Sensational Systems
Sensational Systems is a Scotland-based LoRaWAN IoT specialist distributing hardware via connectedthings.store, providing carrier-grade network and cellular connectivity services, and offering consultancy for network operators, IoT solution providers, and enterprises across the UK, EU, and globally through channel partnerships.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sensational Systems does
Sensational Systems is a Scotland-based IoT company specializing in LoRaWAN (Long Range Low Power Wide Area Network) technology, offering a vertically integrated portfolio spanning hardware distribution, connectivity services, and professional consultancy. Founded in 2014 near Edinburgh, the company operates as a two-entity structure: Sensational Systems Limited (registered in Scotland, company SC487158) and Sensational Systems Europe B.V. (registered in the Netherlands, KvK 92261140), with the Dutch entity established in 2024 to serve EU customers post-Brexit. The company distributes hundreds of LoRaWAN product lines through its connectedthings.store e-commerce platform, ships from UK and Netherlands warehouses globally, and provides carrier-grade LoRaWAN Network Server (LNS) services through partnerships with Netmore Group and The Things Industries.
The revenue model combines four streams: hardware distribution (LoRaWAN gateways, sensors, and industrial devices from manufacturers including Milesight), subscription-based network services (LNS scaling from a single gateway to thousands of devices), usage-based cellular SIM connectivity (per-MB billing for gateways with multi-MNO roaming including Vodafone, O2, Three, and EE in the UK), and professional services (IoT consultancy, provisioning/configuration, and troubleshooting). Primary customer segments are LoRaWAN network operators and IoT solution providers, with secondary reach into utilities, facilities management, healthcare, and agriculture. Go-to-market runs through three motions: direct e-commerce via connectedthings.store, direct enterprise sales for bespoke deployments, and channel partnerships with global LoRaWAN operators.
The company is bootstrapped and founder-led, employs between 1–10 people across its Scottish and Dutch offices, and has no disclosed external institutional investment. Its core differentiation rests on over a decade of LoRaWAN protocol expertise, early adoption on The Things Network, and a bidirectional strategic partnership with Netmore that provides access to over 30,000 gateways globally. The most recent material strategic action is a May 2026 collaboration with Netmore and Green Frog Asset Management to deliver end-to-end smart gas metering solutions in the UK combining LoRaWAN connectivity with AI-driven data validation.
Sensational Systems firmographics
Firmographics- Name
- Sensational Systems
- Legal name
- Sensational Systems
- Website
- https://sensational.systems
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensational Systems is a Scotland-based LoRaWAN IoT specialist distributing hardware via connectedthings.store, providing carrier-grade network and cellular connectivity services, and offering consultancy for network operators, IoT solution providers, and enterprises across the UK, EU, and globally through channel partnerships.
- Ownership category
- akta.pro rank
Sensational Systems industry classification
Industry- Product category
- IoT Connectivity and Hardware Distribution
- NAICS
- Telecommunications Resellers (517121), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Wholesale-Hardware (5072), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industries
- IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH), Product/IoT & Smart Device Support (Consumer/Industrial IoT) (BPAAACAH)
Keywords
Where Sensational Systems is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sensational Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- LoRaWAN Hardware Distribution: Distribution and retail of LoRaWAN hardware including gateways, sensors, and industrial devices through connectedthings.store e-commerce platform.
- LoRaWAN Network Services: Carrier-grade LoRaWAN Network Server provision providing connectivity infrastructure for customer deployments.
- Cellular SIM Connectivity: Data SIM service for LoRaWAN gateways with per-MB billing, providing global roaming coverage.
- IoT Consultancy Services: Consulting services for IoT network specification, building, maintenance, and troubleshooting. Helps with device selection, platform integration, and scaling issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-MB cellular data billing |
| Subscription | Monthly | LoRaWAN Network Services from single gateway |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Sensational Systems product offering
Product offeringCore offering
Sensational Systems distributes LoRaWAN hardware and IoT devices, supplies cellular data SIMs for global IoT connectivity, and provides professional IoT consultancy services including network planning, RF surveys, troubleshooting, and gateway/device provisioning. The company also operates connectedthings.store, an e-commerce platform for IoT devices and accessories, and offers carrier-grade LoRaWAN Network Services built on its own cloud-first LNS infrastructure.
Product overview
Sensational Systems is an IoT company offering a portfolio of hardware distribution, connectivity services, and consultancy. The core offerings include connectedthings.store (their e-commerce platform for IoT devices including LoRaWAN hardware from manufacturers like Milesight), LoRaWAN Network Services (carrier-grade LNS via partnerships with Netmore and The Things Industries), Cellular SIMs for global IoT connectivity, and professional services including IoT Consultancy, LoRaWAN Troubleshooting, and Device Provisioning. The company operates from offices in Scotland (Sensational Systems Limited) and the Netherlands (Sensational Systems Europe B.V.), distributing devices from UK and Netherlands warehouses worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- connectedthings.store: IoT devices superstore operated by Sensational Systems, stocking hundreds of product lines with thousands of devices in stock and ready to ship.
Products and services
- LoRaWAN Network Services Carrier-grade LoRaWAN Network Server (LNS) infrastructure delivered as a managed cloud service for LoRaWAN network operators and large-scale IoT deployments.
- Cellular IoT SIMs Multi-network cellular data SIMs with per-MB transparent billing, global coverage across 185+ countries, and multi-MNO roaming for IoT solution providers and enterprises.
- IoT Consultancy Services Professional consultancy services covering LoRaWAN network planning, RF site surveys, security audits, technology selection, and full end-to-end IoT solution design for organizations deploying IoT infrastructure.
