Days of Wonder

What Days of Wonder does

Days of Wonder is a French board game publisher founded in 2002 and headquartered in Guyancourt, France, that develops and publishes physical board games targeted at families and social game-night groups. The company's flagship franchise, Ticket to Ride (originally released in 2004), spans more than 30 product variants including regional map editions, city-specific games, kids' editions, a Legacy campaign, and a 20-year anniversary Deluxe Train Set released in October 2024. The core portfolio also includes the Heat racing game series (base game plus multiple track expansions through 2026), the Small World fantasy civilization franchise and its several expansions, Memoir '44 (WWII), Five Tribes, and a Star Wars: Battle of Hoth miniature battle game licensed from Lucasfilm.

The company's product development centers on physical board game design supported by an in-house team and signature external designers, including Alan R. Moon (Ticket to Ride creator) and Philippe Keyaerts (Small World). Distribution spans global retail, online retailers, the company's own DTC website, digital adaptation through the Board Game Arena platform, and print-and-play content through Asmodee Fun. Days of Wonder has been a wholly owned subsidiary of Asmodee Group since 2014 (held through Financière Amuse BidCo), inheriting the parent's global distribution infrastructure while retaining its own brand identity. All revenue is generated through one-time physical product sales with no subscription model, and there is no disclosed AI/ML capability beyond limited scripted game-AI bots.

Name

Days of Wonder

Legal name

Days of Wonder

Website

https://daysofwonder.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Days of Wonder is a French board game publisher (founded 2002, subsidiary of Asmodee Group since 2014) that develops and sells physical family-oriented board games — most notably the Ticket to Ride franchise — to consumers globally through retail, online, and digital channels.

Ownership category

akta.pro rank

Product category

Board Games / Tabletop Games

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Strategy/Euro Board Games Retail (CRALALAC)

akta.pro secondary industries

Family/Party Board Games Retail (CRALALAB), Wargames & Historical Board Games Retail (CRALALAD), Wargaming Miniatures (Tabletop Armies) (CRALAKAC)

Keywords

• Board game publishing
• Family board games
• Tabletop strategy games
• Train adventure games
• Digital board games

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Physical Board Game Sales: Days of Wonder generates revenue through the sale of physical board games including Ticket to Ride series, Small World, Memoir '44, Heat, and Star Wars Battle of Hoth. Games are sold as one-time purchases with no recurring subscription.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Days of Wonder designs, develops, publishes, and distributes a catalog of family-oriented premium board games, including the Ticket to Ride, Heat, Small World, Memoir '44, Five Tribes, and Star Wars Battle of Hoth franchises, sold in physical form at retail and as digital adaptations on its Board Game Arena platform.

Product overview

Days of Wonder is a board game publisher that develops and publishes top-quality, family-oriented board and online games that are easy to learn and fun to play. The company's portfolio includes the Ticket to Ride franchise (the flagship series with over 30 products including regional maps, city versions, kids editions, and the Legacy campaign game), the Heat racing game series (with base game and multiple expansions), the Small World fantasy civilization game (with Underground and numerous expansions), the STAR WARS: Battle of Hoth miniature battle game, Memoir '44 WWII game, and Five Tribes strategy game. The company operates under the Asmodee Group umbrella and emphasizes family-friendly games with elegant simple gameplay.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ticket to Ride celebrated 20 years with limited edition release

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Board Game ArenacoreTechnology or IntegrationBoard Game Arena hosts digital versions of Days of Wonder games including Ticket to Ride, allowing players to play online with others globally. This partnership extends the reach of physical games into the digital space.
• Asmodee GroupflagshipOthersDays of Wonder is a subsidiary of Financière Amuse BidCo and part of the Asmodee Group, one of the world's largest tabletop game publishers. The parent company handles global distribution, publishing operations, and provides the infrastructure for the subsidiary.
• Star Wars / LucasfilmcoreStrategic or Co-development PartnerDays of Wonder publishes Star Wars: Battle of Hoth miniature battle board game under license from Lucasfilm Ltd., featuring the iconic Star Wars galaxy setting.
• Alan R. MooncoreStrategic or Co-development PartnerAlan R. Moon is the creator of Ticket to Ride, one of the world's best-selling board game franchises. He has designed multiple Ticket to Ride editions and expansions for Days of Wonder.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hasbro Gaming: Hasbro Gaming is the broader incumbent publisher of Monopoly, Risk, and many mass-market family board games. Comparable to Days of Wonder's family-oriented Ticket to Ride line and First Journey kids edition as a large competitor with global retail penetration, even though Hasbro operates at a mass-market price tier below Days of Wonder's premium hobby positioning.

Emerging players

• Plaid Hat Games: Plaid Hat Games is an independent strategy/family board and miniatures publisher (Summoner Wars, Mice and Mystics). Comparable as a smaller, focused studio publishing similar genres of hobby strategy and miniatures games for the same FLGS audience, though with materially smaller scale than Days of Wonder.
• Greater Than Games: Greater Than Games publishes the Spirit Island and Sentinels of the Multiverse lines, thematic strategy games for hobbyists. It is comparable to Days of Wonder's Small World, Memoir '44 and Five Tribes strategy catalog and competes for the same hobbyist customer and shelf placement at indie-friendly retailers.

Direct peers

• Stonemaier Games: Stonemaier Games is an independent premium hobby game publisher known for Wingspan and Scythe. It is comparable because it competes in the same Strategy/Euro category as Small World, Heat, and Five Tribes, sells through the same specialty retailers (FLGS), and uses similar expansion-driven monetisation.
• Ravensburger: Ravensburger is a long-standing European board game publisher directly comparable to Days of Wonder: both focus on premium family and strategy board games, overlap in distribution into global hobby retailers, and compete in the same Ticket-to-Ride-adjacent train game and puzzle categories. Ravensburger publishes many of Days of Wonder's competitors including Memoir '44-compatible titles and similar Euro-strategy lines.
• CMON: CMON is a publicly-traded miniatures and campaign-style board game publisher (Zombicide, Bloodborne). It is comparable to Days of Wonder's Star Wars: Battle of Hoth miniature battle game and Ticket to Ride: Legends of the West Legacy campaigns, both serving premium hobbyists and leveraging expansive component sets.
• Fantasy Flight Games: Fantasy Flight Games is an Asmodee sister-subsidiary publishing premium tabletop games including Star Wars miniatures and card games. It is the most direct peer because it shares the same parent distribution network, operates in the same hobby/strategy category, and competes in the Star Wars tabletop licence space directly adjacent to Battle of Hoth.
• Alderac Entertainment Group (AEG): AEG is a hobby board and card game publisher known for Thunderstone, Love Letter, and Smash Up. Comparable to Days of Wonder through overlap in strategy/family card and board games, the same FLGS distribution channel, and similar expansion-driven SKU strategies.
• Z-Man Games: Z-Man Games, an Asmodee subsidiary, publishes hobby and family board games including Pandemic and Azul. It is comparable to Days of Wonder because both sit within Asmodee's stable, both publish accessible-to-strategy games, and both target the same specialty/hobby retail channel.
• Catan Studio: Catan Studio (a subsidiary of KOSMOS) publishes the global Settlers of Catan franchise, one of the few board game brands with comparable awareness and longevity to Ticket to Ride. It competes for the same family/strategy enthusiasts, hobby retailer shelf space, and premium pricing tier that Days of Wonder targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/days_of_wonder
• Facebookfacebook.com/daysofwonder
• LinkedInlinkedin.com/company/days-of-wonder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Days of Wonder