Jardiland

What Jardiland does

Jardiland is a French specialty retailer of garden, outdoor living, and pet products, headquartered in Joinville-le-Pont and tracing its operating history back approximately 50 years to the mid-1970s. The company sells plants, garden supplies, outdoor furniture, pet food, and pet care items through a combination of company-operated and franchised physical stores, a proprietary e-commerce site, and a marketplace platform hosting third-party sellers such as Promesse de Fleurs and LaGreenTouch. Its private-label brand ECLOZ covers outdoor furniture, while service partnerships with Hector Kitchen (pet food subscription), Goodflair (pet insurance), and Too Good To Go (anti-waste inventory redistribution) extend monetization beyond direct product sales.

The business is privately held under the Téract group, with reported headcount between 5,001 and 10,000 employees, and it has been recognized as the Best Garden Store Chain in 2025 and Best E-Retailer in the garden category for three consecutive years. Revenue is generated primarily through retail merchandise sales across the garden and pet verticals, supplemented by marketplace commissions, private-label margin, loyalty-program engagement, and partner-service referrals. Geographic focus is concentrated in France, with no disclosed international expansion, and the customer base is composed of French individual consumers rather than enterprise buyers.

Operationally, Jardiland combines a legacy physical-store franchise model with digital channels (e-commerce, click-and-collect, loyalty program), giving it an omnichannel position in categories where pure-play digital competitors struggle with bulky goods and plant logistics. The platform approach, evidenced by the marketplace and partner integrations, is the most active area of commercial development, while AI, automation, and advanced analytics capabilities are not described in available materials.

Name

Jardiland

Legal name

Jardiland

Website

https://jardiland.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jardiland is a French specialty retailer of garden, outdoor living, and pet products, operating physical franchise stores, an e-commerce platform, and a third-party marketplace serving French consumers under the Téract group parent.

Ownership category

akta.pro rank

Product category

Garden and Pet Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Garden center retail
• Pet supplies retail
• Outdoor living products
• Plants and gardening
• Franchise retail network

Headquarters

HQ city

Joinville-le-pont

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Direct sales of garden, outdoor, pet, home, and food products through physical stores and e-commerce. Products include plants, outdoor furniture, gardening tools, pet supplies, and food.
2. Marketplace commissions: Third-party sellers list and sell products on the Jardiland marketplace platform, with Jardiland earning a commission on transactions.
3. Affiliate and partnership revenue: Revenue from affiliate relationships including pet food subscriptions (Hector Kitchen), insurance (Goodflair), and other partner programs linked from the Jardiland platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jardiland is a French retail chain selling garden, outdoor living, pet care, home decor, and food products through franchised physical stores, its own e-commerce platform, and a third-party seller marketplace. Its assortment spans indoor and outdoor plants, gardening tools, outdoor furniture and equipment (pools, spas, barbecues, sheds), pet supplies for diverse animal types, home decoration, and gourmet food, with exclusive own-brand outdoor furniture (ECLOZ) and value-added services including click-and-collect, loyalty rewards, and installment financing.

Product overview

Jardiland is a French specialist in garden, pet care, and living art products operating for 50 years, offering both physical stores and an e-commerce platform. The company was re-elected Best Store Chain in Garden Centers in 2025 and Best E-Commerce in the Jardinerie category for the 3rd consecutive year. The core product offering is a unified retail platform combining physical retail with online marketplace, organized around six main categories: Plantes (plants for indoor/outdoor), Jardinage (gardening tools and equipment), Aménagement extérieur (outdoor planning including furniture, pools, spas, barbecues, garden sheds, greenhouses), Animalerie (pet supplies), Maison (home decoration), and Alimentaire (food products). Own brands include ECLOZ outdoor furniture sold exclusively at Jardiland, while the marketplace platform enables third-party sellers to offer specialized products. Additional services include Click & Collect, loyalty program, gift cards, installment payments, and partner services for pet insurance and food subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Ecloz: Private label brand for garden furniture and outdoor living products including garden furniture, pools, and outdoor equipment.
• Marketplace

