EMBARK Beyond
- Company typePrivate
- Founded2010
- HeadquartersNew City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What EMBARK Beyond does
Embark Beyond is a privately held, New York-headquartered luxury travel advisory and destination events company founded in 2019 by Jack Ezon, Julie Danziger, and Eli Ashear, serving ultra-high-net-worth individuals, multi-generational families, and corporate/entertainment clients globally. The company organizes its offering around four core services — Global Access (VIP access to sporting, fashion, and entertainment events), Bespoke Travel (customized itineraries built on preferred-partner status with 12+ luxury hotel groups and a Virtuoso membership spanning 1,000+ properties), Celebrations and Events (large-scale destination celebrations commonly in the $3-4M range, supported by a 150-property Celebrations Collection), and Embark Safaris (African safaris built on lodge partnerships with Singita, Royal Portfolio, &Beyond, and Wilderness Destinations). Revenue is generated primarily through booking commissions on luxury accommodations, transportation, and experiences, supplemented by professional-service fees on event planning and a $6,000 Apprentice Program training cohort product.
The company operates a hybrid direct-and-platform go-to-market: a personal-consultation sales process for UHNWI clients runs in parallel with the Embark Collective, a business-partnership platform for independent affiliate advisors positioned as an "invested business partner" rather than a traditional host agency. Distribution is anchored by a founder-led content engine — the Beyond Podcast, quarterly Travel Trend Reports, and sustained earned media in NYT, Forbes, WSJ, Travel + Leisure, Condé Nast Traveler, Vogue, and Robb Report — supplemented by annual Embark Immersion events and presence at ILTM Cannes. Geographic footprint spans the United States, Brazil (Embark Brasil, São Paulo, launched August 2021), South Africa (Embark Safaris operations, Johannesburg), and served markets across Europe, Asia, and Oceania. The company reports approximately 140 team members across founders, partners, affiliate advisors, luxury concierges, and operations/marketing staff, and has begun layering AI-powered price monitoring and personalization tools over its human-advisor core.
EMBARK Beyond firmographics
Firmographics- Name
- EMBARK Beyond
- Legal name
- Embark Beyond
- Website
- https://embarkbeyond.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
EMBARK Beyond industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Luxury Multi-Day Tour Operators (THAKADAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where EMBARK Beyond is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
EMBARK Beyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel Advisory Commissions: Embark Beyond earns commissions from booking luxury travel experiences, accommodations, transportation, and events on behalf of ultra-high-net-worth clients. Revenue is generated through commissions from hotels, resorts, airlines, and experience providers.
- Event Planning Services: The company manages destination celebrations at scale, often in the $3-4 million range, including weddings, anniversaries, and corporate events. Services include full scope travel and destination logistics management.
- Apprentice Program: The company operates a training program for aspiring luxury travel advisors with a $6,000 total investment (portions allocated to mentor, FAM trips, and returned upon hitting sales targets).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Apprentice Program training with mentorship |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
EMBARK Beyond product offering
Product offeringCore offering
EMBARK Beyond is a luxury travel advisory that curates bespoke itineraries, secures VIP access to exclusive events, designs and manages large-scale destination celebrations, and books African safaris for ultra-high-net-worth clients. The company delivers these services through a distributed network of affiliate travel advisors (Embark Collective) and an in-house events team, leveraging partnerships with 1,000+ luxury hotels and Virtuoso preferred-supplier status.
Product overview
Embark Beyond is a luxury travel and destination events company organized as a unified platform offering four interconnected core services: Global Access (exclusive event tickets and VIP experiences), Bespoke Travel (customized itineraries), Celebrations and Events (destination celebrations at scale), and Embark Safaris (African safari experiences). The company operates supplementary divisions including Embark Collective (a business partnership network for affiliate advisors), an Apprentice Program (luxury travel training), Embark Brasil (regional Brazil operations), The Beyond Podcast (industry podcast), and Travel Trend Reports (quarterly industry research). The platform is built on partnerships with over 1,000 luxury hotels and Virtuoso network membership, positioning human expertise supplemented by AI-powered personalization at its core value proposition.
