Mybanker
Mybanker is a Copenhagen-based Danish fintech platform that lets consumers compare and switch banks, mortgages, consumer loans, and Private Banking via a single application routed to 30+ partner banks, earning referral fees on completed originations.
- Company typePrivate
- Founded2005
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mybanker does
Mybanker A/S is a Copenhagen-based Danish fintech operating a free consumer-facing comparison and loan-origination platform at mybanker.dk, serving Danish consumers seeking to compare and switch banks, mortgages (boliglån, realkreditlån, andelsboliglån), consumer loans (forbrugslån, 10,000–400,000 DKK, 1–12 year terms), savings and investment products, and Private Banking services for clients with over 2 million DKK in investable assets. The company is privately held, founded circa 2005, and operates with 11–50 employees from its Vestergade 18E headquarters in Copenhagen, with an affiliated technical platform operated by Norwegian Lendo AS.
The platform is built on a digital comparison and loan origination workflow in which consumers complete an 8-step online application that is automatically matched against the lending criteria of 30+ partner banks and 500+ advisors, using a proprietary bank matching algorithm, a domain-specific rate monitoring service, and machine learning models used for product, UX, and marketing optimization. The platform supports integrations such as Uniify for eSKAT tax data and the 2024 eBankskifte digital bank-switching standard, and is regulated under Finanstilsynet as an approved mortgage credit intermediary and insurance intermediary. Revenue is generated exclusively on the supply side: consumers use the service free of charge, while Mybanker earns affiliate referral and per-completed-application transaction fees from partner banks (including Danske Bank, Nykredit, Santander, Spar Nord, PFA Bank, Sparekassen Danmark, and regional savings banks) when referred customers fund loans or open accounts. GTM combines a direct-to-consumer self-serve funnel with content marketing, SEO, paid acquisition across Meta/Google/Bing/Pinterest/Ogury, and a podcast, reinforced by 500+ annual Danish media citations and a 4.5 TrustScore over 1,786 Trustpilot reviews.
Mybanker firmographics
Firmographics- Name
- Mybanker
- Legal name
- Mybanker A/S
- Website
- https://mybanker.dk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mybanker is a Copenhagen-based Danish fintech platform that lets consumers compare and switch banks, mortgages, consumer loans, and Private Banking via a single application routed to 30+ partner banks, earning referral fees on completed originations.
- Ownership category
- akta.pro rank
Mybanker industry classification
Industry- Product category
- Financial comparison services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
Keywords
Where Mybanker is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Mybanker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Referral / Commission Fees: Mybanker provides a free service to consumers. Revenue is generated through referral fees paid by partner banks and lenders when customers successfully complete a loan application or open an account with a partnered bank. The platform acts as an aggregator, sending qualified leads to financial institutions.
- Loan Comparison and Origination Platform: Facilitates loan and banking comparisons across mortgage loans, consumer loans, and Private Banking. Revenue is earned per completed application or account opening referred to partner banks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer service — comparison and application submission for mortgage loans, consumer loans, and bank switching. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mybanker product offering
Product offeringCore offering
Mybanker operates a free digital comparison platform where Danish consumers submit a single application and receive personalised loan and banking offers from 30+ partner banks. The platform aggregates and matches offers across mortgage products (Boliglån, Realkreditlån, Andelsboliglån), consumer loans (Forbrugslån, Samlelån, Billån), Private Banking for high-net-worth clients, savings accounts and investments, and assists consumers in switching banks. Revenue is generated exclusively through referral fees paid by partner banks when referred customers complete loan applications or open accounts.
Product overview
Mybanker is a Danish financial comparison platform that operates as a single unified service helping consumers compare and switch banks, mortgages, and loans. The core platform centers on the Skift Bank (Bank Switching) service, which enables users to submit one application and receive offers from 30+ partner banks and 500+ advisors. This is supported by specialized loan products including Boliglån (home loans), Realkreditlån (mortgage loans), Andelsboliglån (cooperative apartment loans), and Forbrugslån (consumer loans ranging from 10,000-400,000 kr). The platform also includes a Private Banking service for clients with 2+ million kr in assets, supplemented by tools like loan calculators and interest rate monitoring. Additional offerings encompass savings accounts, investment products, car loans, debt consolidation, and educational content through articles and financial advice guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Skift Bank (Bank Switching Service) Free comparison and application platform that allows Danish consumers to submit a single application and receive loan offers from 30+ Danish banks; facilitates bank switching, mortgage refinancing and account opening with personal support.
