EQ
EQ (Entrepreneur Quarterly) is a St. Louis-based digital media platform that publishes editorial coverage, podcasts, TV, courses, a jobs board, and an event calendar focused on the local startup and innovation ecosystem, targeting founders, investors, and ecosystem supporters.
- Company typePrivate
- Founded2015
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EQ does
EQ (Entrepreneur Quarterly), operating as EQSTL LLC, is a private digital media and content platform headquartered in St. Louis, Missouri. Founded in 2015 by ALIVE Media Group as a print magazine, it was acquired by Longneck & Thunderfoot in summer 2017 and spun out in January 2019 as an independent Missouri LLC run by CEO and owner Jonathan Allen. The company publishes editorial coverage, podcasts, TV video content, educational courses, a newsletter, a free startup jobs board, and an event calendar focused on the St. Louis startup and innovation ecosystem.
EQ's core product is a multi-format media franchise centered on entrepreneurquarterly.com, supplemented by EQ Podcasts (e.g., the Bourbon Friday Show), EQ TV, and EQ Courses offering titles on marketing, leadership, and writing. Supporting utilities include a free job board segmented by St. Louis neighborhood (Cortex, Clayton, Downtown, CWE, Kirkwood, U City) and an event calendar that integrates TechSTL, T-REX, and MultiPass community listings. The platform targets entrepreneurs, founders, investors, job seekers, and ecosystem support organizations within St. Louis. With headcount in the 11–50 range, no disclosed external funding, and active publication through 2025–2026, EQ operates as a bootstrapped niche media business rather than a venture-backed scale-stage company.
Business model mechanics center on a freemium structure: basic membership and editorial access are free, while some premium content and paid courses generate direct revenue. Distribution runs through owned digital channels (website, newsletter with 979+ subscribers, podcast, TV) and syndicated content via BizBlip. Sponsorships, events, and premium content are implied as the main revenue lever, though the company does not publicly disclose financials.
EQ firmographics
Firmographics- Name
- EQ
- Legal name
- EQSTL LLC
- Website
- https://entrepreneurquarterly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EQ (Entrepreneur Quarterly) is a St. Louis-based digital media platform that publishes editorial coverage, podcasts, TV, courses, a jobs board, and an event calendar focused on the local startup and innovation ecosystem, targeting founders, investors, and ecosystem supporters.
- Ownership category
- akta.pro rank
EQ industry classification
Industry- Product category
- Startup and Entrepreneurship Media
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)
- akta.pro secondary industries
- Leadership, Management & Teamwork for Business (EDAMAHAI), Marketing, Branding & Sales Skills (EDAMAHAG)
Keywords
Where EQ is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
EQ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for basic access |
Distribution channels2 records
Marketing channels7 records
EQ product offering
Product offeringCore offering
EQ (Entrepreneur Quarterly) is a regional digital media platform that publishes news articles, podcasts, TV video content, and educational courses about the St. Louis startup and innovation ecosystem. It complements editorial coverage with a free startup jobs board, an event calendar, and a subscriber newsletter to connect entrepreneurs, investors, talent, and support organizations in the St. Louis region.
Product overview
EQ (Entrepreneur Quarterly) is a media platform focused on the St. Louis startup ecosystem. The company offers a unified platform comprising its core website delivering news and articles about local entrepreneurs, supported by supplementary content products including podcasts, TV video content, and educational courses. Additional offerings include a startup jobs board, event calendar, and newsletter subscription service. The platform was created in 2015, acquired by Longneck & Thunderfoot in 2017, and spun out as EQSTL LLC in 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- EQ Website (Entrepreneur Quarterly) Connected, collaborative media platform at entrepreneurquarterly.com publishing articles, news, ecosystem maps, and explainer features about St. Louis startups, entrepreneurs, and innovation organizations.
- EQ Podcasts Podcast programming covering entrepreneurship, startup ecosystem stories, and interviews with founders and innovators in St. Louis, including the Bourbon Friday Show featuring ecosystem leaders.
- EQ TV Video content featuring stories, interviews, and visual storytelling about St. Louis startups and entrepreneurship, published through EQ's TV channel.
