SUNDEK

Name

SUNDEK

Legal name

Sundek

Website

https://sundek.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Decorative Concrete Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Painting and Wall Covering Contractors (238320)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMADAKAE

Concrete & Masonry Coatings

Industrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & Coatings

SECONDARYIMAEAGAA

Architectural & Decorative Coatings

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYIMAEAHAA

Architectural & Decorative Paints

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Paints, Inks & Colorants

SECONDARYIMAIAAAK

Industrial & Commercial Painting/Coatings/Surface Treatment

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facilities Management (Integrated FM)

Keywords

• Decorative concrete coatings
• Concrete resurfacing systems
• Acrylic concrete overlays
• Pool deck resurfacing
• Commercial concrete restoration

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales to Contractors: SUNDEK manufactures decorative concrete coating products and sells them to their network of 60+ authorized contractors who then install the products for end customers. Contractors are independent businesses who purchase products and provide installation services.
2. Commercial Contracting Services: SUNDEK's Commercial Contracting team works directly with architects, builders, and Fortune 500 companies on large commercial projects, providing installation services through their national network.
3. Franchise/Dealer Network: SUNDEK operates as a manufacturer with a dealer/contractor network model. Individual dealers (like SUNDEK of Washington, SUNDEK of Austin, SUNDEK of Nashville) operate as separate businesses under the SUNDEK brand, installing products and managing local customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SUNDEK manufactures and distributes proprietary acrylic decorative concrete coating systems applied as multi-layered overlays (approximately 1/4 inch thick) over new or existing concrete surfaces. Products are sold through a network of 60+ authorized contractors nationwide and installed directly by SUNDEK's Commercial Contracting Division on enterprise projects. Offerings span pool decks, patios, driveways, commercial floors, sport courts, waterparks, and architectural finishes.

Product overview

SUNDEK is a decorative concrete coating and restoration company offering a comprehensive portfolio of proprietary acrylic-based surface coating products and systems. The core offerings include spray texture overlays (Classic Texture, SunSplash), hand-crafted overlays (Tuscan), stamped overlays (SunStamp), and limestone coatings (SunStone). These are complemented by a full range of finishing and coloring products including SunColor, SunBurn, SunMetal, SunH2O, SunDye, SunAcid, SunSand, and SunCanvas. The company also provides specialty systems for sport courts (SunCoat), waterproofing (SunLastic), and resinous flooring (SunEpoxy, SunOne). Decorative effects such as Aggregate Effects, Custom Scoreline Effect, and Masonry Effects allow customization. The products work together as multi-layered coating systems—typically 4-8 layers applied by factory-trained professionals—that chemically bond to existing concrete to beautify and protect surfaces. The company operates through a network of more than 60 authorized contractors across the U.S. and has been installing quality decorative concrete coatings since 1970.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Texture: The original spray texture overlay system, SUNDEK's most popular product for pool decks and outdoor surfaces since 1970.
• SunStamp
• Tuscan
• SunStone
• SunSplash
• SunColor
• SunCoat
• SunMetal
• SunEpoxy
• SunOne
• SunSand
• SunBurn
• SunLastic
• SunCast
• SunClear
• SunStain
• Aggregate Effects
• Custom Scoreline Effect
• Masonry Effects
• SunCanvas
• SunFlek

