Peachstate Insurance
Peachstate Insurance is a privately held, Georgia-based independent insurance agency founded in 1993 that distributes auto, SR-22, motorcycle, and recreational-vehicle coverage through 15 offices, phone, and an online portal, serving primarily high-risk and budget-conscious drivers.
- Company typePrivate
- Founded1993
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peachstate Insurance does
Peachstate Insurance is a privately held, independent insurance agency founded in 1993 and headquartered at 1917 Pryor Rd. in Atlanta, Georgia. The company distributes vehicle insurance products through 15 physical offices spanning metro Atlanta, Macon, Gainesville, Cartersville, and surrounding communities, complemented by a phone-based inside-sales channel (main number 877-997-2478) and an online instant-quote portal. It serves primarily individual Georgia drivers, with a deliberate focus on non-standard and high-risk profiles — including drivers requiring SR-22 filings, those with DUI/DWI convictions, license suspensions, or limited driving history — alongside standard-risk drivers and consumers seeking state-minimum or budget-priced policies. Secondary segments include motorcycle owners, recreational vehicle (boat, RV, ATV, snowmobile) owners, rideshare drivers, and Hispanic consumers served through a dedicated Spanish-language site.
The product portfolio centers on auto insurance (liability, collision, comprehensive, medical payments, uninsured/underinsured motorist), supplemented by SR-22 certificate filing with same-day electronic submission to the Georgia DDS, non-owner SR-22, motorcycle, recreational vehicle, and watercraft/boat policies, as well as rideshare gap coverage. Peachstate holds carrier appointments with 17+ providers — including Progressive, Kemper, National General, The General, Gainsco, Assurance America, Acceptance, Arrowhead, and others — enabling rate comparison across standard and non-standard markets. Quoting is delivered through the third-party RateForce platform; the agency does not disclose any proprietary technology, AI/ML capability, API surface, or mobile application, and operates entirely on carrier-provided underwriting.
The business model is commission-based: revenue is earned as a percentage of premiums written through carrier partners on a recurring monthly basis, with no subscription, fee-for-service, or technology-licensing streams disclosed. Pricing for end customers ranges from approximately $42/month for state-minimum liability up to roughly $216/month for full coverage, with SR-22 policies starting near $85/month plus a $15-$50 filing fee. The company is founder/operator controlled with no disclosed parent company, outside investors, M&A activity, funding rounds, or regulatory actions. Operations are confined to Georgia, and no revenue, headcount, or transaction-volume figures have been publicly disclosed.
Peachstate Insurance firmographics
Firmographics- Name
- Peachstate Insurance
- Legal name
- Peachstate Insurance
- Website
- https://peachstateinsurance.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peachstate Insurance is a privately held, Georgia-based independent insurance agency founded in 1993 that distributes auto, SR-22, motorcycle, and recreational-vehicle coverage through 15 offices, phone, and an online portal, serving primarily high-risk and budget-conscious drivers.
- Ownership category
- akta.pro rank
Peachstate Insurance industry classification
Industry- Product category
- Personal Lines Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Peachstate Insurance is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Peachstate Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: Peachstate Insurance operates as an independent insurance agency earning commissions from multiple insurance carrier partnerships. Revenue is generated when customers purchase auto, motorcycle, recreational vehicle, or boat insurance policies through their agency. The agency compares rates across multiple carriers to find the best option for each customer's situation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Georgia Minimum Liability Coverage - State-required minimum coverage |
| Subscription | Monthly | SR-22 Insurance - High-risk driver coverage with certificate filing |
| Subscription | Monthly | Full Coverage - Comprehensive and collision coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Peachstate Insurance product offering
Product offeringCore offering
Peachstate Insurance is an independent insurance agency that sells personal lines insurance products—primarily auto, SR-22, motorcycle, RV, and boat insurance—on behalf of 17+ insurance carriers. Founded in 1993 and headquartered in Atlanta, Georgia, the agency operates 15 retail locations across the state and earns revenue through carrier commissions on bound policies.
Product overview
Peachstate Insurance is an independent insurance agency offering a portfolio of vehicle insurance products across Georgia through 15 office locations. The core offering centers on auto insurance (liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist coverage), supplemented by specialized products including SR-22 filings for high-risk drivers, motorcycle insurance, recreational vehicle insurance, and watercraft/boat insurance. Additional coverage options include non-owner SR-22 policies, rideshare insurance for Uber/Lyft drivers, and high-risk driver policies for those with tickets, accidents, lapses, or DUI convictions. The agency operates as a comparative rater working with multiple carrier partners to find affordable rates for standard and non-standard drivers alike.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Policies starting as low as $42/month for qualified drivers
- +2 more outcomes
Companies that use Peachstate Insurance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Peachstate Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peachstate Insurance partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- AcceptancecoreInsurance carrier partnership providing auto insurance products to Peachstate customers. Works with high-risk and non-standard drivers seeking affordable coverage.
- Aggressive InsurancecoreInsurance carrier partner offering competitive rates for Georgia drivers through Peachstate's agency network.
