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Traka

Full company profile

uuid000bj6h

Namestring
Traka
Websiteurl
traka.com
Company typeenum
Private
Founded yearint
1995
Short descriptiontext

Traka, an ASSA ABLOY company founded in 1995, provides electronic key and asset management solutions. It enables organizations across government, retail, manufacturing, fleet, and law enforcement to securely control, track, and audit physical keys, vehicles, and equipment.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersOlney, United Kingdom
HQ citystring
Olney
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
electronic key management, asset management systems, key control cabinets, physical access control, intelligent key tracking
Industry3 codes
1Access Control & Identity Systems Integration (Badge, Biometrics, Mobile)
CodeBPAKAGABPrimaryYes
2Retail Access Control & Key/Lock Management (Store-level)
CodeBPAKAJAJPrimaryNo
3Compliance, GRC Workflow & Audit Automation Platforms
CodeHDAEAHALPrimaryNo
NAICS code2 codes
  • Security Systems Services (except Locksmiths)561621
  • Computer Terminal and Other Computer Peripheral Equipment Manufacturing334118
SIC code2 codes
  • Services-Computer Integrated Systems Design7373
  • Computer Terminals3575
Product category
Electronic Key and Asset Management Systems
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Traka manufactures and integrates electronic key cabinets and supporting management software that allow organizations to securely store, dispense, track and audit physical keys, vehicles, tools, weapons and other mission-critical assets. The product range spans compact cabinets such as the 20-position Traka Touch Core for small and mid-sized sites, up to enterprise-scale intelligent key and asset management systems deployed across multi-site operations in government, retail, manufacturing, fleet and law enforcement.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Traka is an ASSA ABLOY company offering intelligent key and asset management solutions. The company has evolved from a hardware manufacturer into a comprehensive technology provider, serving sectors including weapon & evidence storage, fleet vehicles, manufacturing tools, retail assets, and government equipment. Their core product portfolio includes electronic key management systems that provide secure, managed, and audited access to physical keys, vehicles, and equipment. The recently launched Traka Touch Core represents their compact solution for small and mid-sized organizations, while their broader electronic key management systems serve retail and enterprise customers requiring controlled access and automated tracking.

Product and service2 records
1Traka Touch Core Key Cabinet
CategoryElectronic Key Management
Description

Compact electronic key cabinet supporting up to 20 secure key positions with controlled access and automated tracking, designed for small and mid-sized organizations and multi-site operations.

2Electronic Key Management Systems
CategoryElectronic Key and Asset Management Systems
Description

Intelligent key and asset management solutions that enable organizations to secure, manage, and audit physical keys, vehicles, and equipment through electronic cabinet systems, used by retail and enterprise customers requiring controlled access and automated tracking.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Orion DataGuard / Orion Entrance Control
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-01-30
Description

Traka ASSA ABLOY is integrated into Orion DataGuard, an AI-powered automated security screening system for hyperscale and enterprise data centers. Traka's key management technology works alongside Orion's ID verification, biometric authentication, and weapon detection capabilities as part of the comprehensive security solution that centralizes monitoring through Orion Infinity.

sourcesecurity.com
2ASSA ABLOY Group
Strategic tierFlagshipTypeOthers
Description

Traka is an ASSA ABLOY company, acquired by ASSA ABLOY Group in 2012. This acquisition positioned Traka as part of a major global access solutions provider, expanding Traka's global reach and technical innovation capabilities.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1Morse Watchmans
TypeDirect peer
Description

Morse Watchmans manufactures KeyWatcher and PowerKey electronic key management systems and AssetWatcher asset management, competing directly with Traka in controlled-access electronic key cabinets for enterprise and government customers.

2Salto Systems
TypeBroad incumbent
Description

Salto offers a broader electronic access control and smart lock portfolio including key management integrations, competing as a more diversified incumbent across the access ecosystem Traka addresses.

3HID Global
TypeEmerging player
Description

HID Global's mobile credential and digital identity platforms represent an emerging alternative to physical keys; their growth signals where electronic key management may converge with broader identity platforms that Traka can integrate with or be displaced by.

4Keyper / Key Industries
TypeDirect peer
Description

Keyper (formerly CREONE) builds electronic key cabinets with controlled access and audit trails, a direct competitor in Traka's core electronic key cabinet category.

5AMAG Technology
TypeBroad incumbent
Description

AMAG is a broader physical security systems integrator with key management as part of a wider access control offering, comparable to Traka at the integration level for enterprise security stacks.

6Medeco (ASSA ABLOY)
TypeOthers
Description

Medeco is an ASSA ABLOY sister brand producing high-security mechanical and electronic locks; relevant as a sibling within the parent group and as an adjacent access control product family.

7Deister Electronic
TypeDirect peer
Description

Deister Electronic offers proxSafe key management cabinets and intelligent locker systems, providing head-to-head competition in secure, audited key and asset management for enterprise customers.

8KeyTrak
TypeDirect peer
Description

KeyTrak provides electronic key control systems and asset management cabinets primarily for automotive dealerships and retail, directly overlapping with Traka's automated key and asset tracking offering.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Traka

Electronic Key and Asset Management Systemstraka.com

Traka, an ASSA ABLOY company founded in 1995, provides electronic key and asset management solutions. It enables organizations across government, retail, manufacturing, fleet, and law enforcement to securely control, track, and audit physical keys, vehicles, and equipment.

Traka firmographics

Firmographics
Name
Traka
Website
https://traka.com
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
51–100 employees
Short description
Traka, an ASSA ABLOY company founded in 1995, provides electronic key and asset management solutions. It enables organizations across government, retail, manufacturing, fleet, and law enforcement to securely control, track, and audit physical keys, vehicles, and equipment.
Ownership category
akta.pro rank

Traka industry classification

Industry
Product category
Electronic Key and Asset Management Systems
NAICS
Security Systems Services (except Locksmiths) (561621), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
SIC
Services-Computer Integrated Systems Design (7373), Computer Terminals (3575)
akta.pro primary industry
Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)
akta.pro secondary industries
Retail Access Control & Key/Lock Management (Store-level) (BPAKAJAJ), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)

Keywords

  • Electronic key management
  • Asset management systems
  • Key control cabinets
  • Physical access control
  • Intelligent key tracking

Where Traka is headquartered

Location

Headquarters

HQ city
Olney
HQ country
United Kingdom
HQ region
Europe

Markets served

Traka business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Traka product offering

Product offering

Core offering

Traka manufactures and integrates electronic key cabinets and supporting management software that allow organizations to securely store, dispense, track and audit physical keys, vehicles, tools, weapons and other mission-critical assets. The product range spans compact cabinets such as the 20-position Traka Touch Core for small and mid-sized sites, up to enterprise-scale intelligent key and asset management systems deployed across multi-site operations in government, retail, manufacturing, fleet and law enforcement.

Product overview

Traka is an ASSA ABLOY company offering intelligent key and asset management solutions. The company has evolved from a hardware manufacturer into a comprehensive technology provider, serving sectors including weapon & evidence storage, fleet vehicles, manufacturing tools, retail assets, and government equipment. Their core product portfolio includes electronic key management systems that provide secure, managed, and audited access to physical keys, vehicles, and equipment. The recently launched Traka Touch Core represents their compact solution for small and mid-sized organizations, while their broader electronic key management systems serve retail and enterprise customers requiring controlled access and automated tracking.

Differentiator

Problem solved

Functional benefit

Products and services

  • Traka Touch Core Key Cabinet Compact electronic key cabinet supporting up to 20 secure key positions with controlled access and automated tracking, designed for small and mid-sized organizations and multi-site operations.
  • Electronic Key Management Systems Intelligent key and asset management solutions that enable organizations to secure, manage, and audit physical keys, vehicles, and equipment through electronic cabinet systems, used by retail and enterprise customers requiring controlled access and automated tracking.

Companies that use Traka

Customer profile

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Traka technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Traka partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and flagship.

  • Orion DataGuard / Orion Entrance ControlcoreTechnology or Integration · 30 January 2026Traka ASSA ABLOY is integrated into Orion DataGuard, an AI-powered automated security screening system for hyperscale and enterprise data centers. Traka's key management technology works alongside Orion's ID verification, biometric authentication, and weapon detection capabilities as part of the comprehensive security solution that centralizes monitoring through Orion Infinity.
  • ASSA ABLOY GroupflagshipOthersTraka is an ASSA ABLOY company, acquired by ASSA ABLOY Group in 2012. This acquisition positioned Traka as part of a major global access solutions provider, expanding Traka's global reach and technical innovation capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Traka competitors and assessment

Company assessment

Direct peers

  • Morse Watchmans: Morse Watchmans manufactures KeyWatcher and PowerKey electronic key management systems and AssetWatcher asset management, competing directly with Traka in controlled-access electronic key cabinets for enterprise and government customers.
  • Keyper / Key Industries: Keyper (formerly CREONE) builds electronic key cabinets with controlled access and audit trails, a direct competitor in Traka's core electronic key cabinet category.
  • Deister Electronic: Deister Electronic offers proxSafe key management cabinets and intelligent locker systems, providing head-to-head competition in secure, audited key and asset management for enterprise customers.
  • KeyTrak: KeyTrak provides electronic key control systems and asset management cabinets primarily for automotive dealerships and retail, directly overlapping with Traka's automated key and asset tracking offering.

Broad incumbents

  • Salto Systems: Salto offers a broader electronic access control and smart lock portfolio including key management integrations, competing as a more diversified incumbent across the access ecosystem Traka addresses.
  • AMAG Technology: AMAG is a broader physical security systems integrator with key management as part of a wider access control offering, comparable to Traka at the integration level for enterprise security stacks.

Emerging players

  • HID Global: HID Global's mobile credential and digital identity platforms represent an emerging alternative to physical keys; their growth signals where electronic key management may converge with broader identity platforms that Traka can integrate with or be displaced by.

