Traka
Traka, an ASSA ABLOY company founded in 1995, provides electronic key and asset management solutions. It enables organizations across government, retail, manufacturing, fleet, and law enforcement to securely control, track, and audit physical keys, vehicles, and equipment.
- Company typePrivate
- Founded1995
- HeadquartersOlney, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Traka firmographics
Firmographics- Name
- Traka
- Website
- https://traka.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Traka, an ASSA ABLOY company founded in 1995, provides electronic key and asset management solutions. It enables organizations across government, retail, manufacturing, fleet, and law enforcement to securely control, track, and audit physical keys, vehicles, and equipment.
- Ownership category
- akta.pro rank
Traka industry classification
Industry- Product category
- Electronic Key and Asset Management Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Terminals (3575)
- akta.pro primary industry
- Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)
- akta.pro secondary industries
- Retail Access Control & Key/Lock Management (Store-level) (BPAKAJAJ), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where Traka is headquartered
LocationHeadquarters
- HQ city
- Olney
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Traka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Traka product offering
Product offeringCore offering
Traka manufactures and integrates electronic key cabinets and supporting management software that allow organizations to securely store, dispense, track and audit physical keys, vehicles, tools, weapons and other mission-critical assets. The product range spans compact cabinets such as the 20-position Traka Touch Core for small and mid-sized sites, up to enterprise-scale intelligent key and asset management systems deployed across multi-site operations in government, retail, manufacturing, fleet and law enforcement.
Product overview
Traka is an ASSA ABLOY company offering intelligent key and asset management solutions. The company has evolved from a hardware manufacturer into a comprehensive technology provider, serving sectors including weapon & evidence storage, fleet vehicles, manufacturing tools, retail assets, and government equipment. Their core product portfolio includes electronic key management systems that provide secure, managed, and audited access to physical keys, vehicles, and equipment. The recently launched Traka Touch Core represents their compact solution for small and mid-sized organizations, while their broader electronic key management systems serve retail and enterprise customers requiring controlled access and automated tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Traka Touch Core Key Cabinet Compact electronic key cabinet supporting up to 20 secure key positions with controlled access and automated tracking, designed for small and mid-sized organizations and multi-site operations.
- Electronic Key Management Systems Intelligent key and asset management solutions that enable organizations to secure, manage, and audit physical keys, vehicles, and equipment through electronic cabinet systems, used by retail and enterprise customers requiring controlled access and automated tracking.
Companies that use Traka
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Traka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Traka partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Orion DataGuard / Orion Entrance ControlcoreTraka ASSA ABLOY is integrated into Orion DataGuard, an AI-powered automated security screening system for hyperscale and enterprise data centers. Traka's key management technology works alongside Orion's ID verification, biometric authentication, and weapon detection capabilities as part of the comprehensive security solution that centralizes monitoring through Orion Infinity.
- ASSA ABLOY GroupflagshipTraka is an ASSA ABLOY company, acquired by ASSA ABLOY Group in 2012. This acquisition positioned Traka as part of a major global access solutions provider, expanding Traka's global reach and technical innovation capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Traka competitors and assessment
Company assessmentDirect peers
- Morse Watchmans: Morse Watchmans manufactures KeyWatcher and PowerKey electronic key management systems and AssetWatcher asset management, competing directly with Traka in controlled-access electronic key cabinets for enterprise and government customers.
- Keyper / Key Industries: Keyper (formerly CREONE) builds electronic key cabinets with controlled access and audit trails, a direct competitor in Traka's core electronic key cabinet category.
- Deister Electronic: Deister Electronic offers proxSafe key management cabinets and intelligent locker systems, providing head-to-head competition in secure, audited key and asset management for enterprise customers.
- KeyTrak: KeyTrak provides electronic key control systems and asset management cabinets primarily for automotive dealerships and retail, directly overlapping with Traka's automated key and asset tracking offering.
Broad incumbents
- Salto Systems: Salto offers a broader electronic access control and smart lock portfolio including key management integrations, competing as a more diversified incumbent across the access ecosystem Traka addresses.
- AMAG Technology: AMAG is a broader physical security systems integrator with key management as part of a wider access control offering, comparable to Traka at the integration level for enterprise security stacks.
Emerging players
- HID Global: HID Global's mobile credential and digital identity platforms represent an emerging alternative to physical keys; their growth signals where electronic key management may converge with broader identity platforms that Traka can integrate with or be displaced by.
Others
- Medeco (ASSA ABLOY): Medeco is an ASSA ABLOY sister brand producing high-security mechanical and electronic locks; relevant as a sibling within the parent group and as an adjacent access control product family.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Traka social profiles
Digital presenceTraka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traka leadership team
Management profileNumber of profiles
Profiles3 records
Traka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traka
What does Traka do?
Traka manufactures and integrates electronic key cabinets and supporting management software that allow organizations to securely store, dispense, track and audit physical keys, vehicles, tools, weapons and other mission-critical assets. The product range spans compact cabinets such as the 20-position Traka Touch Core for small and mid-sized sites, up to enterprise-scale intelligent key and asset management systems deployed across multi-site operations in government, retail, manufacturing, fleet and law enforcement.
Is Traka a public or private company?
Traka is a private company. It is classified as corporate owned and is currently operating.
When was Traka founded?
Traka was founded in 1995. It employs 51 to 100 people.
Where is Traka based?
Traka is headquartered in Olney, United Kingdom, in the Europe region.
Who are Traka's main competitors?
Direct peers on record are Morse Watchmans, Keyper / Key Industries, Deister Electronic and KeyTrak. Broad incumbents are Salto Systems and AMAG Technology. HID Global is listed as an emerging player. Medeco (ASSA ABLOY) is listed as an others.
Does Traka have an API?
No public API is recorded for Traka.
What industry is Traka in?
Traka's product category is Electronic Key and Asset Management Systems. Its primary akta.pro industry code is BPAKAGAB, Access Control & Identity Systems Integration (Badge, Biometrics, Mobile), with a secondary code of BPAKAJAJ, Retail Access Control & Key/Lock Management (Store-level). Its NAICS code is 561621 and its SIC code is 7373.