- AICcoreInsurance carrier partner providing auto insurance products distributed through Peachstate's 15 Georgia locations.
- ArrowheadcoreInsurance carrier partner serving Georgia drivers through Peachstate agency distribution.
- Assurance AmericacoreInsurance carrier partner offering auto insurance products through Peachstate's quote comparison service.
- CIMARRONcoreInsurance carrier partner providing coverage options for Peachstate customers.
- EmbarkcoreInsurance carrier partner offering auto insurance products distributed through Peachstate's agency network.
- GainscocoreInsurance carrier partner serving high-risk drivers through Peachstate's non-standard driver program.
- Insurance HousecoreInsurance carrier partner providing auto insurance products through Peachstate's Georgia locations.
- Jupiter Auto InsurancecoreInsurance carrier partner specializing in auto coverage for various driver profiles.
- KempercoreMajor insurance carrier partner offering auto insurance through Peachstate's independent agency network.
- National GeneralcoreInsurance carrier partner providing auto insurance products through Peachstate's Georgia offices.
- ProgressivecoreMajor national insurance carrier partner offering competitive rates through Peachstate's comparison platform.
- SGAcoreInsurance carrier partner providing auto insurance coverage options for Peachstate customers.
- The GeneralcoreInsurance carrier partner specializing in affordable auto insurance for high-risk and non-standard drivers.
- Unique Insurance CompanycoreInsurance carrier partner offering specialty auto coverage through Peachstate's agency network.
- UnitrincoreInsurance carrier partner providing auto insurance products through Peachstate's 15 Georgia locations.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Peachstate Insurance competitors and assessment
Company assessmentBroad incumbents
- GEICO: National personal auto insurer with a strong direct/digital model. Sets the price benchmark Peachstate must beat in rate-comparison discussions and increasingly targets the non-standard segment.
- Progressive Insurance: Largest U.S. personal auto insurer; both a Peachstate carrier partner and a direct competitor. Its direct-to-consumer channel competes with Peachstate on price and convenience, while its agency channel supplies Peachstate's book.
- National General Insurance: Personal lines carrier specializing in non-standard auto and a Peachstate carrier partner. Comparable to Peachstate on customer profile (high-risk, SR-22) but operates as a carrier rather than an agency.
- Kemper Corporation: Personal lines insurer with a strong specialty/non-standard auto franchise; a Peachstate carrier partner. Comparable in product and customer profile, but Kemper is the underwriting carrier while Peachstate distributes.
Direct peers
- The General Insurance: Direct-to-consumer non-standard auto insurer (also a Peachstate carrier partner). Targets the same high-risk and budget-conscious drivers in Georgia and offers comparable SR-22 and minimum-liability products through a similar digital funnel.
- Acceptance Insurance: Non-standard auto insurance retailer with physical branch locations across the Southeast, including Georgia. Directly competes for the same minimum-liability and SR-22 customer that Peachstate serves, often in the same trade areas.
- Direct Auto Insurance: Non-standard auto insurance agency operating retail storefronts throughout the Southeast. Closely comparable to Peachstate in product mix (auto, SR-22, motorcycle), customer segment, and physical-distribution model.
- Fred Loya Insurance: Non-standard auto insurance agency with a heavy retail footprint across the South and Southwest. Competes directly for Spanish-speaking and budget-driven drivers, mirroring Peachstate's bilingual, walk-in service model.
- Elephant Insurance: Online-focused auto insurer concentrating on non-standard drivers in the Southeast, including Georgia. Competes head-to-head on cheap minimum-liability and SR-22 quotes via a digital-first model.
- Dairyland Insurance: Specialty auto insurer (motorcycle, non-standard auto, SR-22) serving similar driver profiles. Comparable product overlap in motorcycle coverage and high-risk auto that Peachstate distributes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peachstate Insurance social profiles
Digital presencePeachstate Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peachstate Insurance leadership team
Management profileNumber of profiles
Peachstate Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peachstate Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peachstate Insurance
What does Peachstate Insurance do?
Peachstate Insurance is an independent insurance agency that sells personal lines insurance products—primarily auto, SR-22, motorcycle, RV, and boat insurance—on behalf of 17+ insurance carriers. Founded in 1993 and headquartered in Atlanta, Georgia, the agency operates 15 retail locations across the state and earns revenue through carrier commissions on bound policies.
Is Peachstate Insurance a public or private company?
Peachstate Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peachstate Insurance founded?
Peachstate Insurance was founded in 1993. It employs 11 to 50 people.
Where is Peachstate Insurance based?
Peachstate Insurance is headquartered in Atlanta, United States, in the North America region.
How does Peachstate Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Peachstate Insurance's main competitors?
Broad incumbents on record are GEICO, Progressive Insurance, National General Insurance and Kemper Corporation. Direct peers are The General Insurance, Acceptance Insurance, Direct Auto Insurance, Fred Loya Insurance, Elephant Insurance and Dairyland Insurance.
Does Peachstate Insurance have an API?
No public API is recorded for Peachstate Insurance.
What industry is Peachstate Insurance in?
Peachstate Insurance's product category is Personal Lines Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.