Mémora Group

What Mémora Group does

Mémora Group is the largest funeral services operator in Spain and one of the largest in Portugal, providing end-to-end death-care services through an integrated physical and digital infrastructure. The company's core offering spans funeral services (servicios funerarios), funeral homes (tanatorios), crematoriums (crematorios), and cemeteries (cementerios), with more than 190 installations covering all Spanish provinces. Supporting the core transaction are a portfolio of add-on modules including pre-planned funeral contracts, international repatriation, an online flower shop, grief counseling and psychological support, post-funeral administrative paperwork, ash management, an online obituary search engine, and specialized perinatal bereavement services with tailored urn and coffin sizes.

The operational backbone combines physical assets (tanatorios, crematories, cemeteries), a digital layer (website configurator, obituary database, online florist integrated with Banc Sabadell for payments and SIGNATURIT for e-signatures), and an experiential product layer (La Finestra del Record immersive ceremony, In Arboriam memorial tree planting). The group operates through 17 documented wholly-owned subsidiaries, each tied to a specific regional entity, plus Fundación Mémora, which delivers grief-support programs and end-of-life training to healthcare institutions.

Mémora generates revenue primarily through one-time fees for immediate funeral services plus multi-year recurring revenue from pre-planned contracts, with secondary transactional revenue from the online flower shop and professional services revenue from grief counseling and international repatriation. Customers are overwhelmingly B2C families at the moment of bereavement, supplemented by training and consulting relationships with hospitals and elderly care institutions. Since 2023, Mémora has been a wholly-owned subsidiary of Grupo Catalana Occidente (GCO), a diversified Spanish insurance and services conglomerate, and the company's non-financial reporting is integrated into GCO's consolidated sustainability disclosures. The firm holds UNE EN 15017, ISO 9001, ISO 14001, and SGE21 certifications, and won the ELSA 2022 award for Best Customer Service in the funeral sector.

Name

Mémora Group

Legal name

MEMORA SERVICIOS FUNERARIOS, S.L.U.

Website

https://memora.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mémora Group is the largest funeral services operator in Spain and one of the largest in Portugal, providing end-to-end death care (funeral homes, crematories, cemeteries, repatriation, grief support) through 190+ installations, serving more than 65,000 families and operating as a subsidiary of Grupo Catalana Occidente since 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Funeral services: Core funeral services including body collection, preparation, wake facilities, ceremonies, cremation and burial services. One-time service fees for immediate death care needs.
2. Pre-planned funeral services: Advance funeral planning services allowing individuals to arrange and pre-pay for their own funeral arrangements
3. Flower and ornament sales: Online sales of floral arrangements and memorial ornaments delivered to funeral facilities. Transaction-based purchases through the website.
4. Emotional support and grief counseling: Post-funeral support services including grief counseling, support groups, and psychological assistance
5. International repatriation services: International body repatriation and transport services for deceased individuals

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mémora Group provides end-to-end funeral and death-care services across Spain and Portugal, including body collection and preparation, wake facilities, ceremony organization, cremation, and burial. The company also offers pre-planning of funerals, international repatriation, floral arrangements, grief support, post-funeral administrative assistance, and specialized perinatal bereavement services, delivered through a network of owned funeral homes, crematories, and cemeteries.

Product overview

Mémora Group operates a comprehensive funeral services ecosystem across Spain and Portugal, offering integrated death care services through a multi-level portfolio. The core offering includes funeral services (servicios funerarios), funeral homes (tanatorios), crematoriums (crematorios), and cemeteries (cementerios) with nationwide presence. Supporting the core services are add-on modules including pre-planning (planificación funeraria), international repatriations, floral arrangements, grief support (apoyo al duelo), post-funeral administrative procedures, ash management, and online obituary search. Specialized offerings include La Finestra del Record immersive memorial experience, perinatal bereavement services with specialized memorial products, and In Arboriam memorial tree planting. The company also operates Fundación Mémora for societal initiatives and bereavement support programs.

Differentiator

Problem solved

Functional benefit

Brands

• Fundación Mémora: Foundation focused on end-of-life support, grief counseling, and social projects related to the final stages of life.
• In Arboriam

