North States Industries

What North States Industries does

North States Industries is a privately held Minnesota-based manufacturer of safety containment products for babies, pets, and birds, operating from its headquarters in Plymouth, MN. The company operates through three sub-brands: Toddleroo by North States (baby safety), MyPet (pet containment), and Village Collection / Nature's Yard (bird feeders and houses), with the Toddleroo brand claiming over 70 years of operating history. Its core products are gates, play yards, play mats, and containment enclosures manufactured primarily in plastic, wood, and metal, incorporating proprietary mechanisms such as Self-Locking SuperHinges (Superyard Classic), the Quick-Fit Ratchet System for pressure-mounted gates, and the Petyard Passage swinging pet door.

The business model is direct-to-consumer e-commerce with a supplementary retail distribution layer. Products are sold at manufacturer-set MSRPs through the company-owned storefront at northstatesind.com, with free standard shipping on orders over $40 and 30-day returns. Prices range from approximately $22 for entry-level gates to roughly $140 for the Superyard Ultimate 8-Panel configuration, with a premium LuxeCraft wood gate line positioned in the higher price tier across five color/finish options. The company ships only to the contiguous 48 United States, has no documented public API, and offers no enterprise or B2B sales motion, instead relying on its website, email newsletter, phone-based customer service, and a store locator pointing customers to physical retailers.

Customer acquisition is oriented toward three end-consumer personas: parents of infants and toddlers (primary), pet owners, and backyard birding enthusiasts. Distribution is dual-channel — owned e-commerce and third-party retail — with no disclosed wholesale relationships, channel partners, or institutional sales contracts visible in the source data. The company has no disclosed parent, no known private equity or venture backing, and no public ownership records.

Name

North States Industries

Legal name

North States Industries

Website

https://northstatesind.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

North States Industries is a Minnesota-based manufacturer selling baby gates, pet gates, play yards, and bird feeders direct-to-consumer through its e-commerce site under the Toddleroo, MyPet, and Village Collection brands.

Ownership category

akta.pro rank

Product category

Child Safety Products

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industry

Bird Supplies Retail (CRALAHAK)

Keywords

• Baby safety gates
• Pet containment products
• Play yards
• Bird feeders houses
• Childproofing products

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of baby safety gates, pet gates, play yards, play mats, and bird feeders. One-time purchase model with products sold at MSRP through company website. Revenue generated from individual consumer transactions with free shipping on orders over $40.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

North States Industries manufactures and sells safety containment products for babies, pets, and birds, including baby gates, play yards, play mats, pet gates, pet yards, and bird feeders/houses. Products are sold primarily through the company's own e-commerce website (northstatesind.com) and through retail partners, with many items Made in the USA. The portfolio spans three sub-brands—Toddleroo by North States (baby), MyPet (pet), and Village Collection/Nature's Yard (bird)—and offers pressure-mount, hardware-mount, and freestanding configurations in plastic, wood, and metal.

Product overview

North States Industries is a safety products manufacturer operating three distinct sub-brands: Toddleroo by North States (baby safety), MyPet (pet safety), and Village Collection/Nature's Yard (bird products). The core product portfolio centers on safety gates and play yards/containment systems for both babies and pets. Baby products include Supergate versatile gates, Superyard play yards, the premium LuxeCraft wood gate collection, Renew recycled-plastic gates, play mats, and childproofing items. Pet products include Petyard and Petyard Plus portable enclosures, Petyard Passage models with built-in pet doors, and various pet gates. Bird products include feeders and houses. All products are available in plastic, wood, and metal materials with multiple mounting options (pressure-mount, hardware-mount, freestanding). The company emphasizes American-made manufacturing and offers free shipping on orders over $40.

Differentiator

Problem solved

Functional benefit

Brands

• Toddleroo by North States: Baby products brand offering innovative baby gates, play yards, and childproofing products. The brand has been keeping little ones safe for over 70 years.
• MyPet
• Village Collection
• Nature's Yard

Products and services

• Baby Gates Safety gates for infants and toddlers, available in plastic, metal, and wood materials, with hardware-mount and pressure-mount options for doorways, hallways, and staircases. Targeted at parents and caregivers.
• Supergate (2-in-1 Baby Gates) Versatile 2-in-1 baby gates that can be pressure-mounted between rooms or hardware-mounted at the top of stairs. Targeted at parents needing flexible installation.
• LuxeCraft Wood Gate Collection Premium wood baby gates with upscale gold hardware and on-trend finishes in five color options, designed for style-conscious parents seeking aesthetic-friendly childproofing.
• Renew Collection (Recycled Plastic Baby Gates) Baby gates crafted from 100% recycled plastic, marketed under the company's sustainability initiative to reduce plastic waste. Targeted at environmentally conscious parents.
• Play Yards (Superyard) Freestanding and configurable play enclosures for babies, including the Superyard and Superyard Nook models in various colors and configurations. Expandable from 4 to 8 panels. Targeted at parents creating safe indoor play areas.
• Play Mats Safety play mats for babies, including Mosaic and Balloon Ride designs, providing comfortable play surfaces for infants and toddlers.
• Childproofing Products Home safety products to protect babies and toddlers from household hazards beyond gates and play yards.
• On the Go Travel Products Portable safety products for travel, including compact gates for use away from home.
• Pet Gates Safety gates for dogs and cats, including pressure-mount, hardware-mount, and freestanding options for doorways, hallways, stairs, and extra-wide openings. Includes EasyPass models.
• Pet Yards (Petyard) Portable pet containment systems including Petyard and Petyard Protect models for indoor and outdoor use. Targeted at dog and cat owners needing safe pet enclosures.
• Petyard Plus Portable pet play pen with a large easy-access walk-through door featuring one-hand operation, designed for indoor and outdoor use.
• Petyard Passage Pet containment system featuring an exclusive swinging door allowing pets freedom to come and go, available in 6-panel configuration.
• Bird Feeders and Houses Bird feeding and housing products including Village Collection, Fiesta Collection, and Nature's Yard collections, designed to attract and shelter wild birds. Targeted at backyard bird enthusiasts.
• Replacement Parts and Accessories Individual replacement parts including panels, latches, hardware, and skid-resistant pads for baby, pet, and bird product lines, plus gate and play yard extensions and accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Regalo International: Direct competitor in pressure-mount and hardware-mount baby and pet gates, with overlapping product lines in extra-wide openings and configurable play yards. Highly comparable on product, customer, and price point.
• Carlson Pet Products: Direct competitor specializing in pet gates, pet doors, and extra-wide pet containment — the same core category as North States' MyPet line, with similar mass-retail distribution.
• KidCo: Manufacturer of baby and pet safety gates, play yards, and childproofing products with very similar product mix and price points to North States' Toddleroo and MyPet lines.
• MidWest Homes for Pets: Manufacturer of pet containment products including gates, exercise pens, and crates — directly comparable to North States' Petyard and pet gate offerings in product and retail channel.
• Primetime Petz: Manufacturer of wire and plastic pet containment including gates, playpens, and crates; closely comparable to North States' MyPet Petyard and pet gate portfolio in product type and channel strategy.
• Richell Corporation: Manufacturer of pet gates, play pens, crates, and training products; competes with North States' MyPet line in freestanding and pressure-mount pet containment, with similar mid-market price points.

Broad incumbents

• Summer Infant: Larger, publicly-traded baby products company (monitors, gates, safety) operating broadly in the same infant/child safety category as Toddleroo; competes on shelf space at major US retailers.
• Evenflo: Established baby and juvenile products manufacturer with a broad portfolio including feeding, travel, and home safety — overlaps with North States' childproofing and safety gate categories at major retailers.
• PetSafe (Radio Systems Corporation): Large, established pet products brand covering containment, training, and behavior; competes with North States' pet gates and pet yards as part of a much wider pet portfolio at major retail and online channels.

Emerging players

• Iris USA: Manufacturer of pet containment products (exercise pens, playpens) and storage solutions with overlapping product formats in pet gates and modular containment, sold through major US retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/northstatesind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North States Industries