National Auto Fleet Group

What National Auto Fleet Group does

National Auto Fleet Group (NAFG) is a privately held, minority family-owned vehicle vendor founded in August 2008 after acquiring the Chevrolet of Watsonville dealership franchise, headquartered at 490 Auto Center Drive, Watsonville, California. The company operates 11-50 employees and serves public-sector fleet buyers — federal, state, municipal, school district, and transit agencies — across all major US regions. Its core operating model is the provision of pre-negotiated Sourcewell government procurement contracts (#081325-NAF for Class 1-3 light-duty vehicles and #032824-NAF for Class 4-8 chassis), which eliminate individual bidding requirements for member agencies and let NAFG aggregate demand across thousands of public-sector customers.

Its product surface spans light-duty trucks, cars, vans, SUVs, cab chassis, Class 4-8 heavy chassis (Ford, Chevrolet, Ram, Dodge, Jeep, Chrysler, Honda, Toyota, Nissan, Kia, GMC, Volkswagen, Tesla), Glaval shuttle buses, alternative-fuel vehicles (CNG, LPG, hybrid, electric, fuel cell), and the Motiv Electric Trucks Class 4-6 EV line added in November 2025. Underlying capabilities include nationwide manufacturer sourcing, comprehensive upfitting (ambulances, aerial devices, dump bodies, utility service bodies, cranes, refrigeration), and an online three-step quoting-to-PO workflow.

Revenue mechanics combine one-time vehicle sales, professional-services-style upfitting, and a recurring/repeat lease stream through National Cooperative Leasing (Contracts 120716-NAF and 081716-NAF). Multi-year Sourcewell contracts, a regional channel partnership with Alan Jay Automotive Network (FL, AL, GA, NC, SC), and dedicated account management underpin an enterprise field-sales motion layered on top of the cooperative procurement channel.

Name

National Auto Fleet Group

Legal name

National Auto Fleet Group

Website

https://nationalautofleetgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

National Auto Fleet Group is a minority family-owned vehicle vendor that supplies new and upfitted vehicles — including Class 1-3 light-duty, Class 4-8 chassis, EVs, and shuttle buses — to thousands of US government agencies through Sourcewell cooperative procurement contracts.

Ownership category

akta.pro rank

Product category

Government Fleet Vehicle Procurement

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Government & Public Sector Fleet Management (THADAKAE)

akta.pro secondary industry

EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

Keywords

• Government vehicle procurement
• Fleet vehicle sales
• Cooperative purchasing contracts
• Vehicle upfitting services
• Public sector fleet management

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new vehicles including light duty trucks, cars, vans, SUVs, cab chassis, and heavy-duty Class 4-8 vehicles to government agencies through Sourcewell contracts.
2. Vehicle Upfitting: Installation of specialized equipment and bodies on vehicles including emergency response units, utility bodies, service bodies, and other upfitting solutions.
3. Vehicle Leasing: Partnership with National Cooperative Leasing offering lease options on all vehicles with or without upfits through Contract 120716-NAF and 081716-NAF.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

National Auto Fleet Group is a vehicle vendor that procures, configures, and delivers fleet vehicles for government agencies under Sourcewell cooperative contracts. It sources new vehicles from major OEMs and routes them through a nationwide upfitting network before delivery, also offering vehicle leasing and alternative-fuel/electric options.

Product overview

National Auto Fleet Group (NAFG) is a minority family-owned all-in-one vehicle vendor that provides government fleet vehicle purchasing solutions through Sourcewell contracts. The company operates two Sourcewell contracts (#081325-NAF for Class 1-3 vehicles and #032824-NAF for Class 4-8 vehicles) that enable public agencies to purchase vehicles without the traditional bidding process. NAFG offers a comprehensive portfolio including light-duty trucks, cars, vans, SUVs, heavy-duty chassis, electric vehicles (Motiv Electric Trucks), alternative fuel vehicles, and specialized upfitting services. Additional offerings include vehicle leasing through National Cooperative Leasing partnerships, shuttle buses (Glaval brand), and a nationwide network of manufacturers and upfitters. The company serves thousands of public agencies across the United States with an online quoting system and streamlined purchasing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Sourcewell Contract #081325-NAF (Class 1-3 Light-Duty Vehicles) A Sourcewell cooperative purchasing contract that lets eligible government and public-sector agencies acquire Class 1-3 (light-duty) fleet vehicles through NAFG without running individual bids.
• Sourcewell Contract #032824-NAF (Class 4-8 Medium/Heavy-Duty Chassis) A Sourcewell cooperative purchasing contract that enables government agencies to procure Class 4-8 (medium- and heavy-duty) chassis through NAFG under a pre-competed agreement.
• Vehicle Leasing Services Fleet vehicle leasing option delivered through National Cooperative Leasing for government and public-sector buyers who need flexible acquisition alternatives to outright purchase.
• Vehicle Upfitting Services Post-purchase vehicle customization and upfitting performed through NAFG's nationwide upfitting network (Alan Jay Automotive Network), covering equipment additions and mission-specific modifications for government fleet vehicles.
• Alternative Fuel Vehicles Procurement of alternative-fuel fleet vehicles (including electric and other low-emission options) for public-sector agencies seeking to meet sustainability mandates.
• Motiv Electric Trucks Electric medium-duty truck offering enabled by NAFG's partnership with Motiv Power Systems, providing battery-electric fleet vehicles to government agencies.
• Government Shuttle Buses