Products and services

• Servicios Funerarios (Funeral Services) Comprehensive funeral services covering collection of deceased, preparation, ceremony organization, and burial or cremation arrangements, offered to families across Spain through owned facilities.
• Tanatorios (Funeral Homes / Mortuaries) Owned funeral home and mortuary facilities with viewing rooms for wakes, available across all Spanish provinces.
• Crematorios (Crematoriums) Cremation services with modern owned crematory facilities, some integrated with funeral homes, including advanced emission filtration systems.
• Cementerios (Cemeteries) Cemetery services and burial plot management offered as part of Mémora's integrated funeral infrastructure.
• Planificación Funeraria (Pre-Planning) Advance funeral planning service that allows individuals to arrange and pre-pay for their own funeral to relieve family burden at the time of death.
• Repatriaciones Internacionales (International Repatriations) International death management including body repatriation to or from any country worldwide, supporting expatriate families and cross-border death logistics.
• Floristería (Flower Shop) Online and in-person sale of floral arrangements for funerals, including wreaths, ribbons with messages, and personalized condolence notes delivered to funeral facilities.
• Apoyo al Duelo (Grief Support) Emotional support services including grief counseling, support groups, and psychological assistance for families before and after funeral services.
• Trámites Post-Funeral (Post-Funeral Procedures) Administrative assistance with paperwork following a death, including death certificate processing and related bureaucratic tasks.
• Gestión de Cenizas (Ash Management) Guidance and services for managing cremated remains including urns, memorial jewelry, and scattering options.
• Esquelas y Defunciones (Obituaries) Online searchable database of recent deaths and obituaries, with information on funeral locations, times, and condolence messaging.
• La Finestra del Record (Ventana del Recuerdo) Immersive memorial experience using lighting, sound, and images for personalized farewell ceremonies; available at select funeral homes.
• Servicio de Duelo Perinatal (Perinatal Bereavement Service) Specialized funeral and bereavement support for perinatal loss, including 24-hour psychological support, specialized urns and coffins (60cm and 30cm), memorial jewelry, and a written tribute service.
• In Arboriam Memorial tree planting initiative that allows families to plant trees in memory of their deceased loved ones, including a specific perinatal version.

Quantifiable outcome

• 9.3/10 customer satisfaction rating
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fundació Salut i PersonacoreStrategic or Co-development PartnerCollaboration for perinatal loss support services. Fundació Salut i Persona provides grief counseling services for families experiencing perinatal loss as part of Mémora's perinatal service offering.
• PANASEF (Asociación Nacional de Servicios Funerarios)coreStrategic or Co-development PartnerMémora is a member of PANASEF and is committed to the regulations applying ethical commitments of the professional funeral code and the decalogue of funeral professionals.
• Després del Suïcidi - Associació de Supervivients (DSAS)minorStrategic or Co-development PartnerCollaboration for suicide prevention and grief support. DSAS founder Cecilia Borrás has conducted talks organized by Fundació Mémora on suicide prevention.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dignity plc: Listed UK funeral services operator with a national network of funeral homes and pre-need plans; comparable business model to Mémora (funeral homes + pre-planning) but operating in the UK rather than Iberia.
• Carriage Services: US-listed death-care company operating funeral homes and cemeteries with a focus on standardized service quality and rolling up regional operators — closely mirrors Mémora's acquisition-led Iberian strategy.
• StoneMor Partners: US cemetery and funeral home operator with significant cemetery operations and pre-need sales; comparable to Mémora's cemetery and pre-planning exposure within its Iberian footprint.
• Service Corporation International (SCI): Largest publicly listed funeral and cemetery operator in North America with cemetery, cremation, and pre-need offerings directly analogous to Mémora's full-stack model; useful as a global scale benchmark.
• Co-operative Funeralcare: UK funeral services arm of the Co-operative Group; a large network-based funeral operator providing funeral planning, cremation and burial across a national territory, structurally similar to Mémora's nationwide Spanish footprint.

Direct peers

• Foundation Partners Group: US funeral services roll-up platform owned by a private equity sponsor; directly comparable to Mémora's PE-style consolidation model across Iberia, with similar cemetery and pre-need strategy.
• PAX (Grupo PAX): Portuguese funeral services group providing funeral homes, cremation and related services in Portugal, where Mémora also operates; competes directly with Mémora's Iberian cross-border expansion strategy.
• Grupo ASV / Funespaña (Ascension Group): Funespaña/ASV is one of the largest direct competitors to Mémora in the Spanish funeral services market, operating funeral homes, crematories and cemeteries across multiple Spanish regions. It is the closest head-to-head rival for share and acquisitions in Iberia.

Regional players

• Servicios Funerarios de Madrid (grupo municipal): Municipal/public funeral operator in the Madrid region; competes with Mémora for families in central Spain and is a meaningful regional incumbent that limits pricing power in core urban catchments.
• Servisa / Funeraria Sant'Antonio: Regional Portuguese funeral operator serving as a competitor to Mémora in local Portuguese markets and an indicator of consolidation targets in Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupomemora
• YouTubeyoutube.com/c/grupomemoraoficial
• LinkedInlinkedin.com/company/memora
• Instagraminstagram.com/grupo_memora

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mémora Group