MMA Global Indonesia

What MMA Global Indonesia does

MMA Global Indonesia is the Indonesian local council of the Marketing + Media Alliance (MMA, formerly MMA Global and originally the Mobile Marketing Association founded in 2003), a US-domiciled, non-profit, CMO-led global trade association headquartered in New York and operating in 16+ countries. The organization serves the full marketing ecosystem — brand marketers, MarTech/AdTech providers, media sellers, agencies, consultancies, and academic institutions — with a corporate-membership model that extends benefits to all employees of member companies (825+ corporate members worldwide). It produces proprietary research, frameworks, and validation experiments through four Think Tanks (MATT, MOSTT, DATT, ALTT) and monetizes through annual membership dues scaled to projected ad spend or digital revenue, plus event registration and sponsorship for 62+ annual events including the flagship CMO + CEO Summit, POSSIBLE, and the SMARTIES Awards.

The technology and product stack centers on research, frameworks, and training rather than a software platform. Flagship intellectual property includes the Movable Middles Growth Framework (reportedly doubling campaign impact and delivering 50%+ ROAS improvement), the Brand as Performance methodology (first-ever long-term brand sales measurement showing 7x lift, backed by studies with Ally, Kroger, and Campbell's in partnership with TransUnion), and the Multi-Touch Attribution Toolkit. The ALTT Think Tank houses five AI Labs (GASP, A3, ACE, SIFT, AURA) and the Consortium for AI Personalization, which has produced an average +160% performance lift across 20+ experiments. The Decoding AI for Marketers training is in its seventh edition and is anchored to an MIT Press book. Distribution is multi-channel: regional membership sales teams, an annual events platform, a digital member portal, and regional offices in Singapore, Istanbul, Sao Paulo, and Jakarta. The Indonesian operation produces region-specific research (Modern Marketing Reckoner, quarterly Data, Insights & Outlook) and runs a country-level SMARTIES program under the chairmanship of Ira Noviarti.

Name

MMA Global Indonesia

Legal name

MMA Global, Inc.

Website

https://mmaglobal.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MMA Global Indonesia is the Indonesian local council of the Marketing + Media Alliance, a global non-profit CMO-led trade association serving brand marketers, AdTech, media sellers, and agencies with proprietary research, AI validation labs, and 62+ annual industry events.

Ownership category

akta.pro rank

Product category

Marketing Industry Association

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Executive Summits & Invitation-Only Forums (MPAGAGAK), Regional/Field Leadership Meetings (Territory/Market Summits) (THAHAMAK), Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Marketing trade association
• CMO community
• Marketing research
• Marketing education
• Marketing events

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Membership Dues: Annual membership fees based on organization type and projected total global advertising spend. Membership tiers range from $0-$25 million to $500 million-$2 billion in projected ad spend. Includes categories for Brand Marketers, Media Sellers, Technology Enablers, Consultancies, and Academic Institutions.
2. Event Registration and Sponsorship: Revenue from flagship events including POSSIBLE, CMO & CEO Summit, regional summits, and local market events. Includes sponsorship opportunities at various levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

MMA Global Indonesia (Marketing + Media Alliance) is a non-profit, CMO-led trade association that operates Think Tanks (MATT, MOSTT, DATT, ALTT) producing proprietary marketing science research, frameworks, and tools, and delivers 62+ events annually, training programs (e.g., Decoding AI for Marketers), and the SMARTIES Awards. The Indonesia chapter is part of the global network producing regional research (Modern Marketing Reckoner, Indonesia Data, Insights & Outlook) and hosting local SMARTIES programs.

Product overview

MMA Global Indonesia (Marketing + Media Alliance) is a global non-profit CMO-led trade association that advances marketers' ability to create enterprise value through evidence-based research, proprietary frameworks, and peer-driven collaboration. The organization operates across four global Think Tanks—MATT (Marketing Attribution), MOSTT (Marketing Org Strategy), DATT (Data + CX), and ALTT (AI Leadership)—that deliver multi-year, multi-million-dollar research initiatives and validation experiments. Key products include the Movable Middles Growth Framework (a breakthrough segmentation model that doubles campaign impact), Brand as Performance research (proving brand's long-term sales impact), and the Decoding AI for Marketers training series. The ALTT Think Tank houses multiple AI Labs including GASP, A³, ACE, SIFT, and AURA focused on generative and agentic AI applications. MMA offers 62+ events annually including flagship CMO + CEO Summit, POSSIBLE, and CMO AI Transformation Summit, plus the SMARTIES Awards program. The association has invested millions in research including AI personalization experiments (yielding +160% average ROI lift) and has 825+ corporate members representing hundreds of thousands of marketers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• MMA SMARTIES Awards: Global awards program honoring innovation, creativity, and success in modern marketing across regional and country-specific programs.
• MATT (Marketing Attribution Think Tank)
• MOSTT (Marketing Org Strategy Think Tank)
• DATT (Data + CX Think Tank)
• ALTT (AI Leadership Think Tank)
• Decoding AI for Marketers

