Zedar
Zedar B.V. is a Dutch direct-to-consumer pet-tech and home-cleaning brand that designs and sells Tuya-connected automatic self-cleaning cat litter boxes (K1200 series), smart pet feeders, water fountains, vacuums, and air purifiers to cat owners in the Netherlands, Belgium, Germany, and Austria via subscription and one-time-purchase models.
- Company typePrivate
- Founded2016
- HeadquartersDrachten, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zedar does
Zedar B.V. is a privately held Dutch direct-to-consumer pet-tech and home-cleaning brand, founded in 2016 and headquartered at Richterlaan 6, 9207 JV Drachten, Netherlands. The company designs and sells smart, app-connected appliances for cat owners and pet-friendly households — primarily the K1200 series of automatic self-cleaning cat litter boxes (including K1200+ with HD camera and a subscription-based K1200 PRO variant), the A600/A900 automatic pet feeders with Tuya Smart app control, and the WF600 water fountain with four-stage filtration — and has extended the same smart-home platform into adjacent home-cleaning categories: S600/S900 cordless stick vacuums, S300/S500 handheld vacuums, the C600 stain cleaner, and the L600 air purifier.
Underlying technology combines commodity IoT (Tuya Smart app for scheduling, monitoring, and notifications) with multi-sensor safety detection (infrared, pressure, weight sensors) on the K1200, UVC sterilization on the litter box, and an integrated HD camera on the K1200+ for live video monitoring. The K1200's separated rear waste-collection bin avoids the rotating-drum contamination common in competing self-cleaning litter boxes. No proprietary AI/ML models, no patents, and no research publications were disclosed.
Revenue is generated through a Shopify-powered direct-to-consumer storefront at zedar.eu, with a hardware-only SKU model (€29-€400) layered with two subscriptions: the K1200 PRO plan at €19.99/month (24-month minimum, with €24.99 setup fee) bundling the device, unlimited warranty, and priority service, and the Comfort Refill plan at €7.99/month (12-month minimum) shipping odor pods and waste bags every six months. Consumables (waste bag rolls, odor pods, water-fountain filters, HEPA vacuum filters) are recurring hardware sales. Marketing relies on influencer partnerships with Dutch celebrities and content creators, organic social on Instagram/YouTube/TikTok, and content/buying-guide pages. The company ships next-day to Netherlands and Belgium from its Dutch warehouse, with extended shipping to Germany and Austria.
Zedar firmographics
Firmographics- Name
- Zedar
- Legal name
- Zedar B.V.
- Website
- https://zedar.eu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zedar B.V. is a Dutch direct-to-consumer pet-tech and home-cleaning brand that designs and sells Tuya-connected automatic self-cleaning cat litter boxes (K1200 series), smart pet feeders, water fountains, vacuums, and air purifiers to cat owners in the Netherlands, Belgium, Germany, and Austria via subscription and one-time-purchase models.
- Ownership category
- akta.pro rank
Zedar industry classification
Industry- Product category
- Smart Pet Tech Hardware
- NAICS
- Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634), Auto Controls For Regulating Residential & Comml Environments (3822), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
Keywords
Where Zedar is headquartered
LocationHeadquarters
- HQ city
- Drachten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zedar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: One-time purchase of smart pet products and home cleaning appliances including automatic litter boxes (K1200 at €299, K1200+ at €349, K1200 PRO at €400), pet feeders (A600 at €69, A900 at €89), water fountains (WF600 at €79), stick vacuums (S600 at €119, S900 at €149), stain cleaners (C600 at €59), air purifiers (L600 at €119), and crumb vacuums (S300 at €29.99, S500 at €45).
- K1200 PRO Subscription Service: Monthly subscription model for the K1200 PRO at €19.99/month with minimum 24-month contract, including use of the automatic litter box, PRO service support, unlimited warranty, and next-day solution guarantee. After 24 months, monthly cancelable. One-time €24.99 setup fee.
- Comfort Refill Subscription: Monthly refill subscription at €7.99/month delivering automatic supplies of litter box waste bags and odor pods every 6 months for the K1200. Minimum 12-month commitment with automatic renewal.
