Outcomes Based Healthcare Ltd

What Outcomes Based Healthcare Ltd does

Outcomes Based Healthcare Ltd (OBH) is a UK private limited company, founded in 2013 and headquartered in Stevenage as part of the RCI Group, that specialises in person-centred health data curation for population health management. Its core asset is the National Bridges to Health Segmentation Dataset, a longitudinal linked dataset covering 49.6 million adults in England across 7+ years at monthly granularity, developed in collaboration with NHS England until 2025 and organised into 6 core segments and 59 subsegments/conditions. Layered on this dataset are the company's other products: the Segmentation Engine and Local Segmentation Dataset for ICB-level configuration, the Outcomes Platform and Outcomes Library for outcomes measurement and value-based contracting, the Population and Person Insights (PaPI) Dashboard available via FutureNHS, and the proprietary HEALTHSPAN® metric that measures the average age at which a population develops its first significant long-term condition. Founder and CEO Rupert Dunbar-Rees remains in post, with co-founder and Chief Clinical Data Officer Nasrin Hafezparast and co-founder Juliana Bersani (CFO).

OBH serves NHS Integrated Care Boards, NHS commissioners and providers, and UK local authorities, helping them shift from reactive to proactive, value-based, prevention-focused care. Products are sold through two primary channels: the UK Government's G-Cloud 14 digital marketplace (where OBH has been a supplier since 9 November 2024, offering the Segmentation Engine, Outcomes Platform, and Data Products) and the NHS Federated Data Platform (FDP), through which ICBs and NHS organisations access and locally extend the National Segmentation Dataset. Revenue is generated through recurring analytics subscriptions and data products combined with specialist professional services for value-based healthcare strategy and outcomes-based contract design, with no public pricing.

The company's credibility is anchored in formal recognitions (NHS Innovation Accelerator selection in 2016, Queen's Award for Enterprise for Innovation in 2021) and peer-reviewed research output, including a Nature Medicine paper on diabetes-associated multiple long-term conditions published in 2024 with NHS Arden & GEM CSU, Imperial College London, the University of Leicester, and RCSI, and a The Lancet Public Health paper on multimorbidity progression in 49.6 million English adults in 2026. The only disclosed capital event is an Innovate UK grant of approximately £1 million secured in December 2014 with Big Data Partnership.

Name

Outcomes Based Healthcare Ltd

Legal name

Outcomes Based Healthcare Ltd

Website

https://outcomesbasedhealthcare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Outcomes Based Healthcare is a UK health data company that operates the National Bridges to Health Segmentation Dataset covering 49.6 million English adults. It sells subscription population-health analytics, including its HEALTHSPAN® metric and Outcomes Platform, to NHS Integrated Care Boards via G-Cloud 14 and the Federated Data Platform.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Risk Stratification & Predictive Modeling (utilization, cost, readmission) (HLACAHAB)

akta.pro secondary industries

Population Health Surveillance & Epidemiologic Analytics (HLAJAJAB), Patient Outcomes & PROMs Analytics (real-world outcomes tracking) (HLACAHAL), Healthcare Data Quality, Profiling & Observability (HLACAIAE), Health Statistics & Reporting (National/State/Local Indicators) (HLAJAJAC)

Keywords

• Population health analytics
• Healthcare data segmentation
• Outcomes measurement software
• Value-based healthcare tools
• Population segmentation platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Analytics and data products: OBH generates revenue through the sale of its population health analytics products including the National Segmentation Dataset, Local Segmentation Dataset, Segmentation Engine, and the Outcomes Platform. Products are procured via the G-Cloud 14 government digital marketplace by NHS ICBs and local authorities.
2. Professional services and consulting: OBH offers specialist advisory services to help commissioners and providers make reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Outcomes Based Healthcare (OBH) provides population health analytics software, datasets, and specialist advisory services to NHS organisations. Its core offerings are the National Bridges to Health Segmentation Dataset (a longitudinal dataset covering 49.6 million adults in England with 7+ years of monthly data across 6 core segments and 59 subsegments), the Outcomes Platform for measuring and incentivising health outcomes, and the proprietary HEALTHSPAN® metric for tracking time spent in good health at population level.

Product overview

Outcomes Based Healthcare Ltd offers a portfolio of specialist health data curation products focused on population health management. The core offering comprises the Outcomes Platform (the primary technology enabling outcomes-based healthcare measurement) and the Outcomes Library (for browsing outcomes measures). Data products include the National Segmentation Dataset (a longitudinal linked dataset with 7+ years of data, 6 core segments, and 59 subsegments developed with NHS England), the Local Segmentation Dataset, and the Segmentation Engine powering the analytics. The HEALTHSPAN® Metric is a key outcome measure within these datasets, measuring population-level healthy years. All products are accessible through various channels including G-Cloud 14 framework and the Federated Data Platform (FDP).

Differentiator

Problem solved

Functional benefit

Brands

• HEALTHSPAN: Population-level HEALTHSPAN is the first objective measure of the amount of time individuals spend in good health. It measures when people develop their first significant long term condition, and the average age at which this occurs within a population.
• Outcomes Platform
• Outcomes Library
• National Bridges to Health Segmentation Dataset

Quantifiable outcome

• National Segmentation Dataset covers 49.6 million adults in England with 7+ year longitudinal data
• +2 more outcomes

Named customers2 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NHS EnglandcoreStrategic or Co-development PartnerNHS England collaborated with OBH until 2025 to develop the National Bridges to Health Segmentation Dataset — a groundbreaking dataset supporting national population health analytics. This partnership produced the core dataset underlying OBH's product offerings, covering 49.6 million adults in England.
• NHS Arden & GEM CSUcoreStrategic or Co-development PartnerNHS Arden & GEM CSU collaborated on the diabetes-associated multiple long-term conditions research published in Nature Medicine (August 2024), applying the National Segmentation Dataset to evaluate the burden of diabetes on years of life spent and lost.
• Imperial College LondoncoreStrategic or Co-development PartnerImperial College London was a key academic collaborator on the Nature Medicine paper evaluating the burden of diabetes-associated multiple long-term conditions using the National Segmentation Dataset.
• University of LeicestercoreStrategic or Co-development PartnerUniversity of Leicester collaborated on the Nature Medicine diabetes research paper using the National Segmentation Dataset.
• Royal College of Surgeons in Ireland (RCSI)coreStrategic or Co-development PartnerRCSI collaborated on the Nature Medicine paper on diabetes-associated multiple long-term conditions, one of several academic institutions involved in the multi-year research effort.
• AnalystX Community (NHS England)coreStrategic or Co-development PartnerOBH actively participates in the AnalystX community — a collaborative network and community for data and analytical professionals within the NHS, created as a true collaborative with over 75 leading organisations. The community grew during COVID-19 and now consists of over 15,000 data professionals. OBH delivers presentations at AnalystX sessions and contributes to NHS data analytics initiatives.
• DATA-CANminorStrategic or Co-development PartnerDATA-CAN (Health Data Research Hub for Cancer) is referenced as a collaborator on a panel discussion at Digital Health Rewired 2024, where OBH's CEO participated alongside DATA-CAN's commercial director.
• Big Data PartnershipminorStrategic or Co-development PartnerBig Data Partnership, a big data service provider, partnered with OBH to secure a £1m grant project to use big data to predict complications of diabetes. This partnership dates to 2014.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr Foster: UK-based healthcare analytics provider serving NHS organisations with benchmarking, risk stratification, and outcomes measurement. Most directly comparable peer given its UK NHS focus, analytics heritage, and prior overlap with OBH team (e.g., Dr Foster analytics alumni).
• Health Catalyst: US-based population health analytics and value-based care platform serving health systems with segmentation, risk stratification, and outcomes measurement — overlapping product surface with OBH's Outcomes Platform and segmentation dataset.
• Arcadia: Population health management and analytics platform for health systems, delivering risk stratification, segmentation, and outcome tracking across large patient populations — closely comparable technology and customer base.
• MedeAnalytics: Healthcare analytics vendor offering payer and provider population health, risk stratification, and outcome analytics. Comparable niche analytics positioning with provider-side segmentation focus.
• Lightbeam Health Solutions: Population health management platform for ACOs, health systems, and payers delivering risk stratification, segmentation, and outcomes reporting. Comparable product surface and customer profile to OBH.

Broad incumbents

• Optum (UnitedHealth Group): Diversified health services and analytics arm of UnitedHealth, offering population health, risk adjustment, and outcomes analytics at massive scale. Overlaps with OBH in segmentation/outcomes but operates across a far broader portfolio.
• Oracle Health (Cerner): Major EHR and health analytics vendor with embedded population health functionality used by NHS trusts. Competes indirectly via integrated segmentation and outcomes modules inside the EHR stack.
• Epic Systems: Dominant EHR vendor whose Cosmos and Healthy Planet modules provide population health analytics, segmentation, and outcome tracking at health-system scale — overlapping capability set with OBH's platform.
• Merative (formerly IBM Watson Health): Large health analytics and clinical decision support vendor offering population health, outcomes benchmarking, and value-based care analytics — broad competitor operating in adjacent solution areas.

Emerging players

• Holmusk: Behavioural health-focused real-world evidence and analytics platform combining EHR-linked longitudinal data with outcomes measurement. Comparable 'data plus outcomes' thesis though narrower therapeutic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outcomes-based-healthcare
• Xx.com/obh_uk
• Facebookfacebook.com/outcomesbasedhealthcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outcomes Based Healthcare Ltd