- Boliglån (Home Loans) Home-loan comparison service enabling users to compare mortgage rates and receive personalised offers from multiple Danish banks for property purchases or refinancing of existing property.
- Realkreditlån (Mortgage Credit Loans) Mortgage-credit comparison service for financing up to 80% of a property's value through Danish real-credit institutions, with fixed and variable interest-rate options.
- Andelsboliglån (Cooperative Apartment Loans) Bank-loan product specifically designed for financing cooperative apartment (andelsbolig) purchases, where banks take security in the cooperative share certificate.
- Forbrugslån (Consumer Loans) Unsecured personal-loan comparison service covering loans from 10,000–400,000 DKK with 1–12 year terms; funds can be used for any purpose without earmarking; users receive offers from up to 19 banks.
- Private Banking Wealth-management advisory comparison and referral service for clients with over 2 million DKK in investable assets, offering personalised wealth planning, investment advice and pension planning through Private Banking partners such as Saxo Bank.
- Opsparingskonto (Savings Account Comparison) Savings-account comparison service helping Danish consumers find the best interest rates on savings across multiple banks and financial institutions.
- Investering (Investment Comparison) Investment comparison and advisory service helping Danish consumers explore investment solutions including index funds and wealth-management offerings.
- Låneberegner (Loan Calculator) Free online calculator that lets users estimate loan costs, monthly payments and compare different loan scenarios.
- Omlægning af Lån (Loan Refinancing) Service helping Danish borrowers refinance existing mortgages or loans to potentially obtain better interest rates or terms by submitting a single application through Mybanker.
- Renteovervågning (Interest Rate Monitoring) Supplementary service that monitors changes in the Danish mortgage market and notifies customers when it may be beneficial to apply for a new bank-switching process.
Quantifiable outcome
- 400,000+ Danish consumers have used Mybanker to compare mortgage and banking offers.
- +2 more outcomes
Companies that use Mybanker
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mybanker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mybanker partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Danske BankcoreNational full-service bank participating in Mybanker's comparison and lead generation platform for mortgage loans, bank switching, and consumer loans.
- Spar NordcoreRegional Danish bank participating in Mybanker's platform for mortgage loans and bank switching services.
- SantandercoreInternational bank operating in Denmark, participating in Mybanker's loan comparison and referral network.
- PFA BankcorePFA Bank participates in Mybanker's mortgage and loan comparison platform, offering financing products to referred customers.
- Ringkøbing LandbobankcoreRegional Danish savings bank participating in Mybanker's platform for mortgage lending and bank switching.
- Sparekassen DanmarkcoreLarge Danish savings bank (cooperative) offering mortgage and banking products through Mybanker's referral network.
- NykreditcoreMajor Danish mortgage credit institution providing real estate financing offers to Mybanker customers.
- Bank NorwegianminorDigital bank participating in Mybanker's consumer loan comparison and referral network.
- Coop BankminorCooperative bank offering mortgage and banking products through Mybanker's platform.
- LunarminorDanish digital neobank participating in Mybanker's consumer loan comparison service.
- ResursbankminorSwedish-rooted bank offering consumer loans and car loans through Mybanker's comparison platform.
- TF BankminorNordic digital bank participating in Mybanker's consumer loan comparison network.
- Facit BankminorDanish digital bank offering consumer loans through Mybanker's platform.
- Lollands BankminorRegional Danish bank participating in Mybanker's mortgage and bank switching network.
- Fynske BankminorRegional Danish bank offering banking products via Mybanker's referral platform.
- Ikano BankminorSwedish-rooted bank offering consumer loans and financing products through Mybanker.
- Saxo BankminorDanish online investment bank participating in Mybanker's Private Banking referral network.
- AndelskassenminorDanish cooperative bank participating in Mybanker's banking product comparison platform.
- Lendo AScoreNorwegian technology company providing the technical platform and infrastructure for Mybanker's loan comparison service. Lendo acts as co-data controller alongside Mybanker A/S and serves as the contracting party with partner banks for the consumer lending product.
- Meta PlatformsminorFacebook/Meta advertising platform used for targeted digital marketing, retargeting, and creating lookalike audiences for customer acquisition.
- GoogleminorGoogle advertising network (Search, Display, YouTube) used for paid search marketing, remarketing, and lookalike audience targeting.
