Marketman
MarketMan is a cloud-based SaaS restaurant inventory and back-of-house management platform serving 15,000+ restaurants globally, automating purchasing, recipe costing, vendor management, and real-time COGS tracking for foodservice operators.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Marketman does
MarketMan is a cloud-based SaaS restaurant management platform founded in 2015 that automates back-of-house operations for the foodservice industry, including inventory management, purchasing and order management, accounts payable automation, recipe costing, and real-time COGS tracking. The platform serves 15,000+ restaurants globally across QSR, full-service, cafes, bakeries, ghost kitchens, and bars, and operates as a subsidiary of Meal Ticket within a broader foodservice software ecosystem that processes more than $40B in annualized client transactions. The company is headquartered in New York with a remote-first delivery model extending across North America, the UK, Germany, Australia, and Israel, and employs 51-100 people.
Marketman firmographics
Firmographics- Name
- Marketman
- Legal name
- MarketMan Inc.
- Website
- https://marketman.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MarketMan is a cloud-based SaaS restaurant inventory and back-of-house management platform serving 15,000+ restaurants globally, automating purchasing, recipe costing, vendor management, and real-time COGS tracking for foodservice operators.
- Ownership category
- akta.pro rank
Marketman industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Purchase Order (PO) Management & Processing (BPAAAJAF)
- akta.pro secondary industry
- Vendor Master Data Management & Onboarding (BPAAAJAB)
Keywords
Where Marketman is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Marketman business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Starter Plan: Monthly subscription providing core inventory management, purchasing, and receiving functionality for single-location operators
- SaaS Subscription - Growth Plan: Monthly subscription with enhanced features including AI-powered recipe creation, real-time costing, and automatic COGS tracking for operators seeking deeper cost insights
- SaaS Subscription - Enterprise Plan: Custom-priced enterprise tier with full platform access including AI ordering, vendor integrations, and API access for sophisticated multi-unit operators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Core inventory management for single locations |
| Subscription | Monthly | Growth Plan - Enhanced tools for COGS reduction |
| Subscription | Multi-year contract | Enterprise Plan - Full platform for sophisticated operators |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Marketman product offering
Product offeringCore offering
MarketMan is a cloud-based SaaS platform that automates back-of-house operations for restaurants, including inventory management, purchase ordering, vendor management, invoice processing, recipe costing, and real-time COGS tracking. The platform integrates with POS systems, accounting software, and food distributors to streamline procurement workflows and reduce food costs for restaurant operators ranging from single-location independents to multi-unit enterprise chains.
Product overview
MarketMan is a cloud-based SaaS restaurant management platform that offers a comprehensive suite of integrated modules for restaurant inventory management, purchasing, accounts payable automation, and recipe costing. The core platform consists of Restaurant Management Software as the central hub, with specialized modules including Restaurant Inventory Management, Accounts Payable Automation, Purchasing and Receiving, Multi-Unit and Commissary Kitchen Inventory, AI-powered Recipe Management (Cookbook), and Menu Costing. The platform is accessible via web and mobile applications (iOS and Android). Pricing tiers include Starter ($199/month), Growth ($249/month), and Enterprise (custom pricing). MarketMan integrates with major POS systems, accounting software, and food distributors including Square, Lightspeed, Toast, TouchBistro, QuickBooks, Xero, Sysco, and US Foods to provide seamless data synchronization and automated workflows for restaurant operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Management Software A cloud-based restaurant management platform that centralizes inventory control, purchasing, expense tracking, and recipe costing in one place, helping restaurants reduce COGS and reclaim hours lost to manual processes.
- Restaurant Inventory Management Real-time inventory tracking and management system enabling operators to monitor stock levels, track ingredient usage, and maintain optimal inventory across single or multiple locations.
- Accounts Payable Automation Automated accounts payable solution that monitors price fluctuations, shortages, and errors while providing real-time food cost transparency and menu profitability reports.
- Purchasing and Receiving Software for restaurant purchasing and order management that enables automated ordering to distributors, vendor management, and streamlined procurement workflows.
- Multi-Unit and Commissary Inventory management solution designed for multi-unit restaurant operators and commissary kitchens, enabling centralized control and reporting across multiple locations.
