Super Duper Publications
Super Duper Publications is a privately held specialty publisher that designs, sells, and digitally delivers speech-language pathology therapy materials, clinical assessments, and educational games for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs.
- Company typePrivate
- Founded1986
- HeadquartersGreenville, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Super Duper Publications does
Super Duper, Inc. (dba Super Duper Publications) is a privately held, specialty educational publisher founded in 1986 by Thomas and Sharon G. Webber and headquartered in Greenville, South Carolina, with 51-100 employees. The company designs, produces, and sells speech-language pathology therapy materials, clinical assessments, and related educational products for children, serving speech-language pathologists (its primary customer), educators and intervention specialists, occupational therapists, and parents. Its core offering is a portfolio of registered-trademarked product lines - Fun Decks flash cards, MagneTalk magnetic barrier games, Chipper Chat magnetic wand games, Quick Take Along mini-books, Webber articulation and photo cards, GoTalk AAC devices, and oral-motor tools - supplemented by standardized clinical assessments (CAAP-2, KSPT-Revised, ROWPVT-5, EOWPVT-5, MAPA-2).
The company's technology layer is the Super Duper Digital Library (SDDL), an annual subscription platform priced at $199.95-$299.95 that delivers unlimited access to 59,000+ digitized therapy materials and is continuously replenished with new content. A second subscription product, HearBuilder, provides online auditory-processing therapy software billed annually ($269 for up to 20 students) or per-student monthly. Underlying these is a content production engine that has generated decades of SLP-authored therapy assets and recently expanded into licensed-character Pop-Up games (Hello Kitty, Super Mario, Bluey) and digital game titles.
Revenue is generated through a hybrid model: one-time purchases of physical products (range roughly $10-$400 per item, with assessments $64-$325), recurring SDDL and HearBuilder subscriptions, eGift cards for digital subscriptions, and bulk purchase orders from schools, districts, hospitals, and businesses. Distribution is omnichannel and includes the superduperinc.com e-commerce storefront, toll-free telephone ordering with 24/7 staffing, fax/mail order processing, Net-30 invoicing for institutional purchase orders, the ClassWallet school-procurement marketplace, and international resellers. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube, Pinterest), SMS/email, SLP conference presence with signature tote-bag giveaways, and the "Show and Share with Sharon" user-generated content contest. The firm has no disclosed funding rounds, no acquisitions, no institutional investors, and is independently owned.
Super Duper Publications firmographics
Firmographics- Name
- Super Duper Publications
- Legal name
- Super Duper, Inc.
- Website
- https://superduperinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Super Duper Publications is a privately held specialty publisher that designs, sells, and digitally delivers speech-language pathology therapy materials, clinical assessments, and educational games for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs.
- Ownership category
- akta.pro rank
Super Duper Publications industry classification
Industry- Product category
- Speech Therapy Materials
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Speech-Language & Communication Intervention Materials (EDAGAMAF)
- akta.pro secondary industries
- Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG), Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible) (EDAGAMAC)
Keywords
Where Super Duper Publications is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Super Duper Publications business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Physical Product Sales: One-time purchase of educational games, therapy tools, flashcards, books, assessments, and supplies. Products sold directly to SLPs, educators, schools, and parents via website, phone, fax, and mail.
- Super Duper Digital Library Subscription: Annual subscription providing unlimited access to all digital versions of Super Duper materials. Includes automatic access to new products added throughout the year. Offered at $199.95-$299.95 per year.
- HearBuilder Online Subscription: Per-student subscription for HearBuilder auditory processing therapy software. Educators can subscribe for 1-20 students at a time with annual billing.
- eGift Cards: Digital gift cards sold for the Super Duper Digital Library subscription, allowing gifting of annual access to SLPs and educators.
- Assessments and Tests: Standardized assessment kits for speech-language evaluation sold as complete kits with pricing ranging from $64 to $325.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Super Duper Digital Library Annual Subscription |
| Subscription | Annual | HearBuilder Annual Subscription (1-20 Students) |
| Unit Pricing | Pay-as-you-go | Individual Physical Products |
| Unit Pricing | Pay-as-you-go | SLP Starter Kit |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels11 records
Super Duper Publications product offering
Product offeringCore offering
Super Duper Publications designs, manufactures, and sells physical and digital speech-language pathology therapy materials — including flashcard decks, magnetic games, mini-books, puppets, oral-motor tools, and AAC devices — for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs. The company complements its physical catalog with the Super Duper Digital Library subscription (59,000+ downloadable resources) and the HearBuilder online interactive program.
Product overview
Super Duper Publications offers a comprehensive portfolio of educational games and speech therapy tools for children, consisting of both physical products and digital subscriptions. The core offerings include the Super Duper Digital Library (SDDL) - an annual/monthly subscription providing access to over 59,000 digital materials including Fun Decks, MagneTalk Games, Chipper Chat Games, Quick Take Along Mini-Books, and Workbooks; and HearBuilder - an online platform for auditory processing skills. Physical products span multiple lines including Fun Decks (flashcard cards), MagneTalk (magnetic barrier games), Chipper Chat (magnetic chip games), Webber branded products (articulation cards, photo cards, drill books), oral-motor tools (hand puppets, finger puppets), Pop-Up games (Hello Kitty, Super Mario, Bluey, T-Rex, Pirate), and Popplers/SquishyLand sensory products. The company also offers clinical assessments (CAAP-2, KSPT-Revised, ROWPVT-5), GoTalk AAC devices, and free printable therapy calendars. Products are primarily targeted to speech-language pathologists (SLPs), occupational therapists (OTs), educators, and parents.
Differentiator
Problem solved
Functional benefit
Brands
- Super Duper Digital Library (SDDL): Online subscription platform offering digital versions of speech therapy materials including Fun Decks, Card Decks, Quick Take Along Mini-Books, and Workbooks
- HearBuilder
- MagneTalk
- Chipper Chat
- Fun Decks
- Webber
Products and services
- Super Duper Digital Library (SDDL)
Quantifiable outcome
- Over $300 value in SLP Starter Kit for new graduates
- +1 more outcomes
Companies that use Super Duper Publications
Customer profileNamed customers5 records
Segments4 records
Super Duper Publications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Super Duper Publications partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClassWalletcoreSuper Duper Publications is an approved vendor for ClassWallet's ecommerce marketplace, enabling schools and districts using ClassWallet to purchase Super Duper materials directly without receipt reimbursement. The partnership streamlines school procurement processes and expands market reach to districts already using ClassWallet's platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Super Duper Publications competitors and assessment
Company assessmentDirect peers
- PRO-ED: PRO-ED acquired LinguiSystems in 2012 and is the most directly comparable publisher of speech-language pathology assessments, intervention materials, and special education resources, serving the same SLP, school, and clinical customer base as Super Duper Publications.
- Smarty Ears: Smarty Ears develops subscription and app-based speech therapy software for SLPs (e.g., Language Builder, Articulation Station), competing head-on with Super Duper's SDDL and HearBuilder digital subscriptions in the same clinician purchasing motion.
- Bjorem Speech: Bjorem Speech publishes minimally paired speech sound decks and pediatric speech-language materials explicitly designed by an SLP for SLPs, directly competing with Super Duper's Fun Decks and Webber articulation lines in schools and private practice.
- Northern Speech Services: Northern Speech Services markets and distributes speech-language therapy materials, assessments, and continuing education resources to SLPs, sharing Super Duper's school and clinical buyer profile and competing for shelf space in SLP catalog orders.
- Little Bee Speech: Little Bee Speech creates the Articulation Station app family and printable speech therapy materials, overlapping with Super Duper's Fun Decks and SDDL digital library as a clinician-facing SLP materials publisher with a strong digital orientation.
Broad incumbents
- School Specialty: School Specialty is a large K-12 distributor and publisher of classroom and special education supplies, serving the same school district procurement channel as Super Duper's enterprise sales motion via purchase orders but with a much broader portfolio beyond speech therapy.
- Teachers Pay Teachers: Teachers Pay Teachers is a broad marketplace where SLPs and special educators source printable therapy activities at lower price points than Super Duper's catalog, representing partial overlap in the differentiated-instruction materials category across a much larger base of educator listings.
Emerging players
- Lingraphica: Lingraphica manufactures AAC communication devices and speech-generating tools for adults with aphasia and communication disorders, overlapping with Super Duper's GoTalk AAC product line at the hardware and assistive-technology intersection for the SLP/clinical buyer.
- Speech and Language Kids: Speech and Language Kids sells downloadable speech therapy activities, courses, and resources directly to SLPs and parents, overlapping with Super Duper's Fun Sheets, SDDL subscription, and printable calendars in the lower-cost downloadable content segment.
- Hamaguchi Apps: Hamaguchi Apps creates speech, language, and auditory processing apps for children (founded by an SLP), targeting the same pediatric SLP and parent segment as HearBuilder and select SDDL content categories but primarily as an app-only publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Super Duper Publications social profiles
Digital presenceSuper Duper Publications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Duper Publications leadership team
Management profileNumber of profiles
Profiles2 records
Super Duper Publications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Duper Publications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Duper Publications
What does Super Duper Publications do?
Super Duper Publications designs, manufactures, and sells physical and digital speech-language pathology therapy materials — including flashcard decks, magnetic games, mini-books, puppets, oral-motor tools, and AAC devices — for speech-language pathologists, educators, occupational therapists, and parents of children with communication needs. The company complements its physical catalog with the Super Duper Digital Library subscription (59,000+ downloadable resources) and the HearBuilder online interactive program.
Is Super Duper Publications a public or private company?
Super Duper Publications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Duper Publications founded?
Super Duper Publications was founded in 1986. It employs 51 to 100 people.
Where is Super Duper Publications based?
Super Duper Publications is headquartered in Greenville, Canada, in the North America region.
How does Super Duper Publications make money?
Five revenue lines are on record. Physical Product Sales are the primary driver. The others are super Duper Digital Library Subscription, hearBuilder Online Subscription, eGift Cards and assessments and Tests.
Who are Super Duper Publications's main competitors?
Direct peers on record are PRO-ED, Smarty Ears, Bjorem Speech, Northern Speech Services and Little Bee Speech. Broad incumbents are School Specialty and Teachers Pay Teachers. Emerging players are Lingraphica, Speech and Language Kids and Hamaguchi Apps.
Does Super Duper Publications have an API?
No public API is recorded for Super Duper Publications.
What industry is Super Duper Publications in?
Super Duper Publications's product category is Speech Therapy Materials. Its primary akta.pro industry code is EDAGAMAF, Speech-Language & Communication Intervention Materials, with a secondary code of EDAGAMAG, Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials. Its NAICS code is 513130 and its SIC code is 2731.