Differentiator
Problem solved
Functional benefit
Brands
- Embark Safaris: Transformational African safari experiences, expertly crafted with insider access, trusted lodge partnerships, and honest, transparent pricing.
- Embark Collective
- Embark Brasil
- Embark Immersion
- Embark Apprentice Program
- Beyond Podcast
Products and services
- Global Access VIP access service providing tickets, reservations and entry to exclusive events and venues worldwide, targeted at ultra-high-net-worth clients seeking privileged access to fashion, sport, entertainment and lifestyle experiences.
- Bespoke Travel Fully customized luxury travel experiences designed around client interests and passions, connecting travelers with exclusive locations, activities and premium hotel/transport arrangements.
- Celebrations and Events Global destination event planning and management service specializing in large-scale celebrations (often $3-4 million range), including weddings, anniversary getaways, vow renewals, birthday celebrations, family reunions and bachelorette trips, supported by a Celebrations Collection of 150+ properties.
- Embark Safaris African safari experiences coordinated through partnerships with top lodge portfolios including Singita, Royal Portfolio, &Beyond and Wilderness Destinations, featuring full on-ground team support and transparent pricing.
- Apprentice Program A 3-month intensive luxury travel advisor training program featuring 70+ hours of live virtual instruction, capped at 15 students, costing $6,000 total (with portions returned upon hitting sales targets), including mentorship and business development training from industry experts.
- Embark Brasil Affiliate partner program based in São Paulo, Brazil, supporting a network of travel professionals with community culture, marketing resources, brand partnerships and agent financial dashboard tools for the Brazilian luxury travel market.
Quantifiable outcome
- 78% of event business involved full buyouts in the most recent year, up from 73% the prior year
- +3 more outcomes
Companies that use EMBARK Beyond
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
EMBARK Beyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
EMBARK Beyond partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- VirtuosocorePrivileged member of Virtuoso, recognizing the world's top luxury travel agencies and brands. Provides access to exclusive benefits, preferred partner status, and network of luxury travel advisors worldwide.
- Rosewood ElitecoreElite partner status with Rosewood Hotels & Resorts, providing preferred access and exclusive benefits for clients booking Rosewood properties worldwide.
- Four Seasons Preferred PartnercorePreferred Partner status with Four Seasons Hotels and Resorts, offering enhanced services and priority access for clients.
- Belmond Bellini ClubcoreMember of Belmond's Bellini Club, providing access to Belmond's collection of iconic hotels, trains, and river cruises.
- Marriott International STARScoreSTARS partner with Marriott International, providing preferred access to Marriott's luxury portfolio including Ritz-Carlton, St. Regis, and Edition hotels.
- Dorchester Collection Diamond ClubcoreDiamond Club member with Dorchester Collection, offering exclusive access to their portfolio of luxury hotels in prime global locations.
- Mandarin Oriental Fan ClubcoreFan Club member with Mandarin Oriental, providing preferred status and exclusive benefits across their global luxury hotel portfolio.
- Rocco Forte KnightscoreKnights partner with Rocco Forte Hotels, offering enhanced access and privileges at their European luxury properties.
- The Peninsula Pen ClubcorePen Club member with Peninsula Hotels, providing preferred access and exclusive benefits across their global locations.
- Eden Rock AmbassadorcoreAmbassador status with Eden Rock Hotel in St. Barths, offering priority access and exclusive experiences at the iconic property.
- Shangri-La Group Luxury CirclecoreLuxury Circle member with Shangri-La Hotels, providing preferred partner status and enhanced services.
- Jumeirah Passport to LuxurycorePassport to Luxury partner with Jumeirah Hotels in Dubai and other destinations, offering exclusive access and VIP treatment.
- SingitacorePartner lodge portfolio for EMBARK Safaris, providing exclusive access to Singita's luxury safari properties in Africa.
- Royal PortfoliocorePartner lodge portfolio for EMBARK Safaris, offering access to Royal Portfolio's exclusive luxury safari properties.
- &BeyondcorePartner lodge portfolio for EMBARK Safaris, providing access to &Beyond's conservation-focused luxury safari experiences.
- Wilderness DestinationscorePartner lodge portfolio for EMBARK Safaris, offering access to Wilderness Destinations' luxury camps and safari experiences.
