Sunshine Village

What Sunshine Village does

Sunshine Village, Inc. is a Massachusetts-based non-profit human services organization founded in 1967 in Chicopee, serving more than 400 adults with intellectual, developmental disabilities, and autism spectrum disorders across the Pioneer Valley. It operates four program sites in Chicopee, Agawam, Three Rivers/Palmer, and Indian Orchard, delivering MassHealth-funded Life Engagement Services (therapeutic day habilitation), Community Based Day Services (CBDS), Employment Services, and specialized Autism Spectrum Services. The organization holds the highest level of CARF accreditation since 1986 and QUEST licensure from the Massachusetts Department of Developmental Services, and employs more than 250 staff including on-site RNs and master's-level clinicians.

The organization's revenue model is almost entirely government-funded: services are reimbursed primarily through MassHealth and DDS with supplementary private grants from entities such as the Community Foundation of Western Massachusetts, Health New England, and Eversource. An operating budget exceeding $16 million supports the program portfolio. Sunshine Village also operates Westover Maintenance Systems, a commercial cleaning social enterprise that provides integrated employment for its clients and serves as a vocational training platform. There is no proprietary technology platform; service delivery is built on direct human caregiver engagement, individual care plans, and clinical support infrastructure.

Go-to-market is direct-to-consumer via state agency referrals (MassHealth, DDS), school district partnerships, healthcare provider referrals, and family word-of-mouth, supported by community events, social media presence, and an annual golf tournament fundraising apparatus. The 250+ workforce is led by President/CEO Michelle Theroux with a Board chaired by Peter S. Benton (elected June 2025) following Ernest N. Laflamme Jr.'s transition to Chairman Emeritus after 30+ years of service. The organization is governed as a private, independent non-profit with no VC/PE ownership and no parent company.

Name

Sunshine Village

Legal name

Sunshine Village, Inc.

Website

https://sunshine.us

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunshine Village is a Massachusetts non-profit founded in 1967 that provides MassHealth-funded day habilitation, community-based, employment, and autism services to over 400 adults with developmental disabilities across the Pioneer Valley, supported by a 250+ staff and a commercial cleaning social enterprise.

Ownership category

akta.pro rank

Product category

Disability and Human Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industry

Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)

Keywords

• Developmental disability services
• Day habilitation programs
• Community based services
• Autism support programs
• Supported employment services

Headquarters

HQ city

Chicopee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding (MassHealth, State, Federal): Operating with a budget exceeding $16 million comprised of state, federal and private funding. Services are MassHealth-funded day programs providing life engagement, community-based, and employment services to adults with disabilities.
2. Private Grants and Donations: Receives grants from organizations such as Community Foundation of Western Massachusetts, Health New England, Eversource, and other private donors to support specific programs and initiatives.
3. Westover Maintenance Systems (Commercial Cleaning): Social enterprise commercial cleaning company that employs individuals with disabilities, generating revenue while providing vocational opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sunshine Village is a non-profit human services organization that delivers MassHealth-funded day habilitation, community-based day services (CBDS), supported employment, and autism-spectrum programs for adults (18+) with intellectual and developmental disabilities in the Pioneer Valley of Massachusetts. It also operates Westover Maintenance Systems, a commercial cleaning social enterprise that employs an integrated workforce including individuals with disabilities. Programs are delivered across multiple sites in Chicopee, Agawam, and Three Rivers/Palmer with on-site nursing, master's-level clinicians, and therapy services.

Product overview

Sunshine Village is a non-profit human services organization that provides a coordinated portfolio of day programs and employment services for adults with developmental disabilities and autism spectrum disorders. The core offerings include Life Engagement Services (therapeutic day habilitation), Community Based Day Services (CBDS), Employment Services, and specialized Autism Spectrum Services. The organization also operates Westover Maintenance Systems, a commercial cleaning social enterprise that provides integrated employment opportunities. Programs are delivered at multiple sites across the Pioneer Valley including main campus in Chicopee, Agawam, and Three Rivers (Palmer), Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Engagement Services