- FinanstilsynetcoreDanish Financial Supervisory Authority that licenses and supervises Mybanker as an approved mortgage credit intermediary and insurance intermediary.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mybanker competitors and assessment
Company assessmentDirect peers
- Findio (formerly Lån & Spar Bank comparison): Findio is a Danish loan broker that helps consumers compare offers from multiple banks. It is a close geographic and product-market peer to Mybanker with overlapping partner banks and consumer segments.
- Zmarta: Zmarta is a Nordic loan comparison service owned by Sambla Group, active in Sweden, Norway, Denmark, and Finland. It offers the same multi-bank loan aggregation service targeting consumers seeking better loan terms.
- Lendo: Lendo is a Nordic loan comparison platform operating in Sweden, Norway, and Denmark. It is both a direct operational peer (it serves as Mybanker's technology platform provider and co-data controller) and a competitor with the same broker/aggregator model.
- Sambla: Sambla is one of the largest Nordic loan brokers, operating in Sweden and Norway. It matches consumers with offers from multiple banks for mortgages, consumer loans, and refinancing using the same affiliate/lead-gen revenue model as Mybanker.
Broad incumbents
- Danske Bank (direct channel): As Mybanker's largest partner bank but also a potential competitive threat, Danske Bank operates its own digital mortgage and consumer loan channels. It is the broad incumbent whose direct offerings sit in parallel to Mybanker's aggregated marketplace.
- MoneySupermarket Group: MoneySupermarket is a UK-listed price comparison platform that operates across financial services, insurance, energy, and travel. While in a different geography, it represents the broad-incumbent model for multi-product financial comparison that Mybanker is the Danish version of.
Regional players
- Comparis.ch: Comparis is Switzerland's leading price comparison platform for banking, insurance, and telecom. Though regional to Switzerland, it is the closest functional analogue to Mybanker as a consumer banking comparison portal serving a single national market.
- Finansportalen (Norwegian FSA): Finansportalen is a Norwegian government-run price comparison service for banking products, including mortgages and consumer loans. It operates in an adjacent Nordic market with a similar comparative-shopping mandate to Mybanker.
Emerging players
- Forbrugslån.dk / Bankly: Danish digital lending comparison and direct-to-consumer lending platforms targeting the same unsecured personal loan and refinancing niche that Mybanker addresses through its forbrugslån and samlelån offerings.
- Samling af Lån / Capitalbox: Capitalbox and similar Danish consumer loan consolidators compete for the same forbrugslån and samlelån demand that Mybanker's personal loan product targets. Emerging niche player in the consumer loan comparison vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mybanker social profiles
Digital presenceMybanker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mybanker leadership team
Management profileNumber of profiles
Profiles2 records
Mybanker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mybanker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mybanker
What does Mybanker do?
Mybanker operates a free digital comparison platform where Danish consumers submit a single application and receive personalised loan and banking offers from 30+ partner banks. The platform aggregates and matches offers across mortgage products (Boliglån, Realkreditlån, Andelsboliglån), consumer loans (Forbrugslån, Samlelån, Billån), Private Banking for high-net-worth clients, savings accounts and investments, and assists consumers in switching banks. Revenue is generated exclusively through referral fees paid by partner banks when referred customers complete loan applications or open accounts.
Is Mybanker a public or private company?
Mybanker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mybanker founded?
Mybanker was founded in 2005. It employs 11 to 50 people.
Where is Mybanker based?
Mybanker is headquartered in Copenhagen, Denmark, in the Europe region.
How does Mybanker make money?
Two revenue lines are on record. Lead Referral / Commission Fees are the primary driver. The others are loan Comparison and Origination Platform.
Who are Mybanker's main competitors?
Direct peers on record are Findio (formerly Lån & Spar Bank comparison), Zmarta, Lendo and Sambla. Broad incumbents are Danske Bank (direct channel) and MoneySupermarket Group. Regional players are Comparis.ch and Finansportalen (Norwegian FSA). Emerging players are Forbrugslån.dk / Bankly and Samling af Lån / Capitalbox.
Does Mybanker have an API?
No public API is recorded for Mybanker.
What industry is Mybanker in?
Mybanker's product category is Financial comparison services. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAKAMAN, Short-Term Credit Broking & Lead Generation. Its NAICS code is 52231 and its SIC code is 6163.