Super Duper Publications

What Super Duper Publications does

Super Duper, Inc. (dba Super Duper Publications) is a privately held, specialty educational publisher founded in 1986 by Thomas and Sharon G. Webber and headquartered in Greenville, South Carolina, with 51-100 employees. The company designs, produces, and sells speech-language pathology therapy materials, clinical assessments, and related educational products for children, serving speech-language pathologists (its primary customer), educators and intervention specialists, occupational therapists, and parents. Its core offering is a portfolio of registered-trademarked product lines - Fun Decks flash cards, MagneTalk magnetic barrier games, Chipper Chat magnetic wand games, Quick Take Along mini-books, Webber articulation and photo cards, GoTalk AAC devices, and oral-motor tools - supplemented by standardized clinical assessments (CAAP-2, KSPT-Revised, ROWPVT-5, EOWPVT-5, MAPA-2).

The company's technology layer is the Super Duper Digital Library (SDDL), an annual subscription platform priced at $199.95-$299.95 that delivers unlimited access to 59,000+ digitized therapy materials and is continuously replenished with new content. A second subscription product, HearBuilder, provides online auditory-processing therapy software billed annually ($269 for up to 20 students) or per-student monthly. Underlying these is a content production engine that has generated decades of SLP-authored therapy assets and recently expanded into licensed-character Pop-Up games (Hello Kitty, Super Mario, Bluey) and digital game titles.

Revenue is generated through a hybrid model: one-time purchases of physical products (range roughly $10-$400 per item, with assessments $64-$325), recurring SDDL and HearBuilder subscriptions, eGift cards for digital subscriptions, and bulk purchase orders from schools, districts, hospitals, and businesses. Distribution is omnichannel and includes the superduperinc.com e-commerce storefront, toll-free telephone ordering with 24/7 staffing, fax/mail order processing, Net-30 invoicing for institutional purchase orders, the ClassWallet school-procurement marketplace, and international resellers. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube, Pinterest), SMS/email, SLP conference presence with signature tote-bag giveaways, and the "Show and Share with Sharon" user-generated content contest. The firm has no disclosed funding rounds, no acquisitions, no institutional investors, and is independently owned.

Name

Super Duper Publications

Legal name

Super Duper, Inc.

Website

https://superduperinc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Super Duper Publications is a privately held specialty publisher that designs, sells, and digitally delivers speech-language pathology therapy materials, clinical assessments, and educational games for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs.

Ownership category

akta.pro rank

Product category

Speech Therapy Materials

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Speech-Language & Communication Intervention Materials (EDAGAMAF)

akta.pro secondary industries

Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG), Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible) (EDAGAMAC)

Keywords

• Speech therapy materials
• Educational game publishing
• Language pathology tools
• Articulation cards
• Children's therapy resources

Headquarters

HQ city

Greenville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physical Product Sales: One-time purchase of educational games, therapy tools, flashcards, books, assessments, and supplies. Products sold directly to SLPs, educators, schools, and parents via website, phone, fax, and mail.
2. Super Duper Digital Library Subscription: Annual subscription providing unlimited access to all digital versions of Super Duper materials. Includes automatic access to new products added throughout the year. Offered at $199.95-$299.95 per year.
3. HearBuilder Online Subscription: Per-student subscription for HearBuilder auditory processing therapy software. Educators can subscribe for 1-20 students at a time with annual billing.
4. eGift Cards: Digital gift cards sold for the Super Duper Digital Library subscription, allowing gifting of annual access to SLPs and educators.
5. Assessments and Tests: Standardized assessment kits for speech-language evaluation sold as complete kits with pricing ranging from $64 to $325.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

Super Duper Publications designs, manufactures, and sells physical and digital speech-language pathology therapy materials — including flashcard decks, magnetic games, mini-books, puppets, oral-motor tools, and AAC devices — for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs. The company complements its physical catalog with the Super Duper Digital Library subscription (59,000+ downloadable resources) and the HearBuilder online interactive program.

