Womack Machine Supply
Evolution Motion Solutions (Womack Group, LLC) is a U.S. value-add distributor and systems integrator of motion control, hydraulic, and electrification components serving factory automation, heavy industrial, and mobile/off-highway customers across multiple U.S. verticals.
- Company typePrivate
- Founded1945
- HeadquartersFarmers Branch, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Womack Machine Supply does
Evolution Motion Solutions, operating under the legal entity Womack Group, LLC and formed through the 2024 merger of Womack Machine Supply (founded 1945) and the Morrell Group, is a U.S.-domiciled value-add distributor, engineering partner, and systems integrator for motion control and hydraulic products. The company is organized across three primary business units — Factory Automation, Heavy Industrial, and Mobile/Off-Highway — and serves verticals including Aerospace, Defense, EV & Battery Production, Warehouse Automation, Food & Packaging, and Agriculture. Its product portfolio spans drives and controls (ctrlX AUTOMATION, ctrlX CORE, Yaskawa VFDs), safety and sensors (RSL 200 laser scanner, Leuze, Balluff), automation solutions (Kassow 7-axis cobots, Geek+ autonomous mobile robots), assembly technology (Bosch Rexroth tightening), fluid power and filtration (HYDAC SUSTAINMICRON), propulsion (Electronic Open Circuit, Impro Fluidtek motors), mobile electrification (HYDAC eKit48 low voltage, Bosch Rexroth eLION high voltage), and an extensive proprietary mobile-controls product line including the Ranger, Stryker, Apollo, LDA, and Nexus wireless remote and controller families.
The company combines distribution of premier third-party motion-control components with custom system integration services, including Custom Assemblies, Custom Hydraulic Power Units, Custom Test Systems, High-Pressure Systems, and Electrical Control Panels. A team of application engineers branded as "Motioneers" provides concept engineering, product sizing, and integration support, functioning as an extension of customer engineering departments. Recurring value-added services include 24/7 support, product kitting, vendor-managed inventory, field service, and service & repair, alongside a structured hydraulics training and education program anchored by proprietary textbooks and hands-on courses.
Revenue mechanics are quote-based across all streams and not publicly disclosed. Income is generated through hardware sales of distributed components, professional services for custom system integration and training, and managed services for inventory and field support. The company operates a multi-channel GTM anchored by an enterprise field sales motion with engineering expertise, a network of U.S. warehouses and sales offices serving equipment builders and manufacturing facilities nationwide, and supporting demand-generation via the Evolution Insights blog, the "Evolution in Controls" video/podcast series, online engineering calculators, industry events, and training programs.
Womack Machine Supply firmographics
Firmographics- Name
- Womack Machine Supply
- Legal name
- Womack Group, LLC
- Website
- https://womack-machine.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Evolution Motion Solutions (Womack Group, LLC) is a U.S. value-add distributor and systems integrator of motion control, hydraulic, and electrification components serving factory automation, heavy industrial, and mobile/off-highway customers across multiple U.S. verticals.
- Ownership category
- akta.pro rank
Womack Machine Supply industry classification
Industry- Product category
- Industrial Motion Control Distribution and Systems Integration
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Fluid Power Pump and Motor Manufacturing (333996)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ)
- akta.pro secondary industries
- Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA), Actuators & Motion Devices (Linear, Rotary, Electric Actuators for Motion Control) (IMAHAGAG), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Proportional & Servo Hydraulics (Electrohydraulic Valves, Servo Systems) (IMAHAGAF)
Keywords
Where Womack Machine Supply is headquartered
LocationHeadquarters
- HQ city
- Farmers Branch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Womack Machine Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Motion Control Components Distribution: Distribution of premier motion control components from leading manufacturers including Bosch Rexroth, HYDAC, Sun Hydraulics, and others. Products span drives, controls, fluid power, filtration, propulsion, actuation, and electrification components.
- Custom System Integration: Engineering and integration of custom hydraulic systems, power units, test systems, and turnkey solutions for specific customer applications. Includes electrical control panel integration.