Products and services

• Classic Texture SUNDEK's original acrylic spray texture overlay, applied by spraying and trowel-knockdown to create a slip-resistant, cool-to-touch textured finish. The flagship product for pool decks, patios, and outdoor surfaces, applicable to both new and old concrete via a proprietary chemical bond.
• SunSplash Economical acrylic spray texture coating applied to existing vertical or horizontal surfaces to produce an 'orange peel' effect. Protects against weather, salts, and environmental pollutants while adding decorative finish.
• SunColor Water-based acrylic finish coat applied over bare, textured, and decorative concrete surfaces to provide fresh color with durability and easy maintenance.
• SunStone Architectural limestone coating that produces a natural quarried-stone appearance. Applied by trained artisans using trowel over existing surfaces including concrete, brick, walls, foam, drywall, and cinder block.
• SunStamp Versatile stamped concrete overlay combining old-world aesthetics with modern technology. Uses stamps, templates, and freeform carving combined with integral colors and coloring techniques for unlimited design possibilities.
• Tuscan Hand-crafted custom overlay achieved by hand-troweling to create old-world European elegance with high and low texture areas. Completed with stains, acrylic finishes, or colored oxides.
• SunCoat Premium acrylic coating system engineered for sport courts, pool decks, and concrete surfaces. UV-resistant, slip-resistant durable finish for residential and commercial basketball, tennis, pickleball, and multi-use courts.
• SunEpoxy Resinous flooring product available in SunEpoxy 54, SunEpoxy 100, and SunEpoxy EP (Eco Protect) variants for high-performance commercial and industrial floor coatings.
• SunOne Resinous flooring system providing durable surface solutions for industrial and commercial applications.
• Aggregate Effects Decorative effect that emulates washed aggregate concrete or granite by applying multiple speckles of different colored acrylic finish coat. Provides slip-resistant texture and camouflage for dirt.
• Custom Scoreline Effect Scoring technique developed by SUNDEK to disguise cracks in concrete surfaces by incorporating them into scored patterns that mimic natural stone joints, turning damage into a design feature.
• Masonry Effects Brick pattern effects applied to copings, cantilevers, and vertical surfaces to mimic real pavers.
• SunLastic Waterproofing coating system available in WP50 and EPC35 variants for concrete surface protection against water damage.
• SunStain (SunAcid, SunDye, SunH2O) Staining systems for concrete coloring applications, including acid-based SunAcid (9 colors), SunDye, and water-based SunH2O variants for different aesthetic effects.
• SUNDEK Commercial Contracting Services National enterprise installation services delivered directly by SUNDEK's Commercial Contracting Division and National Account managers for Fortune 500 companies, architects, and general contractors on large commercial and industrial projects.

Quantifiable outcome

• In 90% of cases, resurfacing is more cost-effective than tearing out and replacing concrete
• +1 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nova Sports USAcoreStrategic or Co-development PartnerSUNDEK is an Official Installer Partner with Nova Sports USA, bringing world-class Multisport court surfaces to residential and commercial projects. From tennis and basketball to pickleball and multi-use courts, SUNDEK's certified teams deliver systems built for performance, durability, and lasting curb appeal.
• GenslerminorGTM or Marketing PartnerLeading global architecture and design firm listed as a client/partner of SUNDEK for commercial projects.
• HKSminorGTM or Marketing PartnerLeading architecture firm listed as a client/partner of SUNDEK for commercial projects.
• Mayse & AssociatesminorGTM or Marketing PartnerArchitecture firm listed as a client/partner of SUNDEK for commercial projects.
• SmallwoodminorGTM or Marketing PartnerArchitecture firm listed as a client/partner of SUNDEK for commercial projects.
• Gilliana PoolsminorGTM or Marketing PartnerAquatic design firm listed as a client/partner of SUNDEK for commercial projects.
• Aquatic DesignminorGTM or Marketing PartnerAquatic design firm listed as a client/partner of SUNDEK for commercial projects.
• TBGminorGTM or Marketing PartnerDesign firm listed as a client/partner of SUNDEK for commercial projects.
• HDGminorGTM or Marketing PartnerDesign firm listed as a client/partner of SUNDEK for commercial projects.
• Parker RodriguezminorGTM or Marketing PartnerArchitecture/design firm listed as a client/partner of SUNDEK for commercial projects.
• KimleyminorGTM or Marketing PartnerEngineering and design firm listed as a client/partner of SUNDEK for commercial projects.
• MGACminorGTM or Marketing PartnerConstruction management firm listed as a client/partner of SUNDEK for commercial projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/sundekusa
• Facebookfacebook.com/sundekmyconcrete
• LinkedInlinkedin.com/company/sundek

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNDEK