What Gimborn does

Gimborn (legal entity: H. von Gimborn GmbH) is a privately-held German pet care manufacturer founded in 1855 and headquartered in Emmerich am Rhein, Lower Rhine region, operating as 'The Cat Care Company.' The company produces supplementary food products, snacks, and treats for cats and dogs, alongside premium cat litter, organized under three sub-brands: GimCat (cat supplements and treats, active for over 55 years), Biokat's (clumping cat litter made from Bavarian bentonite clay, established 1986), and GimDog (snacks for dogs). Operations span two dedicated manufacturing facilities: snacks and treats in Emmerich am Rhein (since 1965) and cat litter in Kelheim, Bavaria, where raw bentonite clay is sourced locally from Bavaria with processing within 100 km of extraction. The product portfolio includes over fifteen product lines such as GimCat Every Day Pastes, Expert Line Premium Pastes, Duo Pastes, Nutri Pockets, Sticks, Tabs, Biokat's Classic 3in1, Diamond Care, Micro Range, Natural Care, White Dream, and GimDog Train & Treat, Little Darling Pure Delight, and Meat Curls.

Gimborn generates revenue through the sale of branded pet care products to consumers (B2C) via specialized pet retail stores and online channels, both through its own Ecwid-powered e-commerce storefront and third-party online retailers. The company does not publish pricing and operates an essentially one-time-purchase model where each SKU is a recurring consumable (treats, supplements, litter). Manufacturing is anchored in Germany with quality assurance via ISO 9001 certification and energy management via DIN EN ISO 50001 (certified by DEKRA since 2015). Distribution reaches multiple European countries including Spain, Czech Republic, Switzerland, Hungary, Greece, Russia, and Italy, supported by a multi-language website (German, English, Czech, Ukrainian, Chinese, Dutch, French, Italian) and brand-specific social media presence on Facebook, Instagram, LinkedIn, and WhatsApp.

The go-to-motion is B2C via a hybrid retail and e-commerce model, with the 'Made in Germany' quality label and preventive-nutrition positioning as key differentiators in international markets. The company employs between 251 and 500 people (exact headcount undisclosed), is led by CEO Jordi Queralt, and shows no public listing, parent company, or external funding activity. Technology usage is limited to conventional commercial tools (e-commerce platform, web analytics, ad pixels) with no disclosed AI/ML capabilities, and no patents or proprietary technology platform beyond formulation know-how for pet nutritional supplements and cat litter.

Name

Gimborn

Legal name

H. von Gimborn GmbH

Website

https://gimborn.eu

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

251–500 employees

Short description

Gimborn (H. von Gimborn GmbH) is a German pet care manufacturer producing nutritional supplements, treats, and snacks for cats and dogs under GimCat and GimDog, plus clumping cat litter under Biokat's, sold across Europe through specialty retail and e-commerce.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Pet food supplements
• Cat litter products
• Dog snacks
• Pet nutritional pastes
• Animal care products

Headquarters

HQ city

Emmerich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Food and Accessories Sales: Gimborn generates revenue through the sale of premium pet food supplements and snacks (GimCat, GimDog brands) and cat litter products (Biokat's brand) to consumers through retail and e-commerce channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gimborn manufactures and sells premium nutritional supplements, treats, and snacks for cats and dogs under its GimCat and GimDog brands, along with cat litter products under the Biokat's brand. All products are manufactured in Germany using European-origin ingredients, with cat litter made from locally-sourced Bavarian bentonite clay. The company sells through specialized pet retailers and its own online shop across European markets.

