprises CEO Sabine Jordan-Glaab with managing directors Boris Raoul and Stefan Römheld.

Name

vtours

Legal name

vtours GmbH

Website

https://vtours.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

vtours is a German online travel portal and tour operator selling dynamically priced package holidays (flight, hotel, transfer) to 195 destinations, serving leisure travelers in the DACH market as a subsidiary of DERTOUR Group under REWE Group.

Ownership category

akta.pro rank

Product category

Online travel agency and tour operator

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)

akta.pro secondary industry

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Online travel agency
• Package holiday booking
• Tour operator services
• Dynamic package tours
• Travel portal platform

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Travel Package Sales: vtours GmbH acts as a tour operator (Reiseveranstalter) selling package holidays directly to consumers. The company packages flights, hotels, and transfers into vacation packages and sells them directly through its portal and via travel agencies. Revenue is generated through the margin between cost price and retail price of package holidays.
2. Travel Agency Commission: vtours.com operates as a travel portal that also functions as a intermediary (Vermittler) brokering travel services from various tour operators and service providers (airlines, hotels, insurers, transport companies). Commission is earned on each booking facilitated through the platform.
3. Hotel Distribution: vtours international acts as a tour operator selling package holidays and hotel-only bookings. They operate both as traditional tour operator with flight packages and as a hotel booking platform for accommodation-only stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

vtours operates as an online travel portal and dynamic tour operator that assembles and sells package holidays combining flights, hotel accommodation, and airport transfers in real time at the lowest available price at the moment of booking. It distributes its own packaged products directly to consumers via vtours.com, through stationary travel agencies, and via selected online travel portals, covering approximately 195 destinations and more than 10,000 accommodations worldwide.

Product overview

vtours operates a dual-entity online travel business comprising the vtours.com booking platform as the primary consumer-facing product and vtours international as a B2B-facing package holiday brand. The vtours.com platform serves as a dynamic online travel agency offering package holidays, standalone hotel bookings, and travel services to 195 destinations with real-time pricing. Key supporting products include the Vito chatbot for customer support, the urlaubstransfers transfer service, FLEX-Tarif flexible booking add-ons, and travel insurance products. The company also markets specialized offerings including Last Minute deals, All Inclusive packages, city breaks, wellness trips, family holidays, and ski vacations. Products are distributed through the online portal, travel agencies, and partner online platforms primarily in Germany, Austria, and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• vtours.com Online Booking Platform German-language online travel portal at vtours.com enabling consumers to search and book dynamically priced package holidays (flight + hotel + transfer) and hotel-only stays to 195 destinations worldwide, using a proprietary real-time pricing engine that combines accommodation with flights at the lowest available price.
• vtours international Wholesale/B2B brand of vtours GmbH that produces dynamic package holidays (flight + hotel + transfer just-in-time) and distributes them through stationary travel agencies and selected online travel portals in Germany and Switzerland since 2016.
• FLEX-Tarif Paid flexible-booking upgrade that reduces cancellation and rebooking fees on vtours package holidays (EUR 50 per person for short/medium-haul, EUR 150 per person for long-haul), available as an add-on option at the time of booking.
• urlaubstransfers Wholly-owned subsidiary of vtours offering worldwide airport shuttle and transfer booking, available as an optional add-on to package holidays and as a standalone service to customers needing ground transportation.
• Reiseversicherungen (Travel Insurance) Travel insurance products distributed by vtours as a permitted ancillary insurance broker under German law, covering trip cancellation, medical emergencies, repatriation, and travel assistance; available as a standalone purchase or add-on at booking.

Quantifiable outcome

• 195 destinations worldwide
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered strategic, core and minor.

• Ajman Department of Tourism, Culture and Media (ADTCM)strategicGTM or Marketing Partner · 4 March 2026Partnership agreement signed virtually during ITB Berlin travel trade show to promote Ajman as a tourism destination in the German travel market. Includes joint marketing campaigns, familiarisation trips, professional workshops, and sustainable tourism development initiatives. ADTCM's Director-General signed from Ajman headquarters while vtours' CEO Sabine Jordan-Glaab signed from Berlin.
• DERTOUR GroupcoreStrategic or Co-development PartnerFollowing DERTOUR Group's acquisition of Hotelplan Group (excluding Interhome), vtours CEO Sabine Jordan-Glaab will remain in her role. The acquisition brings Hotelplan's travel agency and tour operator operations in Switzerland, Germany, and UK into DERTOUR's portfolio. DERTOUR Group is part of REWE Group.
• Hipotels Hotels & ResortsminorChannel Partner/ Reseller/ DistributorRecommended hotel chain partner featured prominently on vtours website with properties across Spain (Mallorca, Andalusia, Lanzarote) and Mexico at beachfront locations.
• Condor, Lufthansa, EurowingscoreTechnology or IntegrationEstablished airline partners for flight packages including Condor, Lufthansa, and Eurowings as part of dynamic package production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TUI Group: TUI is the largest integrated tourism group in Europe and the dominant German tour operator. It competes head-to-head with vtours on package holidays to Mediterranean and long-haul beach destinations, operating its own airline, hotel brands, and DTC platform with overlapping customer segments in Germany.
• HolidayCheck: Holidaycheck is a German-language travel portal combining hotel reviews, package holiday booking, and travel inspiration targeted at the same German-speaking source market. It is directly comparable to vtours' consumer-facing online portal for package and hotel-only bookings.
• FTI Group: FTI Group is a large German tour operator offering package holidays, hotel-only bookings, and destination services across Europe, North Africa, and long-haul. It competes with vtours on the same German source market and similar Mediterranean product mix.
• Schauinsland-Reisen: Schauinsland-Reisen is a German package tour operator serving similar beach and city break segments out of Germany with comparable distribution through travel agencies and its own portal. It is a directly comparable mid-sized German tour operator to vtours.
• Alltours: Alltours is a major German tour operator with a comparable value-oriented package holiday proposition, similar source market focus on Germany, and a large portfolio of Mediterranean and long-haul beach destinations. It is one of the most direct competitive analogues to vtours in the German market.

Broad incumbents

• DERTOUR: DERTOUR is the direct parent brand within DERTOUR Group and a sister company to vtours, offering a broader portfolio of tour operator, travel agency, and destination services across multiple brands. It is comparable as both a competitor and a strategic anchor for vtours within the group.
• Expedia Group: Expedia Group operates global OTA brands serving German consumers with package holidays, hotels, and flights. It is comparable as a broad incumbent in the same online travel distribution space where vtours operates its DTC portal.
• Booking.com: Booking.com is the global leader in online accommodation and a major distributor of package and ancillary travel products in the German market. While not a tour operator, it competes with vtours for hotel bookings and increasingly for package holiday demand in Europe.

Others

• Hotelplan Group: Hotelplan Group is a Swiss-headquartered tour operator and travel agency group acquired by DERTOUR Group (vtours' parent) in 2025. It is comparable as a tour operator and travel agency group with overlapping product categories and now shared corporate ownership with vtours.

Emerging players

• CHECK24 Reisen: CHECK24 Reisen is the travel vertical of CHECK24, a major German price comparison platform that aggregates package holidays, hotels, and flights from multiple tour operators. It overlaps with vtours' price-comparison and aggregation use case in the German consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vtours.de
• Instagraminstagram.com/vtours.de
• TikToktiktok.com/@vtours.de
• LinkedInlinkedin.com/company/vtours-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vtours