AOK PLUS

What AOK PLUS does

AOK PLUS – Die Gesundheitskasse für Sachsen und Thüringen is one of 11 regional statutory health insurance funds operating under the AOK brand in Germany, structured as a Körperschaft des öffentlichen Rechts and supervised by the Saxon State Ministry for Social Affairs, Health and Social Cohesion. The company provides statutory health insurance coverage (gesetzliche Krankenkasse) to members in the federal states of Saxony and Thuringia, addressing working individuals, families, trainees, pregnant women, and employers through a hybrid segment approach that combines in-person service at regional AOK offices with a digital-first platform.

Its core technology stack centers on the 'Meine AOK' online portal and mobile app, which serve as the primary 24/7 self-service hub for insurance administration, bonus program enrollment, and electronic health services. The AOK Mein Leben mobile app integrates with the Elektronische Patientenakte (ePA) electronic patient record system, enabling members to view medical documents, manage data access permissions, and redeem e-prescriptions. The product portfolio extends into a suite of structured online coaching programs (Online-Coach Diabetes, Online-Coach Bluthochdruck, Long-COVID-Coach), family support coaches (Familiencoach Krebs, Depression, Pflege, Kinderängste, ADHS-Elterntrainer), the Curaplan disease management program for chronic conditions, and a digital bonus program. Distribution combines regional offices, the self-service portal, iOS/Android apps, and a customer service center.

AOK PLUS generates revenue through regulated, income-based statutory health insurance contributions collected from employees and employers under German social security law, with contribution rates consisting of the uniform general rate plus the fund-specific supplementary rate billed monthly. The go-to-market motion is direct-to-consumer across Saxony and Thuringia, supported by content marketing (AOK-Gesundheitsmagazin, newsletter), organic social media, partner networks (sports clubs, health facilities), and digital services marketing. The organization is not privately held, has no external shareholders, and is not an investable equity; it operates under the umbrella of the AOK-Bundesverband eGbR for cross-regional coordination and IT initiatives.

Name

AOK PLUS

Legal name

AOK PLUS – Die Gesundheitskasse für Sachsen und Thüringen, Körperschaft des öffentlichen Rechts

Website

https://aok.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

251–500 employees

Short description

AOK PLUS is a statutory health insurance provider (gesetzliche Krankenkasse) serving members in Saxony and Thuringia, Germany, delivering income-based health coverage through regional offices, the Meine AOK digital portal, mobile apps, and electronic patient record infrastructure, complemented by online health coaching and disease management programs.

Ownership category

akta.pro rank

Product category

Statutory Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524), Insurance and Employee Benefit Funds (5251)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Insurance Carriers, Nec (6399)

akta.pro primary industry

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Statutory health insurance
• Health insurance coverage
• Electronic patient records
• Preventive health programs
• Online health coaching

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Statutory Health Insurance Contributions: AOK PLUS operates as a statutory health insurance provider (gesetzliche Krankenkasse). Revenue is generated through income-based membership contributions collected from employees and employers. Contribution rates are regulated by German law.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AOK PLUS operates as a statutory health insurance provider (gesetzliche Krankenkasse) for the German federal states of Saxony and Thuringia, delivering income-based health insurance coverage to members. The offering combines traditional health insurance with a digital health platform (Meine AOK portal and mobile apps), electronic patient records (ePA), preventive health courses, online coaching programs for chronic and family-care conditions, a bonus program for health-conscious behavior, and supplementary insurance products.

Product overview

AOK PLUS operates as a statutory health insurance provider (Die Gesundheitskasse für Sachsen und Thüringen) offering a multi-product digital health platform. The core offering includes the "Meine AOK" online portal and mobile app, which serves as the central hub for managing insurance affairs. This platform integrates the electronic patient record (ePA) accessible via the "AOK Mein Leben" app, enabling users to view health documents and redeem e-prescriptions. The product portfolio extends to structured online coaching programs targeting specific health conditions (Online-Coach Diabetes, Online-Coach Bluthochdruck, Long-COVID-Coach) and family support programs (Familiencoach Krebs, Familiencoach Depression, Familiencoach Pflege, Familiencoach Kinderängste, ADHS-Elterntrainer). Additional services include disease management programs (Curaplan) and a bonus program for health-conscious behavior, all accessible through the unified digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Meine AOK Onlineportal und App Digital self-service portal and mobile application for insured members to manage health insurance affairs 24/7, including access to electronic patient records, e-prescriptions, bonus programs, forms, and applications.
• AOK Mein Leben App Mobile application enabling users to view their electronic patient record (ePA) and redeem e-prescriptions, functioning as a digital health companion.
• Elektronische Patientenakte (ePA) Secure digital storage for medical documents allowing patients to access, view, and manage their health data anytime, with control over data access permissions. Available to all insured persons.
• Statutory Health Insurance Coverage (Gesetzliche Krankenversicherung) Core statutory health insurance product providing income-based coverage for members in Saxony and Thuringia, including medical treatment, hospital care, and prescribed medications as defined under German social security law.
• Zusatzversicherungen (Supplementary Insurance) Optional supplementary insurance offerings with income-independent premiums providing additional coverage on top of the statutory base (e.g., dental, alternative treatments, travel health).
• Online-Coach Diabetes Online coaching program helping people with Type 2 diabetes learn to manage their illness through structured guidance.
• Online-Coach Bluthochdruck (Blood Pressure) Online coaching program providing comprehensive support for people with high blood pressure to permanently lower their blood pressure.
• Long-COVID-Coach Online information and support program about long-term effects of corona infections, covering background information and treatment options.
• Familiencoach Krebs (Cancer Family Coach) Online self-help program for relatives of cancer patients providing support and resources for coping with the disease.
• Familiencoach Depression (Depression Family Coach) Online self-help program offering relatives support in coping with daily life with a depressed person.
• Familiencoach Pflege (Caregiving Family Coach) Online self-help program helping caregivers protect their mental health and prevent overload while caring for relatives.
• ADHS-Elterntrainer (ADHD Parent Trainer) Practical online help for parents whose children show signs of ADHD, helping them manage difficult situations.
• Familiencoach Kinderängste (Childhood Anxiety Coach) Online program helping parents support their children in coping with fears.
• Curaplan Chronische Erkrankungen (Disease Management Program) Disease management program for insured members with chronic conditions such as asthma, providing coordinated healthcare services.
• Online-Gesundheitskurse (Online Health Courses) Digital health course programs covering movement, addiction prevention, nutrition, and stress management, provided free to insured members.
• Bonusprogramm in der Meine AOK App Bonus program integrated in the Meine AOK app allowing users to collect points for health-conscious behavior.

Quantifiable outcome

• Nearly 50% market coverage of statutory health insurance holders in Germany through identity partnerships

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VerimicoreTechnology or Integration · 1 January 2022Verimi, a German digital identity provider, partnered with AOK (including AOK PLUS) and Barmer to provide sectoral identity services for the healthcare sector. Verimi achieved nearly 50% market coverage of statutory health insurance holders in Germany through these partnerships. The company reached break-even in 2024 with tenfold user growth and expanded into the healthcare sector as a sectoral identity provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barmer: One of Germany's largest statutory health insurers (gesetzliche Krankenkasse) with nationwide reach and a comparable digital services portfolio. Directly comparable to AOK PLUS as a fellow statutory fund serving individuals and employers, and a co-participant in the Verimi digital identity partnership.
• IKK classic: Germany's largest IKK (Innungskrankenkasse) statutory health insurer serving craft-sector and broader members. Operates in the same statutory framework with similar contribution-based revenue model and digital service offerings, competing directly with AOK PLUS for member share.
• DAK-Gesundheit: Major nationwide statutory health insurance fund serving millions of members with similar online portal, app, and bonus program offerings. A direct competitor for employer-sponsored group business and individual members within Saxony and Thuringia.
• Techniker Krankenkasse (TK): Germany's largest statutory health insurer by member count with strong digital brand positioning. Comparable to AOK PLUS as a national statutory fund offering similar digital portals, bonus programs, and chronic disease management services, competing for the same employer-sponsored and individual members.
• AOK Bayern: Sister regional AOK fund serving Bavaria, one of Germany's largest AOKs by membership. Operates under the same AOK brand, technology stack, and statutory framework as AOK PLUS, making it the closest comparable for product mix, digital services adoption, and contribution rate dynamics.
• AOK NordWest: Sister regional AOK fund covering parts of North Rhine-Westphalia and Schleswig-Holstein. Closely comparable to AOK PLUS in product mix, regulatory framework, and digital service maturity as part of the same AOK federation.
• AOK Baden-Württemberg: Another large regional AOK fund serving Baden-Württemberg, operating under the same AOK-Bundesverband coordination as AOK PLUS. Highly comparable in product portfolio, digital service maturity, and member demographic structure.
• KKH Kaufmännische Krankenkasse: Nationwide statutory health insurer historically focused on white-collar employees. Comparable to AOK PLUS as a statutory fund serving individuals and employers with digital portals and supplementary insurance products.
• SBK (Siemens-Betriebskrankenkasse): Open statutory health insurer (BKK) historically originating with Siemens but now broadly accessible. Directly comparable to AOK PLUS as a statutory fund with strong digital services, competing for individual and employer-sponsored members.

Emerging players

• HanseMerkur Krankenversicherung: Private health insurer offering supplementary coverage alongside statutory plans. Relevant adjacent peer for the growing supplementary health segment that AOK PLUS also targets through its bonus programs and family coaching offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aok_plus
• Facebookfacebook.com/aokplus
• LinkedInlinkedin.com/company/aokplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AOK PLUS