- AI-powered Recipe Management (Cookbook) AI-powered recipe management system that connects all data and breaks down the cost of ingredients for every menu item, helping operators identify profitable and unprofitable dishes.
- Menu Costing Real-time recipe costing tool that calculates the cost of ingredients for menu items and provides live updates on menu profitability.
- Solutions for Food Distributors Solutions tailored for food distributors including inventory management, order automation, and supplier integration capabilities, with white-label mobile app options.
- Square Restaurant Inventory by MarketMan AI-driven inventory management integration for restaurants developed in partnership with Square, providing real-time ingredient tracking, automated purchasing, and cost-of-goods insights embedded in the Square Dashboard.
Quantifiable outcome
- 5% reduction in food costs during first year
- +4 more outcomes
Companies that use Marketman
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Marketman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
AI capability6 records
Feature5 records
Marketman partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship/key partner, core partner and minor partner.
- Squareflagship/key partnerSquare and MarketMan launched Square Restaurant Inventory by MarketMan, a globally available AI-driven inventory management integration for restaurants. The partnership, spanning over a decade, enables real-time ingredient tracking, automated purchasing, and cost analysis integrated directly into the Square platform. The launch was accompanied by restaurant inventory management features in Canada's Square AI launch in March 2026.
- Lightspeedcore partnerFeatured partner integration enabling inventory management synchronization with Lightspeed POS for small and medium-sized businesses. MarketMan is listed as a featured partner on Lightspeed's integration marketplace.
- Toastcore partnerIntegrated partner providing restaurant POS and management system integration for inventory synchronization and data flow between Toast and MarketMan platforms.
- TouchBistrocore partneriPad POS integration partner with documented case studies (Cafe Crepe) showing 85% reduction in inventory time. TouchBistro powers over 16,000 restaurants in more than 100 countries.
- QuickBookscore partnerIntegrated accounting partner enabling seamless synchronization of inventory cost data and accounts payable information between MarketMan and QuickBooks.
- Xerocore partnerIntegrated accounting partner providing cloud-based accounting software synchronization with MarketMan's inventory and purchasing data.
- Syscocore partnerGlobal food distributor partnership enabling MarketMan customers to sync pricing, product codes, and ordering directly with Sysco. Integration allows automatic price updates and order flow between systems.
- US Foodscore partnerMajor US food distributor partnership enabling integrated ordering and invoice synchronization between MarketMan and US Foods ordering systems.
- Performance Foodservicecore partnerPFG (Performance Foodservice) integration partner allowing MarketMan users to automatically receive price updates, product codes, and new items from PFG distributors.
- Gordon Food Servicecore partnerNorth America's largest family-operated broad-line food distribution company partnership enabling integrated supplier management and ordering for MarketMan customers.
- NCR Alohacore partnerIndustry-leading restaurant technology provider partnership integrating MarketMan inventory management with NCR/Aloha POS systems.
- Shift4core partnerSkyTab POS system integration partner providing restaurant point-of-sale connectivity with MarketMan inventory management.
- WebstaurantStoreminor partnerRestaurant equipment and supplies marketplace partnership for operational purchasing needs.
- Paperchaseminor partnerOutsourced accounting partner for mid to large-size restaurant groups providing financial data and operational optimization.
- Twice Bakedminor partnerHospitality industry advisory and technology implementation services focused on simplifying restaurant operations.
- 5&5minor partnerIT and digital managed services company supporting restaurant brands on digital implementations, POS & SaaS management, and loyalty management. Has worked with 140+ brands including CKE, Tropical Smoothie Cafe, Bojangles, and Raising Cane's.
- No Rivalminor partnerItaly-based personalised consultancy, fiscal management, and Lightspeed K series expert partner.
- KATAMI Consultancyminor partnerHospitality, leisure, and retail industry consultancy helping operators maximize technology and non-technology solutions for business growth.
- Eposabilityminor partnerHospitality technology selection consultancy matching restaurant challenges with proven technology solutions.
- Sora Partnersminor partnerTechnical services firm specializing in restaurants with services from tech consultations to full scale POS implementation and support.