- EQ Courses Online courses for entrepreneurs and professionals, with titles including 'Genius is a Team Sport', 'Article Writing for Thought Leaders', 'Selling is Just a Conversation', 'Motivational Techniques for Leaders', and 'Epic Marketing Strategy'; some courses are free and others require membership.
- EQ Newsletter Email newsletter subscription service delivering St. Louis startup ecosystem news and updates to subscribers, listed with 979+ subscribers.
- EQ Startup Jobs Board Free job posting platform for startup companies in St. Louis, allowing employers to post vacancies categorized by neighborhood (Central West End, Clayton, Cortex, Downtown, Kirkwood, U City) and job type.
Companies that use EQ
Customer profileSegments1 record
Ideal customer profiles2 records
EQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EQ partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights4 records
EQ competitors and assessment
Company assessmentDirect peers
- Built In: Built In operates city-specific tech and startup media sites (e.g., Built In Chicago, Built In NYC, Built In St. Louis), making it the closest structural analog to EQ — same niche vertical media + jobs + events model, only operating in multiple metros and at national scale.
- GeekWire: GeekWire is a regional tech and startup news outlet covering the Seattle/Pacific Northwest ecosystem with articles, podcasts, and events. Like EQ, it is a dedicated ecosystem storyteller, but in a different metro.
- BostInno: BostInno (part of American Inno) is a regional startup and innovation media brand focused on the Boston ecosystem, with similar editorial, jobs, and events products to EQ but at larger scale.
- Hypepotamus: Hypepotamus is a digital media outlet covering the Atlanta startup and tech ecosystem with editorial, events, and community programming — directly comparable in mission and product mix to EQ.
- Technical.ly: Technical.ly covers tech and innovation across multiple mid-Atlantic metros with editorial, jobs, and event products. It mirrors EQ's role as a connective media layer for regional startup communities.
- Silicon Prairie News: Silicon Prairie News covers the Midwest startup ecosystem (Omaha, KC, Des Moines, etc.) with editorial and events — a structurally similar regional ecosystem media play to EQ.
- AlleyWatch: AlleyWatch is a NYC-focused media outlet covering startups, founders, and the local innovation ecosystem with editorial content and events — a direct functional analog to EQ in a larger market.
- Startland News: Startland News covers Kansas City's startup and entrepreneurship ecosystem with editorial, events, and community programming — a near-perfect peer for EQ given geographic and product-model alignment in a peer Midwest metro.
Broad incumbents
- TechCrunch: TechCrunch is the dominant global tech/startup media brand covering funding, companies, and ecosystems worldwide. It overlaps with EQ's editorial niche but at vastly larger scale and breadth, including occasional St. Louis coverage.
- Crunchbase News: Crunchbase News produces editorial coverage of startups, funding, and ecosystems globally, often intersecting with EQ's reporting topics. It is a broader incumbent competitor for ecosystem storytelling audience attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EQ social profiles
Digital presenceEQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
EQ leadership team
Management profileNumber of profiles
Profiles1 record
EQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EQ
What does EQ do?
EQ (Entrepreneur Quarterly) is a regional digital media platform that publishes news articles, podcasts, TV video content, and educational courses about the St. Louis startup and innovation ecosystem. It complements editorial coverage with a free startup jobs board, an event calendar, and a subscriber newsletter to connect entrepreneurs, investors, talent, and support organizations in the St. Louis region.
Is EQ a public or private company?
EQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EQ founded?
EQ was founded in 2015. It employs 11 to 50 people.
Where is EQ based?
EQ is headquartered in St Louis, United States, in the North America region.
Who are EQ's main competitors?
Direct peers on record are Built In, GeekWire, BostInno, Hypepotamus, Technical.ly, Silicon Prairie News, AlleyWatch and Startland News. Broad incumbents are TechCrunch and Crunchbase News.
Does EQ have an API?
No public API is recorded for EQ.
What industry is EQ in?
EQ's product category is Startup and Entrepreneurship Media. Its primary akta.pro industry code is EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days), with a secondary code of EDAMAHAI, Leadership, Management & Teamwork for Business. Its NAICS code is 5132.