Product overview

Super Duper Publications offers a comprehensive portfolio of educational games and speech therapy tools for children, consisting of both physical products and digital subscriptions. The core offerings include the Super Duper Digital Library (SDDL) - an annual/monthly subscription providing access to over 59,000 digital materials including Fun Decks, MagneTalk Games, Chipper Chat Games, Quick Take Along Mini-Books, and Workbooks; and HearBuilder - an online platform for auditory processing skills. Physical products span multiple lines including Fun Decks (flashcard cards), MagneTalk (magnetic barrier games), Chipper Chat (magnetic chip games), Webber branded products (articulation cards, photo cards, drill books), oral-motor tools (hand puppets, finger puppets), Pop-Up games (Hello Kitty, Super Mario, Bluey, T-Rex, Pirate), and Popplers/SquishyLand sensory products. The company also offers clinical assessments (CAAP-2, KSPT-Revised, ROWPVT-5), GoTalk AAC devices, and free printable therapy calendars. Products are primarily targeted to speech-language pathologists (SLPs), occupational therapists (OTs), educators, and parents.

Differentiator

Problem solved

Functional benefit

Brands

• Super Duper Digital Library (SDDL): Online subscription platform offering digital versions of speech therapy materials including Fun Decks, Card Decks, Quick Take Along Mini-Books, and Workbooks
• HearBuilder
• MagneTalk
• Chipper Chat
• Fun Decks
• Webber

Products and services

• Super Duper Digital Library (SDDL)

Quantifiable outcome

• Over $300 value in SLP Starter Kit for new graduates
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• ClassWalletcoreChannel Partner/ Reseller/ DistributorSuper Duper Publications is an approved vendor for ClassWallet's ecommerce marketplace, enabling schools and districts using ClassWallet to purchase Super Duper materials directly without receipt reimbursement. The partnership streamlines school procurement processes and expands market reach to districts already using ClassWallet's platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PRO-ED: PRO-ED acquired LinguiSystems in 2012 and is the most directly comparable publisher of speech-language pathology assessments, intervention materials, and special education resources, serving the same SLP, school, and clinical customer base as Super Duper Publications.
• Smarty Ears: Smarty Ears develops subscription and app-based speech therapy software for SLPs (e.g., Language Builder, Articulation Station), competing head-on with Super Duper's SDDL and HearBuilder digital subscriptions in the same clinician purchasing motion.
• Bjorem Speech: Bjorem Speech publishes minimally paired speech sound decks and pediatric speech-language materials explicitly designed by an SLP for SLPs, directly competing with Super Duper's Fun Decks and Webber articulation lines in schools and private practice.
• Northern Speech Services: Northern Speech Services markets and distributes speech-language therapy materials, assessments, and continuing education resources to SLPs, sharing Super Duper's school and clinical buyer profile and competing for shelf space in SLP catalog orders.
• Little Bee Speech: Little Bee Speech creates the Articulation Station app family and printable speech therapy materials, overlapping with Super Duper's Fun Decks and SDDL digital library as a clinician-facing SLP materials publisher with a strong digital orientation.

Broad incumbents

• School Specialty: School Specialty is a large K-12 distributor and publisher of classroom and special education supplies, serving the same school district procurement channel as Super Duper's enterprise sales motion via purchase orders but with a much broader portfolio beyond speech therapy.
• Teachers Pay Teachers: Teachers Pay Teachers is a broad marketplace where SLPs and special educators source printable therapy activities at lower price points than Super Duper's catalog, representing partial overlap in the differentiated-instruction materials category across a much larger base of educator listings.

Emerging players

• Lingraphica: Lingraphica manufactures AAC communication devices and speech-generating tools for adults with aphasia and communication disorders, overlapping with Super Duper's GoTalk AAC product line at the hardware and assistive-technology intersection for the SLP/clinical buyer.
• Speech and Language Kids: Speech and Language Kids sells downloadable speech therapy activities, courses, and resources directly to SLPs and parents, overlapping with Super Duper's Fun Sheets, SDDL subscription, and printable calendars in the lower-cost downloadable content segment.
• Hamaguchi Apps: Hamaguchi Apps creates speech, language, and auditory processing apps for children (founded by an SLP), targeting the same pediatric SLP and parent segment as HearBuilder and select SDDL content categories but primarily as an app-only publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SuperDuperPub
• Facebookfacebook.com/SuperDuperPublications
• Instagraminstagram.com/superduperpub
• TikToktiktok.com/@superduperpub
• Pinterestpinterest.com/superduperpub
• Xx.com/superduperpub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Duper Publications