Jif
- Company typePrivate
- Founded1958
- HeadquartersNot specified, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Jif firmographics
Firmographics- Name
- Jif
- Legal name
- The J.M. Smucker Company
- Website
- https://jif.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Ownership category
- akta.pro rank
Jif industry classification
Industry- Product category
- Peanut Butter Spreads
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)
- akta.pro secondary industry
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where Jif is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jif business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Peanut Butter Product Sales: Jif generates revenue through the sale of peanut butter and peanut butter spread products across various retail channels including grocery stores, mass retailers, and online marketplaces. Products include jarred peanut butter, squeeze pouches, and portable to-go formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various product sizes and formats available at retail |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Jif product offering
Product offeringCore offering
Jif manufactures and sells peanut butter and nut-based spreads marketed under the Jif brand. Its portfolio spans traditional creamy and crunchy peanut butters, natural varieties, reduced-fat formulations, and flavored spreads (such as chocolate hazelnut and honey), sold in jars, squeeze pouches, and single-serve to-go cups. The brand is positioned for household consumption — sandwiches, snacks, and baking — and is sold principally through U.S. retail grocery and online channels.
Product overview
Jif is a peanut butter brand owned by The J.M. Smucker Company since 2002, offering a portfolio of peanut butter spreads. The core product line includes Creamy and Extra Crunchy peanut butters, along with the newer Peanut Butter & Chocolate Flavored Spread. The portfolio extends across multiple formats including traditional jars, squeezable pouches (Jif Squeeze), and portable cups (Jif To Go). Natural peanut butter varieties are also offered with simplified ingredient lists. The products range from standard creamy and crunchy variants to flavored spreads and portion-controlled formats for different use occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Jif Creamy Peanut Butter Classic smooth-texture peanut butter spread in a jar, intended for everyday household use — sandwiches, snacks, and recipes.
- Jif Crunchy Peanut Butter Chunky-texture peanut butter spread in a jar, for consumers who prefer a crisper bite in their peanut butter.
- Jif Natural Peanut Butter Peanut butter made with simpler ingredients (peanuts, salt, palm oil) and no artificial preservatives, sold in creamy and crunchy variants.
- Jif Reduced Fat Peanut Butter Peanut butter spread formulated with reduced fat content relative to standard Jif variants, in creamy and crunchy styles.
- Jif Flavored Spreads Flavored peanut butter spreads including chocolate, cinnamon, honey, and chocolate hazelnut varieties, sold in jars for snacking and dessert uses.
- Jif Squeeze Pouches Portable squeeze pouches of peanut butter for lunchboxes, snacks, and on-the-go consumption without the need for a knife or spoon.
- Jif To-Go Cups Single-serve peanut butter cups designed for portable, portion-controlled consumption — paired with crackers, fruit, or bread.
Quantifiable outcome
- 50% less sugar than leading hazelnut spread with cocoa
Companies that use Jif
Customer profileSegments1 record
Ideal customer profiles2 records
Jif technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jif partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Peanut InstitutecoreThe Peanut Institute is a non-profit organization that supports nutrition research and develops educational programs to encourage healthful lifestyles. The J.M. Smucker Company has been a partner for over 22 years and has pledged more than $1 million dollars to the organization since 1996.
- National Peanut BoardcoreThe National Peanut Board is a farmer-funded national research, promotion and education program. The partnership helps bring consumers awareness and education related to peanut allergies. The Jif brand supports peanut allergy awareness and education initiatives.
- The J.M. Smucker CompanycoreJif has been with The J.M. Smucker Company since 2002. J.M. Smucker is the parent company of the Jif brand.
- Boys & Girls Clubs of AmericaminorPartnership since 2003 to support the mission of helping kids succeed. The Jif brand partnered to support youth programs.
- Roundtable on Sustainable Palm Oil (RSPO)coreJif received Supply Chain Certification from RSPO in 2012 and maintains that certification. Jif is committed to reaching a fully sustainable and traceable palm oil supply chain with 100% of direct palm oil purchases certified through RSPO.
