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ShareIn

Full company profile

uuid000bho7

Namestring
ShareIn
Legal namestring
ShareIn Limited
Websiteurl
sharein.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

ShareIn Limited is an Edinburgh-based, FCA-authorised fintech (FCA reference 603332) founded in 2013 that provides white-label investment platform infrastructure for alternative finance operators in the UK. It serves FCA-authorised firms, energy and renewables platforms, property and real estate investment platforms, and impact/ethical investment platforms, powering regulated direct investment channels end-to-end — from investor onboarding and ID verification through deal listing, fund-raising, ISA wrapping, client money custody and post-investment portfolio management.

The company's core technology is a Microsoft-stack platform (ASP.NET MVC, .NET 4.7, .NET Core, SQL Server on Azure, with Vue.js, React and ReactNative front-ends) comprising three integrated products: the ShareIn Investment Platform (onboarding, fundraising, deal management, share certificates), ShareInPay (API-first CASS-compliant client money and payments since 2019), and the HMRC-authorised ISA Manager (Cash, S&S and IFISA since 2016). Compliance, KYC, appropriateness testing, 24-hour cooling-off, CASS daily reconciliation and HMRC reporting are built into the engine. Public APIs (ISA API and ShareInPay) plus a Switch ISA Manager service handle platform and ISA migration, including multi-year historical data.

ShareIn earns revenue from monthly platform licence fees, activity-based variable fees, Appointed Representative income, IFISA Manager fees, ShareInPay pay-in transaction fees (0.25% scaling to 0.10% above £10M monthly volume) and bespoke development work. Customers include Octopus Energy Collective, Aprirose, Abundance Investment, Ethex, Energise Africa and Triodos Crowdfunding, with £700m+ processed across 200k+ investors.

Short descriptiontext

ShareIn is an Edinburgh-based FCA-authorised fintech that provides white-label investment platform infrastructure (onboarding, ISA wrapping, CASS-compliant client money and payments) for UK alternative finance operators in energy, property and impact investment.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEdinburgh, United Kingdom
HQ citystring
Edinburgh
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
investment platform infrastructure, white-label crowdfunding platforms, ISA management services, client money handling, alternative finance infrastructure
NAICS code2 codes
  • Investment Banking and Securities Intermediation523150
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Security Brokers, Dealers & Flotation Companies6211
Product category
Investment Platform Infrastructure
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Platform Licence Fees
TypeSubscription Recurring
Description

Recurring direct investment platform licence fees from clients using ShareIn's white-label infrastructure. Contracted fixed monthly fees with notice periods and/or termination fees commensurate with contract size.

sharein.com
2Activity-Based Variable Fees
TypeUsage Based
Description

Variable fees based on activity levels on client investment platforms, including transaction volumes and investor onboarding activity.

sharein.com
3Appointed Representative Income
TypeSubscription Recurring
Description

Monthly income from Appointed Representatives operating under ShareIn's FCA authorization.

sharein.com
4IFISA Manager Fees
TypeManaged Services
Description

Fees for ISA management services including subscription tracking, threshold policing, transfer handling, and HMRC reporting.

sharein.com
5ShareInPay Transaction Fees
TypeTransaction Fee
Description

Pay-per-transaction fees with volume-based pricing tiers. Pay-in fees range from 0.25% (under £1M/month) down to 0.10% (above £10M/month). Domestic withdrawals at flat £0.45, non-domestic at £21. Fee cap of £300 per individual client per month.

sharein.com
6Bespoke Development
TypeProfessional Services
Description

Additional bespoke development time for custom features and integrations beyond standard platform capabilities.

sharein.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Pricing details2 tiers
1Volume-based transaction fees for pay-ins (0.25% to 0.10% depending on monthly volume)
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Pay-in volume tiers: £0-£1,000,000 at 0.25%, £1,000,001-£5,000,000 at 0.20%, £5,000,001-£10M at 0.15%, >£10M at 0.10%. Fee cap of £300 per individual client per month on pay-ins. Domestic withdrawal: £0.45. Non-domestic withdrawal: £21.00.

sharein.com
2White-label investment platform infrastructure (quote-based)
ModelSubscriptionBilling cadenceMonthly
Notes

Platform services include investor onboarding, CASS-compliant client money, ISA management, portfolio dashboards. Pricing based on client needs and volume; not publicly disclosed.