Product overview

Gimborn, operating as 'The Cat Care Company,' is a German pet product manufacturer organized as H. von Gimborn GmbH with two production facilities in Emmerich am Rhein (Lower Rhine) and Kelheim, Bavaria. The company's product portfolio consists of three main sub-brands: GimCat (cat food supplements and snacks, active for over 55 years), Biokat's (cat litter and related products, established 1986), and GimDog (dog food snacks). GimCat's offerings center on paste-based nutritional supplements — including the Every Day Pastes, Expert Line Premium Pastes, and Duo Pastes lines — alongside functional treats such as Nutri Pockets, Crunchy & Soft Treats, Sticks, and various tab formats. Biokat's provides a comprehensive cat litter range spanning coarse-grain Classic 3in1 (the original product since 1986), premium Diamond Care with activated carbon, fine-grain Micro Range, plant-based Natural Care, white hygiene-focused White Dream, and litter additives. GimDog contributes dog snack lines including Train & Treat, Little Darling Pure Delight, and Meat Curls. All products carry 'Made in Germany' positioning with quality assurance through ISO 9001 certification. Gimborn also operates an online shop powered by Ecwid.

Differentiator

Problem solved

Functional benefit

Brands

• GimCat: Supplementary food products and snacks for cats of all ages, including pastes, tabs, wet food, sticks, grass, and treats. Renowned for high-quality products dedicated to cat health and well-being for over 55 years.
• Biokat's
• GimDog

Products and services

• GimCat Every Day Pastes Daily nutritional paste supplements for cats of all ages, fed directly from the tube, on the finger, or mixed with main food. Made in Germany with high-quality nutrients, no added sugar, colours, or preservatives.
• GimCat Expert Line Premium Pastes Specialized functional paste supplements tailored to support cats in various life stages and organ system functions. Multiple varieties with no added sugar, artificial flavourings, colourants, or preservatives.
• GimCat Duo Pastes Dual-benefit paste supplements combining taste and function, available as Multi-vitamin or Anti-hairball variants, each in two flavours, for daily feeding of cats of any age.
• GimCat Cat-Grass Grow-at-home cat grass products that aid cat digestion and help eliminate fur and hairballs, preventing cats from nibbling house plants.
• GimCat Nutri Pockets Crunchy-on-the-outside, creamy-filled-on-the-inside treats for cats enriched with vitamins and nutrients, in Sea Mix and Country Mix varieties, with no sugar, colourants, or flavour enhancers.
• GimCat Crunchy & Soft Treats Protein-rich crunchy and soft snack treats for cats of all ages in multiple shapes and flavours. Grain-free with no added sugar or artificial colourants or flavourings.
• GimCat Sticks Soft, easily portioned snack sticks for cats, with a grain-free formula and no added sugar.
• GimCat Every Day Tabs Practical daily functional treat tabs for cats, developed with veterinarians, for playing, chasing, training, and daily care.
• GimCat Tasty Tabs Round-shaped snack tabs for in-between meals for cats, combining indulgence and play with a grain-free formula and no preservatives.
• GimCat Shiny Cat Protein-rich wet snacks in small tins, fish or meat-based with or without jelly, in multiple varieties, with no flavour enhancers.
• Biokat's Classic 3in1 Coarse-grain clumping cat litter, the original Biokat's product since 1986, featuring the Hygiene Formula with three grain sizes for fast odour-binding, solid clump creation, and litter economy. Available unscented or with Spring, Baby Powder, or Cotton Blossom scents.
• Biokat's Diamond Care Fine-grain premium cat litter with activated carbon for highly effective odour binding and absorbency, aloe vera for gentle paw care, and species-appropriate scent transmitters. 99% dust-free with flat clumps.
• Biokat's Micro Range Fine-grained clumping litter made from tiny bentonite grains for gentle paw comfort, with high hygiene, odour binding, and absorbency, creating flat surface clumps.
• Biokat's Natural Care Plant-based, fine-grained clumping cat litter made from natural, biodegradable, and compostable plant fibers sourced from PEFC-certified sustainable wood industry by-products, with stable clumps suitable for toilet disposal.
• Biokat's White Dream Fine white clumping litter for high cleanliness and hygiene requirements, with white natural clay enabling easy urine monitoring, long-term odour binding, high absorbency, and solid clumps.
• Biokat's Additives (Active Pearls & Deo Pearls) Scent and litter performance additives for upgrading existing cat litter: Active Pearls contain activated carbon for natural odour binding; Deo Pearls bind unpleasant odours and leave a refreshing scent.
• GimDog Train & Treat Snacks Reward and training snacks for dogs in unique varieties with an insect-enriched sea buckthorn option, free from artificial colourants and flavourings.
• GimDog Little Darling Pure Delight Tender, protein-rich bites of fish or meat in jelly for small dogs up to 10 kg, formulated for sensitive stomachs without wheat, gluten, soy, colourants, or preservatives.
• GimDog Meat Curls Air and freeze-dried chicken fillet snacks packaged in resealable bags, without genetic engineering, added sugar, cereals, or artificial flavourings or colourants. Single animal protein formula.

