Zenhoren

What Zenhoren does

Zenhoren Co., Ltd. (全保連株式会社) is Japan's leading rent debt guarantee company, founded in November 2001 and headquartered in Naha, Okinawa with a secondary Tokyo headquarters. The company guarantees rent payments on behalf of tenants for residential, commercial, parking, and warehouse properties, reimbursing landlords for unpaid rent up to 24 months equivalent coverage and subsequently pursuing subrogation against the tenant. It serves property management companies, individual landlords, and tenants across Japan through a network of 19 branches, with the property management company channel (管理会社/協定会社) as the primary go-to-market motion.

Zenhoren's technology stack is anchored by the Z-WEB/Z-WEB2.0 online platform, which enables property management partners to process applications, execute guarantee contracts, file subrogation claims, and handle change/move-out workflows digitally. The platform integrates an electronic contract service (Z-SIGN) and an AI-powered credit review system (AI審査システム) used for pre-contract tenant screening, with credit data sourced through the designated credit information agency JICC. A wholly-owned IT subsidiary (System Life Co., Ltd., absorbed in 2020) supports in-house systems development.

The business model is a recurring fee structure: initial guarantee fees collected at contract signing plus annual or monthly renewal fees, plus fees for subrogation and payment collection services. The company has expanded adjacently into tuition fee guarantees (Z-College support, supported by a student lifestyle media brand called Sukumoa/スクモア) and bundled fire insurance (Z-value, distributed through Mysurance). Following its October 2023 IPO on the Tokyo Stock Exchange Standard Market (ticker 5845) and April 2025 consolidation into Mitsubishi UFJ Financial Group (with Mitsubishi UFJ NICOS holding 51.13%), Zenhoren is positioned as the institutional-scale leader in a fragmented Japanese rent guarantee market, with a recent MUFJ Card-based rent payment product (November 2025) signaling deeper group integration.

Name

Zenhoren

Legal name

全保連株式会社 (ZENHOREN CO., LTD.)

Website

https://zenhoren.jp

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zenhoren (全保連株式会社) is Japan's leading rent debt guarantee company, serving landlords, tenants, and property management firms with nationwide branch coverage, AI-based tenant screening, and the Z-WEB digital platform, now operating as an MUFG consolidated subsidiary.

Ownership category

akta.pro rank

Product category

Rent Guarantee Services

NAICS

Real Estate and Rental and Leasing (53), Rental and Leasing Services (532)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Renters Insurance (FSAJACAB)

Keywords

• Rent guarantee services
• Debt guarantee
• Tenant screening
• Property management
• Subrogation services

Headquarters

HQ city

Naha

HQ country

Japan

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 家賃債務保証サービス (Rent Guarantee Services): Zenhoren earns revenue through guarantee fees charged to tenants. Initial guarantee fees are paid at contract signing, and annual (or monthly) renewal guarantee fees are billed on a recurring basis. The company also earns fees for handling payment collection and subrogation services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zenhoren provides rent debt guarantee services for residential, commercial, parking, and warehouse rental properties across Japan. When tenants fail to pay rent, the company reimburses landlords and then pursues collection from tenants (subrogation). The company also offers tuition fee guarantee for students (Z-College support), bundled fire insurance products (Z-value), and a Mitsubishi UFJ Card-based rent payment plan. Services are delivered primarily through partner property management companies and the proprietary Z-WEB/Z-WEB2.0 online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Z-WEB/Z-WEB2.0: Online system for real estate management companies for contract creation, subrogation procedures, and change/vacation management.
• スクモア (Sukumoa)
• Z-value
• Z-College support

