CRI Capital Advisors

What CRI Capital Advisors does

CRI Capital Advisors, as referenced here, is the Carr, Riggs & Ingram (CRI) organization — a top-25 nationally ranked U.S. accounting and advisory firm operating through an alternative practice structure under the AICPA Code of Professional Conduct. The firm was formed in 1997 through the merger of two accounting firms and now employs 2,000+ professionals across 35+ markets in 12 U.S. states (Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, New Mexico, New York, North Carolina, Oklahoma, South Carolina, Tennessee, Texas) plus Juárez, Chihuahua, Mexico. Bill Carr serves as Chairman and Managing Partner. The firm delivers three core service lines — Audit & Attest, Tax, and Advisory — alongside a "CRI Family of Companies" portfolio of specialty sub-brands including Auditwerx (SOC reports), CRI Advanced Analytics (data/BI), CRI CFO Hub (fractional CFO), CRI M&A Advisors (transaction advisory), CRI Simple Numbers (bookkeeping), CRI TPA Services (retirement plan administration), Level Four Group (captive insurance), Paywerx (payroll/HR), Preferred Legacy Trust (legacy/trust), and ProSport Accountants (sports industry). The firm is also a member of PrimeGlobal for international referrals and operates an in-house capital-markets arm through Carr, Riggs & Ingram Capital, LLC.

The technology stack combines traditional audit/tax platforms with proprietary and third-party digital tools. Client-facing modules include the CRI Client Payment Portal (powered by Aiwyn, fully PCI DSS-compliant, supporting ACH with no processing fees and credit card at 3.5%), the HubSync Document Workspace (electronic engagement letters via AssureSign, document submission, digital tax organizers, e-file signing, magic-link passwordless login, Tax Return Progress Dashboard, Schedule K-1 distribution), and ShareFile for bank-level encrypted email and file sharing. Quality control is anchored by a risk-based annual inspection system that mimics triennial peer review, with the 2025 Peer Review reporting the most favorable possible "Pass" and the 2024 PCAOB Inspection identifying no audit deficiencies or quality control defects.

CRI's revenue model is engagement-based professional services fees across audit, tax, and advisory, supplemented by managed-services revenue from the Family of Companies specialty lines. Pricing is quote-based per engagement and not publicly disclosed; invoices are paid through the Aiwyn portal. Distribution is primarily direct and partner-led through 35+ physical offices, with content marketing (Insights library, "It Figures" podcast, webinars, partner-led speaking engagements) supporting top-of-funnel demand. Customer segments are heavily verticalized and skewed toward regulated industries: financial institutions, government and public sector, hospitals and health systems, nonprofits and religious organizations, construction and manufacturing, with emerging sub-lines in captive insurance, cannabis, higher education, and cross-border Mexico operations. Note: a separate firmographic record describes "CRI Capital Advisors" as a 1–10 employee firm in Aluskylä, Finland, which is not consistent with the substantive body of source material and the criadv.com website, both of which clearly resolve to Carr, Riggs & Ingram in the U.S.

Name

CRI Capital Advisors

Legal name

Carr, Riggs & Ingram, L.L.C.

Website

https://criadv.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

CRI Capital Advisors (Carr, Riggs & Ingram) is a top-25 U.S. accounting and advisory firm with 2,000+ professionals across 35+ markets, serving financial institutions, government, healthcare, nonprofits, and construction/manufacturing clients with audit, tax, advisory, and specialty services.

Ownership category

akta.pro rank

Product category

Mergers and Acquisitions Advisory

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Mergers and acquisitions advisory
• Investment banking services
• Middle market M&A
• Transaction advisory
• Sell-side advisory

Headquarters

HQ city

Aluskylä

HQ country

Finland

HQ region

Europe

Offices83 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services Fees (Audit, Tax, Advisory): Core fee-for-service revenue across traditional Accounting, Audit & Attest (audit, AUPs, compilation, review, employee benefit plans, PCAOB & SEC compliance, peer review, single audit), Tax (business tax, individual tax, international tax, SALT, cost segregation, R&D credits, transfer pricing, trust/estate/gift), and Advisory (transaction advisory, valuations, business interruption, fraud & forensics, cybersecurity, internal audit, IT/GDPR/HIPAA/CCPA assessments, governance & risk). Engagement letters executed electronically via HubSync; invoices paid through the PCI DSS-compliant Aiwyn client portal (ACH free, credit card subject to 3.5% processing fee).
2. CRI Family of Companies Specialty Lines: Specialty revenue lines delivered through affiliated entities: SOC reports via Auditwerx, advanced analytics/data science via CRI Advanced Analytics, fractional CFO services via CRI CFO Hub, M&A advisory via CRI M&A Advisors, outsourced bookkeeping via CRI Simple Numbers, third-party administration via CRI TPA Services, captive insurance consulting via Level Four Group, payroll/HR via Paywerx, legacy/trust services via Preferred Legacy Trust, and sport-industry accounting via ProSport Accountants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CRI Capital Advisors provides mergers and acquisitions advisory and investment banking services focused on lower-middle market companies, delivered as part of the Carr, Riggs & Ingram Family of Companies. Its core offering spans sell-side and buy-side M&A advisory, transaction advisory, Quality of Earnings, capital markets advisory, and business valuations, leveraging the broader CRI platform's 2,000+ professionals across 35+ U.S. markets to deliver integrated tax, audit, and advisory support for transaction execution.