- Shamrock Foodsminor partnerFood distributor and supplier providing solutions, supplies, and bulk wholesale foods for restaurants and food service businesses.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Marketman competitors and assessment
Company assessmentDirect peers
- Restaurant365: Restaurant365 is a cloud-based restaurant enterprise management platform combining accounting, inventory, purchasing and scheduling for single- and multi-unit operators. It directly competes with MarketMan on back-of-house inventory and COGS management for restaurants.
- Crunchtime: Crunchtime provides restaurant operations software covering inventory, food cost, labor and scheduling for chains and multi-unit operators. Its inventory and recipe costing modules overlap directly with MarketMan's core offerings to enterprise restaurant groups.
- Apicbase: Apicbase is a recipe management and inventory platform for hospitality chains, with strong traction in European markets. It targets the same multi-unit operator use case as MarketMan for recipe costing, production and procurement workflows.
- Galley Solutions: Galley Solutions offers recipe costing, menu engineering and inventory management software for professional kitchens and multi-unit food operators. It competes directly with MarketMan's AI-powered recipe management and menu costing modules.
- ChefTec: ChefTec provides food costing, inventory and purchasing software for restaurants, caterers and food manufacturers. It is a legacy competitor to MarketMan in standalone back-of-house inventory and recipe management for SMB operators.
- Yellow Dog Software: Yellow Dog Software builds inventory, ordering and recipe costing tools for single- and multi-unit restaurants. It addresses the same SMB and mid-market customer segments as MarketMan's Starter and Growth tiers.
Broad incumbents
- Toast: Toast is a leading restaurant POS and management platform that has expanded into inventory, ordering and back-office tools. It is one of MarketMan's core integration partners but also a broad competitor as it bundles more back-office functionality into its suite.
- Square for Restaurants: Square for Restaurants is Block's POS and restaurant management offering and MarketMan's flagship embedded partner. With Square Restaurant Inventory by MarketMan launched in April 2026, Square is both MarketMan's biggest distribution channel and a potential in-house competitor.
- Lightspeed Restaurant: Lightspeed provides POS and commerce solutions for restaurants, retailers and golf operators, with built-in inventory and analytics. Its restaurant suite overlaps with MarketMan on inventory and vendor management for SMB and mid-market operators.
- TouchBistro: TouchBistro is an iPad-based POS platform for restaurants serving over 16,000 venues in 100+ countries and a core MarketMan integration partner. It provides basic inventory and ordering alongside its POS, competing as part of a broader front-of-house suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Marketman social profiles
Digital presenceMarketman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketman leadership team
Management profileNumber of profiles
Profiles6 records
Marketman funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketman
What does Marketman do?
MarketMan is a cloud-based SaaS platform that automates back-of-house operations for restaurants, including inventory management, purchase ordering, vendor management, invoice processing, recipe costing, and real-time COGS tracking. The platform integrates with POS systems, accounting software, and food distributors to streamline procurement workflows and reduce food costs for restaurant operators ranging from single-location independents to multi-unit enterprise chains.
Is Marketman a public or private company?
Marketman is a private company. It is classified as corporate owned and is currently operating.
When was Marketman founded?
Marketman was founded in 2015. It employs 51 to 100 people.
Where is Marketman based?
Marketman is headquartered in New York, United States, in the North America region.
How does Marketman make money?
Three revenue lines are on record. SaaS Subscription - Starter Plan is the primary driver. The others are saaS Subscription - Growth Plan and saaS Subscription - Enterprise Plan.
Who are Marketman's main competitors?
Direct peers on record are Restaurant365, Crunchtime, Apicbase, Galley Solutions, ChefTec and Yellow Dog Software. Broad incumbents are Toast, Square for Restaurants, Lightspeed Restaurant and TouchBistro.
Does Marketman have an API?
Yes. MarketMan offers a developer-friendly API that allows partners to integrate their products with MarketMan. The API enables seamless integrations with inventory management, ordering, and accounting platforms. Orders placed through MarketMan can go directly to suppliers, and invoices/delivery notes automatically flow into the system. The company provides open API access for Enterprise plan customers. Developer documentation is at www.marketman.com/partners.
What industry is Marketman in?
Marketman's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAAAJAF, Purchase Order (PO) Management & Processing, with a secondary code of BPAAAJAB, Vendor Master Data Management & Onboarding. Its NAICS code is 4251 and its SIC code is 5140.