DOG By Dr Lisa

What DOG By Dr Lisa does

DOG by Dr Lisa is an Australian direct-to-consumer pet care brand founded by Dr Lisa Chimes, a clinical veterinarian, and headquartered in Sydney. The company formulates and sells natural, plant-based, vegan, and biodegradable skincare, coat care, grooming tools, health supplements, cleaning products, and lifestyle accessories for dogs and cats, with a stated formulation philosophy that excludes parabens, synthetic fragrances, SLS, silicones, and animal-derived ingredients. The product portfolio spans more than 40 SKUs organized into coat care (wipes, washes, conditioners, colognes, brushes), health (Omega-3 drops, Omega-6 drops, fibre supplement, dental wipes, taste boosters), cleaning (wee cleaner, poo bags), and lifestyle (ponchos, bowls, mats, bags), alongside curated bundle sets such as the Starter Set, No Wash System, Sensitive Skin Set, and Puppy Set. The company has expanded into the cat category through its CAT by Dr Lisa sub-brand, which mirrors the dog line with cat-specific wipes, fibre supplement, oat litter, grooming tools, and corner bowls.

The business operates primarily through owned e-commerce storefronts, with dogbydrlisa.com serving Australia and international customers and us.dogbydrlisa.com serving USA and Canada, complemented by an Australian wholesale portal and select retail stockists. Revenue is generated through one-time product purchases priced from $15 to $364, alongside the DOG+ monthly membership subscription at $10/month, which provides unlimited vet telehealth, free shipping, birthday gifts, and early product access as a recurring revenue layer. GTM combines direct-to-consumer e-commerce with community-led growth via an Ambassadors Program, Vet Partnerships, and Breeder Partnerships, supported by content marketing across the DOG blog and active presence on Instagram, TikTok, Threads, and Facebook. The brand is B Corp certified, donates 2% of revenue to the RSPCA and other animal charities, and is positioned as a premium, vet-authority-led alternative to mass-market pet care brands, with manufacturing split between Australia and New Zealand (wipes).

Name

DOG By Dr Lisa

Legal name

DOG by Dr Lisa

Website

https://dogbydrlisa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DOG by Dr Lisa is a Sydney-based, veterinarian-founded DTC pet care brand selling natural, vegan skincare, supplements, grooming tools, and lifestyle products for dogs and cats via owned e-commerce storefronts in Australia and USA/Canada.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Pet Treats & Chews (AFADAFAF)

Keywords

• Pet skincare products
• Dog grooming supplies
• Pet health supplements
• Natural pet care
• Cat care products

Headquarters

HQ city

Watsons Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Product Sales: One-time product purchases across dog care categories including coat care (wipes, washes, conditioners, colognes), health supplements (omega-3, omega-6, fibre), lifestyle products, and accessories. Products sold at various price points from $15 to $364.
2. DOG+ Membership Subscription: Monthly subscription at $10/month providing unlimited vet telehealth consultations, free shipping on all orders, birthday gifts for dogs, early access to products, and exclusive offers.
3. Wholesale: Wholesale distribution through au-ws.dogbydrlisa.com for retailers and stockists.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DOG by Dr Lisa manufactures and sells a comprehensive range of natural, plant-based, vegan pet care products for dogs and cats, including coat care (wipes, washes, conditioners, colognes, brushes), health supplements (omega-3 drops, omega-6 drops, fibre), cleaning products (wee cleaner, poo bags), grooming tools, and lifestyle accessories. The brand also offers bundled sets, a vet-formulated Sensitive Skin Range, and the DOG+ monthly membership subscription that includes 24/7 vet telehealth and free shipping. Products are sold directly to consumers via owned e-commerce storefronts in Australia and the USA/Canada, supplemented by a wholesale channel.