- Giphyminor2020 partnership for the #JifvsGif viral marketing campaign through Giphy featuring special jar labels with 'Gif' branding.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jif competitors and assessment
Company assessmentEmerging players
- Teddie All Natural Peanut Butter: Teddie is a natural peanut butter brand emphasizing no-stir, no added oil formulations. It competes with Jif Natural in the premium, clean-ingredient segment with strong regional loyalty.
- Fix & Fogg: Fix & Fogg is a premium New Zealand-based peanut butter brand expanding in the U.S. with innovative flavors and clean-label formulations. It represents the rising premium segment threatening legacy mass-market brands.
- Justin's: Justin's (owned by Hormel Foods) is a premium natural nut butter brand specializing in almond and peanut butters with clean ingredient labels. It competes with Jif Natural for health-conscious consumers willing to pay a premium.
- SunButter: SunButter (sunflower seed spread) is a major nut-free alternative competitor, particularly relevant in school and allergy-sensitive channels where peanut butter is restricted. It represents a structural alternative-substitute threat.
Direct peers
- MaraNatha: MaraNatha is a natural nut butter brand offering almond and peanut butters with minimal ingredients. It competes directly with Jif's Natural line in the better-for-you sub-segment of the nut butter category.
- Skippy: Skippy is the closest direct competitor to Jif in the U.S. peanut butter category, owned by Hormel Foods. It offers creamy, crunchy, and natural variants across similar retail channels, competing head-to-head with Jif on shelf space, pricing, and consumer mindshare.
- Nutella: Nutella (Ferrero) is the leading chocolate-hazelnut spread and a direct target of Jif's 2024 Peanut Butter & Chocolate Flavored Spread launch. It competes for the same spreading/snacking occasions, particularly among families and for breakfast use.
- Smucker's Natural Peanut Butter: Smucker's Natural Peanut Butter is a sister brand under J.M. Smucker, competing within the same parent's portfolio. While cannibalization is limited, it offers a cleaner-label alternative within the same retail aisle.
- Peter Pan: Peter Pan is another legacy U.S. peanut butter brand, currently owned by Conagra Brands. It competes directly with Jif in the mass-market jar segment across grocery channels, though with a smaller share position.
Broad incumbents
- Almond Breeze / Blue Diamond Almonds: Blue Diamond Growers is a broad incumbent in nuts and almond-based products including almond butter. As a farmer-owned cooperative with massive scale, it competes for the broader nut spread wallet share and shelf space allocation.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jif social profiles
Digital presenceJif compliance and trust
Trust signalCompliance3 records
Jif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jif leadership team
Management profileNumber of profiles
Jif funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jif
What does Jif do?
Jif manufactures and sells peanut butter and nut-based spreads marketed under the Jif brand. Its portfolio spans traditional creamy and crunchy peanut butters, natural varieties, reduced-fat formulations, and flavored spreads (such as chocolate hazelnut and honey), sold in jars, squeeze pouches, and single-serve to-go cups. The brand is positioned for household consumption — sandwiches, snacks, and baking — and is sold principally through U.S. retail grocery and online channels.
Is Jif a public or private company?
Jif is a private company. It is classified as corporate owned and is currently operating.
When was Jif founded?
Jif was founded in 1958.
Where is Jif based?
Jif is headquartered in Not specified, United States, in the North America region.
How does Jif make money?
One revenue line is on record: peanut Butter Product Sales.
Who are Jif's main competitors?
Emerging players on record are Teddie All Natural Peanut Butter, Fix & Fogg, Justin's and SunButter. Direct peers are MaraNatha, Skippy, Nutella, Smucker's Natural Peanut Butter and Peter Pan. Almond Breeze / Blue Diamond Almonds is listed as a broad incumbent.
Does Jif have an API?
No public API is recorded for Jif.
What industry is Jif in?
Jif's product category is Peanut Butter Spreads. Its primary akta.pro industry code is AFAKADAJ, Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini), with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 311911 and its SIC code is 2000.