sharein.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 2 records shown
1ShareInPay
Description

API-based client money account and payment platform for managing payins, transfers, and payouts with CASS compliance.

sharein.com
+1 more record
Core offering1 text field

ShareIn provides a white-label investment platform infrastructure that powers FCA-regulated direct investment channels for alternative finance operators such as crowdfunding, renewable energy, property, and impact investment platforms. Its offering combines an end-to-end fundraising and portfolio management platform, the ShareInPay CASS-compliant client money and payment processing API, and an HMRC-authorised ISA Manager service covering Cash, Stocks & Shares, and Innovative Finance ISAs. Client platforms process investments on ShareIn's infrastructure while retaining their own branding, with onboarding, KYC, appropriateness testing, compliance, and investor portfolio tooling delivered as a managed stack.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Platform launch time reduced from 12-24 months (in-house build) to 2-3 months (ShareIn)
+2 more records
Product overview1 text field

ShareIn is a white-label investment platform infrastructure provider for FCA-regulated alternative finance operators. The core offering consists of the Investment Platform (handling end-to-end fundraising, onboarding, and portfolio management), ShareInPay (CASS-compliant client money and payment processing), and the ISA Manager (HMRC-authorised for Cash, Stocks & Shares, and Innovative Finance ISAs). These are complemented by the Investor Portal (white-label portfolio dashboards and wallets), Switch ISA Manager (migration service), and ISA API (for platforms with their own ISA manager status). The platform processes over £700m in investments across 200k+ investors for clients including Octopus Energy Collective, Abundance Investment, Aprirose, Ethex, Energise Africa, and Triodos Crowdfunding. ShareIn is FCA-authorised since 2014 and has held client money permissions since 2019.

Product and service6 records
1Investment Platform
CategoryInvestment Platform Infrastructure
Description

End-to-end white-label investment platform infrastructure for FCA-regulated direct investment platforms, handling investor onboarding with ID verification and appropriateness assessments, fundraising, deal management for equity deals, bonds, and funds, compliance reporting, portfolio dashboards, and share certificate issuance. Built for FCA-authorised alternative finance operators.

2ShareInPay
CategoryClient Money & Payments
Description

API-first, CASS-compliant payment service for managing pay-ins, transfers between users, and payouts, including KYC services for individual users and organisations. Holds client money in segregated accounts with FSCS protection and is suited to crowdfunding investments, loan repayment distributions, dividend payments, and nominee account trade settlement.

3ISA Manager
CategoryISA Management
Description

HMRC-authorised ISA Manager service covering Cash ISAs, Stocks & Shares ISAs, and Innovative Finance ISAs, providing subscription tracking, threshold policing, transfer management (in and out), and annual HMRC reporting for client investment platforms.

4Investor Portal
CategoryInvestor Experience
Description

White-label investor-facing portal providing portfolio dashboards, investment tracking, return history, document access, investor wallets, and account management capabilities delivered under each client's own brand.

5Switch ISA Manager
CategoryISA Management
Description

ISA migration service enabling platforms to switch from their existing ISA manager to ShareIn, handling transfer continuity and full investor portfolio migration without disrupting investor positions.

6ISA API
CategoryISA Management API
Description

API service to record ISA-related transactional activity throughout the tax year, police ISA thresholds, manage ISA transfers in and out via an administrative console, and produce HMRC ISA activity reports for year-end submission, intended for investment platforms with their own ISA manager status.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

White-label investment portal powered by ShareIn for community-funded renewables. ShareIn provides the complete investment platform infrastructure including onboarding, ISA management, and compliance. Octopus Energy Collective investors see the Octopus brand; ShareIn operates the underlying platform.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Real estate investment managers using ShareIn's platform for digital portfolio monitoring, document access, deal reservations, and staged funding. ShareIn designed, built, and operates the platform. Full existing portfolio migrated to platform.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Green energy and council lending platform. Migrated from in-house platform (operating since 2012) to ShareIn technology, maintaining all historic transactions. Includes ISA Manager services and secondary marketplace for trading investments.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

UK's leading positive investment platform using ShareIn's IFISA infrastructure. Enables investors to invest tax-free allowance into bonds by renewable energy cooperatives, community organisations, and social enterprises. Ethex investors have channelled over £120m into 200+ impact projects.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Investment platform offering IFISA-wrapped investments in organisations bringing clean energy access to sub-Saharan Africa. Minimum investment £50. ShareIn provides ISA management, client money handling, and rebuilt the platform frontend in 2026 with improved accessibility and Open Banking integration.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Crowdfunding arm of Triodos Bank (Europe's leading ethical bank). Used ShareIn platform and ISA management for IFISA-wrapped investments in organisations delivering environmental, cultural, and social impact across the UK.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Property investment platform using ShareIn's white-label infrastructure and IFISA management. Shojin entered administration March 2026; ShareIn continues unaffected as ISA manager. Note: This partnership has diminished due to client's insolvency proceedings.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Seccl is a UK-based B2B platform technology provider offering custody, trading, and reporting infrastructure to investment managers and platforms. Like ShareIn, it powers white-label investment experiences for regulated firms and competes head-to-head in the UK adviser/platform infrastructure market.

TypeDirect peer
Description

Third Financial provides platform technology for UK wealth managers and financial advisers, including client portals, trading, and back-office workflows. It is closely comparable to ShareIn as another UK-focused B2B platform serving FCA-authorised investment firms with similar white-label infrastructure.

TypeBroad incumbent
Description

FNZ is a global, well-capitalised B2B wealth management platform serving large financial institutions with end-to-end investment, custody, and administration infrastructure. As a much larger incumbent with broader product scope, FNZ represents both a competitive threat and a possible exit benchmark for ShareIn's category.

TypeBroad incumbent
Description

Avaloq (now part of NEC) provides digital banking and wealth management platform software to global financial institutions. It operates at a much larger scale and broader scope than ShareIn but competes for the same category of regulated investment platform spend among banks and asset managers.

TypeDirect peer
Description

Transact, owned by Integrafin, is one of the UK's largest wrap platforms serving financial advisers and their clients with regulated investment infrastructure and portfolio servicing. It is comparable to ShareIn in providing FCA-compliant investment infrastructure, though it is more established and adviser-focused.

TypeEmerging player
Description

WealthOS provides a modern, API-first investment platform for wealth managers, fintechs, and asset managers. It overlaps directly with ShareIn's white-label, API-driven approach and represents a newer, well-funded entrant targeting a similar buyer profile in regulated investment infrastructure.

TypeEmerging player
Description

Crowdcube is one of the UK's leading equity crowdfunding platforms and a participant in the same alternative finance ecosystem that ShareIn serves. While it operates its own platform rather than selling infrastructure, it shapes the competitive landscape for ShareIn's clients and benchmarks investor expectations in the segment.

TypeEmerging player
Description

Funding Circle is a UK-based alternative finance platform operating in business lending and historically peer-to-peer lending. It sits in the same alt-finance category as ShareIn's clients and represents a benchmark for capital deployment volumes and platform operating scale in the segment.

TypeOthers
Description

GoCardless is a UK payment infrastructure provider for direct debits and recurring payments. It is relevant to ShareIn through ShareInPay and the broader payments layer of investment platforms, though it serves a different buyer and use case than ShareIn's core offering.

TypeOthers
Description

TrueLayer provides Open Banking APIs used by fintechs and platforms for account verification and instant payments. ShareIn's Energise Africa rebuild integrated Open Banking functionality, making TrueLayer an adjacent infrastructure provider within ShareIn's broader payments and onboarding stack.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ShareIn

Investment Platform Infrastructuresharein.com

ShareIn is an Edinburgh-based FCA-authorised fintech that provides white-label investment platform infrastructure (onboarding, ISA wrapping, CASS-compliant client money and payments) for UK alternative finance operators in energy, property and impact investment.

What ShareIn does

ShareIn Limited is an Edinburgh-based, FCA-authorised fintech (FCA reference 603332) founded in 2013 that provides white-label investment platform infrastructure for alternative finance operators in the UK. It serves FCA-authorised firms, energy and renewables platforms, property and real estate investment platforms, and impact/ethical investment platforms, powering regulated direct investment channels end-to-end — from investor onboarding and ID verification through deal listing, fund-raising, ISA wrapping, client money custody and post-investment portfolio management.