- Value-Added Services: 24/7 support, customer service, product kitting, inventory management, field service, and service & repair operations
- Training and Education: Hydraulic training programs including Hands-On Training, Advanced Training, In-Plant Custom Courses, Hydraulic Safety Seminar, and sale of hydraulics textbooks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for custom engineered solutions and components |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Womack Machine Supply product offering
Product offeringCore offering
Evolution Motion Solutions distributes premier motion control components and integrates custom hydraulic systems for factory automation, heavy industrial, and mobile/off-highway customers. The company also delivers engineering services (concept engineering, custom power units, test systems), stocking programs, on-site field service, inventory management, and hydraulics training with proprietary textbooks.
Product overview
Evolution Motion Solutions (formerly Womack Machine Supply and Morrell Group) operates as an Engineering Partner, Systems Integrator, and Value-Add Distributor (ESV) providing motion control solutions across three business units: Factory Automation, Heavy Industrial, and Mobile/Off-Highway. The product portfolio encompasses Drives & Controls (ctrlX AUTOMATION, ctrlX CORE, Yaskawa VFDs, Balluff I/O), Safety & Sensors (RSL 200 Laser Scanner), Automation Solutions (Autonomous Mobile Robots, Kassow 7-axis cobots, Kassow Robots, conveyor systems), Fluid Solutions (Emerson Aventics), Assembly Technology (Bosch Rexroth Tightening), Fluid Power/Hydraulics, Propulsion (Electronic Open Circuit, Impro Fluidtek Motors), Electrification (HYDAC eKit48, Bosch Rexroth eLION), and Mobile Controls (Sense+ Joysticks, wireless remote kits including Ranger, Stryker, Stryker Pro, Stryker Pro+, LDA, Apollo, Apollo Mini, Nexus/Nexus Elite controllers, PDC-X tachometers, receivers LXB/LXC/LXG/LXR/LOR Gateway). Services include custom hydraulic system engineering, field service, inventory management, and comprehensive hydraulics training with proprietary textbooks. The company also offers multiple stocking programs for critical components.
Differentiator
Problem solved
Functional benefit
Products and services
- ctrlX AUTOMATION Automation platform for factory automation applications, distributed and supported by Evolution Motion Solutions for industrial equipment builders.
- ctrlX CORE Core automation control system for industrial automation applications, distributed by Evolution Motion Solutions.
- RSL 200 Compact Safety Laser Scanner Compact safety laser scanner for industrial safety applications, distributed and supported by Evolution Motion Solutions.
- Autonomous Mobile Robots (Geek+) Automated guided vehicles for warehouse and manufacturing logistics, distributed by Evolution Motion Solutions for material handling applications.
- Kassow Robots 7-Axis Cobots 7-axis collaborative robots for industrial automation tasks, distributed by Evolution Motion Solutions for manufacturing environments.
- Emerson Aventics Pneumatic Stocking Program Stocking program for Emerson Aventics pneumatic components including valves, cylinders, and air preparation products for factory automation.
- Bosch Rexroth Tightening Automated tightening and fastening solutions for assembly technology applications, distributed by Evolution Motion Solutions.
- Smart Function Kit for Pressing and Joining Pre-configured kit for pressing and joining operations in mechanical and assembly applications.
- Leantechnik Linear Technology Linear technology, aluminum extrusion systems, and mechanical positioning solutions for industrial automation customers.
- Aluminum Extrusion Stocking Program Stocking program for aluminum extrusion profiles and accessories to support mechanical assembly and framing needs.
- Bosch Rexroth Profiled Ball Rails and Runner Blocks Linear motion guide components for precision positioning, supplied through Evolution's stocking program for fast delivery.
- Bosch Rexroth Ball Rail System Compact Line (BSCL) Compact linear guide system for space-constrained industrial applications, distributed by Evolution Motion Solutions.
- Leuze Safety Technology Stocking Program Stocking program for Leuze safety sensors and safety laser scanners for industrial applications.
- Balluff I/O Plate Program Stocking program for Balluff I/O blocks, IO plates, connection cables, and safety technology for automation solutions.
- HYDAC SUSTAINMICRON Filter Element Technology Sustainable micron filter elements for hydraulic fluid filtration, supplied for heavy industrial and mobile hydraulic systems.
- Electronic Open Circuit (eOC) Propulsion Electronic open circuit propulsion control system for mobile equipment and off-highway machinery.
- Impro Fluidtek Low-Speed, High-Torque Motors Hydraulic motors designed for high torque at low speed, used in propulsion applications for mobile/off-highway equipment.
- HYDAC eKit48 Low Voltage Mobile Electrification Low voltage electrification kit for mobile equipment, supporting the transition to electric off-highway machinery.
