Cheer Pack

What Cheer Pack does

Cheer Pack North America (CPNA) is a US-based manufacturer of spouted flexible pouches, fitments, and injection-molded caps serving consumer packaged goods (CPG) brand owners across food and beverage, baby food, dairy, frozen novelties, personal care, pet food, and home and garden categories. Founded in 2008 and launched operationally in 2010 as a joint venture between CDF Corporation (US, parent), Gualapack (Italy), and Hosokawa Yoko (Japan — the inventor of flexible pouch technology), the company operates a fully integrated 305,000 sq. ft. manufacturing facility in West Bridgewater, Massachusetts, with annual capacity exceeding 1 billion spouted pouches and cumulative output above 3 billion units. Its product portfolio spans CHEERClassic (standard bottom gusset), CHEERClear (transparent barrier), CHEERShapes (custom-shaped), Cubes (side gusset), CHEERCircle (recycle-ready all-PE and PCR), MultiFlex (inverted and corner spouted), and the SqueezeNSip flow-control spout — backed by a portfolio of utility, design, and trademark patents and SQF-certified manufacturing.

The company's revenue model is hardware-driven: direct sale of pre-made spouted pouches on rails, individual film/pouch components, and standard or custom injection-molded caps and spouts to CPG brand owners and co-packers, supplemented by Innovation Center prototyping and loaner filling equipment services. Pricing is quote-based and negotiated directly with brand owner account managers. Go-to-market combines a direct B2B sales force, a North American co-packer network offering various filling process solutions, strategic partnerships with leading filling equipment suppliers, and presence at major packaging trade shows (Pack Expo, Natural Products Expo West, PLMA, Expo Pack Mexico). The company holds disclosed market leadership positions of 30%+ in baby food packaging and 50%+ revenue share in purees and fruit snacks (per IRI), and supplies or has supplied named brands including Gerber, Beech-Nut, Heinz, Mott's, Happy Family Organics, Once Upon a Farm, Stonyfield, Unilever, ScottsMiracle-Gro, Silver Spring Foods, and Plum Organics.

Name

Cheer Pack

Legal name

Cheer Pack North America

Website

https://cheerpack.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Cheer Pack North America is a US-based manufacturer of spouted flexible pouches and injection-molded caps serving CPG brands across food and beverage, baby food, dairy, personal care, and home and garden categories from its West Bridgewater, Massachusetts facility.

Ownership category

akta.pro rank

Product category

Flexible Packaging Manufacturing

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industry

Spouts, Fitments & Pouring Closures (IMALALAH)

Keywords

• Spouted pouch packaging
• Flexible packaging manufacturer
• Injection molded caps
• CPG packaging solutions
• Sustainable pouch packaging

Headquarters

HQ city

West Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Spouted Pouch Sales: Direct sale of pre-made spouted pouches on rails or individual components (film, flat pouches, caps, spouts) to CPG brand owners and co-packers. Revenue generated from manufacturing and selling flexible packaging solutions.
2. Injection Molded Parts: Manufacturing and sale of standard and custom injection molded caps and spouts, offered separately for inline filling systems or pre-assembled for form/fill/seal systems.
3. Innovation Center Services: Loaner filling equipment and prototype development services through Cheer Pack Innovation Center to help customers optimize speed-to-market and minimize innovation investment spend.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cheer Pack North America manufactures spouted flexible pouches, injection molded caps, and fitments/spouts for the packaging of liquid and viscous food and non-food products. Operating from a 305,000 sq ft facility in West Bridgewater, Massachusetts, the company supplies premade spouted pouches on rails or individual components to CPG brand owners and co-packers across North America for applications including baby food, dairy, beverages, sauces, condiments, pet food, personal care, and home and garden products.

Product overview

Cheer Pack North America is a manufacturer of spouted flexible pouch and cap packaging offering a comprehensive portfolio of products. The core offerings include CHEERClassic standard bottom gusset spouted pouches, CHEERClear barrier pouches, CHEERShapes custom-shaped pouches, Cubes side gusset pouches, CHEERCircle recycle-ready and PCR pouches, and MultiFlex inverted and corner spouted pouches. Complementary products include the SqueezeNSip flow-control spout, CHEERPlus M8 spout, and various caps (Bevels, Vizi, Links, CHEERClassic, CHEERValue). The company provides injection molded parts, flexible flat and spouted pouches, and filling equipment solutions through its TIPS (Total Integrated Pouching Solutions) program. The Cheer Pack Innovation Center supports rapid speed-to-market with loaner fillers and prototyping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• CHEERClassic: Standard spouted pouch product line including caps, spouts, and pouches with bottom gusset (Doyen) format
• CHEERPlus
• CHEERValue
• CHEERClear
• CHEERShapes
• CHEERCircle
• Cubes
• MultiFlex
• SqueezeNSip
• Vizi
• Bevels
• Links
• Prism