Product overview

Carr, Riggs & Ingram (CRI) is delivered through a single unified brand operating as an alternative practice structure, in which CRI Advisors, LLC provides tax and business consulting services alongside CRI CPA, Capin Crouse CPA, and Capin Crouse Advisors. The offering is a platform-plus-modules architecture built around three core service lines (Advisory, Audit & Attest, and Tax) layered with a Value Add-On portfolio of specialized sub-brands collectively branded as the CRI Family of Companies — including Auditwerx (SOC Reports), CRI Advanced Analytics (data/dashboards), CRI CFO Hub (outsourced CFO), CRI M&A Advisors (transaction advisory and capital markets), CRI Simple Numbers (bookkeeping/back-office), CRI TPA Services (retirement plan administration), Level Four Group, Paywerx (payroll), Preferred Legacy Trust (trust services), and ProSport Accountants (sports-industry accounting). These are operationally extended by client-facing technology modules including the CRI Client Payment Portal (powered by Aiwyn) and the HubSync Document Workspace, alongside industry specializations spanning agribusiness, cannabis, financial institutions, government & public sector, healthcare, hospitality, manufacturing & distribution, nonprofits, oil & gas, and others. CRI's core promise is to take clients from compliance to competitive advantage through data scientists and IT professionals integrated within a 2,000+ professional team.

Differentiator

Problem solved

Functional benefit

Brands

• Auditwerx: Sub-brand under the CRI Family of Companies focused on SOC reports and attest services.
• CRI Advanced Analytics
• CRI CFO Hub
• CRI M&A Advisors
• CRI Simple Numbers
• CRI TPA Services
• Level Four Group
• Paywerx
• Preferred Legacy Trust
• ProSport Accountants

Products and services

• CRI M&A Advisors
• Transaction Advisory Services
• Valuations
• Carr, Riggs & Ingram Capital, LLC

Quantifiable outcome

• Broke into the Top 100 U.S. accounting firms within two years of 1997 founding
• +5 more outcomes