Products and services

• Jardiland Plants (Plantes) Retail category offering indoor and outdoor plants including shrubs, grasses, bamboo, bulbs, flowers, herbs, fruit trees, roses, and artificial plants for French homeowners and gardeners.
• Jardiland Gardening (Jardinage) Gardening tools and equipment category including hand tools, motorized equipment, watering systems, composters, and plant protection materials for gardeners of all experience levels.
• Jardiland Outdoor Planning (Aménagement extérieur) Outdoor living category offering garden furniture, pools, spas, barbecues, garden sheds, greenhouses, fencing, and outdoor decorations for consumers creating outdoor living spaces.
• Jardiland Pet Store (Animalerie) Pet supplies category offering food, accessories, and habitats for cats, dogs, horses, birds, chickens, reptiles, rodents, fish, and aquariums, serving French pet owners.
• Jardiland Home (Maison) Home decoration category offering tableware, candles, fragrances, indoor pots, and fireplace accessories for home styling.
• Jardiland Food (Alimentaire) Food product category offering beverages, gourmet baskets, sweet and savory groceries, and food preservation equipment for home consumption and gifting.
• ECLOZ Outdoor Furniture Jardiland's exclusive private-label brand offering garden salons, tables, chairs, loungers, and cushions sold only through Jardiland stores and website.
• Jardiland Marketplace Third-party seller marketplace integrated into the Jardiland platform enabling external vendors such as Promesse de Fleurs and LaGreenTouch to list and sell plants and gardening products alongside Jardiland's own inventory.
• Jardiland Loyalty Program (Programme de fidélité) Points-based customer loyalty program where members earn 1 point per €1 spent (excluding marketplace), receive 50 bonus points on first purchase and 30 bonus points for adding the card to a mobile wallet, with rewards starting at 200 points redeemable for a €7 voucher or free product.
• Jardiland Click & Collect Online ordering service allowing customers to buy on jardiland.com and pick up purchases in their nearest physical store within 2 hours.
• Jardiland Gift Cards (Carte cadeau) Physical and digital gift card program available for purchase online via cartescadeaux.jardiland.com and in stores, redeemable across Jardiland's assortment.
• Jardiland Multi-Payment Financing Installment payment option enabling customers to spread purchases over multiple payments, available across the e-commerce checkout flow.
• Goodflair Pet Insurance via Jardiland Partner pet insurance service for dogs and cats offered through Goodflair on the Jardiland platform, including one month free for Jardiland customers as a referral benefit.
• Hector Kitchen Pet Food Subscription via Jardiland Customized pet food subscription service formulated by veterinarians, promoted on the Jardiland platform via an affiliate link for repeat pet food delivery.
• Too Good To Go Partnership Food-waste reduction partnership allowing customers to purchase unsold food items from Jardiland at discounted prices through the Too Good To Go app.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Promesse de FleursminorChannel Partner/ Reseller/ DistributorThird-party seller operating on the Jardiland marketplace. Promesse de Fleurs is a plant nursery/specialist that lists flowers, shrubs, and garden plants for sale through the Jardiland platform, reaching Jardiland's customer base.
• LaGreenTouchminorChannel Partner/ Reseller/ DistributorThird-party seller listing indoor plants and plant collections (e.g., Box 10 plantes de-pollluantes) on the Jardiland marketplace, leveraging Jardiland's e-commerce infrastructure and customer traffic.
• Hector KitchenminorGTM or Marketing PartnerPet food subscription service (Abonnement croquettes) promoted on the Jardiland platform via affiliate link (hectorkitchen.com/jardiland). Jardiland earns referral revenue from customers signing up through its site.
• GoodflairminorGTM or Marketing PartnerPet insurance provider (Notre assurance chiens et chats) promoted on the Jardiland platform, offering one month free to Jardiland customers. Jardiland earns referral/affiliate revenue.
• Too Good To GominorStrategic or Co-development PartnerFood waste reduction partnership where Jardiland offers unsold food products at reduced prices through the Too Good To Go app, supporting sustainability commitments.
• Téract GroupcoreOthersParent/group company controlling Jardiland. The Téract group owns the Jardiland brand and operates the franchise network. The franchise recruitment page references 'devenir franchisé' under the Téract franchise portal.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Truffaut: Truffaut is a French garden center and pet retail chain with a comparable assortment of plants, gardening equipment, outdoor living, and pet supplies. It is the closest direct competitor to Jardiland in the French specialist gardening retail space.
• Botanic: Botanic is a French garden center chain specializing in plants, gardening, and eco-responsible outdoor living. Its product mix and French customer base directly overlap with Jardiland's core plant and gardening categories.
• Gamm Vert: Gamm Vert is a French agricultural cooperative retail network selling gardening, outdoor living, and pet products primarily through rural and suburban locations. It serves a comparable French customer base with overlapping category breadth.
• Maxi Zoo: Maxi Zoo is the largest specialty pet retail chain in France with a comparable multi-species pet assortment. It directly competes with Jardiland's Animalerie category on pet food, accessories, and specialty pet care.
• Animalis: Animalis is a French pet supply retailer with physical stores and an online platform. It overlaps with Jardiland in pet food, accessories, and pet care across dogs, cats, and small animals.

Broad incumbents

• Leroy Merlin: Leroy Merlin is France's leading home improvement retailer with a substantial gardening and outdoor living assortment. It competes with Jardiland on outdoor furniture, sheds, and gardening tools, but also operates across a much broader DIY category.
• Castorama: Castorama is a major French home improvement and DIY retailer with garden and outdoor categories. It competes with Jardiland on garden tools, outdoor structures, and seasonal outdoor products, though its core focus is broader home improvement.
• Mr.Bricolage: Mr.Bricolage is a French home improvement and garden retail chain with a franchise network. Its store format and gardening assortment overlap with Jardiland, particularly on outdoor equipment and seasonal categories.

Emerging players

• ManoMano: ManoMano is a French online marketplace specializing in home improvement, gardening, and outdoor products. It competes with Jardiland's e-commerce platform on gardening tools, outdoor furniture, and DIY categories.

Others

• Delbard: Delbard is a French plant breeder and nursery operator with retail garden centers. Its plant expertise and assortment overlap with Jardiland's Plantes category, making it a relevant adjacent specialist in the French horticultural supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jardiland
• YouTubeyoutube.com/@Jardiland
• Facebookfacebook.com/Jardiland
• LinkedInlinkedin.com/company/jardiland
• Instagraminstagram.com/jardiland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardiland