Tilly
Groupe TILLY is a family-owned French distributor headquartered in Woippy that sells, services, and rents construction, material-handling, and recycling equipment through three subsidiaries (TILMAT, Tilly Manutention, TILLOC) serving BTP, VRD, industrial, recycling, and agricultural customers across the Grand Est and Luxembourg.
- Company typePrivate
- Founded1948
- HeadquartersWoippy, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Tilly does
Groupe TILLY is a privately held, family-owned French distribution group headquartered in Woippy (Grand Est) that operates three wholly-owned subsidiaries delivering construction, material-handling, and rental services to BTP/VRD contractors, industrial buyers, recyclers, and agricultural end-customers across the Grand Est of France and Luxembourg. TILMAT distributes earthmoving, road-building, and recycling equipment under distribution agreements with LIEBHERR (20-year partnership), Bergmann, Bell, Hamm, and Epiroc; TILLY MANUTENTION distributes material-handling, lifting, and recycling equipment under a 60-year partnership with Manitou, alongside Kubota, Toyota, Arjes, Jensen, Weber, and Teupen; and TILLOC provides short-term equipment rental as a franchisee of the Actis Location national network of 110 agencies, with TILLOC LUX extending that franchise into Luxembourg.
The group's revenue mechanics combine one-time equipment sales (new units via TILMAT and Tilly Manutention plus used-equipment resales), recurring after-sales services (preventive and curative maintenance delivered by manufacturer-trained technicians, including 15 mobile technicians at Tilly Manutention alone), parts sales supported by a centralized operation promising sub-24-hour delivery to intervention sites, and managed-service short-term rental through TILLOC. Pricing is quote-based and not publicly disclosed; for context, individual used-asset list prices are visible (e.g., a TOYOTA SWE100 advertised at €4,200). Go-to-market is sales-led through field commercial teams at each entity, supplemented by demonstration events (e.g., the Arjes Impaktor 250 Demo Tour), sports sponsorships (Metz Handball), and a multi-channel web and social presence.
Operationally the group runs from 15 agency and franchise locations, deploys a fleet of approximately 800 machines (about 600 of them LIEBHERR), and is led by President Pierre TILLY alongside his father Claude TILLY; it has received the BPI Excellence 2023 label and was founded circa 1948. Headcount per firmographics is 101–250, with a single source noting roughly 40 staff at Tilly Manutention alone, indicating that the bulk of the workforce sits in TILMAT and TILLOC.
Tilly firmographics
Firmographics- Name
- Tilly
- Legal name
- IDEPT
- Website
- https://groupetilly.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Groupe TILLY is a family-owned French distributor headquartered in Woippy that sells, services, and rents construction, material-handling, and recycling equipment through three subsidiaries (TILMAT, Tilly Manutention, TILLOC) serving BTP, VRD, industrial, recycling, and agricultural customers across the Grand Est and Luxembourg.
- Ownership category
- akta.pro rank
Tilly industry classification
Industry- Product category
- Construction Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where Tilly is headquartered
LocationHeadquarters
- HQ city
- Woippy
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Tilly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Equipment Distribution: Sale of new construction equipment (BTP, VRD), material handling, and recycling machinery through dealer partnerships with brands like LIEBHERR, Manitou, Bell, Hamm, Kubota, Bergmann, Epiroc
- Used Equipment Sales: Sale of pre-owned equipment including excavators, dumpers, compactors, telehandlers, forklifts, stackers, boom lifts, and crushers
- After-Sales Service: Maintenance and repair services for equipment, with service teams trained by manufacturers. Includes preventive and curative maintenance.
- Parts Sales: Centralized parts service with delivery to intervention site in under 24 hours. Original manufacturer replacement parts.
- Equipment Rental: Short-term rental of handling equipment and personnel lifting devices through TILLOC, as well as BTP and VRD equipment. Operates in Lorraine Nord and Luxembourg.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Used equipment sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tilly product offering
Product offeringCore offering
Groupe TILLY distributes new and used construction, earthmoving, material handling, lifting, and recycling equipment through three subsidiaries: TILMAT (LIEBHERR, Hamm, Bergmann, Bell, Epiroc), TILLY MANUTENTION (Manitou, Kubota, Toyota, Arjes, Jensen, Weber, Teupen), and TILLOC (Actis Location franchise for short-term rental). The group delivers the full equipment lifecycle for B2B customers, including new equipment sales, used equipment sales, manufacturer-trained maintenance and repair, OEM parts delivery in under 24 hours, and short-term rental of handling, lifting, BTP, and VRD equipment.
Product overview
Groupe TILLY operates as a holding company for three specialized subsidiaries offering a complete lifecycle solution for construction and material handling equipment: TILMAT handles new equipment distribution for brands including Liebherr, Hamm, Bergmann, Bell, and Epiroc; TILLY MANUTENTION distributes Manitou, Kubota, Toyota, and recycling equipment brands; and TILLOC provides short-term rental services through Actis Location franchise. Together they offer sales, maintenance, parts supply, and rental services across Grand EST region of France.
Differentiator
Problem solved
Functional benefit
Products and services
- TILMAT - Construction Equipment Distribution (LIEBHERR, Hamm, Bergmann, Bell, Epiroc)
Quantifiable outcome
- 24-hour parts delivery to intervention site
- +1 more outcomes
Companies that use Tilly
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Tilly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tilly partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- LIEBHERRcore20-year distribution partnership with LIEBHERR for construction equipment including tracked excavators. TILMAT celebrated 20 years of partnership in October 2019. Event held at Château d'Art-sur-Meurthe with the 60,000th LIEBHERR tracked excavator on display.