The company's core technology is a Microsoft-stack platform (ASP.NET MVC, .NET 4.7, .NET Core, SQL Server on Azure, with Vue.js, React and ReactNative front-ends) comprising three integrated products: the ShareIn Investment Platform (onboarding, fundraising, deal management, share certificates), ShareInPay (API-first CASS-compliant client money and payments since 2019), and the HMRC-authorised ISA Manager (Cash, S&S and IFISA since 2016). Compliance, KYC, appropriateness testing, 24-hour cooling-off, CASS daily reconciliation and HMRC reporting are built into the engine. Public APIs (ISA API and ShareInPay) plus a Switch ISA Manager service handle platform and ISA migration, including multi-year historical data.

ShareIn earns revenue from monthly platform licence fees, activity-based variable fees, Appointed Representative income, IFISA Manager fees, ShareInPay pay-in transaction fees (0.25% scaling to 0.10% above £10M monthly volume) and bespoke development work. Customers include Octopus Energy Collective, Aprirose, Abundance Investment, Ethex, Energise Africa and Triodos Crowdfunding, with £700m+ processed across 200k+ investors.

ShareIn firmographics

Firmographics
Name
ShareIn
Legal name
ShareIn Limited
Website
https://sharein.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
ShareIn is an Edinburgh-based FCA-authorised fintech that provides white-label investment platform infrastructure (onboarding, ISA wrapping, CASS-compliant client money and payments) for UK alternative finance operators in energy, property and impact investment.
Ownership category
akta.pro rank

Where ShareIn is headquartered

Location

Headquarters

HQ city
Edinburgh
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

ShareIn business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Platform Licence Fees: Recurring direct investment platform licence fees from clients using ShareIn's white-label infrastructure. Contracted fixed monthly fees with notice periods and/or termination fees commensurate with contract size.
  2. Activity-Based Variable Fees: Variable fees based on activity levels on client investment platforms, including transaction volumes and investor onboarding activity.
  3. Appointed Representative Income: Monthly income from Appointed Representatives operating under ShareIn's FCA authorization.
  4. IFISA Manager Fees: Fees for ISA management services including subscription tracking, threshold policing, transfer handling, and HMRC reporting.
  5. ShareInPay Transaction Fees: Pay-per-transaction fees with volume-based pricing tiers. Pay-in fees range from 0.25% (under £1M/month) down to 0.10% (above £10M/month). Domestic withdrawals at flat £0.45, non-domestic at £21. Fee cap of £300 per individual client per month.
  6. Bespoke Development: Additional bespoke development time for custom features and integrations beyond standard platform capabilities.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goVolume-based transaction fees for pay-ins (0.25% to 0.10% depending on monthly volume)
SubscriptionMonthlyWhite-label investment platform infrastructure (quote-based)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

ShareIn product offering

Product offering

Core offering

ShareIn provides a white-label investment platform infrastructure that powers FCA-regulated direct investment channels for alternative finance operators such as crowdfunding, renewable energy, property, and impact investment platforms. Its offering combines an end-to-end fundraising and portfolio management platform, the ShareInPay CASS-compliant client money and payment processing API, and an HMRC-authorised ISA Manager service covering Cash, Stocks & Shares, and Innovative Finance ISAs. Client platforms process investments on ShareIn's infrastructure while retaining their own branding, with onboarding, KYC, appropriateness testing, compliance, and investor portfolio tooling delivered as a managed stack.

Product overview

ShareIn is a white-label investment platform infrastructure provider for FCA-regulated alternative finance operators. The core offering consists of the Investment Platform (handling end-to-end fundraising, onboarding, and portfolio management), ShareInPay (CASS-compliant client money and payment processing), and the ISA Manager (HMRC-authorised for Cash, Stocks & Shares, and Innovative Finance ISAs). These are complemented by the Investor Portal (white-label portfolio dashboards and wallets), Switch ISA Manager (migration service), and ISA API (for platforms with their own ISA manager status). The platform processes over £700m in investments across 200k+ investors for clients including Octopus Energy Collective, Abundance Investment, Aprirose, Ethex, Energise Africa, and Triodos Crowdfunding. ShareIn is FCA-authorised since 2014 and has held client money permissions since 2019.

