What Equifax India does

Equifax India operates as Equifax Credit Information Services Private Limited (ECIS), a Credit Information Company licensed under the Credit Information Companies (Regulation) Act, 2005 (CICRA) and regulated by the Reserve Bank of India. Headquartered in Mumbai, the entity is a wholly-owned subsidiary of Equifax Inc. (NYSE: EFX), the global data, analytics, and technology company founded in 1899 that operates across 24 countries. Equifax India manages financial, demographic, employment, and marketing information for commercial use, with its retail credit bureau covering approximately 30 crore (300 million) active Indian consumers. The India entity serves banks, NBFCs, microfinance institutions, insurers, fintechs, government agencies, and individual consumers.

The company's core offering consists of five enterprise product lines — Credit Risk Solutions, Verification Services, Identity & Fraud Solutions, Data-Driven Marketing, and Analytics Solutions — unified under the EFX.AI platform. EFX.AI is a proprietary, patented AI technology stack covering explainable AI techniques for neural networks, gradient boosted machines, and random forests, supported by 400+ AI patents globally. The platform runs on the Equifax Cloud, a custom-built cloud infrastructure designed for managing large volumes of differentiated data (telco, utility, specialty finance, employment via The Work Number). Recent product additions include the March 2026 Credit Score Trend Product (two-year longitudinal borrower analysis) and preparation for RBI-mandated weekly credit data reporting. The India team is augmented by 1,100+ analytics professionals globally and 1,100+ across the enterprise. Research publications (Retail Credit Trends, Microfinance Pulse jointly with SIDBI in its 27th edition, Global Credit Trends) provide market intelligence alongside the core products.

Equifax India's revenue model is predominantly recurring B2B enterprise subscriptions — credit risk analytics, KYC/verification, identity and fraud prevention, and marketing intelligence sold via quote-based pricing to financial institutions, insurers, government, and fintechs. A complementary direct-to-consumer channel (equifax.co.in) provides one free annual credit report and subscription-based credit monitoring. India-specific revenue is not separately disclosed; global Equifax Inc. reported $6.075 billion in 2025 revenue. The entity is privately held as a subsidiary, with India headcount in the 101-250 range, and is led operationally with global oversight by Patricio Remon (President, Equifax International) and locally by Head of Marketing & PR Suhas Diwakar Zele.

Name

Equifax India

Legal name

Equifax Credit Information Services Private Limited

Website

https://equifax.co.in

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

101–250 employees

Short description

Equifax India (Equifax Credit Information Services Private Limited) is a RBI-licensed Credit Information Company under CICRA 2005, providing credit risk, verification, identity & fraud, data-driven marketing, and analytics solutions — powered by EFX.AI and the Equifax Cloud — to banks, NBFCs, fintechs, insurers, government agencies, and consumers across India.

Ownership category

akta.pro rank

Product category

Credit Information Services

NAICS

Credit Bureaus (561450), Credit Bureaus (56145), Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)

akta.pro secondary industries

Alternative / Non-Traditional Credit Data Providers (FSAKAKAB), Credit Score Monitoring & Credit Building (FSAGADAE), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Credit bureau services
• Credit risk analytics
• Fraud detection solutions
• Identity verification services
• Consumer credit reporting

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Consumer Credit Reports and Scores: Subscription-based services for consumers to access credit reports and scores, with free annual reports available and premium subscription plans for ongoing monitoring and additional features.
2. Business Data and Analytics Solutions: Enterprise solutions including credit risk assessment, fraud detection, identity verification, verification services, data-driven marketing, and analytics products sold to financial institutions, insurers, government agencies, and other businesses.
3. Verification Services: Know Your Customer (KYC) verification checks and authentication services for businesses, particularly in financial services and fintech sectors.
4. Retail Credit Intelligence Reports: Periodic market intelligence reports such as Retail Credit Trends Report and Microfinance Pulse Report sold to industry participants and media.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Equifax India operates as a licensed Credit Information Company under India's CICRA 2005, aggregating financial, demographic, employment, and marketing information to deliver Credit Risk Solutions, Verification Services, Identity & Fraud Solutions, Data-Driven Marketing, and Analytics Solutions to financial institutions, insurers, fintechs, government agencies, and other enterprises. It also provides individual consumers with personal credit reports, scores, and subscription-based credit monitoring through equifax.co.in, all powered by the EFX.AI platform and Equifax Cloud infrastructure.

Product overview

Equifax India operates as a Credit Information Company regulated under the Credit Information Companies (Regulation) Act, 2005, offering a comprehensive portfolio of data, analytics, and technology solutions. The core offering consists of Credit Risk Solutions, Verification Services, Identity & Fraud Solutions, Data-Driven Marketing, and Analytics Solutions—all unified under the EFX.AI platform. EFX.AI serves as the central AI technology layer powering products like Amplify AI, which transforms differentiated data (including proprietary sources like The Work Number, Kount, DataX, and Paynet) into explainable insights for credit decisioning and fraud prevention. The Equifax Cloud infrastructure enables real-time processing, multi-data asset management, and embedded AI capabilities. Research products including the Retail Credit Trends Report, Microfinance Pulse Report (produced jointly with SIDBI), and Global Credit Trends Report provide market intelligence alongside the core product suite.