Products and services

• CHEERClassic Standard Bottom Gusset Spouted Pouch The gold standard in Cheer Pack's spouted pouch portfolio, available with multiple print surface options for retort, hot fill, ambient, cold chain and HPP applications. Sold to CPG brand owners and co-packers for food, beverage, and non-food products.
• CHEERClear Barrier Spouted Pouch First North American clear barrier spouted pouch offering product visibility, available for retort, hot fill, ambient, cold chain and HPP applications. Sold to CPG brand owners for products where product visibility is a marketing advantage.
• CHEERShapes Custom-Shaped Spouted Pouch Custom-shaped spouted pouches designed to reinforce branding strategy, with shapes reflecting product type or logo such as pear or animal shapes. Available in multiple structures and print surfaces.
• Cubes Side Gusset Spouted Pouch Side gusset spouted pouch offering cube-efficient, lightweight packaging in sizes 250ml, 330ml, 355ml, 500ml and 1000ml. Designed for multi-serve applications including juices, dairy, sauces, condiments and smoothies, and ideal for e-commerce.
• CHEERCircle Recycle-Ready Spouted Pouch First recycle-ready all-PE spouted pouch for hot, cold-chain and ambient-fill applications, designed for the circular economy and EPR compliance.
• CHEERCircle PCR Spouted Pouch First PCR (post-consumer recycled) content spouted pouch using recycled plastic pellets, targeted at select liquid applications for sustainability-focused brands.
• MultiFlex Inverted Spouted Pouch Inverted spouted pouch that accepts standard 33-400 thread caps and is the only inverted spouted pouch that can stand on its cap or gusset. Significantly reduces packaging weight and is ideal for e-commerce.
• MultiFlex Corner Spouted Pouch Corner spouted pouch offering multiple-use convenience with easy cap removal and replacement, nearly 100% product evacuation, and reduced packaging weight vs glass and rigid plastic. Standard sizes 250ml, 500ml and 1.0L.
• SqueezeNSip Spout Flow-control spout designed for mess-free, on-the-go beverage enjoyment. Uses up to 60% less material than rigid plastic bottles and is compatible with Vizi, CHEERValue, and ClassicCap caps.
• CHEERPlus Specialty Caps (Bevels, Vizi, Links) Premium specialty caps offering differentiated designs. Bevels cap features an octagonal shape for tweens and older consumers; Vizi and Links caps provide unique visual and functional features.
• CHEERClassic Standard Cap Standard cap option with textured and embossed variants available; recloseable and tamper-evident for spouted pouch systems.
• CHEERValue Toothpaste-Style Cap Value-oriented cap option with a toothpaste-style design for cost-conscious applications and economy packaging programs.
• CHEERPlus M8 Spout Industry-first spout accepting standard M8 thread caps from Aptar, GCS, and Silgan. Ideal for non-food markets including hand creams, sanitizers, auto cleaners, and home/lawn products.
• CHEERClassic 8.6mm Spout and HPP Spout Standard 8.6mm spout in natural color with hot fill (PE) and retort (PP) options, plus a dedicated 8.6mm HPP variant engineered for high pressure processing applications.
• CHEERClassic 14mm Spout Larger 14mm spout ideal for products with larger particulates or higher viscosity that require higher flow rates.
• Prism Digital Print Pouch Technology Digital print pouch technology that delivers photo-quality graphics without the cost of cylinders or print plates, with low minimum order quantities for short runs and brand differentiation.
• Cheer Pack Innovation Center Loaner Fillers and Prototyping Innovation center services offering production-filling loaner equipment (CHEERPlus full production, CHEERClassic semi-automatic, CHEERValue manual) and prototype development to optimize customer speed-to-market and minimize innovation investment spend.

