Africa Geographic

Name

Africa Geographic

Legal name

Africa Geographic

Website

https://africageographic.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Safari Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Luxury safari tours
• African travel booking
• Conservation tourism
• Wildlife safari experiences
• Bespoke safari planning

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Safari Package Bookings: Commission-based revenue from booking tailor-made safari packages. The company acts as an intermediary between travelers and lodges/camps/suppliers. Pricing typically from US$700 per person per night, with additional revenue from gorilla trekking permits (US$1,500 per trek) and other experiences. Payment structure: 40% first payment to confirm booking, 60% balance due 105 days before departure.
2. Conservation Media & Publishing: Conservation journalism and storytelling that drives brand awareness and safari bookings. Content includes stories, videos, and the annual Photographer of the Year competition, reaching over 16 million readers in the past decade.
3. Ukuri Platform Commission: Booking platform partnership with African Parks and other protected area managers. Ukuri.travel connects travelers with lodges that benefit conservation and communities, generating platform commission revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Africa Geographic crafts tailor-made luxury African safaris and publishes conservation journalism. Since 1991, the company has arranged over 5,000 safaris across destinations including Rwanda, Kenya, South Africa, Zambia, Malawi, Botswana, Namibia, Uganda, Tanzania, and Zimbabwe. They operate the Ukuri booking platform for conservation-focused lodges managed by African Parks and other protected area managers, and donate a portion of every safari sold to selected conservation projects.

Product overview

Africa Geographic operates as a travel and conservation company offering three interconnected core offerings: (1) Tailor-made African Safaris - handcrafted experiential safaris to destinations across Africa including Rwanda, Zambia, Malawi, Kenya, South Africa, and Victoria Falls; (2) Conservation Journalism - inspirational content published on their platform and app reaching over 16 million readers, covering African biodiversity and conservation; and (3) a Conservation Donations Program - donating a portion of every safari to selected conservation projects. Africa Geographic also operates Ukuri (ukuri.travel), a booking platform for lodges and bush camps that benefit conservation and communities, particularly for African Parks properties. Additional offerings include a mobile app for iPhone, Android, and desktop, plus an annual Photographer of the Year competition. Popular safari itineraries include the Big 5 + Chimps + Gorillas in Rwanda (10 days), South Luangwa, Victoria Falls & Lake Malawi (13 days), Maasai Mara Secret Season, and Cape Town, Winelands, Sabi Sand & Victoria Falls luxury journeys. The company was established in 1991 and has crafted over 5,000 safaris.

Differentiator

Problem solved

Functional benefit

Brands

• Ukuri: Online booking platform for safari lodges and bush camps managed by African Parks and other impact-focused protected area managers. Connects travelers with lodges that place local communities at the centre of conservation, ensuring tourism revenue flows directly to people who steward Africa's wild spaces.

Products and services

• Tailor-Made African Safaris Handcrafted, experiential African safaris tailored to individual client preferences. Over 5,000 safaris arranged since 1991, offering access to Big 5 destinations, gorilla trekking, walking safaris, and cultural encounters across Africa. Pricing ranges from US$700 to over US$1,800 per person per night sharing, depending on accommodation tier.
• Ukuri Booking Platform Online booking platform for lodges and bush camps offering tangible, measurable benefits for conservation and communities. Preferred booking platform for safari lodges managed by African Parks and other impactful protected area managers, ensuring 100% of tourism revenue flows to conservation and communities.
• Africa Geographic Mobile App

Quantifiable outcome

• Over 5,000 safaris crafted since 1991
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• African ParkscoreStrategic or Co-development Partner · 1 January 2015Africa Geographic partnered with African Parks to create Ukuri.travel, a booking platform for safari lodges managed by African Parks and other impactful protected area managers. The platform ensures that tourism revenue flows directly to people who steward Africa's wild spaces, with 100% of revenue going to conservation and communities. Africa Geographic also donates a portion of every safari sold to selected African Parks conservation projects.
• SATSA (Southern Africa Tourism Services Association)coreOthersAfrica Geographic is a member of SATSA, which attests to their integrity, legal compliance, and financial stability. SATSA membership provides consumer protection and industry recognition.
• ATTA (African Travel & Tourism Association)minorOthersAfrica Geographic holds membership in ATTA, the African Travel & Tourism Association, providing industry networking and credibility.
• FlywirecoreTechnology or IntegrationAfrica Geographic uses Flywire as their trusted payment gateway for processing guest payments. Flywire enables secure international payments in local currencies with better exchange rates and lower fees, providing financial security and peace of mind for customers booking high-value safaris.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Beyond: Luxury safari operator with owned lodges across Africa, offering tailor-made high-end safaris with strong conservation positioning. Directly comparable to Africa Geographic in target customer (HNW travelers), product (bespoke multi-destination safaris), and conservation-led brand promise, though &Beyond is more vertically integrated with its own properties.
• Wilderness Safaris: Leading luxury safari operator across southern Africa with extensive owned camp portfolio and strong conservation credentials. Comparable to Africa Geographic in luxury positioning, conservation ethos, and multi-country itineraries, though significantly larger and more lodge-integrated.
• Singita: Ultra-luxury African safari and lodge brand operating premium reserves in South Africa, Tanzania, and Zimbabwe. Comparable to Africa Geographic's premium pricing tier and conservation-driven positioning, though Singita owns its properties and emphasizes ultra-luxury villa experiences.
• Micato Safaris: Bespoke luxury African safari operator with strong US customer base, Conde Nast recognition, and philanthropic donation model per booking. Directly comparable to Africa Geographic's HNW customer focus, bespoke itineraries, and donation-driven brand purpose.
• Roar Africa: Boutique luxury safari operator offering ultra-high-end bespoke African itineraries for HNW travelers with strong conservation orientation. Comparable to Africa Geographic in target market, bespoke product, and conservation-led positioning.
• African Travel, Inc. US-based luxury safari tour operator offering tailor-made African itineraries with a multi-decade track record. Comparable to Africa Geographic in bespoke product, HNW customer focus, and multi-country safari packages, though with less integrated media/content arm.
• Ker & Downey Africa: Bespoke luxury safari operator with decades of experience crafting custom African itineraries for affluent travelers. Comparable to Africa Geographic in tailor-made multi-destination safaris, premium pricing, and conservation-friendly lodge partnerships.
• Great Plains Conservation: Conservation-focused luxury safari operator with owned camps across Botswana, Kenya, and Zimbabwe, founded by conservationist Dereck Joubert. Comparable to Africa Geographic in conservation-led brand and luxury positioning, though with proprietary camp inventory.
• Asilia Africa: East African safari operator with owned camps in Tanzania and Kenya offering mid-to-premium safaris with sustainability focus. Comparable to Africa Geographic in safari itineraries and conservation orientation, though with stronger East African geographic focus.

Others

• African Parks: Conservation non-profit managing protected areas across Africa and partner of Africa Geographic's Ukuri platform. Listed as an ecosystem partner rather than competitor; Ukuri's exclusive booking arrangement with African Parks properties creates a structural adjacency that supports Africa Geographic's niche positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/africageo
• YouTubeyoutube.com/user/africageographic
• Facebookfacebook.com/africa.geographic
• LinkedInlinkedin.com/company/africa-geographic
• Instagraminstagram.com/africageo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Geographic