Products and services

• Residential Rent Guarantee (居住用の家賃保証) Residential rent guarantee covering up to 24 months of monthly rent and move-out settlement costs, providing landlords with payment protection for individual residential rental properties. Tenants pay guarantee fees in exchange for Zenhoren serving as their professional guarantor.
• Commercial Rent Guarantee (事業用の家賃保証) Commercial rent guarantee for stores and office spaces, covering up to 24 months of monthly rent and move-out settlement costs, protecting commercial property owners from tenant non-payment.
• Parking Guarantee (駐車場の保証) Guarantee service for parking space rentals, protecting parking space owners from non-payment by tenants.
• Warehouse/Trunk Room Guarantee (倉庫・トランクルームの保証) Guarantee service for warehouse and storage unit rentals, protecting storage property owners from tenant payment defaults.
• Mitsubishi UFJ Card Rent Payment Plan (三菱UFJカードプラン) A bundled payment plan using Mitsubishi UFJ Card for rent transactions, integrating card-based payment options with the rent guarantee service.
• Z-value Fire Insurance Bundle (Z-value火災保険セット商品) A bundled product combining rent guarantee with fire insurance coverage, providing comprehensive protection for residential tenants including property damage coverage alongside rent payment guarantee.
• Tuition Guarantee / Z-College Support (学費保証 / Z-College support) Tuition fee guarantee service for students, helping schools and students manage tuition payment risks. Includes separate tracks for schools and students.
• Z-WEB / Z-WEB2.0 Online Platform Online portal system for property management companies enabling contract creation, subrogation claim processing, and change/move-out management. Z-WEB2.0 includes enhanced electronic application features.
• Z-Business NEO Business Use Guarantee Plan Business-use guarantee plan for commercial tenants, providing rent payment guarantees for business premises and retail spaces.

Quantifiable outcome

• Guarantee coverage up to 24 months of monthly rent plus move-out settlement costs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mysurance株式会社 (Mysurance)coreTechnology or IntegrationMysurance is a small-sum short-term insurance provider (少額短期保険業者) for which Zenhoren acts as an insurance agent (保険代理店). Zenhoren offers Mysurance's fire insurance products as bundled packages (Z-value) and the Mysurance '家財上乗せプラン' home contents add-on plan as part of its rent guarantee services. Note: As of March 2025, the Mysurance '家財上乗せプラン' has been discontinued.
• Okinawa Basketball Co., Ltd. (沖縄バスケットボール株式会社)minorStrategic or Co-development PartnerIn January 2024, Zenhoren entered a business partnership and acquired additional equity stake in Okinawa Basketball Co., Ltd., operator of the Ryukyu Golden Kings professional basketball team. Zenhoren had previously held equity and expanded its stake in January 2024. The company also sponsors the team's games and related events.
• 株式会社プロトソリューション (Proto Solution)minorStrategic or Co-development PartnerIn January 2024, Zenhoren announced a business partnership with Proto Solution alongside its equity investment in Okinawa Basketball Co., Ltd. The nature of the partnership involves collaborative business development in the Okinawa region.
• 公益社団法人 日本賃貸住宅管理協会 (Japan Association of Property Management for Rental Housing)minorOthersListed as a partner organization on Zenhoren's sustainability and social contribution pages. The association is a major industry body for rental housing management companies in Japan.
• 株式会社 日本信用情報機構 (Japan Credit Information Center, JICC)minorOthersDesignated credit information institution (指定信用情報機関) partnered with Zenhoren for accessing tenant credit data during the guarantee application screening process.
• KINGS RYUKYU (琉球ゴールデンキングス)minorOthersProfessional basketball team sponsored by Zenhoren. The company provides sponsorship support to the Ryukyu Golden Kings, a prominent sports team based in Okinawa.
• JUNGLIA Theme ParkminorOthersZenhoren is a supporting sponsor of the new JUNGLIA theme park in northern Okinawa. The park's name was announced in November 2023, with Zenhoren listed as a supporting company.
• NPO법인 アンビシャス (NPO법인 アンビシャス / Okinawa难病咨询・支援中心)minorOthersOkinawa-based NPO providing support to patients with rare diseases. Zenhoren supports the organization as part of its CSR/social contribution activities.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenhoren