Lapeyre
Lapeyre is a French multi-specialist home improvement retailer operating 115 stores and 9 factories, serving residential customers with interior and exterior home renovation and decoration products across France. It is privately owned by German turnaround fund Mutares.
- Company typePrivate
- Founded1931
- HeadquartersAubervilliers, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Lapeyre firmographics
Firmographics- Name
- Lapeyre
- Legal name
- Lapeyre
- Website
- https://lapeyre.fr
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lapeyre is a French multi-specialist home improvement retailer operating 115 stores and 9 factories, serving residential customers with interior and exterior home renovation and decoration products across France. It is privately owned by German turnaround fund Mutares.
- Ownership category
- akta.pro rank
Lapeyre industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where Lapeyre is headquartered
LocationHeadquarters
- HQ city
- Aubervilliers
- HQ country
- France
- HQ region
- Europe
Markets served
Lapeyre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Distribution channels1 record
Lapeyre product offering
Product offeringCore offering
Lapeyre is a French multi-specialty home improvement retailer that sells interior and exterior home furnishing, renovation and decoration products directly to residential customers. The company sells through 115 retail stores, 9 manufacturing factories and the lapeyre.fr e-commerce platform, offering kitchen, bathroom, joinery and broader home equipment solutions across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Lapeyre Retail and E-commerce Operations Multi-specialist home improvement retail offering including interior and exterior home furnishings, renovation and decoration products (kitchen, bathroom, joinery and broader home equipment ranges) sold through 115 stores and 9 manufacturing factories in France and online via lapeyre.fr, targeting residential home renovators.
Companies that use Lapeyre
Customer profileIdeal customer profiles1 record
Lapeyre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lapeyre partnerships and signals
Strategic signalScale indicators5 records
Lapeyre competitors and assessment
Company assessmentDirect peers
- Leroy Merlin: Leroy Merlin is the market-leading home improvement and DIY retailer in France, part of the Adeo group. It directly competes with Lapeyre in home renovation, kitchens, bathrooms, and interior fittings, with a larger store base and stronger omnichannel.
- Castorama: Castorama is a major French home improvement and DIY chain owned by Kingfisher. It competes head-to-head with Lapeyre in DIY, renovation, and home equipment categories across physical stores.
- Mr.Bricolage: Mr.Bricolage is a French home improvement and DIY specialist retailer with a franchise-led store network. It targets the same residential renovation customer base as Lapeyre and is closely comparable on product range and store footprint.
- Brico Dépôt: Brico Dépôt is a French proximity home improvement retailer under Kingfisher's banner, focused on trade and project-based customers. It overlaps with Lapeyre in store format and DIY/renovation product mix.
- Maisons du Monde: Maisons du Monde is a French home furnishings and decoration retailer with a strong store network and online presence. It competes with Lapeyre in the home decoration and interior furnishings sub-categories.
- BHV: BHV is a French home improvement, DIY, and home decoration retailer with a flagship Paris location and regional stores. It addresses a comparable customer base for home renovation and interior equipment in France.
Broad incumbents
- IKEA: IKEA is the global home furnishings and equipment incumbent with a significant French store footprint. It competes with Lapeyre in kitchen, storage, and home furnishings while operating at a much larger scale and broader assortment.
- Kingfisher: Kingfisher is the multinational home improvement parent of Castorama and Brico Dépôt in France. As a broader incumbent, it competes indirectly with Lapeyre by aggregating category share and negotiating supplier terms.
- Saint-Gobain Distribution France: Saint-Gobain Distribution France operates Point.P and other building materials distribution brands in France. It competes with parts of Lapeyre's offering in renovation and construction-adjacent products as a broad building-products incumbent.
Emerging players
- ManoMano: ManoMano is a France-headquartered online-only home improvement and DIY marketplace. It targets the same residential renovation customer as Lapeyre via a digital-first, no-physical-stores model.
Market position
Customer concentration
Lapeyre social profiles
Digital presenceLapeyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapeyre leadership team
Management profileNumber of profiles
Profiles1 record
Lapeyre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapeyre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapeyre
What does Lapeyre do?
Lapeyre is a French multi-specialty home improvement retailer that sells interior and exterior home furnishing, renovation and decoration products directly to residential customers. The company sells through 115 retail stores, 9 manufacturing factories and the lapeyre.fr e-commerce platform, offering kitchen, bathroom, joinery and broader home equipment solutions across France.
Is Lapeyre a public or private company?
Lapeyre is a private company. It is classified as private equity controlled and is currently operating.
When was Lapeyre founded?
Lapeyre was founded in 1931. It employs 1,001 to 5,000 people.
Where is Lapeyre based?
Lapeyre is headquartered in Aubervilliers, France, in the Europe region.
Who are Lapeyre's main competitors?
Direct peers on record are Leroy Merlin, Castorama, Mr.Bricolage, Brico Dépôt, Maisons du Monde and BHV. Broad incumbents are IKEA, Kingfisher and Saint-Gobain Distribution France. ManoMano is listed as an emerging player.
Does Lapeyre have an API?
No public API is recorded for Lapeyre.
What industry is Lapeyre in?
Lapeyre's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 44912 and its SIC code is 5700.