BeautyMNL
BeautyMNL is a Philippines-based direct-to-consumer e-commerce platform, founded in 2014, that sells beauty, health, and lifestyle products to Filipino women through its own online storefront at beautymnl.com.
- Company typePrivate
- Founded2014
- HeadquartersManila, Philippines
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
BeautyMNL firmographics
Firmographics- Name
- BeautyMNL
- Website
- https://beautymnl.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BeautyMNL is a Philippines-based direct-to-consumer e-commerce platform, founded in 2014, that sells beauty, health, and lifestyle products to Filipino women through its own online storefront at beautymnl.com.
- Ownership category
- akta.pro rank
BeautyMNL industry classification
Industry- Product category
- Online Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where BeautyMNL is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Markets served
BeautyMNL business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Distribution channels1 record
BeautyMNL product offering
Product offeringCore offering
BeautyMNL is an online retail platform that sells beauty, health, and lifestyle products directly to consumers through its own e-commerce website (beautymnl.com). The platform is localized for the Philippine market and targets Filipino women, positioning itself as a one-stop destination for beauty and wellness needs across every stage of the customer's journey.
Differentiator
Problem solved
Functional benefit
Products and services
- BeautyMNL Online Beauty Store An e-commerce platform offering beauty, health, and lifestyle products targeted at Filipino women (Filipinas), serving as a one-stop destination for beauty and wellness needs across every stage of the customer journey.
Companies that use BeautyMNL
Customer profileSegments1 record
Ideal customer profiles1 record
BeautyMNL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BeautyMNL competitors and assessment
Company assessmentDirect peers
- Sociolla: Indonesia-based beauty e-commerce platform operating an owned storefront with localized positioning for Indonesian women. Most structurally comparable vertical specialist to BeautyMNL in Southeast Asia.
- Hermo: Malaysia-focused online beauty retailer carrying multi-brand cosmetics, skincare, and fragrance. Comparable vertical-specialist model targeting Southeast Asian women consumers.
- Eveandboy: Thailand-based multi-brand beauty retailer combining online and offline channels. Directly comparable in offering curated multi-brand beauty assortments to female consumers in a Southeast Asian market.
- Althea: Korean beauty e-commerce platform with strong Southeast Asian distribution. Comparable in vertical beauty focus, multi-brand assortment, and direct-to-consumer storefront model.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with omnichannel presence across Southeast Asia. Competes with BeautyMNL for the same consumer wallet in the Philippines and broader region, but with far broader assortment and brand power.
- Watsons: Asia's largest health and beauty retail chain with extensive Philippines footprint. Overlaps with BeautyMNL on health-and-beauty product categories and female consumer base, though anchored in physical retail.
- Zalora: Southeast Asian fashion and lifestyle marketplace with a significant beauty category. Competes for the same online fashion-and-beauty consumer, though as a horizontal platform rather than a beauty specialist.
- Guardian: Health and beauty retail chain with Philippines operations. Comparable in product categories carried and female target demographic, but operates primarily physical stores.
Others
- Shopee: Regional horizontal marketplace with substantial beauty category in the Philippines. Competes indirectly as a discovery and purchasing channel for the same consumers BeautyMNL targets.
- Lazada: Regional horizontal marketplace with significant beauty assortment in the Philippines. Competes indirectly with BeautyMNL through third-party beauty sellers and aggressive category subsidies.
Market position
Customer concentration
BeautyMNL social profiles
Digital presenceBeautyMNL financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeautyMNL leadership team
Management profileNumber of profiles
Profiles2 records
BeautyMNL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeautyMNL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeautyMNL
What does BeautyMNL do?
BeautyMNL is an online retail platform that sells beauty, health, and lifestyle products directly to consumers through its own e-commerce website (beautymnl.com). The platform is localized for the Philippine market and targets Filipino women, positioning itself as a one-stop destination for beauty and wellness needs across every stage of the customer's journey.
When was BeautyMNL founded?
BeautyMNL was founded in 2014. It employs 51 to 100 people.
Where is BeautyMNL based?
BeautyMNL is headquartered in Manila, Philippines, in the Asia region.
Who are BeautyMNL's main competitors?
Direct peers on record are Sociolla, Hermo, Eveandboy and Althea. Broad incumbents are Sephora, Watsons, Zalora and Guardian. Others are Shopee and Lazada.
Does BeautyMNL have an API?
No public API is recorded for BeautyMNL.
What industry is BeautyMNL in?
BeautyMNL's product category is Online Beauty Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFABAB, Beauty & Personal Care Marketplaces. Its NAICS code is 45612.