- Celebrations Collection (150+ Properties)coreThe Celebrations Collection comprises over 150 participating properties engaged on a deeper level, adding value and complimentary event-relevant benefits for clients hosting destination celebrations.
- Cindy NovotnyminorExclusive business development training from industry icon Cindy Novotny for Apprentice Program graduates, ensuring graduates are exceptionally prepared to lead, grow, and thrive.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
EMBARK Beyond competitors and assessment
Company assessmentDirect peers
- Abercrombie & Kent: Long-established luxury tour operator offering bespoke private journeys, small-group expeditions, and tailor-made itineraries for affluent travelers worldwide — directly comparable to Embark Beyond's Bespoke Travel and luxury tour product.
- Scott Dunn: Bespoke luxury tour operator specializing in fully customized private trips and villa vacations with a network of destination experts — closely matches Embark's advisor-led, relationship-driven luxury travel model.
- Kensington Tours: Private, fully customizable luxury tour operator with a global advisor network serving affluent travelers — parallels Embark's model of dedicated travel specialists curating high-end private trips.
- Quintessentially Travel: Luxury concierge and travel brand offering members-only access, VIP experiences, and bespoke itineraries for UHNW clients — closely aligned with Embark's Global Access and relationship-led model.
- Micato Safaris: Family-owned luxury safari outfitter offering high-touch, fully guided African safaris with deep lodge relationships — directly comparable to Embark Safaris in product, customer, and partnership structure.
- TCS World Travel: Luxury expedition travel company specializing in around-the-world private jet journeys and high-end escorted expeditions — comparable to Embark's premium experiential and access-driven offerings.
- Black Tomato: Boutique luxury travel company known for hyper-customized, experience-led itineraries for high-net-worth clients, including safaris and milestone trips — overlaps directly with Embark's bespoke and celebrations offerings.
Emerging players
- &Beyond: Conservation-driven luxury safari and travel operator with its own lodge portfolio in Africa and beyond — both a key partner for Embark Safaris and a competitor for luxury African safari bookings.
- Singita: Owner-operator of ultra-luxury safari lodges and reserves across Africa, with limited direct distribution — competes with Embark Safaris at the top end of the safari market and serves as a supplier partner.
Broad incumbents
- American Express Centurion Travel: Premium travel service from American Express offering high-touch agents, exclusive benefits, and global luxury inventory for Centurion cardholders — a much larger incumbent serving an overlapping UHNW customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EMBARK Beyond social profiles
Digital presenceEMBARK Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMBARK Beyond leadership team
Management profileNumber of profiles
Profiles13 records
EMBARK Beyond subsidiaries and ownership
Company hierarchySubsidiaries3 records
EMBARK Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMBARK Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMBARK Beyond
What does EMBARK Beyond do?
EMBARK Beyond is a luxury travel advisory that curates bespoke itineraries, secures VIP access to exclusive events, designs and manages large-scale destination celebrations, and books African safaris for ultra-high-net-worth clients. The company delivers these services through a distributed network of affiliate travel advisors (Embark Collective) and an in-house events team, leveraging partnerships with 1,000+ luxury hotels and Virtuoso preferred-supplier status.
Is EMBARK Beyond a public or private company?
EMBARK Beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMBARK Beyond founded?
EMBARK Beyond was founded in 2010. It employs 101 to 250 people.
Where is EMBARK Beyond based?
EMBARK Beyond is headquartered in New City, United States, in the North America region.
How does EMBARK Beyond make money?
Three revenue lines are on record. Travel Advisory Commissions are the primary driver. The others are event Planning Services and apprentice Program.
Who are EMBARK Beyond's main competitors?
Direct peers on record are Abercrombie & Kent, Scott Dunn, Kensington Tours, Quintessentially Travel, Micato Safaris, TCS World Travel and Black Tomato. Emerging players are &Beyond and Singita. American Express Centurion Travel is listed as a broad incumbent.
Does EMBARK Beyond have an API?
No public API is recorded for EMBARK Beyond.
What industry is EMBARK Beyond in?
EMBARK Beyond's product category is Luxury Travel Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKADAE, Luxury Multi-Day Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.