Products and services

• MATT - Marketing Attribution Think Tank Community of marketing and analytics leaders committed to building confidence in marketing's ability to predictively drive growth in a way that CFOs trust. Conducts multi-year research experiments on attribution and measurement.
• MOSTT - Marketing Org Strategy Think Tank Community of marketing experts and professors committed to rethinking the modern marketing organization, developing actionable knowledge to guide CMOs' organization design decisions.
• Movable Middles Growth Framework (MMGF) Breakthrough growth framework that appears to double campaign impact, outperforming every other known segmentation model measured, with 50%+ ROAS improvement.
• Brand as Performance Research Initiative Research proving brand's long-term sales impact of 1.8-6x greater than short-term tactics; partnership with TransUnion backed by studies from Ally, Kroger, and Campbell's.
• Decoding AI for Marketers Training Foundational training series covering Generative AI fundamentals, agents, agentic workflows, multi-agent networks and the future of AI in marketing, with certification upon completion of 4 of 5 sessions.
• Multi-Touch Attribution (MTA) Toolkit Suite of MTA resources including Journey Map, DataMap, Data Strategy Guide, Tactical Success Guide, Provider RFI Template and Scoring Tool for marketing attribution deployment.
• Marketing Capabilities Benchmark (MCB) Assessment tool for marketers to quickly assess organizational marketing capabilities and benchmark against industry.
• MarCaps Readiness Assessment (MRA) Comprehensive objective capability strength evaluation tool that goes beyond common maturity models, with industry- and customer-segment-specific assessments.
• SMARTIES Awards Global awards program honoring innovation, creativity, and success in modern marketing, with regional and country-specific programs including Indonesia.
• CMO AI Transformation Summit Half-day invitation-only event for select CMOs providing insights into strategies, technologies, and leadership practices driving successful AI transformations.
• CMO + CEO Summit Flagship invitation-only gathering of marketing's most influential leaders sharing insights, real-world examples, and case studies from CMOs of the world's biggest brands.
• POSSIBLE Annual premier marketing event in Miami Beach, Florida focused on marketing transformation and industry leadership.
• State of Marketing Analytics Report Annual study surveying senior marketers across North America to understand the state of marketing analytics and decision-making.
• State of Brand Marketing Accountability Report Study examining what marketers who successfully defend brand budgets do differently, based on a survey of 102 senior marketers; partnership with WPromote.
• State of Personalization Report Comprehensive analysis of how marketing leaders are navigating personalization's complexities and charting its future, in collaboration with Monks.
• State of Video & CTV Report Study based on insights from over 100 senior marketers at leading brands and agencies finding that video is now at the heart of modern marketing; partnership with Teads.
• AI Essentials Guide Guide covering key AI concepts and a framework for applying AI effectively and ethically in marketing, based on the Decoding AI for Marketers training.
• Generative AI Governance Framework for Marketing Marketing framework for harnessing the power of generative AI while safeguarding consumers and ensuring legal compliance.
• Marketing AI Risk Evaluation Framework Framework addressing key risk categories including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate AI in marketing.
• MMA Indonesia Modern Marketing Reckoner & Quarterly Reports Indonesia-specific regional research including the Modern Marketing Reckoner and Indonesia Data, Insights & Outlook quarterly series, tailored to the Indonesian marketing market.

Quantifiable outcome

• +160% average performance lift from AI personalization experiments, up to +272%
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• WPromotecoreStrategic or Co-development Partner · 1 March 2026MMA Global and WPromote partnered on the State of Brand Marketing Accountability study to identify what marketers who successfully defend brand budgets do differently. Surveyed 102 senior marketers across North America.
• TransUnioncoreStrategic or Co-development Partner · 1 October 2025MMA Global partnered with TransUnion for the Brand as Performance (BaP) whitepaper revealing that traditional measurement methods have undervalued brand's impact by up to 83%. Backed by studies from Ally, Kroger, and Campbell's showing brand campaigns deliver 1.8-6x greater long-term sales impact.
• MonkscoreStrategic or Co-development Partner · 1 June 2025The Agentic AI Advertising (A3) Lab is a collaboration between MMA's AI Leadership Think Tank and Monks to assess creative and commercial impact of video advertisements fully produced by agentic AI. Also partnered on State of Personalization Report 2025.
• AppsFlyercoreStrategic or Co-development Partner · 1 October 2023MMA Global collaborated with AppsFlyer engaging with 150 senior marketers across various sectors to provide the State of Data Privacy report and introduce a comprehensive framework to approach privacy as a source of competitive advantage.
• EY (Ernst & Young)majorStrategic or Co-development PartnerThe MMA partnered with EY and surveyed over 100+ senior U.S. marketing leaders across major industries to assess the maturity of consumer data in organizations for The Tipping Point: Data-Driven Marketing vs Data Complexity study.
• Lafayette AmericanmajorGTM or Marketing PartnerMMA thanks Lafayette American and CEO Toby Barlow for their support of the rebranding announcement to Marketing + Media Alliance. Lafayette American is a Cannes Lion, D&AD, and Gold EFFIE award-winning independent ad and design agency based in Detroit.
• BCG (Boston Consulting Group)majorStrategic or Co-development PartnerJanet Balis, Managing Director and Partner at BCG serves on MMA Global Board Executive Committee. BCG partners contribute to marketing org strategy and thought leadership initiatives.
• TeadsmajorStrategic or Co-development PartnerMMA partnered with Teads on State of Video & CTV study revealing video as the most essential marketing tactic. Based on insights from over 100 senior marketers at leading brands and agencies.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MMAGlobalMarketing
• LinkedInlinkedin.com/company/mmaindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMA Global Indonesia