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• CF Market MallminorGTM or Marketing Partner · 20 November 2025CF Market Mall in Calgary hosted a Winter Warm-Up event featuring a partnership with Sunshine Village for a snow stunt show and winter-themed activities. This partnership provided visibility and community engagement opportunities for Sunshine Village's brand.
• Westover Air Reserve BaseminorGTM or Marketing Partner · 4 October 2020Sunshine Village observed National Disability Employment Awareness Month at the 439 Top 3 hosted event at Westover Air Reserve Base.
• Health New EnglandcoreGTM or Marketing Partner · 3 December 2018Health New England has provided multiple grants to Sunshine Village including COVID-19 mini grants, support for the Everyone Shines Dance Program, and wellness initiatives. They awarded the 2025 Well Worth It Award recognizing outstanding employee health and wellness programs.
• Ohana School of Performing ArtscoreStrategic or Co-development Partner · 22 October 2018Partnership with Ohana School of Performing Arts to bring dance program opportunities to individuals with disabilities. The Everyone Shines Dance Program was developed through this collaboration, providing dance lessons and performance opportunities.
• Chicopee Department of Veterans ServicesminorGTM or Marketing Partner · 28 September 2018Partnership where the department director visited Sunshine Village to share information about veteran resources with employees and clients.
• People's United BankminorGTM or Marketing Partner · 20 April 2018Provided Financial Literacy Program workshops on banking options, budgeting and saving for program participants.
• Chicopee Police DepartmentminorGTM or Marketing PartnerOngoing community partnership where Sunshine Village clients create artwork that is presented to the police department. The department has also made donations to Sunshine Village programs.
• Holyoke Community CollegecoreStrategic or Co-development PartnerEducational partner in the year-long Leadership Training Program. Partnership with Springfield Technical Community College and workforce development grants to develop future leaders.
• Springfield Technical Community CollegecoreStrategic or Co-development PartnerEducational partner in the Leadership Training Program alongside Holyoke Community College, providing workforce development opportunities for Sunshine Village employees.
• Baystate BloodmobileminorGTM or Marketing PartnerVillageWorks employment services program hosts Baystate Bloodmobile blood drives.
• Unify Against BullyingminorGTM or Marketing PartnerCBDS Program participated in the Unify Selfie Challenge and learned about being mentors to put an end to bullying.
• Indian Orchard MillsminorGTM or Marketing PartnerCommunity Engagement Program hosts art studio at Indian Orchard Mills location, showcasing artwork created by artists with distinct abilities.
• Chicopee LibraryminorGTM or Marketing PartnerCBDS volunteers provide regular volunteer services at the library. Library hosts art receptions featuring Sunshine Village artists.
• The Blue Room CafeminorGTM or Marketing PartnerHost venue for Mac & Cheese Challenge fundraising events supporting innovative day programs and employment services.
• ChicopeeFRESHminorGTM or Marketing PartnerPartnership focused on healthy eating trends and nutrition education, including Chopping with ChicopeeFRESH and Kale Harvest of the Month events.
• Springfield ThunderbirdsminorGTM or Marketing PartnerMascot Boomer visited Sunshine Village's hockey fan party, demonstrating community engagement and local sports partnerships.
• Chicopee Historical CommissionminorGTM or Marketing PartnerRecognized Sunshine Village as a historic location in Chicopee, Massachusetts due to over 50 years of community service.
• RiverMills Center (Chicopee Council on Aging)minorGTM or Marketing PartnerHosted art reception showcasing artwork by artists with distinct abilities from Sunshine Village.
• Chicopee Comprehensive High SchoolminorGTM or Marketing PartnerStudents and instructors delivered handmade, raised garden beds for Sunshine Village's Litwin Lane Campus, improving accessibility for participants.
• Dunkin' Donuts (Burnett Road, Chicopee)minorGTM or Marketing PartnerHosted Make Your Own Donuts Party for Community Engagement Program participants.
• The Gray HouseminorGTM or Marketing PartnerAwarded Sunshine Village a Creative Contributor recognition for the Fill a Plate, Feed a Family Challenge. Sunshine Village volunteers with this community resource.
• Young Professional Society of Greater Springfield (YPS)minorGTM or Marketing PartnerHosted multi-chamber event (Sunshine Soiree) bringing together YPS, Chicopee Chamber, and Springfield Regional Chamber. Sunshine Village staff member served as YPS president.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• May Institute: One of the largest non-profit providers of educational, rehabilitative, and behavioral health services for individuals with autism and developmental disabilities across Massachusetts and the Northeast. Directly comparable to Sunshine Village in mission, CARF-accredited services, and adult day/employment program mix.
• The Arc of Massachusetts: Statewide non-profit advocacy and service organization supporting individuals with intellectual and developmental disabilities, including day programs, employment supports, and family services. Operates within the same Massachusetts DDS/MassHealth funding ecosystem as Sunshine Village.
• Seven Hills Foundation: Massachusetts-based non-profit providing day programs, residential services, employment supports, and clinical services for individuals with intellectual and developmental disabilities. Direct comparable in service breadth, payer mix, and Pioneer-Valley-adjacent footprint.
• Bay Cove Human Services: Large Boston-area non-profit providing day habilitation, employment services, autism services, and community-based supports for individuals with developmental disabilities and behavioral health needs. Closely comparable in adult disability day and employment service lines.
• Vinfen: Massachusetts non-profit providing community-based day, employment, behavioral health, and clinical services to individuals with intellectual/developmental disabilities and autism. Comparable in clinical staffing model, MassHealth funding reliance, and adult services focus.
• Northeast Arc: Non-profit serving individuals with disabilities and autism across the North Shore and Greater Boston, offering day programs, employment services, and autism supports. Comparable in mission, CARF-accredited programs, and adult disability service mix.
• Advocates Inc. Massachusetts non-profit providing day habilitation, supported employment, autism services, and behavioral health supports to individuals with intellectual and developmental disabilities. Comparable in service portfolio and state funding model.
• Ability Beyond: Non-profit providing day programs, employment services, and residential supports to individuals with disabilities across Connecticut and New York. Comparable mission and service mix, though operating in adjacent state ecosystems with similar HCBS waiver structures.

Broad incumbents

• Riverside Community Care: Large Massachusetts non-profit delivering developmental, behavioral, and mental health services including day programs, employment supports, and autism services across Eastern and Western Massachusetts. Broader portfolio than Sunshine Village, including mental health, but overlapping in core adult disability services.

Regional players

• LifeStream Services (formerly known in MA disability space): Non-profit human services organization based in Western Massachusetts / Pioneer Valley region, providing day services, employment supports, and community-based programs for individuals with intellectual and developmental disabilities — directly overlapping Sunshine Village's geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunshineVillageMA
• Xx.com/everyone_shines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Village