Differentiator

Problem solved

Functional benefit

Brands

• EFX.AI: Equifax's patented AI technology platform providing explainable AI for credit decisioning and fraud prevention
• Equifax Cloud

Products and services

• Credit Risk Solutions Suite of credit risk assessment products that enable lenders to evaluate new customers, estimate customer potential, and integrate credit data into decisioning workflows for better lending outcomes.
• Verification Services Authentication and identity verification products that help businesses verify customer identities and authenticate documents for compliance and risk management purposes.
• Identity & Fraud Solutions Products designed to filter fraudulent customers, secure digital onboarding journeys, and reduce chargebacks through advanced identity verification and fraud detection capabilities.
• Data-Driven Marketing Marketing intelligence solutions for customer retention and growth, onboarding friction reduction, market potential analysis, credit acceptance rate improvement, and defaulter tracking to enhance recoveries.
• Analytics Solutions Decisioning model enhancement tools built on the Equifax Cloud and differentiated data, producing 360-degree views of consumers and businesses for deeper analytical insights.
• Personal Credit Report and Score Individual credit report and score services offered to consumers via equifax.co.in, including one free annual credit report, subscription-based credit monitoring, and dispute resolution.
• Credit Report Subscription Plans Recurring consumer subscription products that provide ongoing credit monitoring, additional report access, and premium features beyond the free annual credit report.
• Retail Credit Trends Report Quarterly research publication analysing India's retail credit market trends, including assets under management, new loan originations, gold loan growth, NBFC performance, and microfinance sector delinquency rates.
• Microfinance Pulse Report Quarterly joint publication by SIDBI and Equifax providing comprehensive analysis of India's microfinance sector, including portfolio growth, disbursements, asset quality, and delinquency metrics.
• Global Credit Trends Report Annual research publication providing global credit and financial data insights, including trends in credit risk, debt, utilization, and delinquencies across multiple countries.

Quantifiable outcome

• Delivered 4.26 billion consumer credit files to US lenders in 2025
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SIDBI (Small Industries Development Bank of India)coreStrategic or Co-development Partner · 17 June 2026Joint partnership for the Microfinance Pulse Report, now in its 27th edition. The SIDBI-Equifax collaboration provides comprehensive analysis of India's microfinance sector including portfolio trends, asset quality, delinquency rates, and lending patterns. This ongoing research partnership produces industry-leading insights on microfinance sector performance and recovery trends.
• Google CloudcoreTechnology or Integration · 1 January 2025Strategic cloud partnership where Equifax leverages Google Cloud infrastructure. Recognized as Google Cloud 2025 Partner of the Year for excellence in cloud partnership and AI-powered solutions development. The partnership enables Equifax's cloud-native transformation and EFX.AI platform deployment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Equifax Inc. Equifax Inc. is the global parent of Equifax India and the broader US-headquartered credit bureau leader with $6.075B in 2025 revenue. While not a competitor, it sets the strategic, technology (EFX.AI, Equifax Cloud), and capital allocation direction for the India subsidiary.
• TransUnion: TransUnion is the global parent of TransUnion CIBIL and a leading global credit bureau. It operates in nearly every major market and competes with Equifax globally as well as through CIBIL in India.
• Experian plc: Experian is a global credit information and analytics company operating across consumer and business credit. Through Experian India, it competes directly with Equifax in credit reporting and analytics and provides comparable enterprise and consumer bureau services.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides data, analytics, identity verification, and fraud detection — directly overlapping with Equifax's Verification and Identity & Fraud Solutions. It serves the same enterprise lender customers with comparable products.

Direct peers

• Experian India: Experian India is another CICRA-licensed credit bureau providing consumer and commercial credit reports, scores, and analytics to Indian lenders. Competes head-to-head with Equifax India for lender enterprise contracts and consumer credit monitoring subscriptions.
• CRIF High Mark: CRIF High Mark is the fourth CICRA-licensed Credit Information Company in India, offering consumer and SME credit bureau data, analytics, and decisioning platforms. It is a direct competitor to Equifax India particularly in the NBFC and small-business credit segments.
• TransUnion CIBIL: TransUnion CIBIL is India's dominant credit bureau and the most direct competitor to Equifax India. Both are among only four CICRA-licensed Credit Information Companies in India, providing consumer credit reports, scores, and analytics to banks, NBFCs, and fintechs across the country.

Emerging players

• Bureau van Dijk (Moody's): Bureau van Dijk, owned by Moody's, provides global business intelligence and company information, comparable to Equifax's commercial data and analytics offerings for SME and corporate credit underwriting.
• Dun & Bradstreet: Dun & Bradstreet is a global business credit data and analytics provider, particularly strong in commercial/SME credit data — adjacent to Equifax's Paynet asset. Comparable in serving business lenders and enterprises with decisioning data.

Others

• FICO: FICO is a global credit scoring and analytics company whose scores underpin lender decisioning; while not a credit bureau, FICO's scoring algorithms are integrated across the industry, making it an adjacent ecosystem participant to Equifax's bureau and analytics business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equifax-credit-information-services-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equifax India