Quantifiable outcome

• Fast-growing cat grass with easy digestion
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered minor.

• Zedar BVminorOthersZedar BV (Richterlaan 6, 9207 JV Drachten, Netherlands) handles joint responsibility with Gimborn for processing complaints related to Biokat's C1000 cat toilet products under GDPR Art. 26 joint controller arrangement.
• PayPal (Europe) S.à.r.l. et CieminorOthersPayment service provider for processing PayPal transactions in the online shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sanicat: Spanish cat litter manufacturer owned by Tolsa Group, with strong Iberian and broader European presence in clumping and silica cat litter. Comparable to Biokat's in bentonite-based litter but with stronger Mediterranean and Southern European market share where Gimborn also distributes.

Broad incumbents

• Mars Petcare: Global pet care division of Mars, Inc., the world's largest pet food company with brands including Whiskas, Felix, Royal Canin, and Sheba. Operates broadly across cat food, treats, and litter (e.g., Tidy Cats) — competes with Gimborn across all three sub-brand categories at much greater scale.
• Church & Dwight: US-listed consumer goods company owning Arm & Hammer cat litter and related pet care brands. Directly competes with Biokat's in the clumping bentonite cat litter category at much larger scale, particularly in retail channels Gimborn targets.
• Nestlé Purina: Global pet food and care division of Nestlé, with brands including Felix, Gourmet, Friskies, and Tidy Cats. Competes with Gimborn's cat supplement, treat, and litter portfolios at global scale and dominates retail shelf space across European markets.

Direct peers

• Beaphar: Dutch pet health company founded 1942, manufacturing supplements, health products, and care items for cats and dogs. Direct overlap with GimCat supplement range and GimDog care portfolio, with similar European specialty-retail distribution.
• Intersand: French cat litter manufacturer producing clumping bentonite, silica gel, and plant-based litters under brands including Canada Litter and Felina. Direct comparable to Biokat's in bentonite and plant-based litter, with similar European geographic focus and specialty-retail distribution.
• Trixie Heimtierbedarf: One of Europe's largest pet product distributors/manufacturers based in Tarp, Germany. Comparable scale and breadth across pet accessories, treats, and care products; significant overlap with Gimborn in European specialty retail channels.
• Vitakraft: German pet care company founded 1838 with comparable heritage, headquartered in Bremen. Produces branded treats, snacks, and supplements for cats, dogs, and small animals across European markets — directly comparable heritage, portfolio mix, and geographic focus.
• Dr. Clauder: German manufacturer of pet food supplements, care products, and specialty nutrition for cats and dogs. Closely comparable to Gimborn's GimCat and GimDog supplement positioning, with similar Mittelstand scale and German 'quality' positioning.

Emerging players

• J. Rettenmaier & Söhne (Cat's Best): German family-owned fiber specialist whose Cat's Best brand is the leading plant-based cat litter in Europe. Directly comparable to Biokat's Natural Care in the natural, biodegradable litter niche, with strong sustainability positioning paralleling Gimborn's PEFC-certified line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gimborn
• Instagraminstagram.com/gimcat_de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimborn