KeyTrak
KeyTrak designs, manufactures, and supports electronic key and asset management systems for automotive dealerships, multifamily housing, education, government, law enforcement, medical, and commercial customers worldwide, generating revenue from hardware sales, software licensing, and recurring maintenance agreements.
- Company typePrivate
- Founded1987
- HeadquartersCollege Station, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What KeyTrak does
KeyTrak, Inc. is a U.S.-based designer, manufacturer, and seller of electronic key and asset management systems headquartered in College Station, Texas. Founded in 1987 and operating as a wholly-owned subsidiary of Reynolds and Reynolds, the company pioneered the use of computerized locking steel drawers with iButton key-tag technology to automatically record who accessed which key and when, and now serves more than 10,000 installations across automotive dealerships, multifamily housing, education, government, law enforcement, medical, commercial, and powersports customers worldwide.
The core product line comprises three base platforms—KeyTrak Edge (drawer-based key management with biometric/RFID authentication and a mobile app), KeyTrak EdgeSL (compact, cost-efficient variant for smaller inventories), and KeyTrak Guardian Edge (modular wall-mounted system for keys and higher-value assets such as GPS units, satellite phones, and access cards)—augmented by Service 365 and Service Express kiosks for automotive service lanes, Edge Concierge for multifamily front desks, PackageTrak, Cloud Backup, and a TrueSpot-powered real-time location intelligence module. All R&D, programming, manufacturing, and support are performed in-house. The company sells primarily through a vertical-aligned enterprise field-sales force, supported by certified integrations with major dealership management systems (CDK Global, Reynolds RCI, Dealertrack, Auto/Mate Open/Mate) and property management platforms (MyBuilding.org).
KeyTrak generates revenue across five streams: (1) hardware sales of custom-configured systems; (2) annual software licensing required for system operation; (3) multi-year maintenance and support agreements at multiple tiers (Standard, Premier with on-site repairs, Gold Preferred, Elite Ship); (4) replacement supplies and accessories via an online catalog; and (5) paid training services (KeyTrak Live) bundled free with active maintenance contracts. Pricing is quote-based and varies by configuration, capacity, and support tier. Government customers are served under KeyTrak's GSA contract—the first awarded to a computerized key control system.
KeyTrak firmographics
Firmographics- Name
- KeyTrak
- Legal name
- KeyTrak, Inc.
- Website
- https://keytrak.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KeyTrak designs, manufactures, and supports electronic key and asset management systems for automotive dealerships, multifamily housing, education, government, law enforcement, medical, and commercial customers worldwide, generating revenue from hardware sales, software licensing, and recurring maintenance agreements.
- Ownership category
- akta.pro rank
KeyTrak industry classification
Industry- Product category
- Electronic Key and Asset Management Systems
- NAICS
- Hardware Manufacturing (33251), Security Systems Services (except Locksmiths) (561621)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Key Management, Duplication & Locksmith Services (HSAHAEAD)
Keywords
Where KeyTrak is headquartered
LocationHeadquarters
- HQ city
- College Station
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KeyTrak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Key Management Systems: KeyTrak sells electronic key and asset management hardware systems including KeyTrak Edge, KeyTrak Guardian Edge, KeyTrak EdgeSL, KeyTrak Edge Concierge, and related equipment. Systems are custom-built to customer specifications with pricing varying based on configuration and capacity. One year of standard support is included with each system purchase.
- Software Licensing and Renewals: Annual software licensing agreements required for system operation. Customers can renew licenses online or by calling 800.541.5033. Software updates are included when available.
- Maintenance and Support Agreements: Extended support coverage purchased through maintenance agreements. Options include Standard Coverage, Extended Standard Coverage, Premier service with on-site repairs, Gold Preferred Package, and Elite Ship for free two-day shipping on replacement equipment.
- Supplies: Replacement and accessory supplies including override keys, key tags, key fob pouches, rivets, zip ties, washers, fingerprint readers, driver's license scanners, security cameras, and replacement drawers available for purchase.
- Training Services: KeyTrak Live video training program provides customized training sessions. Free for customers with active maintenance agreements; otherwise available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom-built electronic key management systems with variable pricing based on configuration and features |
| Subscription | Annual | Standard Support - Included with purchase |
| Subscription | Multi-year contract | Extended Standard Coverage - Maintenance Agreement |
| Subscription | Multi-year contract | Premier Support (KeyTrak Edge) |
| Subscription | Multi-year contract | Gold Preferred Package (KeyTrak Guardian Edge) |
| Subscription | Annual | Software License Renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
KeyTrak product offering
Product offeringCore offering
KeyTrak designs, manufactures, and supports electronic key and asset management systems built around computerized locking steel drawers with iButton key tag, RFID, and biometric fingerprint authentication. The company sells hardware cabinets (KeyTrak Edge, EdgeSL, Guardian Edge, Edge Concierge), automotive service kiosks (Service 365, Service Express), and a software platform that tracks every key transaction with audit logging, reporting, mobile access, and integrations with dealer management and property management systems.
Product overview
KeyTrak offers a portfolio of electronic key and asset management systems designed, built, and supported in-house at their College Station, Texas headquarters. The core product line includes KeyTrak Edge (drawer-based key management with mobile app), KeyTrak EdgeSL (cost-efficient solution for small inventories), and KeyTrak Guardian Edge (modular wall-mounted system for multiple asset types). Add-on modules include Service 365 and Service Express kiosks for 24/7 automotive service operations, Edge Concierge for multifamily front desks, and Cloud Backup for data protection. Mobile application and remote management software extend accessibility. The company also offers software licenses, extended maintenance support, and live training services. Recent partnerships with TrueSpot add real-time location intelligence for automotive dealerships, while integrations with DMS platforms (CDK Global, Dealertrack, Reynolds & Reynolds, Open/Mate) and property management systems enable data synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- KeyTrak Edge: Electronic key management system with locking drawers and mobile app for comprehensive key control
- KeyTrak EdgeSL
- KeyTrak Guardian Edge
- KeyTrak Service 365
- KeyTrak Service Express
- KeyTrak Edge Concierge
- PackageTrak
- Cloud Backup
- Location Intelligence
Products and services
- KeyTrak Edge Electronic key management system with computerized locking steel drawers, iButton key tag technology, biometric fingerprint reader, RFID/proximity card authentication, mobile app, customizable reporting, and emergency lockdown capabilities. Designed for organizations needing secure key control with full audit trails.
- KeyTrak EdgeSL Cost-efficient electronic key management system for small key inventories with compact footprint. Securely stores up to 192 keys in tamper-proof drawers with fingerprint identification and video capture of transactions.
- KeyTrak Guardian Edge Customizable modular wall-mounted security system for managing multiple types of assets including satellite phones, GPS devices, high-security keys, small equipment, and access cards. Features widescreen touchscreen, built-in fingerprint reader, motion-activated video camera, and total lockdown capability.
- KeyTrak Service 365 Kiosk Outdoor service department kiosk enabling 24/7 key drop-off and pickup for automotive dealerships. Allows dealers to extend business hours without additional staff while providing customers a consistent, fast, and secure experience.
- KeyTrak Service Express Kiosk Indoor service department kiosk for self-led check-in and checkout process. Reduces long lines during peak times with fast, easy key drop-off and pickup for dealership customers.
- KeyTrak Edge Concierge Compact key management system designed for front desks in high-end multifamily properties. Fits beneath the counter and stores up to 112 keys in a computerized locking steel drawer with lay-flat touchscreen monitor, fingerprint reader, and wireless mouse.
- KeyTrak Cloud Backup Off-site data backup platform that automatically creates secure backups of KeyTrak systems via the cloud every night. Includes overnight shipping of replacement server preloaded with the latest backup if the primary server fails.
- PackageTrak Package tracking feature that allows managers to track packages from delivery to pickup using barcode scanning. Supports FedEx, UPS, USPS, and DHL barcodes with notification options and signature capture upon pickup.
- TrueSpot Location Intelligence Integration
Quantifiable outcome
- North American dealerships spend approximately $350 million annually to replace lost keys
- +1 more outcomes
Companies that use KeyTrak
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
KeyTrak technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature12 records
KeyTrak partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TrueSpotcorePartnership announced at NADA 2024 for real-time location services integration. TrueSpot's AQFind Location Platform and gateway sensors integrate with KeyTrak Edge systems to allow dealership personnel to locate vehicles and their keys within a few feet on dealership lots in near real-time. Addresses the estimated $350 million annual cost of replacing lost keys at North American dealerships.
- DealertrackcoreCertified integration partner providing DMS connectivity for automotive dealerships. Dealertrack's Opentrack platform allows dealers to choose which providers work best for their business.
- CDK GlobalcoreCertified integration partner with Third-Party Access Program providing secure APIs for dealerships to share data with KeyTrak while maintaining control over who has access to their programming interfaces.
- Open/Mate by Auto/MatecoreCertified integration partner allowing third-party vendors to integrate with Auto/Mate's DMS. Data is exchanged in real-time in both directions, eliminating redundancy and providing accurate information.
- Reynolds and Reynolds RCI ProgramcoreCertified integration partner providing safe, secure, and monitored interfaces for third parties to access information from Reynolds' systems including ERA, POWER, and FOCUS dealer management systems.
- Gasoline Approval System (GAS)minorRecommended to dealership customers. GAS is a web-based, DMS-agnostic purchase order system designed to help dealerships track, manage, and control monthly gas expenses.
