Zupa

What Zupa does

Zupa (legal entity: Zupa Tech Ltd, registered in England, company number 03165847) is a UK-based B2B software provider selling Caternet, a cloud-based catering management platform. The Caternet product is delivered as six integrated modules — Procurement, Stock and Internal Transfers, Recipe Management, Sales Analysis, Supplier Hub, and Data and Analytics — that together cover purchase-to-pay automation, multi-location inventory control, allergen and nutritional compliance, supplier relationship management, and reporting for hospitality and institutional food-service operators. Differentiated features include live price comparison across a network of 2,500+ suppliers, real-time inventory and consumption visibility, and integrations with POS systems, EPOS, and external data warehouses. Notable integration partnerships include Planglow's LabelLogic Live (food labelling) and Erudus (ingredient data pool), and the platform reports a 5–15% reduction in customer spend on goods, 2.5+ days/week of chef admin time saved, and 21% lower support ticket volume over 12 months.

The company serves UK-based enterprise and mid-market operators across contract catering (CH&CO, Mellors, Fooditude, Olive Dining), education (Oundle School, King's College School, Lunchtime Co serving 150+ schools), hospitals and care (Sanctuary Care, St Monica Trust), coffee shops (The Coffee House, targeting 25 stores by 2025), and pubs/restaurants (Wadworth, Cosmo Restaurants, Kale & Damson). Go-to-market is sales-led and enterprise-focused, with 'Request a Demo' as the primary conversion mechanism, dedicated account management, and a Client Success team; supporting channels include content marketing, a 'Recipes For Success' podcast and webinar series, LinkedIn-led thought leadership, and presence at industry events.

Zupa operates as a virtual organization with no disclosed funding rounds and headcount in the 11–50 band; the company is headquartered by correspondence only (c/o TC Group, Farnham, Surrey). Revenue is generated primarily through SaaS subscriptions (tiered/customized by organization size and module mix, with 'no upfront costs' positioning and multi-year contracts) supplemented by procurement and supplier network transaction activity. The company holds Cyber Essentials Plus certification (March 2023) and undergoes an independent best-in-class benchmarking by a top-10 accountancy firm, evidenced by CH&CO.

Name

Zupa

Legal name

Zupa Tech Ltd

Website

https://zupa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zupa (Zupa Tech Ltd) is a UK-based B2B software company that provides Caternet, a cloud-based catering management platform for enterprise and mid-market contract caterers, educational institutions, hospitals, care homes, hospitality, and foodservice operators across the United Kingdom.

Ownership category

akta.pro rank

Product category

Catering Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud FinOps & SaaS Spend Management (BPAEAOAH)

akta.pro secondary industry

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Catering management software
• Cloud procurement platform
• Hospitality inventory management
• Recipe management software
• Supplier relationship management

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Caternet SaaS Subscription: Cloud-based catering management platform subscription with no upfront costs. Revenue generated through software licensing fees, likely structured as recurring subscription model with tiered pricing based on organization size or module usage.
2. Procurement and Transaction Fees: Platform facilitates purchasing transactions between buyers and suppliers; may include transaction-based revenue from procurement activities and supplier network participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Zupa provides Caternet, a cloud-based catering management platform sold as SaaS to hospitality and catering operators across the UK. The platform automates procurement, inventory, recipe management, compliance, and reporting through integrated modules, with a network of 2,500+ suppliers enabling live pricing and electronic ordering. It is positioned as an end-to-end replacement for manual spreadsheets and paper-based processes in commercial kitchens.

Product overview

Zupa offers Caternet, a cloud-based catering management platform provided as a single unified product with integrated modules. The platform consists of six core modules: Procurement (purchase-to-pay automation), Stock and Internal Transfers (inventory management), Recipe Management (allergen/nutritional tracking), Sales Analysis (budget monitoring), Supplier Hub (supplier relationship management), and Data and Analytics (reporting and insights). These modules work together to provide end-to-end coverage of catering operations from procurement through recipe management to sales analysis and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Caternet: Cloud-based catering management platform that automates procurement, inventory management, recipe management, compliance, and reporting for hospitality and catering operations.

Products and services

• Caternet Platform

Quantifiable outcome

• 5-15% reduction in spend on goods and services
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toast: Toast is a broad restaurant POS and operations platform with growing procurement and inventory capabilities — relevant as a broader incumbent that could encroach on Zupa's verticals.

Direct peers

• MarketMan: MarketMan is a restaurant procurement and inventory SaaS that automates ordering and supplier management for multi-unit operators — overlapping functionally with Caternet's procurement and stock modules.
• BlueCart (by HungerRush): BlueCart is a restaurant/wholesale procurement platform connecting operators with suppliers for online ordering and invoice automation — a direct analogue to Caternet's procurement and supplier hub capabilities.
• Fourth: Fourth is a UK-based hospitality operations platform offering inventory, procurement, recipe and workforce management to restaurants, hotels and contract caterers — directly comparable to Zupa's Caternet product and target verticals.
• Crunchtime: Crunchtime provides restaurant operations software including inventory, food cost and labor management — comparable to Zupa on inventory, recipe costing and operations analytics for multi-unit foodservice.
• BirchStreet Systems: BirchStreet provides procurement and AP automation specifically built for hospitality, foodservice and hotel operators — overlapping with Caternet's purchase-to-pay and supplier management modules.
• CaterTrax (NetSuite/Oracle): CaterTrax is a catering management platform focused on office/corporate catering order capture and reporting — directly competitive on the contract catering order-to-pay workflow.

Emerging players

• FoodStorm: FoodStorm is a catering-specific SaaS for customer ordering, production planning and delivery logistics — a peer in the catering software category, with a slightly different functional emphasis than Caternet's back-of-house focus.
• Galley Solutions: Galley offers recipe and menu engineering software for food service operators with allergen and nutritional tracking — closely aligned to Zupa's recipe management module use case.
• SynergySuite: SynergySuite provides restaurant and multi-unit foodservice inventory and operations management — comparable on inventory control, food cost and operational dashboards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zupa
• Facebookfacebook.com/myzupa
• LinkedInlinkedin.com/company/zupatech
• Instagraminstagram.com/zupaverse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zupa