Company Counsel

What Company Counsel does

Company Counsel LLC is a Pennsylvania-based business law firm founded in 2016 by Bernard A. Williams and headquartered at Two Bala Plaza in Bala Cynwyd, just outside Philadelphia. The firm provides legal services to small and mid-sized business owners and entrepreneurs across Pennsylvania, New Jersey, and New York, spanning business formation, contract drafting and review, employment law, compliance and risk management, intellectual property, disputes and litigation, and mergers and acquisitions support. Its signature offering is a Fractional General Counsel service, which delivers part-time, on-demand strategic legal counsel on a flat-fee quarterly basis rather than traditional hourly billing, positioning the firm as an ongoing legal partner across the full business lifecycle from formation through exit.

The firm operates without proprietary technology infrastructure — its core offering is attorney expertise delivered through direct client engagements. Its seven-person team combines credentials from major law firms including Cravath Swaine & Moore, Drinker Biddle & Reath, Schnader Harrison, and GE's IP group with serial entrepreneurship experience, enabling a dual legal-and-operational perspective. The firm has accumulated 650+ clients, 5,023+ successful matters, and 1,895+ closed cases across its practice areas. It holds NMSDC MBE certification, multiple Super Lawyers designations, an Avvo 10.0 rating for its founder, and inclusion in the Philadelphia 100 Forum Hall of Fame and National Black Lawyers Top 100.

Company Counsel runs a sales-led, direct-attorney go-to-market. New client acquisition combines organic search, content marketing (blog, video, podcast), self-service business risk assessment lead magnets, and a referral network that includes CPAs, fractional CFOs, business brokers, and financial advisors. Revenue is generated primarily through recurring quarterly fractional general counsel subscriptions, supplemented by episodic a la carte engagements. The firm distributes services exclusively via direct attorney-led sales and does not employ resellers, marketplaces, or a self-serve platform — meaning scalability is fundamentally constrained by attorney headcount rather than technology leverage.

Name

Company Counsel

Legal name

Company Counsel LLC

Website

https://companycounsel.law

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Company Counsel LLC is a business law firm serving small and mid-sized businesses across PA, NJ, and NY. Its signature Fractional General Counsel service delivers ongoing strategic legal counsel on a flat-fee quarterly basis across the full business lifecycle.

Ownership category

akta.pro rank

Product category

Business Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411), Management Consulting Services (54161)

SIC

Services-Legal Services (8111), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industries

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Business law firm
• Fractional general counsel
• Small business attorney
• Contract drafting services
• Mergers and acquisitions legal

Headquarters

HQ city

Bala Cynwyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fractional General Counsel Retainers: Ongoing fractional general counsel services billed on a flat-fee, quarterly basis providing predictable, recurring revenue. Clients receive proactive legal strategy, contract support, compliance guidance, and risk management without surprise hourly billing. This is the firm's signature service and primary revenue driver.
2. A la Carte Legal Services: Individual legal service engagements for specific needs including business formation, contract drafting/review, compliance, employment law, M&A transactions, and litigation support. These are one-time or episodic engagements that complement the recurring fractional GC model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Company Counsel LLC is a business law firm that provides Fractional General Counsel services—ongoing, flat-fee strategic legal counsel for the entire business life cycle from formation through scale to exit—on a quarterly retainer basis for small and mid-sized business owners in PA, NJ, and NY. The firm complements this signature offering with discrete legal service lines in Business Formation, Compliance & Risk Management, Contract Law, Disputes & Litigation, Employment Law, M&A, and Intellectual Property.

Product overview

Company Counsel LLC is a business law firm offering a portfolio of legal services for small and mid-sized businesses across Pennsylvania, New Jersey, and New York. The firm's core offering is Fractional General Counsel—a signature flat-fee service providing ongoing strategic legal partnership without the cost of a full-time in-house attorney. This is supported by specialized legal service lines covering Business Formation, Compliance & Risk Management, Contract Law, Disputes & Litigation, Employment Law, Mergers & Acquisitions, and Intellectual Property. The firm also provides Business Assessments (online evaluation tools) and a free Business Risk Assessment resource with consultation, plus a legal podcast. The portfolio operates as a unified legal services offering rather than a software product, with services designed to work together across the business life cycle from formation through exit.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional General Counsel Signature flat-fee quarterly retainer service providing part-time, on-demand strategic legal counsel for small and mid-sized businesses across the entire business life cycle from formation to scale to exit, without the cost of a full-time in-house attorney.
• Business Formation
• Compliance & Business Risk Management
• Contract Law
• Disputes & Litigation
• Employment Law
• Mergers & Acquisitions
• Intellectual Property Services

Quantifiable outcome

• 5,023+ successful cases and 1,895 cases closed
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CPAs and Financial AdvisorscoreStrategic or Co-development PartnerThe firm frequently collaborates with CPAs, financial advisors, and other professional advisors as part of clients' advisory teams. The fractional general counsel service is designed to integrate with the client's existing leadership team and professional advisors, providing coordination and continuity across the entire advisory network.
• Fractional CFOscoreStrategic or Co-development PartnerCompany Counsel connects clients with a vetted network of professional service providers including fractional CFOs. This ecosystem approach extends the firm's value beyond pure legal services to holistic business advisory support.
• Business BrokersminorChannel Partner/ Reseller/ DistributorBusiness brokers are part of the firm's referral network, sending M&A clients to Company Counsel for legal transaction support and receiving referrals for ongoing legal counsel needs that arise during business sale or acquisition processes.
• African-American Chamber of Commerce of Pennsylvania, New Jersey, and DelawareminorOthersCompany Counsel LLC is a member of the African-American Chamber of Commerce, a professional organization that supports Black-owned businesses in the tri-state region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ironclad: Contract lifecycle management platform that automates contract drafting, review, and management — partial competitor to Company Counsel's contract law practice, though typically serving mid-market and enterprise rather than SMBs.
• Lawtrades: Tech-enabled legal services marketplace connecting businesses with attorneys for fractional, project, and full-time engagements; overlaps with Company Counsel's SMB fractional GC and contract law practices.
• Spellbook: AI-powered legal drafting and review tool for transactional lawyers; threatens to automate portions of Company Counsel's contract drafting and review work while potentially augmenting attorney productivity.

Direct peers

• Hire an Esquire: Fractional and contract-based legal staffing platform that places attorneys into in-house and law firm roles; comparable to Company Counsel's fractional GC offering through on-demand attorney deployment models.
• UpCounsel: Online marketplace connecting SMBs with pre-vetted attorneys for project-based legal work across business formation, contracts, IP, and disputes. Closest direct competitor to Company Counsel on tech-enabled SMB legal services delivery.

Others

• Clio: Leading cloud-based legal practice management software used by thousands of law firms. Adjacent to Company Counsel as enabling infrastructure for SMB-focused law firms, and an indirect competitor via legal tech efficiency gains.

Broad incumbents

• LegalZoom: Large incumbent providing online legal services (formation, contracts, registered agent) targeted at small businesses and consumers. Overlaps with Company Counsel's business formation and contract drafting practices, though delivered through self-service technology rather than attorney relationships.
• Rocket Lawyer: Subscription-based online legal services platform offering document creation, legal advice, and on-demand attorney consultations to SMBs. Competes directly with Company Counsel on the recurring-fee SMB legal value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/company-counsel-llc
• Facebookfacebook.com/companycounselllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Company Counsel