WildEarth
WildEarth is a South Africa-based live wildlife broadcasting company that operates the wildearth.tv streaming platform, delivering real-time wildlife footage primarily from African reserves to a consumer audience. Founded in 2006, it remains a small private company.
- Company typePrivate
- Founded2006
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WildEarth does
WildEarth is a private live wildlife broadcasting company headquartered in Johannesburg, South Africa, founded in 2006. It operates the wildearth.tv streaming platform, which delivers live video of wildlife — primarily from African reserves — directly to a consumer audience. The company is small, with a headcount in the 11-50 band, and is led by founder-CEO Graham Wallington with a content-focused operating team that includes a Content Director (Emily Wallington) and chairman (Peter Braat).
The company's core product is a live, always-on wildlife streaming experience, distinguishing it from traditional nature documentary production through real-time viewer engagement. The underlying technology stack, platform architecture, and content delivery infrastructure are not disclosed in the source material; the public-facing website (wildearth.tv) is the primary surface. In 2010, WildEarth executed two acquisitions — Safari.TV (March 2010) and Ocean Television (November 2010) — to consolidate the live wildlife streaming category and extend coverage into marine wildlife, suggesting an early content-aggregation strategy.
The business model is not explicitly documented in the source data. As a consumer live-streaming platform, plausible revenue mechanics include advertising, sponsorships, subscriptions, and content licensing, but none of these are confirmed in the available material. No pricing tiers, customer segments, distribution partnerships, funding rounds, or revenue figures are disclosed, leaving the commercial model materially under-characterized.
WildEarth firmographics
Firmographics- Name
- WildEarth
- Website
- https://wildearth.tv
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 11–50 employees
- Short description
- WildEarth is a South Africa-based live wildlife broadcasting company that operates the wildearth.tv streaming platform, delivering real-time wildlife footage primarily from African reserves to a consumer audience. Founded in 2006, it remains a small private company.
- Ownership category
- akta.pro rank
WildEarth industry classification
Industry- Product category
- Wildlife Streaming & Digital Nature Broadcasting
- akta.pro primary industry
- Nature, Science & Wildlife Documentaries (MPADADAF)
Keywords
Where WildEarth is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
WildEarth business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
WildEarth product offering
Product offeringCore offering
WildEarth is a LIVE wildlife broadcaster operating the wildearth.tv streaming platform, producing and distributing real-time video content of wildlife and natural habitats to a global online audience. The company broadcasts directly from field locations (primarily South African game reserves), delivering live safari and animal behavior content to nature enthusiasts and viewers worldwide.
Product overview
WildEarth is a wildlife streaming platform (wildearth.tv). Based on the source data, insufficient information is available to provide detailed product descriptions or identify the company's specific product portfolio, modules, or service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- WildEarth Live Wildlife Streaming A live, real-time wildlife and safari video streaming service accessible online via wildearth.tv, broadcasting wildlife and natural-habitat content from South African game reserves to a global audience of nature enthusiasts.
Companies that use WildEarth
Customer profileIdeal customer profiles1 record
WildEarth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WildEarth partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
WildEarth competitors and assessment
Company assessmentBroad incumbents
- Discovery (Warner Bros. Discovery): Discovery's networks (Discovery Channel, Animal Planet) have been a primary global outlet for wildlife programming for decades. While now part of a larger media group, it remains a benchmark for wildlife content distribution and licensing.
- National Geographic (Nat Geo Wild / Disney): Nat Geo Wild is a global nature/wildlife channel under Disney, producing premium wildlife documentary content. It competes for the same audience and licensing dollars as WildEarth but at vastly greater scale and budget.
- Netflix (Nature & Wildlife slate): Netflix has aggressively expanded its nature/wildlife slate (Our Planet, Night on Earth, Dancing with the Birds) and competes for viewer attention and licensing of premium wildlife footage. It is the most consequential competitive force in the streaming era.
- BBC Studios Natural History Unit: The BBC's Natural History Unit (Planet Earth, Dynasties) is the world's premier wildlife documentary producer. It defines the production-quality benchmark WildEarth must meet to license content to global streamers and broadcasters.
Regional players
- Wildlife ACT: Wildlife ACT is a South Africa-based conservation organization that produces wildlife monitoring content and footage. It operates in WildEarth's geography and shares its audience overlap, though its primary mission is conservation rather than broadcasting.
Direct peers
- Explore.org: Explore.org operates a large network of live animal webcams and nature content, making it the closest direct peer to WildEarth's live wildlife broadcasting model. Both focus on streaming real-time footage of wildlife to a global audience.
- Africa Geographic: Africa Geographic produces wildlife photography, travel and editorial content focused on African wildlife — directly comparable to WildEarth's geographic and topical focus. It serves as both a peer for audience and a potential distribution partner.
- EarthCam: EarthCam operates a global network of live streaming webcams, including nature and wildlife locations. It is directly comparable to WildEarth on the live-streaming infrastructure and audience model, though it spans broader categories than wildlife alone.
Emerging players
- Wildscreen: Wildscreen is a UK-based charity that connects wildlife filmmakers, broadcasters and conservation organizations, curating wildlife footage and running industry events (Wildscreen Festival). It operates in the same wildlife-content ecosystem as WildEarth.
- GoWild Media: GoWild Media produces nature and wildlife documentary content, including live-streamed safari programming, overlapping with WildEarth's live wildlife format and South African base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
WildEarth social profiles
Digital presenceWildEarth financial estimates
Financial estimateRevenue estimate
Valuation estimate
WildEarth leadership team
Management profileNumber of profiles
Profiles5 records
WildEarth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WildEarth M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WildEarth
What does WildEarth do?
WildEarth is a LIVE wildlife broadcaster operating the wildearth.tv streaming platform, producing and distributing real-time video content of wildlife and natural habitats to a global online audience. The company broadcasts directly from field locations (primarily South African game reserves), delivering live safari and animal behavior content to nature enthusiasts and viewers worldwide.
When was WildEarth founded?
WildEarth was founded in 2006. It employs 11 to 50 people.
Where is WildEarth based?
WildEarth is headquartered in Johannesburg, South Africa, in the Africa region.
Who are WildEarth's main competitors?
Broad incumbents on record are Discovery (Warner Bros. Discovery), National Geographic (Nat Geo Wild / Disney), Netflix (Nature & Wildlife slate) and BBC Studios Natural History Unit. Wildlife ACT is listed as a regional player. Direct peers are Explore.org, Africa Geographic and EarthCam. Emerging players are Wildscreen and GoWild Media.
Does WildEarth have an API?
No public API is recorded for WildEarth.
What industry is WildEarth in?
WildEarth's product category is Wildlife Streaming & Digital Nature Broadcasting. Its primary akta.pro industry code is MPADADAF, Nature, Science & Wildlife Documentaries.