- National Suppliers Council (NSC)coreNational Suppliers Council member, part of the National Apartment Association (NAA), composed of members who service, supply, or deal with rental housing and other businesses interested in the promotion of the rental housing industry.
- Compliance DepotminorNational Vendor status with Compliance Depot, the nation's largest vendor compliance management company. Provides due diligence program to assist clients in qualifying prospective vendors including corporate status verification, financial information, insurance verification, and government watch list verification.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KeyTrak competitors and assessment
Company assessmentDirect peers
- Traka (ASSA ABLOY): Traka, owned by ASSA ABLOY, manufactures electronic key cabinets and locker systems for enterprise, automotive, and government customers. It is the most direct global competitor to KeyTrak's drawer-based key management approach.
- Creone: Creone is a Scandinavian manufacturer of electronic key cabinets and smart locker systems sold across Europe and other regions. It mirrors KeyTrak's approach of computerized locking drawers with biometric and RFID authentication.
- Morse Watchmans: Morse Watchmans makes KeyWatcher electronic key management systems and related asset control products used in healthcare, hospitality, corrections, and government. It competes head-to-head with KeyTrak in the same vertical-rich key cabinet category.
- Deister Electronic: Deister Electronic produces electronic key management and asset tracking cabinets primarily for enterprise and industrial customers. Like KeyTrak, it combines mechanical locking cabinets with embedded electronics, biometric access, and management software.
Broad incumbents
- HID Global: HID Global produces physical access credentials, readers, and identity solutions widely used in the same enterprise and government customer base as KeyTrak. It addresses adjacent access control rather than dedicated key cabinet systems.
- Allegion: Allegion is a major commercial lock and access control manufacturer offering electronic key systems, credentials, and integrated access platforms. Its portfolio overlaps with KeyTrak at the enterprise key and asset management layer.
- dormakaba: dormakaba is a global access control and security solutions provider with mechanical locking, electronic key management, and enterprise access platforms. Comparable as an incumbent offering wider physical security and access control than KeyTrak's key-specialized focus.
- ASSA ABLOY: ASSA ABLOY is the parent of Traka and a global leader in locks, doors, and access control. It owns the most direct competitor (Traka) and competes with KeyTrak across enterprise key and asset management through its broad portfolio.
- Johnson Controls: Johnson Controls offers enterprise security, access control, and building management solutions that include key and asset management functionality. It competes with KeyTrak in commercial and institutional customer environments.
Emerging players
- Genetec: Genetec provides unified security, access control, and video management software used by enterprise and government customers. It overlaps with KeyTrak on the integration and management software layer but does not sell the underlying key cabinet hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KeyTrak social profiles
Digital presenceKeyTrak compliance and trust
Trust signalCompliance1 record
KeyTrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeyTrak leadership team
Management profileNumber of profiles
Profiles2 records
KeyTrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeyTrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeyTrak
What does KeyTrak do?
KeyTrak designs, manufactures, and supports electronic key and asset management systems built around computerized locking steel drawers with iButton key tag, RFID, and biometric fingerprint authentication. The company sells hardware cabinets (KeyTrak Edge, EdgeSL, Guardian Edge, Edge Concierge), automotive service kiosks (Service 365, Service Express), and a software platform that tracks every key transaction with audit logging, reporting, mobile access, and integrations with dealer management and property management systems.
Is KeyTrak a public or private company?
KeyTrak is a private company. It is classified as corporate owned and is currently operating.
When was KeyTrak founded?
KeyTrak was founded in 1987. It employs 51 to 100 people.
Where is KeyTrak based?
KeyTrak is headquartered in College Station, United States, in the North America region.
How does KeyTrak make money?
Five revenue lines are on record. Hardware Sales - Key Management Systems are the primary driver. The others are software Licensing and Renewals, maintenance and Support Agreements, supplies and training Services.
Who are KeyTrak's main competitors?
Direct peers on record are Traka (ASSA ABLOY), Creone, Morse Watchmans and Deister Electronic. Broad incumbents are HID Global, Allegion, dormakaba, ASSA ABLOY and Johnson Controls. Genetec is listed as an emerging player.
Does KeyTrak have an API?
Yes. KeyTrak integrates with multiple DMS (Dealer Management System) platforms via secure APIs. CDK Global's Third-Party Access Program provides secure APIs giving dealers control over data access. Open/Mate by Auto/Mate enables instant, real-time bidirectional data exchange between KeyTrak and Auto/Mate's DMS. The Reynolds and Reynolds RCI Program provides safe, secure, and monitored interfaces for accessing information from Reynolds' systems including ERA, POWER, and FOCUS. Data Bridge enables synchronization with third-party databases.
What industry is KeyTrak in?
KeyTrak's product category is Electronic Key and Asset Management Systems. Its primary akta.pro industry code is HSAHAEAD, Key Management, Duplication & Locksmith Services. Its NAICS code is 33251 and its SIC code is 3420.