GenPrime
GenPrime is a fertility clinic network under Rhea Fertility operating owned and partner clinics across Southeast Asia and the US, offering IVF, IUI, fertility preservation, PGT, and third-party reproduction to individuals, couples, and medical tourists.
- Company typePrivate
- Founded1997
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GenPrime does
GenPrime is a multi-country fertility clinic network and consumer-facing brand operated under Rhea Fertility (whose parent is Recharge RHEA Holdings, domiciled in Singapore). The company runs a hybrid owned-and-partner clinic model spanning Bangkok, Kuala Lumpur, Singapore, Manila, and Los Angeles, delivering assisted reproductive technology services including IVF, IUI, preimplantation genetic testing (PGT), egg/sperm/ovarian tissue cryopreservation, third-party reproduction, and cryobank access. AI-assisted embryo selection, time-lapse embryo imaging, and a patient-facing fertility preservation calculator underpin the clinical and pre-engagement stack.
The company serves five primary consumer segments: heterosexual couples facing infertility, LGBTQ+ individuals and couples seeking third-party reproduction, women electing to delay parenthood via egg freezing, international medical tourists (notably from Indonesia, China, and India), and oncology patients pursuing fertility preservation prior to treatment. Distribution combines owned flagship clinics (Singapore, Manila, Los Angeles) with branded partner facilities (GenPrime Genea Thailand, Legend Fertility Center Bangkok, Ever-Link Fertility Kuala Lumpur), supported by content marketing, patient testimonials, earned media, and direct consultation funnels.
Revenue is generated one cycle / one procedure at a time on a quote-based, pay-as-you-go model with no publicly disclosed pricing. The business has scaled to 380+ global employees and reports 2,800+ cumulative cycles supported and a footprint covering 12 markets. Strategic positioning rests on three pillars: a cross-border fertility care network, technology partnerships with Genea Fertility (Australia) and Genea Biomedx / Basecare Medical Group (China), and the 2025 acquisition of Tilly to embed digital psychosocial support into the care pathway.
GenPrime firmographics
Firmographics- Name
- GenPrime
- Legal name
- Recharge RHEA Holdings
- Website
- https://genprime.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GenPrime is a fertility clinic network under Rhea Fertility operating owned and partner clinics across Southeast Asia and the US, offering IVF, IUI, fertility preservation, PGT, and third-party reproduction to individuals, couples, and medical tourists.
- Ownership category
- akta.pro rank
GenPrime industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Research and Development in Biotechnology (except Nanobiotechnology) (541714), Scientific Research and Development Services (5417)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)
Keywords
Where GenPrime is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
GenPrime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fertility Treatment Services: Revenue generated from fertility treatments including IVF, IUI, egg freezing, sperm freezing, preimplantation genetic testing, and third-party reproduction services. Services are provided at owned and partner clinic network across multiple geographies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medical services are quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GenPrime product offering
Product offeringCore offering
GenPrime operates a network of owned and partner fertility clinics offering comprehensive assisted reproduction services including IVF, IUI, fertility preservation (egg, sperm, and ovarian tissue freezing), preimplantation genetic testing, third-party reproduction, donor cryobank services, and advanced fertility diagnostics across Southeast Asia and the United States. The clinics leverage AI-assisted embryo selection and time-lapse imaging to support treatment decisions and outcomes.
Product overview
GenPrime is a fertility clinic network and brand of Rhea Fertility offering comprehensive fertility solutions and assisted conception services across Southeast Asia, with clinics in Thailand, Malaysia, Singapore, Philippines, and the US. The portfolio includes core fertility treatments (IVF, IUI), fertility preservation services (egg freezing, sperm freezing, ovarian tissue freezing), genetic testing (PGT), and diagnostic services. The network operates through branded clinic locations including GenPrime Genea Thailand, GenPrime Legend Fertility Center Bangkok, GenPrime Ever-Link Fertility Kuala Lumpur, GenPrime Singapore, GenPrime Manila, and GenPrime Fertility Los Angeles. AI-assisted embryo selection and time-lapse imaging technology support treatment outcomes, while patient-facing digital tools including an egg freezing calculator and fertility preservation assessment tool enhance the patient experience.
Differentiator
Problem solved
Functional benefit
Products and services
- In Vitro Fertilization (IVF)
Quantifiable outcome
- Pregnancy rates approaching 80 percent
- +1 more outcomes
Companies that use GenPrime
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
GenPrime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
GenPrime partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- TillystrategicRhea Fertility acquired Tilly, a digital fertility health company founded in 2019 by Anna Sane and Jenny Ann Axson Johnson. Tilly provides evidence-based mental health tools and comprehensive care tracking for infertility patients. The acquisition integrates evidence-based psychosocial support into fertility care across Rhea's global clinic network.
