dodow
Livlab (Dodow) is a Paris-based, bootstrapped consumer wellness company selling non-pharmaceutical sleep aids — including the Dodow light metronome, HoomBand audio headbands, and HoomKid story box — directly to consumers across 40+ countries.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What dodow does
Livlab is a Paris-headquartered, privately-held consumer health and wellness company founded in 2012 (operating brand "Dodow") that designs, markets, and directly sells non-pharmaceutical sleep and relaxation products to consumers across more than 40 countries. Its core product, Dodow, is a battery-operated light metronome that projects a pulsating blue light on the ceiling to guide users through a 6-breaths-per-minute "heart coherence" breathing protocol — based on the work of Dr. David Servan-Schreiber and Dr. David O'Hare — with 8- and 20-minute session modes. The company has expanded into adjacent audio-sleep hardware (HoomBand and HoomBand Ultimate Bluetooth sleep headbands/masks bundled with the Livlab mobile app and 100+ hours of curated sleep content), children's emotional development (HoomKid story box), and a wellness supplements line (trace elements, bio-fermentation, phytotherapy products).
The business operates as a direct-to-consumer e-commerce brand via livlab.care, complemented by Amazon and other online marketplaces, with multi-currency checkout and a regional HQ in New York added in 2021 to serve North America. Revenue is generated primarily through one-time hardware sales priced between $59 and $117, supplemented by recurring supplement purchases and freemium app content tied to hardware bundles. The company is bootstrapped (no disclosed funding rounds), employs 11-50 people, has reached a cumulative user base of 1.2 million+ (1M+ Dodow users; 300K+ HoomBand users with 50M+ listens), and earns a 4.6/5 Trustpilot rating across 3,813 reviews. Distribution is global across Europe, North America, Asia-Pacific, and Latin America, and brand visibility has been amplified by extensive earned media coverage in outlets including BBC, CNN, Forbes, NBC Today Show, the New York Times Wirecutter, The Guardian, and Le Monde.
dodow firmographics
Firmographics- Name
- dodow
- Legal name
- Livlab
- Website
- https://mydodow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Livlab (Dodow) is a Paris-based, bootstrapped consumer wellness company selling non-pharmaceutical sleep aids — including the Dodow light metronome, HoomBand audio headbands, and HoomKid story box — directly to consumers across 40+ countries.
- Ownership category
- akta.pro rank
dodow industry classification
Industry- Product category
- Sleep Aid Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sleep Health Coaching (HSADAGAE)
- akta.pro secondary industries
- Sleep Medicine Clinic (HLAKANAB), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where dodow is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
dodow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Device Sales: One-time purchase of physical sleep devices (Dodow, HoomBand, HoomBand Ultimate, HoomKid). Products are sold at various price points with occasional sales promotions. Primary revenue driver.
- App Access and Content: Access to Livlab app with sleep content library (meditations, stories, soundscapes). App access is bundled with HoomBand products. Free audio content included with purchase.
- Subscription Supplements: Sale of dietary supplements including trace elements (colloidal solutions), bio-fermentation active products, and phytotherapy products targeting wellness and longevity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dodow Sleep Aid Device - $59.00 |
| One time/ perpetual license | Pay-as-you-go | HoomBand Sleep Audio Headband - $79.00 |
| One time/ perpetual license | Pay-as-you-go | HoomBand Ultimate - $117.00 |
| One time/ perpetual license | Pay-as-you-go | HoomKid Story Box - Price not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
dodow product offering
Product offeringCore offering
Dodow (by Livlab) sells non-pharmaceutical sleep and wellness products for individual consumers, led by the Dodow bedside device that projects a pulsating blue light on the ceiling to pace breathing at 6 breaths per minute, helping users fall asleep in 8–20 minutes. The portfolio also includes the HoomBand Bluetooth sleep audio headband, the HoomBand Ultimate premium audio mask, the HoomKid therapeutic story box for children, and a line of colloidal trace element, bio-fermentation, and phytotherapy dietary supplements.
Product overview
Livlab is a health and wellness company founded in 2012 offering a portfolio of sleep and well-being products. The core product lineup consists of Dodow (a non-connected light metronome device), HoomBand and HoomBand Ultimate (Bluetooth audio headbands/masks with app access), and HoomKid (a children's emotional development story box). These products are complemented by a supplement line including trace elements, bio-fermentation, and phytotherapy products. The company emphasizes science-inspired, non-medicated solutions for sleep and relaxation, with products available directly through their e-commerce platform and distributed internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Dodow: Sleep aid device that uses a pulsating blue light projected on the ceiling to guide users through breathing exercises, helping them fall asleep in 8-20 minutes using heart coherence methodology. Over 1 million users worldwide.
- HoomBand
- HoomBand Ultimate
- HoomKid
- Livlab App
Products and services
- Dodow Sleep Aid Device A bedside LED device that projects a pulsating blue light on the ceiling to pace the user's breathing at 6 breaths per minute using the heart coherence breathing method, helping adults fall asleep in 8 to 20 minutes without medication, headphones, or an app.