- Manitoucore60-year distribution partnership with Manitou, making Tilly Manutention one of the oldest Manitou dealers in France. Tilly Manutention is a specialist in distribution and repair of handling equipment.
- Actis LocationcoreTILLOC is a franchisee of Actis Location and member of a national network of 110 agencies. Specializes in short-term rental of handling and lifting equipment.
- BergmannminorDistribution partnership for Bergmann dumpers in Bourgogne Franche-Comté region.
- BellminorDistribution partnership for Bell articulated dumpers.
- HammminorDistribution partnership for Hamm compaction equipment.
- EpirocminorDistribution partnership for Epiroc equipment.
- KubotaminorDistribution partnership for Kubota construction machinery.
- ToyotaminorDistribution partnership for Toyota forklifts.
- ArjesminorDistribution and demonstration partnership for Arjes crushing and recycling equipment. Joint demo events organized with Tilly Manutention.
- JensenminorDistribution partnership for Jensen recycling equipment.
- WeberminorDistribution partnership for Weber compaction equipment.
- TeupenminorDistribution partnership for Teupen equipment.
- Metz HandballminorHistorical sponsor of Metz Handball women's team (Dragonnes). Partnership supporting sports values of cohesion and collective construction.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Tilly competitors and assessment
Company assessmentDirect peers
- Kiloutou: Major French equipment rental company operating a multi-product fleet (construction, handling, aerial, tools) across hundreds of agencies. Directly comparable business model to TILLOC's rental operations and overlapping customer base in French construction, industry and recycling.
- Locagri: French equipment rental company focused on agricultural, landscaping and light construction equipment with a regional agency model. Comparable to Tilly Manutention's handling/agricultural equipment rental offerings and overlapping mid-market customer segments.
- Mateco: European aerial work platform and material handling rental specialist with a strong French footprint (notably aerial/elevation equipment). Directly comparable to TILLOC's aerial handling rental business and Tilly Manutention's elevation product range (Teupen, etc.).
- Bergerat Monnoyeur: Exclusive Caterpillar dealer for France and a major distributor/rental provider of construction equipment with parts and service. The most direct peer to TILMAT — multi-brand-equivalent single-OEM distributor with full lifecycle services (sales, rental, parts, service) serving French contractors.
Broad incumbents
- Boels Rental: Pan-European equipment rental leader with significant French presence across construction, handling and aerial categories. Comparable to TILLOC in product mix and target customers, though materially larger and more geographically diversified.
- Haulotte Group: French manufacturer of aerial work platforms (boom lifts, scissor lifts) and telehandlers distributed via dealer networks across Europe. Comparable to Tilly Manutention's elevation equipment segment (Teupen partnership) and serves as a benchmark for OEM-distributor dynamics in aerial handling.
- Loxam: Europe's largest equipment rental company with ~170,000 machines across multiple countries and a wide multi-product range. Provides a benchmark for TILLOC's rental ambitions and is a comparable — though much larger and pan-European — incumbent in equipment rental.
- Manitou Group: Global French manufacturer of material handling, aerial work platform and earthmoving equipment — Tilly's 60-year distribution partner and key OEM. While not a direct competitor, Manitou's strategic priorities, dealer-network reshaping, and direct-channel initiatives directly shape Tilly's economics and partnership risk.
Others
- Actis Location: National French equipment rental franchise network with ~110 agencies of which TILLOC is a member. Indirectly comparable as the franchisor whose economics, branding and network reach shape TILLOC's rental competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tilly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilly leadership team
Management profileNumber of profiles
Profiles2 records
Tilly subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tilly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilly
What does Tilly do?
Groupe TILLY distributes new and used construction, earthmoving, material handling, lifting, and recycling equipment through three subsidiaries: TILMAT (LIEBHERR, Hamm, Bergmann, Bell, Epiroc), TILLY MANUTENTION (Manitou, Kubota, Toyota, Arjes, Jensen, Weber, Teupen), and TILLOC (Actis Location franchise for short-term rental). The group delivers the full equipment lifecycle for B2B customers, including new equipment sales, used equipment sales, manufacturer-trained maintenance and repair, OEM parts delivery in under 24 hours, and short-term rental of handling, lifting, BTP, and VRD equipment.
Is Tilly a public or private company?
Tilly is a private company. It is classified as family owned and is currently operating.
When was Tilly founded?
Tilly was founded in 1948. It employs 101 to 250 people.
Where is Tilly based?
Tilly is headquartered in Woippy, France, in the Europe region.
How does Tilly make money?
Five revenue lines are on record. Equipment Distribution is the primary driver. The others are used Equipment Sales, after-Sales Service, parts Sales and equipment Rental.
Who are Tilly's main competitors?
Direct peers on record are Kiloutou, Locagri, Mateco and Bergerat Monnoyeur. Broad incumbents are Boels Rental, Haulotte Group, Loxam and Manitou Group. Actis Location is listed as an others.
Does Tilly have an API?
No public API is recorded for Tilly.
What industry is Tilly in?
Tilly's product category is Construction Equipment Distribution. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 42381 and its SIC code is 3531.