Product overview

DOG by Dr Lisa is a luxury pet care brand offering a comprehensive range of skincare, grooming, health supplements, and lifestyle products for dogs and cats. The core product portfolio includes coat care products (wipes, shampoos, conditioners, colognes, brushes), health supplements (omega-3/omega-6 drops, fibre), cleaning products (wee cleaner, poo bags), and lifestyle accessories (bowls, ponchos, travel items). The brand also offers bundled sets (Starter Set, No Wash System, Sensitive Skin Set, Puppy Set) providing curated combinations at discounts up to 25%. A DOG+ membership subscription provides 24/7 vet telehealth access and free shipping. Products are formulated with natural, plant-based, vegan, and eco-friendly ingredients, avoiding parabens, synthetic fragrances, and animal testing. The brand expanded into cat care with CAT by Dr Lisa sub-brand featuring cat-specific wipes, fibre supplements, litter, grooming tools, and bowls.

Differentiator

Problem solved

Functional benefit

Products and services

• DOG Wipes 100% compostable bamboo wipes for cleaning and freshening a dog's skin and coat between baths; made in New Zealand with plant-based, vegan-friendly ingredients.
• DOG Omega-3 Drops

Quantifiable outcome

• Free shipping on orders over $99 for Australian customers
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• RSPCAminorOthersDOG by Dr Lisa donates 2% of revenue to RSPCA and other animal charities in the form of monetary and in-kind donations, demonstrating commitment to animal welfare.
• Veterinary ClinicsminorGTM or Marketing PartnerVet partnership program allowing veterinary professionals to recommend and access DOG by Dr Lisa products for their patients. Contact via [email protected].
• Dog BreedersminorGTM or Marketing PartnerBreeder partnership program with dedicated handbook available for download. Provides breeders with access to products for their puppies and clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smalls: Direct-to-consumer fresh cat food subscription brand. Comparable to DOG by Dr Lisa's CAT by Dr Lisa sub-brand on DTC cat nutrition, subscription model, and focus on natural ingredients.
• Open Farm: Premium pet food and treat brand emphasising sustainable, ethically sourced ingredients. Comparable to DOG by Dr Lisa on natural/eco-friendly positioning, premium pricing, and B Corp-adjacent sustainability credentials.
• BARK (BarkBox): Large DTC pet subscription brand offering monthly themed boxes of toys, treats, and chews. Comparable to DOG by Dr Lisa on subscription recurring revenue model and dog-owner target audience, though at much larger scale.
• Wild One: Premium DTC pet brand offering design-led, high-quality pet products (leashes, harnesses, toys, feeders). Closely comparable to DOG by Dr Lisa's premium positioning, direct-to-consumer model, and lifestyle-led product assortment.
• PetHonesty: DTC pet supplement and wellness brand selling health-focused products (joint, skin, calming) direct to consumers. Directly comparable to DOG by Dr Lisa's omega-3/fibre supplement line and pet health positioning.
• PetPlate: DTC fresh, vet-formulated dog food subscription brand. Comparable on vet credibility, premium positioning, and direct-to-consumer recurring revenue model in pet nutrition.
• Stella & Chewy's: Premium raw and natural pet food brand targeting health-conscious pet parents. Comparable on natural-ingredient formulation, premium pricing, and focus on pet health and wellness outcomes.
• The Farmer's Dog: Direct-to-consumer fresh dog food subscription brand built on natural, vet-formulated nutrition. Comparable to DOG by Dr Lisa on vet-credibility, DTC-first model, and use of natural ingredients in pet nutrition.

Emerging players

• Bond Vet: Modern veterinary clinic and telehealth provider focused on pet primary care. Comparable to DOG by Dr Lisa's vet telehealth and DOG+ membership offering, intersecting on vet-led consumer pet care experiences.

Broad incumbents

• VetIQ: Established pet health supplement brand offering a broad range of OTC pet wellness products. Comparable to DOG by Dr Lisa's supplement and OTC pet care portfolio, with broader mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dogbydrlisa
• LinkedInlinkedin.com/company/dog-by-dr-lisa
• Instagraminstagram.com/dogbydrlisa
• TikToktiktok.com/@dogbydrlisa
• Xx.com/dogbydrlisa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOG By Dr Lisa