Howl

What Howl does

Howl (Howl.gg) is a privately held online crypto gambling platform operated by Genius Touch B.V., a Curaçao-registered private limited company, with payment processing handled by a Cyprus-registered payment agent (Karmerian Limited). The platform offers a unified gambling product comprising a casino (slot machines and live dealer games from 14+ third-party studios including Evolution, Pragmatic Play, NetEnt, Hacksaw, Elk Studios, Microgaming, Play'n GO, OneTouch, PG Soft, Red Tiger, Thunderkick, Push Gaming, Caleta, and BGaming), a sportsbook, and proprietary house games (Mines, Jackpot, Coinflip, HiLo, Dice, Blackjack). A distinguishing feature is its first-mover integration of Rust Skins as a gambling currency on slots, extended in 2024 with CS2 skin deposits, alongside support for Bitcoin, Ethereum, and Litecoin deposits.

The platform is licensed and regulated by the Curaçao Gaming Authority under license No. OGL/2024/1638/1028 and operates as a self-serve web product accessible globally with the United States explicitly restricted. The core technology stack is web-based with a provably fair verification system for game outcomes. The primary revenue model is transaction-fee based: the house earns a margin on casino wagers, sportsbook bets, and conversion spreads on crypto and gaming-skin deposits.

Customer acquisition is product-led and community-driven, centered on a free daily case promotion that allows immediate gameplay without a deposit, supported by an active Discord community, X/Twitter presence, and an affiliate program. The company is privately funded with no disclosed venture capital, private equity, or institutional investors; the platform is led by founder Michael Hartofilis and CIO Benjamin Falvo. No revenue, ARR, headcount trend, or funding history is publicly disclosed.

Name

Howl

Legal name

Genius Touch B.V.

Website

https://howl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Howl is a Curaçao-licensed online crypto gambling platform offering slots, live casino, sportsbook, and proprietary house games, serving global consumers (excluding the US) with Bitcoin, Ethereum, Litecoin, and gaming-skin (Rust, CS2) deposits.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Crypto Casinos (MPAEABAD)

Keywords

• Online crypto gambling
• Casino gaming platform
• Sports betting
• Cryptocurrency gambling
• Skin gambling

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Casino Games Revenue: Platform generates revenue from house edge on slot games, table games, and other casino offerings
2. Sports Betting: Revenue from sports betting wagers with house taking a percentage on bets
3. Crypto and Skin Deposits: Revenue generated from player deposits in various forms including crypto (Bitcoin, Ethereum, Litecoin) and gaming skins

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Howl is an online crypto gambling platform offering casino slots and live dealer games, a sportsbook, and proprietary house games (Mines, Jackpot, Coinflip, HiLo, Dice, Blackjack). The platform accepts deposits via cryptocurrency (Bitcoin, Ethereum, Litecoin) and gaming skins (Rust Skins, CS2 Skins), and is anchored by a free daily case promotional feature. It is operated by Genius Touch B.V. under a Curaçao Gaming Authority license.

Product overview

Howl is a cryptocurrency gambling platform offering a unified ecosystem of gaming products. The core platform consists of a Casino featuring Slots and Live Games from multiple third-party providers (Evolution, Pragmatic Play, Hacksaw Gaming, NetEnt, Red Tiger Gaming, and others), a Sportsbook for sports betting, and proprietary House Games (Mines, Jackpot, Coinflip, HiLo, Dice, Blackjack). The platform is anchored by a Daily Case promotional feature and supports deposits via cryptocurrency (Bitcoin, Ethereum, Litecoin), traditional payment methods, and gaming skins (Rust Skins, CS2 Skins).

Differentiator

Problem solved

Functional benefit

Products and services

• Casino (Slots & Live Games) The primary gaming product offering slot machines and live dealer games from multiple providers including Evolution, Pragmatic Play, Hacksaw Gaming, NetEnt, Red Tiger Gaming, and others; targeted at online gambling consumers.
• Sportsbook Sports betting platform allowing users to place wagers on sports teams and events, integrated with the broader Howl platform.
• House Games Proprietary in-house games including Mines, Jackpot, Coinflip, HiLo, Dice, and Blackjack offered directly by Howl.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides live casino games to Howl platform including Blackjack, Roulette, Baccarat, Casino Hold'em, and other live dealer games.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides slot games to Howl including popular titles like Gates of Olympus, Sweet Bonanza series, and various other slot games.
• NetEntcoreTechnology or IntegrationNetEnt provides slot games to the Howl platform.
• Hacksaw GamingcoreTechnology or IntegrationHacksaw Gaming provides slot games to Howl including titles like Max Win Machine, Le Bandit, Le Prechaun, Le Fisherman.
• Curaçao Gaming AuthoritycoreTechnology or IntegrationHowl.gg is licensed and regulated by Curaçao Gaming Authority, license No. OGL/2024/1638/1028. This is the primary regulatory license for operating the gambling platform.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duelbits: Duelbits is a crypto casino and sportsbook offering slots, live dealer games, and CS2 skin gambling, competing for the same crypto and gaming-community user base as Howl.
• Cloudbet: Cloudbet is an established crypto sportsbook and casino accepting BTC, ETH, and other digital assets with a Curacao license, overlapping with Howl on crypto deposits, sports betting, and casino verticals.
• Rollbit: Rollbit is a crypto casino and sportsbook that also pioneered CS2 skin-based gambling and tokenized rewards, overlapping directly with Howl's casino + sportsbook + skin deposit offering.
• Roobet: Roobet is a Curacao-licensed crypto casino offering slots, live casino, and proprietary house games (Mines, Dice, Crash) to a global crypto-gambling audience — directly comparable to Howl's product set.
• Bitsler: Bitsler is a long-running crypto gambling site with a Curacao license focused on dice and house games plus slots — comparable to Howl in target customer (crypto gamblers) and reliance on house-edge economics.
• Stake.com: Stake.com is the largest crypto-native online casino and sportsbook, accepting BTC, ETH, and other cryptos with a Curacao license and offering slots, live casino, and sports betting — the same core product mix and customer base as Howl.
• Gamdom: Gamdom is a crypto casino that accepts CS2 skin deposits and offers slots, live casino, and sports betting — a near-direct competitor to Howl in both crypto gambling and skin-based deposits.
• BC.Game: BC.Game is a crypto casino and sportsbook supporting 50+ cryptocurrencies with thousands of slots and live games from tier-1 providers, serving the same online-gambler / crypto-user segments as Howl.
• TrustDice: TrustDice is a crypto casino offering slots, dice, and other house games with BTC/ETH/USDT support, competing in the same crypto-gambler segment and product categories as Howl's house games.

Emerging players

• CSGORoll: CSGORoll is a CS2 skin gambling specialist offering dice, crash, and roulette with skin-based deposits — directly comparable to Howl's skin-gambling vertical though narrower in product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/howlalert
• Facebookfacebook.com/howlalert

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howl