777Score

What 777Score does

777Score operates Flashscore.mobi, a mobile-first live sports scores platform that aggregates real-time match data, schedules, standings, and statistics across multiple sports. Core coverage spans football, hockey, tennis, basketball, handball, volleyball, baseball, American football, and rugby union, with league breadth extending across Europe, South America, North America, Asia, Africa, and Oceania, including lower-tier and regional competitions. The product is delivered as a web-based mobile-optimized platform rather than a native app-first experience, relying on performance and fast load times as a stated technical differentiator.

The underlying technology is a live score aggregation engine pulling match events from multiple leagues globally; no proprietary AI/ML capabilities, API, or SDK are disclosed. The platform does not charge end users and pricing is not publicly disclosed; revenue is generated through advertising, primarily sportsbook and betting partner promotions (e.g., 1xBet) embedded within match listings and via an "Odds" comparison surface. Distribution is largely organic, with SEO and inbound search as the primary marketing channel and a global consumer audience of football and sports enthusiasts as the served customer segment.

The company is privately held, headquartered in Valletta, Malta, and traces its operating history to 2006 under the Flashscore.mobi brand. No funding rounds, headcount, management team, or financial disclosures are available in the source data, limiting visibility into scale, burn, or capital structure. Strategically, the business appears to pursue incremental breadth (more sports, more leagues, more geographies) and deepening of the sports-data-to-betting-affiliate monetization loop rather than vertical-specific or AI-driven differentiation.

Name

777Score

Website

https://777score.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

777Score (Flashscore.mobi) is a Malta-based mobile-first live sports scores platform offering real-time scores, schedules, standings, and odds across football and other sports globally, monetized through sportsbook/betting-partner advertising.

Ownership category

akta.pro rank

Product category

Sports Data and Live Scores

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Live sports scores
• Football match results
• Mobile livescore service
• Real-time sports data
• Sports statistics platform

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Advertising Revenue: The platform generates revenue through advertising, including sportsbook/betting partner promotions displayed on the site

Distribution channels1 record

Marketing channels1 record

Core offering

777Score operates Flashscore.mobi, a mobile-first web platform that delivers real-time live scores, match schedules, league standings, results, and odds comparison for football and other major sports (hockey, tennis, basketball, handball, volleyball, baseball, American football, rugby union). The service covers competitions across Europe, South America, North America, Asia, Africa, and Oceania and is offered free to end users with revenue generated through on-site advertising and sportsbook partner promotions.

Product overview

Flashscore.mobi offers a mobile-first live football scores service. The core product provides real-time match scores, results, standings, and odds information across multiple sports including football, hockey, tennis, basketball, handball, volleyball, baseball, American football, and rugby union.

Differentiator

Problem solved

Functional benefit

Products and services

• Flashscore.mobi Mobile Livescore Mobile-first web platform providing real-time live scores, match schedules, league standings, match results, and odds comparison for football and other sports (hockey, tennis, basketball, handball, volleyball, baseball, American football, rugby union) across global competitions; free to end users with advertising support.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 1xBetminorGTM or Marketing Partner1xBet is a betting/sportsbook company that advertises on the Flashscore.mobi platform, appearing as a betting partner within the football match sections. This appears to be a promotional/advertising relationship rather than a formal partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Oddschecker: Sports odds comparison platform that aggregates bookmaker prices and live scores, operating the same sportsbook-affiliate advertising model that monetizes 777Score's 1xBet-style promotions.
• FotMob: Football-focused live scores and statistics platform with mobile-first design and deep league coverage, competing in the same global live scores space as 777Score/Flashscore.mobi.
• Flashscore: The parent brand of flashscore.mobi/777Score. Flashscore offers the same real-time football scores, statistics, and odds aggregation at broader desktop and mobile web scale, making it the most directly comparable competitor.
• Goal.com: Global football media platform combining live scores, news, and statistics with strong sportsbook advertising integration, serving a similar football enthusiast audience worldwide.
• OneFootball: Mobile-first football content aggregator offering live scores, news, statistics, and transfer information, monetized through advertising and sportsbook partnerships across global football audiences.
• SofaScore: Leading live scores and sports statistics platform covering football and multiple other sports globally, with a strong mobile app and advertising-supported monetization including sportsbook partnerships.
• LiveScore: One of the original live scores platforms, providing real-time scores, results, and statistics across football and other sports, with sportsbook operator monetization similar to 777Score.

Broad incumbents

• ESPN: Global sports media giant offering live scores, statistics, news, and odds as part of a much broader content portfolio, competing indirectly for sports fan attention and sportsbook ad dollars.
• Google Sports: Search-integrated live scores and schedules feature inside Google Search, representing a major zero-click competitor that can absorb informational live scores queries before users reach dedicated platforms like 777Score.
• BBC Sport: Major public-service sports media outlet providing live scores, results, and statistics across multiple sports, serving as a free ad-light alternative for global sports audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 777Score