- Genea BiomedxstrategicGenea Biomedx (part of Basecare Medical Group, a global leader in assisted reproductive technology laboratory solutions) and Rhea Fertility signed an MOU to lead innovation in assisted reproductive technology. The partnership aims to advance technology solutions for fertility treatments.
- Genea FertilitycoreGenPrime announced strategic partnership with Genea Fertility, one of Australia's leading fertility providers, to deliver world-class fertility care across Thailand and Southeast Asia. The partnership began with collaboration at GenPrime Genea Thailand in Bangkok, combining GenPrime's network with Genea's expertise and technology.
- Rhea FertilitycoreGenPrime is a fertility clinic brand operated by Rhea Fertility, with Rhea Holdings as the parent company. GenPrime operates as part of Rhea's integrated fertility care ecosystem.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
GenPrime competitors and assessment
Company assessmentDirect peers
- Genea Fertility: Australia's leading fertility provider and GenPrime's strategic partner in Bangkok. Operates fertility clinics and ART labs globally with overlapping service lines (IVF, IUI, PGT) and a comparable premium, tech-forward positioning.
- TMC Fertility: One of Malaysia's largest fertility clinic networks, offering IVF, IUI, PGT, and fertility preservation. Directly competes with GenPrime's Malaysian clinics for both local patients and cross-border medical tourists.
- Sunfert International Fertility Centre: Malaysia-based fertility clinic group with strong medical tourism positioning from Indonesia and China. Competes head-to-head with GenPrime Ever-Link Fertility on cost, success rates, and international patient services.
- KL Fertility Centre: Kuala Lumpur-based fertility clinic offering IVF, IUI, and advanced reproductive technologies. Comparable service portfolio and target patient segments to GenPrime's Malaysian operations.
- Raffles Fertility Centre: Singapore-based fertility service within Raffles Medical Group, directly competing with GenPrime Singapore for local and medical-tourist patients seeking IVF and PGT.
- Bangkok IVF Center (BIC): Bangkok-based fertility clinic offering IVF, IUI, PGT, and egg freezing for local and international patients. Directly competes with GenPrime Genea Thailand and Legend Fertility Center.
Broad incumbents
- Monash IVF Group: Publicly listed Australian fertility provider with global clinics and commercial-scale ART labs. Comparable technology stack and clinical offering; larger and broader geographic reach than GenPrime.
- Virtus Health: Australia-headquartered global fertility network operating clinics across multiple geographies. Comparable premium positioning and tech-enabled IVF services; broader scale and longer operating history.
Regional players
- Safe Fertility Center: Thailand-based fertility clinic network with strong ART lab capabilities and international patient focus. Comparable service portfolio to GenPrime's Bangkok operations and adjacent regional competition.
Others
- Basecare Medical Group: China-based ART lab technology provider (parent of Genea Biomedx) and GenPrime's technology partner. Not a direct clinic competitor but adjacent ecosystem participant with deep involvement in assisted reproductive technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GenPrime social profiles
Digital presenceGenPrime compliance and trust
Trust signalCompliance6 records
GenPrime financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenPrime leadership team
Management profileNumber of profiles
Profiles2 records
GenPrime funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenPrime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenPrime
What does GenPrime do?
GenPrime operates a network of owned and partner fertility clinics offering comprehensive assisted reproduction services including IVF, IUI, fertility preservation (egg, sperm, and ovarian tissue freezing), preimplantation genetic testing, third-party reproduction, donor cryobank services, and advanced fertility diagnostics across Southeast Asia and the United States. The clinics leverage AI-assisted embryo selection and time-lapse imaging to support treatment decisions and outcomes.
Is GenPrime a public or private company?
GenPrime is a private company. It is classified as corporate owned and is currently operating.
When was GenPrime founded?
GenPrime was founded in 1997. It employs 1 to 10 people.
Where is GenPrime based?
GenPrime is headquartered in Spokane, United States, in the North America region.
How does GenPrime make money?
One revenue line is on record: fertility Treatment Services.
Who are GenPrime's main competitors?
Direct peers on record are Genea Fertility, TMC Fertility, Sunfert International Fertility Centre, KL Fertility Centre, Raffles Fertility Centre and Bangkok IVF Center (BIC). Broad incumbents are Monash IVF Group and Virtus Health. Safe Fertility Center is listed as a regional player. Basecare Medical Group is listed as an others.
Does GenPrime have an API?
No public API is recorded for GenPrime.
What industry is GenPrime in?
GenPrime's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAAALAJ, Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening). Its NAICS code is 541714 and its SIC code is 8011.