- Accessories and Consumables: Recurring sales of consumables including litter box waste bags (rolls at €19.99-31.99), odor pods (€24.99-39.99), water fountain filters (€21.56-28.99), vacuum HEPA filters, and replacement parts for all product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | K1200 one-time purchase at €299 |
| One time/ perpetual license | Pay-as-you-go | K1200+ with camera at €349 |
| Subscription | Multi-year contract | K1200 PRO at €400 one-time or €19.99/month subscription |
| One time/ perpetual license | Pay-as-you-go | A900 pet feeder with camera at €89 |
| One time/ perpetual license | Pay-as-you-go | A600 pet feeder at €69 |
| One time/ perpetual license | Pay-as-you-go | WF600 water fountain at €79 |
| One time/ perpetual license | Pay-as-you-go | S600 cordless vacuum at €119 |
| One time/ perpetual license | Pay-as-you-go | L600 air purifier at €119 |
| Subscription | Monthly | Comfort Refill subscription at €7.99/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Zedar product offering
Product offeringCore offering
Zedar designs, sources, and sells smart pet-care hardware and home cleaning appliances direct to European consumers through its own online store. The Pet Tech line centers on the K1200 series self-cleaning cat litter boxes, A600/A900 automatic feeders, and the WF600 smart water fountain, all controlled via the Tuya Smart app. The Home line covers cordless stick vacuums (S600/S900), handheld crumb vacuums (S300/S500), a C600 stain cleaner, and the L600 air purifier, supported by recurring consumables and subscription refills.
Product overview
Zedar offers two product lines: Pet Tech (smart cat products) and Home (cleaning appliances). The Pet line includes the K1200 series automatic self-cleaning cat litter boxes (K1200, K1200+ with camera, K1200 PRO with subscription), A900/A600 automatic feeders, and WF600 water fountain—all controllable via Tuya Smart app. The Home line features S600/S900 cordless stick vacuums, S300/S500 handheld vacuums, C600 carpet cleaner, and L600 air purifier. Zedar sells directly via subscription and one-time purchase models, with accessories like waste bags, odor pods, and replacement filters.
Differentiator
Problem solved
Functional benefit
Products and services
- K1200 PRO Automatic Self-Cleaning Cat Litter Box Premium self-cleaning cat litter box with built-in display, UVC sterilization, odor pods, app connectivity, and optional PRO service subscription. Sold as standalone hardware or via monthly subscription. Targets multi-cat households and tech-forward cat owners in Benelux/DACH.
- K1200 Automatic Self-Cleaning Cat Litter Box Self-cleaning cat litter box with 82L interior, automatic waste separation, multi-sensor safety, and Tuya Smart app connectivity. Suitable for cats from 1kg up to large breeds; supports up to 2 cats.
- K1200+ Automatic Litter Box with Camera Self-cleaning cat litter box with integrated HD camera for live video monitoring of cat usage, supporting up to 3 cats. Pairs with the Tuya Smart app for remote observation.
- A900 Automatic Pet Feeder with Camera Automatic pet feeder with 6L capacity, HD camera, Tuya Smart app integration, portion control, voice recording, and emergency battery backup for scheduled dry-food feeding.
- A600 Automatic Pet Feeder Automatic pet feeder with 6L capacity, Tuya Smart app control, portion control, scheduled feeding times, and voice recording function for dry food.
- WF600 Smart Cat Water Fountain Smart cat water fountain with 2.5L tank, 4-stage filtration, radar detection and continuous flow modes, stainless steel bowl, app connectivity, and ultra-quiet 25dB operation.
- S600 Cordless Stick Vacuum Wireless stick vacuum with 200W motor, HEPA 13 filter, up to 30 minutes runtime, 1.5L dust container, LED floor brush, and multiple attachments for pet hair cleaning.
- S900 Cordless Stick Vacuum Premium wireless stick vacuum with 300W motor, HEPA 13 filter, 24kPa suction, and up to 45 minutes runtime for intensive pet hair and household cleaning.
- S300 Crumb Vacuum Compact cordless handheld vacuum for quick cleanup of crumbs, dust, and pet hair from surfaces, furniture, and vehicles.
- S500 Crumb Vacuum Enhanced cordless handheld vacuum with higher suction power and larger dust capacity for quick cleanups and pet hair removal.
- C600 Carpet and Upholstery Stain Cleaner 750W stain cleaner with separate clean/dirty water tanks, spray technology, and attachments for furniture, car interiors, and mattresses.
- L600 Smart Air Purifier Smart air purifier with HEPA 13 filter, 4-layer filtration, Tuya Smart app connectivity, automatic air quality sensing, sleep mode, and coverage for rooms up to 36m².