Others

  • Medeco (ASSA ABLOY): Medeco is an ASSA ABLOY sister brand producing high-security mechanical and electronic locks; relevant as a sibling within the parent group and as an adjacent access control product family.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Traka social profiles

Digital presence

Traka financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Traka leadership team

Management profile

Number of profiles

Profiles3 records

Traka funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Traka M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traka

What does Traka do?

Traka manufactures and integrates electronic key cabinets and supporting management software that allow organizations to securely store, dispense, track and audit physical keys, vehicles, tools, weapons and other mission-critical assets. The product range spans compact cabinets such as the 20-position Traka Touch Core for small and mid-sized sites, up to enterprise-scale intelligent key and asset management systems deployed across multi-site operations in government, retail, manufacturing, fleet and law enforcement.

Is Traka a public or private company?

Traka is a private company. It is classified as corporate owned and is currently operating.

When was Traka founded?

Traka was founded in 1995. It employs 51 to 100 people.

Where is Traka based?

Traka is headquartered in Olney, United Kingdom, in the Europe region.

Who are Traka's main competitors?

Direct peers on record are Morse Watchmans, Keyper / Key Industries, Deister Electronic and KeyTrak. Broad incumbents are Salto Systems and AMAG Technology. HID Global is listed as an emerging player. Medeco (ASSA ABLOY) is listed as an others.

Does Traka have an API?

No public API is recorded for Traka.

What industry is Traka in?

Traka's product category is Electronic Key and Asset Management Systems. Its primary akta.pro industry code is BPAKAGAB, Access Control & Identity Systems Integration (Badge, Biometrics, Mobile), with a secondary code of BPAKAJAJ, Retail Access Control & Key/Lock Management (Store-level). Its NAICS code is 561621 and its SIC code is 7373.

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Live signals
PrtimesDigital Key Cabinet Market Set for Strong Growth as Smart Security Adoption Accelerates – PR TimesThe global Digital Key Cabinet Market is projected to expand steadily through 2031, driven by the transition from manual key storage to connected security systems that offer enhanced accountability and automation. Key industry participants such as ASSA ABLOY (via Traka) and Morse Watchmans are launching new integrated solutions featuring biometric authentication and cloud connectivity to meet rising security demands. This growth is supported by widespread adoption across commercial, government, healthcare, and transportation sectors seeking to modernize physical access management.Police1Traka launches Touch Core key cabinet, expanding access to professional-grade key managementTraka, an ASSA ABLOY company, announced the launch of Traka Touch Core, a compact electronic key cabinet designed for small and mid-sized organizations and multi-site operations. The product supports up to 20 secure key positions with features like controlled access and automated tracking, aimed at improving operational efficiency and accountability.AInvestTraka's 30-Year Journey: A Case Study in High-Security Asset Management InnovationTraka evolved from a 1995 key cabinet innovator to a global asset management leader, acquired by ASSA ABLOY in 2012. Its TrakaWEB platform enables real-time tracking and compliance, targeting a $878B cybersecurity market. The company's SaaS model and APAC/Middle East expansion position it for recurring revenue growth.YahooTraka Celebrates 30 Years of Innovation in Intelligent Key and Asset ManagementTraka, an ASSA ABLOY company, is celebrating its 30th anniversary in 2025, marking three decades of innovation in intelligent key and asset management. Founded in 1995 for British Airways, it now operates in over 70 countries and supports over 30 industries. The company continues to scale intelligently with new solutions.Security Systems NewsTraka celebrates 30 years of innovationTraka, an ASSA ABLOY company, is celebrating 30 years of innovation in intelligent key and asset management, having been founded in 1995 when founder John Kent created the first Traka key cabinet for British Airways. The company, acquired by ASSA ABLOY Group in 2012, has transformed from a hardware manufacturer into a comprehensive technology provider serving sectors including weapon & evidence storage, fleet vehicles, manufacturing tools, retail assets, and government equipment. Traka continues to expand its global reach and technical innovation while marking this milestone anniversary.SecuritytodayASSA ABLOY Global Solutions, Traka Americas Donate Security Equipment to Give Kids the World Village -- Security TodayASSA ABLOY Global Solutions and Traka Americas, both ASSA ABLOY Group members, donated security equipment to Give Kids The World Village in Kissimmee, Florida, a non-profit providing dream vacation experiences for critically ill children and their families. The donation included 216 VingCard Classic RFID door locks and key management solutions, replacing older locks across 166 villas and multiple venues to enhance guest safety and reduce keycard issues.PolicechiefmagazineProduct Feature: Becoming an Electric Police WorldThe article highlights the adoption of electric mobility solutions, such as the Trikke Positron and e-bikes from Recon Power Bikes, to enhance community policing and operational efficiency for law enforcement. It also details Traka's intelligent key management systems designed to secure fleet assets and track vehicle activity through RFID technology. These innovations aim to bridge the gap between traditional patrol cars and foot patrols while improving response times and community engagement.GlobeNewswireASSA ABLOY acquires Traka Plc in the United KingdomASSA ABLOY acquired Traka Plc, a UK-based provider of intelligent key cabinets and asset management solutions, on April 6, 2012. Traka's sales are expected to reach GBP 13 million in 2012, and the acquisition is EPS accretive from start.