- HoomBand Bluetooth Sleep Audio Headband
- HoomBand Ultimate Premium Sleep Audio Mask A premium Bluetooth sleep audio mask that combines ultra-flat integrated speakers with a soft, light-blocking mask for maximum audio immersion, comfort, and total darkness, intended for adult sleepers seeking an upgraded HoomBand experience.
- HoomKid Therapeutic Story Box for Children A bedtime story box designed for children ages 3 to 10, combining audio storytelling, guided breathing, and relaxation content to ease children's bedtime routines and reduce bedtime anxiety without medication.
- Livlab Trace Elements and Bio-Fermentation Supplement Line A dietary supplement line offered on a subscription basis, including colloidal trace elements (such as magnesium and zinc) and natural bio-fermentation actives (such as Omega 3, SAMe, and vitamin D3) formulated to complement the Dodow sleep and wellness ecosystem.
- Livlab Phytotherapy Supplement Line Herbal and plant-based dietary supplements (phytotherapy) sold through Livlab's subscription channel to support daily wellness, calm, and recovery in adult consumers.
Quantifiable outcome
- Users report falling asleep 2.5x faster on average
- +4 more outcomes
Companies that use dodow
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
dodow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dodow partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
dodow competitors and assessment
Company assessmentDirect peers
- Hatch: D2C brand selling sound machines and sleep products (Restore, Rest) for adults and children. Highly comparable to Livlab in direct-to-consumer sleep hardware, multi-country distribution, and parent/child sleep positioning via HoomKid overlap.
- Calm: Leading sleep and meditation app with sleep stories, soundscapes, and audio content. Comparable to the Livlab app/HoomBand offering for sleep-affected adults seeking non-medicated solutions, though delivered via software rather than hardware.
- Headspace: Subscription sleep and meditation app targeting the same sleep-challenged adult segment as Livlab. Comparable content library (sleep stories, meditations, soundscapes) and similar reliance on science-backed positioning.
- Smart Nora: D2C anti-snoring sleep device sold online to consumers. Closely matches Livlab's D2C consumer-sleep-hardware model, mass-market price point, and direct distribution through its own storefront.
- Dreem: Sleep headband and sleep-improvement hardware targeting adults with insomnia. Similar form factor and use case to HoomBand/HoomBand Ultimate, with comparable D2C consumer sleep-tech positioning.
- Sleepme: D2C sleep technology brand selling chilipad/cooling sleep products direct-to-consumer. Comparable D2C sleep-hardware model, online-first distribution, and consumer wellness branding.
Broad incumbents
- Eight Sleep: Premium smart mattress (Pod) targeting sleep optimization and recovery. Operates in the same sleep-tech category as Livlab but addresses a higher-income, premium segment via integrated hardware + software subscriptions.
- Withings: Broader consumer health device maker (scales, watches, sleep mat) with sleep-tracking offerings. Overlaps with Livlab on consumer health hardware and sleep, but as part of a wider health portfolio rather than a focused sleep brand.
- Bose Sleep: Bose's sleep-focused audio products (including legacy Sleepbuds) targeted at masking noise and aiding sleep onset. Comparable to HoomBand in the sleep audio hardware niche, and Bose brings incumbent scale and brand reach.
Emerging players
- Oura: Smart ring focused on sleep tracking and readiness. Partial overlap with Livlab on sleep-aware consumers, but emphasizes monitoring/insights rather than active sleep onset like Dodow/HoomBand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dodow social profiles
Digital presencedodow financial estimates
Financial estimateRevenue estimate
Valuation estimate
dodow leadership team
Management profileNumber of profiles
Profiles3 records
dodow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dodow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dodow
What does dodow do?
Dodow (by Livlab) sells non-pharmaceutical sleep and wellness products for individual consumers, led by the Dodow bedside device that projects a pulsating blue light on the ceiling to pace breathing at 6 breaths per minute, helping users fall asleep in 8–20 minutes. The portfolio also includes the HoomBand Bluetooth sleep audio headband, the HoomBand Ultimate premium audio mask, the HoomKid therapeutic story box for children, and a line of colloidal trace element, bio-fermentation, and phytotherapy dietary supplements.
Is dodow a public or private company?
dodow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dodow founded?
dodow was founded in 2012. It employs 11 to 50 people.
Where is dodow based?
dodow is headquartered in Paris, France, in the Europe region.
How does dodow make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are app Access and Content and subscription Supplements.
Who are dodow's main competitors?
Direct peers on record are Hatch, Calm, Headspace, Smart Nora, Dreem and Sleepme. Broad incumbents are Eight Sleep, Withings and Bose Sleep. Oura is listed as an emerging player.
Does dodow have an API?
No public API is recorded for dodow.
What industry is dodow in?
dodow's product category is Sleep Aid Devices. Its primary akta.pro industry code is HSADAGAE, Sleep Health Coaching, with a secondary code of HLAKANAB, Sleep Medicine Clinic. Its NAICS code is 334510 and its SIC code is 7372.