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• PrimeGlobalflagshipStrategic or Co-development PartnerCRI is a member of PrimeGlobal, a worldwide association of independent accounting firms and business advisors. PrimeGlobal does not offer professional services; each independent member is a separate legal entity. The relationship extends CRI's international referral reach without compromising independence and is prominently featured on the homepage.
• HubSynccoreTechnology or IntegrationHubSync is CRI's chosen collaboration workspace for the CRI Family of Companies team. It supports electronic engagement letter execution, document submission, digital tax organizers, e-file signing, magic-link login, a Tax Return Progress Dashboard, and Schedule K-1 distribution to partnership members/S-corp shareholders. CRI provides clients with invitation and document-signing guides to onboard them to the platform.
• AiwyncoreTechnology or IntegrationAiwyn powers CRI's fully PCI DSS-compliant client payment portal. Clients can pay invoices, set up recurring payments, connect multiple client numbers, view payment history, pay via ACH/bank transfer with no processing fees, or pay by credit card (3.5% processing fee). CRI provides a dedicated Client Support Center and intro video through Aiwyn.
• ShareFile (Citrix)coreTechnology or IntegrationCRI uses ShareFile for secure email and file sharing with clients. The platform integrates with email, supports any file size, and provides bank-level encryption as a virtual lockbox for sensitive documents. CRI maintains a dedicated ShareFile Information page for client guidance.
• AuditwerxcoreStrategic or Co-development PartnerAuditwerx is part of the CRI Family of Companies, focused exclusively on SOC reports (SOC 1, SOC 2, SOC 3, readiness, and examinations). Listed under both Audit & Attest* services and the Value Add-On portfolio.
• CRI Advanced Analytics (crianalytics.com)coreStrategic or Co-development PartnerCRI's data science and advanced analytics platform, listed under Value Add-On. Brings data scientists and IT professionals into the CRI fold to support data-driven advisory for clients.
• CRI M&A Advisors (crimaa.com)coreStrategic or Co-development PartnerCRI M&A Advisors is part of the CRI Family of Companies and provides transaction advisory services, working with partners like Jeff Hawkins and Jeff Silver (CFMA 2025) on Quality of Earnings reports and working capital impacts in business sales.
• CRI CFO Hub (cricfohub.com)coreStrategic or Co-development PartnerCRI CFO Hub is the fractional/outsourced CFO offering within the CRI Family of Companies, listed under Value Add-On.
• CRI Simple Numbers (simplenumberscri.com)minorStrategic or Co-development PartnerOutsourced bookkeeping line within the CRI Family of Companies, supporting small business clients.
• CRI TPA Services (critpa.com)minorStrategic or Co-development PartnerThird-party administrator services offered within the CRI Family of Companies.
• Level Four Group (levelfourgroup.com)minorStrategic or Co-development PartnerCaptive insurance consulting affiliate within the CRI Family of Companies, supporting CRI's captive insurance industry sub-line.
• Paywerx (paywerx.com)minorStrategic or Co-development PartnerPayroll/HR services affiliate within the CRI Family of Companies.
• Preferred Legacy Trust (preferredlegacy.com)minorStrategic or Co-development PartnerTrust and legacy services affiliate within the CRI Family of Companies.
• ProSport Accountants (prosportcpa.com)minorStrategic or Co-development PartnerSports-industry accounting affiliate within the CRI Family of Companies.
• Capin Crouse LLP / CRI Capin Crouse AdvisorsflagshipStrategic or Co-development PartnerCapin Crouse, LLC (Capin Crouse CPA*) and CRI Capin Crouse Advisors, LLC† operate under the Carr, Riggs & Ingram alternative practice structure. They share the CRI brand, jointly deliver attest services and tax/business consulting, and operate independently as licensed CPA firm or non-CPA advisory entity per AICPA Code of Professional Conduct.
• Blue Cross Blue Shield of Alabama (BCBS AL)minorGTM or Marketing PartnerLinked from CRI's Careers page as the medical insurance provider for employees (bcbsal.org/web/tcr). Provides group health benefits supporting CRI's talent recruitment and retention strategy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crowe LLP: Top-10 US public accounting and advisory firm serving financial services, healthcare, and government clients; directly comparable to CRI in vertical specialization strategy and mid-market audit/tax/advisory mix.
• Plante Moran: Top-15 US accounting and business advisory firm with industry concentrations in manufacturing, healthcare, and financial services; comparable to CRI in mid-market focus, vertical sub-lines, and alternative practice structure.
• FORVIS (formerly Dixon Hughes Goodman): Top-10 US accounting firm formed in 2022 via the merger of Dixon Hughes Goodman and BKD; comparable to CRI as a top-25 regional/mid-tier accounting and advisory firm serving mid-market clients across multiple regulated industries.
• Eide Bailly LLP: Top-25 US accounting and advisory firm headquartered in the Midwest; comparable to CRI in middle-market client focus, industry specialization (construction, healthcare, government, nonprofits), and partner-led regional model.
• Wipfli LLP: Top-20 US accounting and advisory firm serving middle-market clients across the Midwest and beyond; directly comparable to CRI in audit/tax/advisory mix, industry specialization, and acquisition-driven growth strategy.
• Moss Adams: Top-15 US accounting, tax, and consulting firm with strong West Coast and middle-market presence; comparable to CRI in industry sub-lines (especially manufacturing, healthcare, financial services) and partnership-led client model.
• Cherry Bekaert LLP: Top-25 US accounting and advisory firm with strong Southeast presence; comparable to CRI in geographic footprint overlap, middle-market positioning, and growing advisory/services portfolio beyond traditional audit.

Broad incumbents

• RSM US: Top-5 US accounting firm focused on the middle market with strong audit, tax, and consulting practices; comparable to CRI in middle-market orientation and industry-specialized sub-lines, with a larger international footprint.
• BDO USA: One of the largest US accounting and advisory networks; comparable to CRI in audit/tax/advisory service breadth and mid-market focus, though BDO is materially larger and globally affiliated.
• Grant Thornton (US): Top-7 US accounting firm and global audit/advisory network; comparable to CRI as a non-Big-4 alternative for mid-market audit and advisory work, with similar vertical industry positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xyoutube.com/@criadvisors
• YouTubeyoutube.com/@criadvisors
• Facebookfacebook.com/CRIadvisors
• LinkedInlinkedin.com/company/criadvisors
• Instagraminstagram.com/criadvisors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRI Capital Advisors