- K1200 PRO Service Subscription Monthly subscription at €19.99/month (24-month minimum, €24.99 setup fee) for the K1200 PRO litter box, including PRO service support, unlimited warranty, and next-day solution guarantee.
- Comfort Refill Subscription Monthly auto-delivery subscription at €7.99/month (12-month minimum) sending odor pods and waste bag rolls every 6 months for the K1200 series.
Quantifiable outcome
- 30-day trial period for all products with free returns if cat does not accept the litter box
- +3 more outcomes
Companies that use Zedar
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Zedar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Zedar partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Zedar competitors and assessment
Company assessmentDirect peers
- Tomofun (Furbo): Tomofun's Furbo is a smart pet camera with treat dispensing and app-based monitoring. Direct comparable to the camera-equipped K1200+ litter box and A900 feeder that include HD cameras for remote cat monitoring.
- PETKIT: PETKIT is a global smart pet brand offering app-connected litter boxes, automatic feeders, and smart water fountains—essentially the same product trio Zedar sells. Closest direct competitor in connected cat care ecosystems.
- Whisker (Litter-Robot): Whisker is the US-based market leader in automatic self-cleaning cat litter boxes (Litter-Robot) and offers a connected app plus subscription consumables. Direct competitor to Zedar's K1200/K1200 PRO in the smart litter box category.
- CatGenie: CatGenie makes a self-washing, flushable cat litter box with cartridge consumables. Direct competitor to Zedar's K1200 in the automated cat litter box category with a similar hardware-plus-consumables model.
Broad incumbents
- Dyson: Dyson is a global incumbent in premium cordless stick vacuums, air purifiers, and handhelds—directly comparable to Zedar's S600/S900 stick vacuums, S300/S500 handhelds, and L600 air purifier.
- Roborock: Roborock is a leading smart home cleaning brand offering robot vacuums, cordless stick vacuums, and air purifiers with app control. Overlaps with Zedar's S600/S900 vacuum line and L600 air purifier in connected home cleaning.
- PetSafe: PetSafe (Radio Systems Corporation) is a broad pet product incumbent offering ScoopFree automatic litter boxes plus feeders, water fountains, and containment products. Overlaps with Zedar across multiple pet tech categories under a much larger brand.
Emerging players
- SwitchBot: SwitchBot is a smart home brand offering app-connected devices including pet-focused products (e.g., smart feeders). Comparable to Zedar as a Tuya-aligned smart home ecosystem player expanding into pet care.
- Pawbby (Xiaomi ecosystem): Pawbby is Xiaomi's smart pet brand offering connected feeders, water fountains, and litter boxes at aggressive price points through the Xiaomi/Mijia ecosystem. An emerging global competitor in the connected pet category that overlaps directly with Zedar's feeder and fountain lines.
Others
- Tuya Smart: Tuya is the IoT cloud platform that powers Zedar's app layer across all connected products. Included as a strategic OTHERS (platform/infrastructure) peer because Zedar's differentiation and feature roadmap are tightly coupled to Tuya's ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Zedar social profiles
Digital presenceZedar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zedar leadership team
Management profileNumber of profiles
Zedar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zedar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zedar
What does Zedar do?
Zedar designs, sources, and sells smart pet-care hardware and home cleaning appliances direct to European consumers through its own online store. The Pet Tech line centers on the K1200 series self-cleaning cat litter boxes, A600/A900 automatic feeders, and the WF600 smart water fountain, all controlled via the Tuya Smart app. The Home line covers cordless stick vacuums (S600/S900), handheld crumb vacuums (S300/S500), a C600 stain cleaner, and the L600 air purifier, supported by recurring consumables and subscription refills.
Is Zedar a public or private company?
Zedar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zedar founded?
Zedar was founded in 2016. It employs 1 to 10 people.
Where is Zedar based?
Zedar is headquartered in Drachten, Netherlands, in the Europe region.
How does Zedar make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are K1200 PRO Subscription Service, comfort Refill Subscription and accessories and Consumables.
Who are Zedar's main competitors?
Direct peers on record are Tomofun (Furbo), PETKIT, Whisker (Litter-Robot) and CatGenie. Broad incumbents are Dyson, Roborock and PetSafe. Emerging players are SwitchBot and Pawbby (Xiaomi ecosystem). Tuya Smart is listed as an others.
Does Zedar have an API?
No public API is recorded for Zedar.
What industry is Zedar in?
Zedar's product category is Smart Pet Tech Hardware. Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail. Its NAICS code is 335210 and its SIC code is 3630.