- Bosch Rexroth eLION High Voltage Mobile Electrification High voltage electrification system for heavy-duty mobile machinery, supplied by Evolution Motion Solutions.
- Sense+ Joysticks (Bosch Rexroth) Stocking and Build Program Joystick controls for mobile equipment with stocking and build program to support mobile/off-highway OEM customers.
- Ranger Wireless Remote Kit Wireless remote control kit for mobile machinery, distributed by Evolution Motion Solutions for industrial and off-highway applications.
- Stryker Wireless Remote Kit Professional-grade wireless remote control kit for mobile equipment and industrial machinery.
- Stryker Pro Wireless Remote Kit Enhanced wireless remote control kit with advanced features for professional mobile equipment applications.
- LDA Wireless Remote Kit Wireless remote kit for industrial and mobile equipment control applications.
- Apollo Cranes and Hoist Kit Wireless remote control kit designed specifically for crane and hoist operations.
- Apollo Mini Kit Compact wireless remote kit for smaller mobile and industrial equipment.
- Nexus Digital Controller Digital controller module for mobile equipment control applications.
- Nexus Elite Digital Controller Advanced digital controller with enhanced features for mobile equipment applications.
- PDC-X Series Digital Tachometer Digital tachometer for monitoring equipment speed and hours on mobile and industrial machinery.
- Power Distribution Modules Modules for distributing electrical power in mobile equipment.
- LXB Wireless Receiver Wireless receiver for mobile control systems.
- LXC Wireless Receiver Wireless receiver module for industrial and mobile control applications.
- LOR Gateway Receiver Gateway receiver for network integration of wireless controls in mobile and industrial systems.
- LXG Industrial Wireless Receiver Industrial wireless receiver for mobile control systems.
- LXR Wireless Receiver Wireless receiver designed for rugged mobile applications.
- Custom Hydraulic Systems Engineered custom hydraulic solutions including custom assemblies, custom hydraulic power units, custom test systems, high-pressure systems, and electrical control panels for industrial and mobile customers.
- Field Service On-site technical service and support for installed equipment, including installation support, product support, and turnkey solutions at customer facilities.
- Inventory Management Vendor-managed inventory services for customer supply chains, including stocking programs and kitting.
- Value-Added Services Custom value-added services including kitting, assembly, and configuration of motion control components for customers.
- Hydraulics Training and Education Hands-on and advanced training programs, in-plant custom courses, hydraulic safety seminars, and proprietary hydraulics textbooks for workforce development in hydraulics and motion control.
Companies that use Womack Machine Supply
Customer profileSegments10 records
Ideal customer profiles3 records
Womack Machine Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Womack Machine Supply partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and standard.
- Bosch RexrothcoreMajor supplier partner providing drives, controls, tightening systems, ball rails, runner blocks, and mobile electrification products (eLION high voltage). Bosch Rexroth products include ctrlX AUTOMATION, ctrlX CORE, safety laser scanners, and Sense+ joysticks.
- HYDACcoreKey supplier of filtration products including SUSTAINMICRON filter element technology, and mobile electrification solutions (eKit48 low voltage). Products support hydraulic system reliability and mobile equipment electrification.
- Kassow RobotsmajorSupplier of 7-axis cobots (collaborative robots) for factory automation applications. Kassow Robots offer compact, collaborative automation solutions for manufacturing environments.
- Geek+majorSupplier of Autonomous Mobile Robots (AMRs) for warehouse automation and logistics applications. Provides robotic solutions for material handling and warehouse operations.
- HydraForcemajorSupplier partner providing hydraulic valves and components for mobile and industrial hydraulic systems.
- Sun HydraulicsmajorSupplier partner providing hydraulic cartridge valves and systems for mobile and industrial fluid power applications.
- TolomaticmajorSupplier partner for linear motion solutions including electric linear actuators and rod-style actuators for automation applications.
- SAI HydraulicsstandardSupplier partner providing hydraulic system components and solutions.
- StauffstandardSupplier partner providing hydraulic system components, clamps, and accessories.
- HaskelstandardSupplier partner providing high-pressure gasboosters and pneumatic pumps for hydraulic applications.
- Emerson AventicsmajorSupplier of pneumatic stocking program products including valves, cylinders, and air preparation components for factory automation.