- LoRaWAN Troubleshooting Service Targeted troubleshooting and remediation service for LoRaWAN deployments experiencing connectivity, coverage, or device performance issues.
- Gateway and Device Provisioning Service Automated onboarding and provisioning service for LoRaWAN gateways and end devices, designed to streamline large-scale rollouts for network operators and solution providers.
- Connectedthings.store Online e-commerce store offering IoT hardware including LoRaWAN gateways, sensors, controllers, and accessories, stocked in UK and Netherlands warehouses with same-day dispatch.
- LoRaWAN Gateways and Devices Distribution of LoRaWAN gateways, sensors, controllers, and end devices sourced from multiple manufacturers and stocked for fast delivery to integrators and operators.
Quantifiable outcome
- Reconfigured thousands of deployed devices to optimise battery life and performance
- +2 more outcomes
Companies that use Sensational Systems
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sensational Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sensational Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Netmore GroupcoreSensational Systems has a bidirectional partnership with Netmore, a global LoRaWAN operator with over 30,000 gateways deployed. Sensational Systems provides hardware for Netmore's network rollout while leveraging Netmore's network to connect their customers. The partnership enables competitive pricing for public network coverage and lowers capital costs for LoRaWAN sensor users. Announced strategic collaboration on May 12, 2026, for smart gas metering solutions in the UK.
- Green Frog Asset ManagementflagshipStrategic collaboration with Netmore and Green Frog to deliver end-to-end smart gas metering solutions in the UK. Combines Green Frog's analytics platform with AI-driven data validation and LoRaWAN technology for proactive energy management. Companies showcased collaboration at All Energy Expo in Glasgow.
- The Things IndustriescoreSensational Systems is a partner with The Things Industries, early adopters and industry leaders in LoRaWAN Network Server technology. Their LNS product (Things Stack) is highly regarded and developer-friendly with easy-to-use web console and powerful API.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sensational Systems competitors and assessment
Company assessmentDirect peers
- Loriot: LoRaWAN network server and management platform provider serving operators and enterprises; competes with Sensational Systems' LNS offering in the same LoRaWAN infrastructure stack.
- Wireless Logic: IoT/M2M cellular connectivity reseller and managed connectivity provider; direct peer to Sensational Systems' cellular SIM business and broader IoT connectivity management offering across European enterprise customers.
- The Things Industries: Provider of the Things Stack LoRaWAN Network Server (LNS) — the same product Sensational Systems resells and operates for customers; direct peer in LoRaWAN network management software and services.
- Everynet (Federated Wireless): LoRaWAN network operator offering neutral-host connectivity across Europe, Latin America, and the US; competes with Netmore/Sensational Systems for utility and enterprise IoT rollouts, especially smart metering.
- Actility (ThingPark): One of the largest LoRaWAN network platform providers (ThingPark), competing head-on with Sensational Systems + The Things Industries for enterprise LoRaWAN deployments and operator rollouts globally.
- Netmore Group: Global LoRaWAN network operator with 30,000+ gateways; Sensational Systems' closest partner and effectively a direct peer in delivering LoRaWAN connectivity, gateways, and managed services to enterprise and utility customers.
Emerging players
- Browan Communications: LoRaWAN device and gateway manufacturer whose products overlap with the catalog Sensational Systems distributes; competes for the same integrator and solution-provider channel.
- Helium (Nova Labs): Decentralized IoT network that uses LoRaWAN-compatible hotspots; competes with Sensational Systems' operator-led model for low-cost, long-range IoT connectivity, particularly for consumer/SMB applications.
- Tektelic Communications: Manufacturer of LoRaWAN gateways and end devices that Sensational Systems could also distribute; partial overlap as both a hardware supplier to the LoRaWAN ecosystem and a solutions provider to enterprise customers.
- MultiTech Systems: IoT hardware vendor (gateways, modems, sensors) including LoRaWAN; overlapping distribution and end-device footprint with connectedthings.store, particularly in industrial and asset-tracking verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sensational Systems social profiles
Digital presenceSensational Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensational Systems leadership team
Management profileNumber of profiles
Sensational Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensational Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensational Systems
What does Sensational Systems do?
Sensational Systems distributes LoRaWAN hardware and IoT devices, supplies cellular data SIMs for global IoT connectivity, and provides professional IoT consultancy services including network planning, RF surveys, troubleshooting, and gateway/device provisioning. The company also operates connectedthings.store, an e-commerce platform for IoT devices and accessories, and offers carrier-grade LoRaWAN Network Services built on its own cloud-first LNS infrastructure.
Is Sensational Systems a public or private company?
Sensational Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensational Systems founded?
Sensational Systems was founded in 2014. It employs 1 to 10 people.
Where is Sensational Systems based?
Sensational Systems is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Sensational Systems make money?
Four revenue lines are on record. LoRaWAN Hardware Distribution is the primary driver. The others are loRaWAN Network Services, cellular SIM Connectivity and ioT Consultancy Services.
Who are Sensational Systems's main competitors?
Direct peers on record are Loriot, Wireless Logic, The Things Industries, Everynet (Federated Wireless), Actility (ThingPark) and Netmore Group. Emerging players are Browan Communications, Helium (Nova Labs), Tektelic Communications and MultiTech Systems.
Does Sensational Systems have an API?
No public API is recorded for Sensational Systems.
What industry is Sensational Systems in?
Sensational Systems's product category is IoT Connectivity and Hardware Distribution. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAIAAAH, IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M). Its NAICS code is 517121 and its SIC code is 5072.