Quantifiable outcome

• Grown from serving 10 agencies to thousands of agencies across the United States
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Motiv Electric TruckscoreChannel Partner/ Reseller/ Distributor · 5 November 2025Partnership announced November 2025 enabling public sector fleets across the United States to purchase Motiv's electric Class 4-6 trucks through Sourcewell. Motiv has deployed nearly 450 vehicles with significant mileage. Motiv trucks feature fast-charging capabilities and this partnership facilitates easier and more cost-effective fleet electrification for government agencies.
• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell is a government agency that fulfills bidding requirements on behalf of its members. NAFG is a Sourcewell vendor with two awarded contracts (#081325-NAF for Class 1-3 vehicles and #032824-NAF for Class 4-8 chassis). This partnership allows NAFG to sell vehicles to thousands of public agencies without agencies needing to conduct individual bids. Sourcewell holds hundreds of competitively solicited contracts ready for use.
• National Cooperative LeasingcoreChannel Partner/ Reseller/ DistributorNAFG has partnered with National Cooperative Leasing on Contract 120716-NAF and 081716-NAF to offer lease options on all vehicles with or without upfits. This partnership enables government agencies to lease vehicles rather than purchase outright.
• Alan Jay Automotive NetworkminorChannel Partner/ Reseller/ DistributorAlan Jay Automotive Network is a qualified partner serving members in Florida, Alabama, Georgia, North Carolina, and South Carolina with products from Chevrolet, Cadillac, GMC, Buick, Nissan, KIA, Ford, Chrysler, Jeep, Scion, Toyota, Lincoln, Dodge, and Ram.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holman Government Fleet Services: Holman operates a large government fleet services division offering vehicle acquisition, upfitting, and fleet management for public-sector clients. Comparable to NAFG in that both serve government fleets end-to-end, though Holman is much larger and also serves commercial and enterprise fleets.
• Donlen (a Hertz Company): Donlen provides fleet leasing and management with public-sector offerings, including vehicle acquisition and lifecycle services. Comparable to NAFG's government leasing partnership because both monetize the cooperative-purchasing angle and recurring fleet relationships.
• ARI Government / Holman Fleet Leasing: ARI operates a government fleet leasing business (now part of Holman) similar in function to NAFG's National Cooperative Leasing partnership. Both target the same procurement-aware public-sector buyer with full-service fleet acquisition plus managed leasing.
• Government Acquisitions (GCI): Government Acquisitions is an IT/services-focused cooperative purchasing vendor. While their category is different, their go-to-market model (cooperative contracts to bypass bidding for government agencies) closely mirrors NAFG's Sourcewell-based model.
• Motor Trust / AutoNation Government Services: AutoNation operates government/municipal vehicle sales programs and other dealership groups offer dedicated government fleet sales units. Both AutoNation and NAFG source vehicles from manufacturers and deliver them to public agencies through expedited contract frameworks.

Broad incumbents

• Enterprise Fleet Management: Enterprise Fleet Management is a major U.S. fleet leasing and management company serving commercial and government clients. NAFG competes on the government-vehicle-acquisition side while Enterprise competes more broadly across the full fleet management lifecycle; both leverage scale and procurement expertise.
• Element Fleet Management: Element is one of the largest fleet management companies globally, providing leasing, acquisition, and management services including for government and public-sector fleets. Comparable to NAFG on the fleet acquisition/management dimension but at vastly greater scale and broader commercial coverage.

Others

• Sourcewell (cooperative purchasing): Sourcewell is the cooperative purchasing agency that contracts with NAFG and enables the entire channel. Not a competitor, but the ecosystem player whose contract awards define NAFG's addressable market and whose RFP outcomes determine competitive positioning.

Emerging players

• Fleetio: Fleetio is a SaaS fleet management platform serving government and commercial fleets. While not a direct reseller, it competes for the same agencies' fleet-tech budget and increasingly integrates with vehicle acquisition workflows, making it an emerging alternative for parts of NAFG's value proposition.
• Samsara: Samsara provides fleet telematics and operations software used heavily by government and public-sector fleets. Comparable to NAFG as part of the broader government fleet ecosystem, but on the software/data layer rather than vehicle acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NAFG_Fleet
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nationalautofleetgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Auto Fleet Group