- YaskawamajorSupplier of variable frequency drives (VFDs) for drives and controls applications in factory automation.
- BalluffmajorSupplier of I/O plate programs, IO blocks, cables, and safety technology including safety laser scanners for automation solutions.
- LeuzestandardSupplier partner for safety technology products including safety sensors and safety laser scanners for industrial applications.
- LeantechnikstandardSupplier partner for mechanical solutions including linear technology and aluminum extrusion systems.
- Impro FluidtekstandardSupplier partner providing low-speed, high-torque motors for propulsion applications in mobile/off-highway equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Womack Machine Supply competitors and assessment
Company assessmentDirect peers
- Motion Industries: Division of Genuine Parts Company and the largest US industrial distributor of bearings, power transmission, fluid power, and motion control products. Direct competitor in the same distribution categories.
- BDI (Bearing Distributors Inc.): US value-add industrial distributor specializing in bearings, power transmission, linear motion, and fluid power with branches nationwide. Closely comparable niche positioning to Evolution Motion Solutions.
- Kaman Industrial Technologies: Industrial distribution business historically focused on bearings, power transmission, and fluid power (acquired by Motion Industries). Direct functional peer in motion control distribution.
- Applied Industrial Technologies: Large US value-add industrial distributor offering fluid power, bearings, motion control, and engineered solutions across similar end-markets. Closest publicly traded comparable in business model and customer base.
- IBT Industrial Solutions: US industrial distributor focused on bearings, power transmission, fluid power, and material handling. Comparable regional-to-national distributor with similar value-add engineering orientation.
Broad incumbents
- Grainger: Large US broad-line industrial distribution company. Operates in adjacent categories with significantly broader MRO scope; competes indirectly for maintenance and operations customers.
- MSC Industrial Direct: Large US metalworking and industrial MRO distributor. Broader and less specialized, but competes for similar manufacturing customers across multiple motion control categories.
- Parker Hannifin: Diversified motion and control technologies manufacturer spanning hydraulics, pneumatics, electromechanical, and filtration. A principal competitor and potential supplier whose products overlap with Evolution Motion Solutions' portfolio.
- Festo: Global pneumatics and automation manufacturer and solutions provider serving factory automation. Adjacent incumbent offering overlapping factory automation products and engineering support.
Others
- Bosch Rexroth: Primary supplier partner and one of the largest global manufacturers of motion control, hydraulics, and factory automation products. While not a peer in distribution, it is the company's most strategic relationship and a key enabler of its portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Womack Machine Supply social profiles
Digital presenceWomack Machine Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Womack Machine Supply leadership team
Management profileNumber of profiles
Womack Machine Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Womack Machine Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Womack Machine Supply
What does Womack Machine Supply do?
Evolution Motion Solutions distributes premier motion control components and integrates custom hydraulic systems for factory automation, heavy industrial, and mobile/off-highway customers. The company also delivers engineering services (concept engineering, custom power units, test systems), stocking programs, on-site field service, inventory management, and hydraulics training with proprietary textbooks.
Is Womack Machine Supply a public or private company?
Womack Machine Supply is a private company. It is classified as unknown and is currently operating.
When was Womack Machine Supply founded?
Womack Machine Supply was founded in 1945. It employs 251 to 500 people.
Where is Womack Machine Supply based?
Womack Machine Supply is headquartered in Farmers Branch, United States, in the North America region.
How does Womack Machine Supply make money?
Four revenue lines are on record. Motion Control Components Distribution is the primary driver. The others are custom System Integration, value-Added Services and training and Education.
Who are Womack Machine Supply's main competitors?
Direct peers on record are Motion Industries, BDI (Bearing Distributors Inc.), Kaman Industrial Technologies, Applied Industrial Technologies and IBT Industrial Solutions. Broad incumbents are Grainger, MSC Industrial Direct, Parker Hannifin and Festo. Bosch Rexroth is listed as an others.
Does Womack Machine Supply have an API?
No public API is recorded for Womack Machine Supply.
What industry is Womack Machine Supply in?
Womack Machine Supply's product category is Industrial Motion Control Distribution and Systems Integration. Its primary akta.pro industry code is IMAHAGAJ, Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces), with a secondary code of IMAHAGAA, Hydraulic Components (Pumps, Motors, Cylinders). Its NAICS code is 333613 and its SIC code is 5082.