Quantifiable outcome

• 35:1 product-to-package ratio vs 1:1 for glass bottles
• +9 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• Ice Cream VenturescoreStrategic or Co-development Partner · 12 May 2026Partnership to launch Swizi Soft Serve Ice Cream in a squeezable, spouted pouch with resealable cap. Product aims to deliver authentic flavor, true soft serve texture, and competitive retail pricing, combining Ice Cream Ventures' category innovation with Cheer Pack's advanced packaging capabilities.
• Aptar ClosurescoreTechnology or Integration · 24 April 2026Partnership to deliver leak-free packaging solutions combining Cheer Pack's SqueezeNSip spout with Aptar Closures' Elastomeric Flow Control technology, along with SureSnap valve and retaining ring systems. Enables beverage brand owners to expand usage occasions through lightweight, convenient packaging.
• Aptar ClosurescoreTechnology or Integration · 13 April 2026Integration of Aptar's SureSnap flow control valve and retaining ring technology into Cheer Pack's new SqueezeNSip spouted pouch, enabling leak-free, mess-free dispensing. Uses Aptar's patented Elastomeric Flow Control technology, using up to 60% less material than rigid plastic bottles.
• AmcorcoreStrategic or Co-development Partner · 6 March 2026Partnership to develop and launch the first fully commercial PE Recycle-Ready spouted pouch in North America. The new product employs a mono-material PE laminate to support EPR compliance and recyclability, addressing regulatory and sustainability requirements.
• Skjodt-Barrett FoodscoreStrategic or Co-development Partner · 25 February 2026Strategic partnership to launch a customizable protein smoothie platform targeting on-the-go nutrition brands. Platform serves both private-label and branded programs, offering scalable ready-to-launch solution. Combines Cheer Pack's spouted pouch and cap expertise with Skjodt-Barrett's food formulation and filling capabilities.
• Hosokawa YokocoreStrategic or Co-development PartnerGlobal strategic partner. Key driver in CPNA staying on leading edge of global packaging and sustainability trends and consumer insights. Hosokawa Yoko is the Japanese firm that invented flexible packaging technology.
• CDF CorporationcoreStrategic or Co-development PartnerGlobal strategic partner and joint venture partner in founding Cheer Pack N.A. Key driver in staying current on global packaging and sustainability trends. CDF launched the company in 2010 as joint venture with Gualapack and Hosokawa Yoko.
• GualapackcoreStrategic or Co-development PartnerItalian global partner and joint venture partner in founding Cheer Pack N.A. in 2010 alongside CDF and Hosokawa Yoko. Holder of worldwide patented technology for PepUp pouch.
• Leading Filling Equipment SupplierscoreChannel Partner/ Reseller/ DistributorStrategic partnerships with several leading filling equipment suppliers. Company connects customers with appropriate supplier(s) based on their filling needs for premade on rails, inline, and form/fill/seal systems.

Scale indicators12 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Gualapack: Gualapack is the Italian JV partner of Cheer Pack NA and one of the largest global manufacturers of spouted pouches. Both companies produce premade spouted pouches and caps for food, beverage, and personal care markets, sharing technology through the PepUp pouch patent.
• ProAmpac: ProAmpac is a U.S.-headquartered flexible packaging manufacturer offering stand-up pouches, spouted pouches, and recyclable film structures to CPG customers. Directly comparable in product mix, customer base, and sustainability positioning (recyclable/PCR pouches).
• Glenroy Inc. Glenroy is a U.S. converter of flexible packaging including stand-up and spouted pouches for food, beverage, personal care, and household products. Comparable in scale and customer profile, focused on specialty/mid-volume CPG runs.
• Constantia Flexibles: Constantia Flexibles is a European-headquartered manufacturer of flexible packaging including spouted pouches and lidding for food and personal care. Closely comparable product portfolio and CPG customer base, with overlapping mono-material sustainability programs.
• Scholle IPN: Scholle IPN is a global leader in bag-in-box and pouch packaging for food, beverage, and industrial liquids. Comparable in flexible spouted/fittable packaging technology and CPG/beverage customer base, with broader bag-in-box scale.
• AptarGroup: Aptar is a global leader in dispensing closures, spouts, and flow-control technology (SureSnap, Elastomeric Flow Control) — directly integrated with Cheer Pack's SqueezeNSip. Both serve identical CPG end-customers in food, beverage, and personal care packaging.

Broad incumbents

• Amcor: Amcor is a global packaging conglomerate and Cheer Pack's partner on the CHEERCircle All-PE recycle-ready pouch. Provides flexible pouches, rigid containers, and specialty cartons to overlapping CPG customers at much greater scale.
• Berry Global: Berry Global is a large diversified packaging manufacturer serving CPG customers with flexible films, pouches, bottles, and rigid containers. A broad incumbent competing for the same pouch business with greater scale and broader portfolio bundling.
• Sonoco Products: Sonoco is a global packaging incumbent offering flexible packaging, rigid plastics, and paper-based packaging to CPG and industrial customers. Overlaps with Cheer Pack in flexible pouches and food/beverage packaging applications.
• Coveris: Coveris is a European flexible packaging manufacturer producing pouches, films, and bags for food, pet food, and personal care. Comparable in product format and CPG focus, with greater geographic breadth and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cheerpacknorthamerica1
• LinkedInlinkedin.com/company/cheer-pack-north-america

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheer Pack