Differentiator

Problem solved

Functional benefit

Brands

  • ShareInPay: API-based client money account and payment platform for managing payins, transfers, and payouts with CASS compliance.
  • ShareIn ISA API

Products and services

  • Investment Platform End-to-end white-label investment platform infrastructure for FCA-regulated direct investment platforms, handling investor onboarding with ID verification and appropriateness assessments, fundraising, deal management for equity deals, bonds, and funds, compliance reporting, portfolio dashboards, and share certificate issuance. Built for FCA-authorised alternative finance operators.
  • ShareInPay API-first, CASS-compliant payment service for managing pay-ins, transfers between users, and payouts, including KYC services for individual users and organisations. Holds client money in segregated accounts with FSCS protection and is suited to crowdfunding investments, loan repayment distributions, dividend payments, and nominee account trade settlement.
  • ISA Manager HMRC-authorised ISA Manager service covering Cash ISAs, Stocks & Shares ISAs, and Innovative Finance ISAs, providing subscription tracking, threshold policing, transfer management (in and out), and annual HMRC reporting for client investment platforms.
  • Investor Portal White-label investor-facing portal providing portfolio dashboards, investment tracking, return history, document access, investor wallets, and account management capabilities delivered under each client's own brand.
  • Switch ISA Manager ISA migration service enabling platforms to switch from their existing ISA manager to ShareIn, handling transfer continuity and full investor portfolio migration without disrupting investor positions.
  • ISA API API service to record ISA-related transactional activity throughout the tax year, police ISA thresholds, manage ISA transfers in and out via an administrative console, and produce HMRC ISA activity reports for year-end submission, intended for investment platforms with their own ISA manager status.

Quantifiable outcome

  • Platform launch time reduced from 12-24 months (in-house build) to 2-3 months (ShareIn)
  • +2 more outcomes

Companies that use ShareIn

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

ShareIn technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

ShareIn partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Octopus Energy CollectivecoreOEM/ Whitelabel/ Licensing PartnerWhite-label investment portal powered by ShareIn for community-funded renewables. ShareIn provides the complete investment platform infrastructure including onboarding, ISA management, and compliance. Octopus Energy Collective investors see the Octopus brand; ShareIn operates the underlying platform.
  • AprirosecoreOEM/ Whitelabel/ Licensing PartnerReal estate investment managers using ShareIn's platform for digital portfolio monitoring, document access, deal reservations, and staged funding. ShareIn designed, built, and operates the platform. Full existing portfolio migrated to platform.
  • Abundance InvestmentcoreOEM/ Whitelabel/ Licensing PartnerGreen energy and council lending platform. Migrated from in-house platform (operating since 2012) to ShareIn technology, maintaining all historic transactions. Includes ISA Manager services and secondary marketplace for trading investments.
  • EthexcoreOEM/ Whitelabel/ Licensing PartnerUK's leading positive investment platform using ShareIn's IFISA infrastructure. Enables investors to invest tax-free allowance into bonds by renewable energy cooperatives, community organisations, and social enterprises. Ethex investors have channelled over £120m into 200+ impact projects.
  • Energise AfricacoreOEM/ Whitelabel/ Licensing PartnerInvestment platform offering IFISA-wrapped investments in organisations bringing clean energy access to sub-Saharan Africa. Minimum investment £50. ShareIn provides ISA management, client money handling, and rebuilt the platform frontend in 2026 with improved accessibility and Open Banking integration.
  • Triodos CrowdfundingcoreOEM/ Whitelabel/ Licensing PartnerCrowdfunding arm of Triodos Bank (Europe's leading ethical bank). Used ShareIn platform and ISA management for IFISA-wrapped investments in organisations delivering environmental, cultural, and social impact across the UK.
  • Shojin Property PartnersminorOEM/ Whitelabel/ Licensing PartnerProperty investment platform using ShareIn's white-label infrastructure and IFISA management. Shojin entered administration March 2026; ShareIn continues unaffected as ISA manager. Note: This partnership has diminished due to client's insolvency proceedings.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

ShareIn competitors and assessment

Company assessment

Direct peers

  • Seccl: Seccl is a UK-based B2B platform technology provider offering custody, trading, and reporting infrastructure to investment managers and platforms. Like ShareIn, it powers white-label investment experiences for regulated firms and competes head-to-head in the UK adviser/platform infrastructure market.
  • Third Financial: Third Financial provides platform technology for UK wealth managers and financial advisers, including client portals, trading, and back-office workflows. It is closely comparable to ShareIn as another UK-focused B2B platform serving FCA-authorised investment firms with similar white-label infrastructure.
  • Transact (Integrafin): Transact, owned by Integrafin, is one of the UK's largest wrap platforms serving financial advisers and their clients with regulated investment infrastructure and portfolio servicing. It is comparable to ShareIn in providing FCA-compliant investment infrastructure, though it is more established and adviser-focused.

Broad incumbents

  • FNZ: FNZ is a global, well-capitalised B2B wealth management platform serving large financial institutions with end-to-end investment, custody, and administration infrastructure. As a much larger incumbent with broader product scope, FNZ represents both a competitive threat and a possible exit benchmark for ShareIn's category.
  • Avaloq: Avaloq (now part of NEC) provides digital banking and wealth management platform software to global financial institutions. It operates at a much larger scale and broader scope than ShareIn but competes for the same category of regulated investment platform spend among banks and asset managers.

Emerging players

  • WealthOS: WealthOS provides a modern, API-first investment platform for wealth managers, fintechs, and asset managers. It overlaps directly with ShareIn's white-label, API-driven approach and represents a newer, well-funded entrant targeting a similar buyer profile in regulated investment infrastructure.
  • Crowdcube: Crowdcube is one of the UK's leading equity crowdfunding platforms and a participant in the same alternative finance ecosystem that ShareIn serves. While it operates its own platform rather than selling infrastructure, it shapes the competitive landscape for ShareIn's clients and benchmarks investor expectations in the segment.
  • Funding Circle: Funding Circle is a UK-based alternative finance platform operating in business lending and historically peer-to-peer lending. It sits in the same alt-finance category as ShareIn's clients and represents a benchmark for capital deployment volumes and platform operating scale in the segment.

Others

  • GoCardless: GoCardless is a UK payment infrastructure provider for direct debits and recurring payments. It is relevant to ShareIn through ShareInPay and the broader payments layer of investment platforms, though it serves a different buyer and use case than ShareIn's core offering.
  • TrueLayer: TrueLayer provides Open Banking APIs used by fintechs and platforms for account verification and instant payments. ShareIn's Energise Africa rebuild integrated Open Banking functionality, making TrueLayer an adjacent infrastructure provider within ShareIn's broader payments and onboarding stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

ShareIn social profiles

Digital presence

ShareIn compliance and trust

Trust signal

Compliance4 records

ShareIn financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ShareIn leadership team

Management profile

Number of profiles

Profiles4 records

ShareIn funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ShareIn M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareIn

What does ShareIn do?

ShareIn provides a white-label investment platform infrastructure that powers FCA-regulated direct investment channels for alternative finance operators such as crowdfunding, renewable energy, property, and impact investment platforms. Its offering combines an end-to-end fundraising and portfolio management platform, the ShareInPay CASS-compliant client money and payment processing API, and an HMRC-authorised ISA Manager service covering Cash, Stocks & Shares, and Innovative Finance ISAs. Client platforms process investments on ShareIn's infrastructure while retaining their own branding, with onboarding, KYC, appropriateness testing, compliance, and investor portfolio tooling delivered as a managed stack.

Is ShareIn a public or private company?

ShareIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ShareIn founded?

ShareIn was founded in 2013. It employs 11 to 50 people.

Where is ShareIn based?

ShareIn is headquartered in Edinburgh, United Kingdom, in the Europe region.

How does ShareIn make money?

Six revenue lines are on record. Platform Licence Fees are the primary driver. The others are activity-Based Variable Fees, appointed Representative Income, IFISA Manager Fees, shareInPay Transaction Fees and bespoke Development.

Who are ShareIn's main competitors?

Direct peers on record are Seccl, Third Financial and Transact (Integrafin). Broad incumbents are FNZ and Avaloq. Emerging players are WealthOS, Crowdcube and Funding Circle. Others are GoCardless and TrueLayer.

Does ShareIn have an API?

Yes. ShareIn offers two public APIs: (1) The ISA API - a service to record users' ISA-related transactional activity throughout the tax year, police ISA thresholds, manage ISA transfers in/out via an administrative console, and produce HMRC ISA activity reports for year-end submission. Available at https://isa-api.sharein.com/swagger/index.html. (2) The ShareInPay API - a CASS-compliant payment service for managing payins, transfers between users, and payouts, including KYC services for individual users and organisations. Supports use cases including crowdfunding investments, loan repayment distributions, dividend payments, nominee account trade settlement, and ISA cash payins. Available at https://api.shareinpay.com/swagger/index.html. Developer documentation is at www.sharein.com/api-documentation.

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