Recraft
Recraft operates an AI-native design platform (Recraft Studio) that lets designers, marketing teams, and developers generate, edit, and export raster images, native SVG vectors, mockups, and typography from text prompts using proprietary 20B-parameter models, sold via freemium, enterprise, and API channels.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Recraft does
Recraft is a privately held AI graphic design platform founded in 2022 that operates Recraft Studio, a multi-model creative workspace for generating, editing, and exporting images, vectors, icons, logos, mockups, and 3D graphics from text prompts. The company's core technology is a proprietary 20-billion-parameter generative AI model family (V2 through V4.1, including Vector and Utility variants, plus a 20B 'Red Panda' foundation model trained on Nebius infrastructure) that distinguishes itself by producing native, editable SVG vector output rather than raster-only generations, alongside top-ranked photorealism on the Hugging Face Text-to-Image leaderboard. Recraft aggregates its proprietary models with 10+ third-party frontier image and video models (Nano Banana, Flux, Ideogram, GPT Image, Imagen, Veo, Sora, Kling) inside a single canvas with editing modules for background removal, erasing, upscaling to 4K, vectorization, prompt-based editing, and mockup generation, with output to SVG, PNG, JPG, PDF, TIFF, and Lottie.
The company runs a hybrid go-to-market combining product-led growth (free tier with 30 daily credits, self-serve signup), enterprise sales (dedicated Enterprise tier with 'Request a demo' CTAs, SOC 2 Type II, GDPR, AIUC-1 certifications, SSO, RBAC, audit logs, MCP integration), and API/MCP distribution priced on a usage basis. Recraft serves a long tail of individual designers, print-on-demand sellers, illustrators, developers, and game studios alongside enterprise design and marketing teams at companies such as Amazon, Uber, Netflix, HubSpot, Asana, Airbus, Microsoft, and Ogilvy, and has an exclusive AI model partnership with Picsart exposing V4 Exploration Mode to 130M+ creators. Recraft is legally Recraft, Inc. (US-incorporated) with operational headquarters reported in London and a San Francisco presence, has raised approximately $42 million across a January 2024 Series A led by Khosla Ventures and Nat Friedman and a May 2025 Series B led by Accel, and supports 4M+ users across web, iOS, and Android.
Recraft firmographics
Firmographics- Name
- Recraft
- Legal name
- Recraft, Inc.
- Website
- https://recraft.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recraft operates an AI-native design platform (Recraft Studio) that lets designers, marketing teams, and developers generate, edit, and export raster images, native SVG vectors, mockups, and typography from text prompts using proprietary 20B-parameter models, sold via freemium, enterprise, and API channels.
- Ownership category
- akta.pro rank
Recraft industry classification
Industry- Product category
- Generative AI Design Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Model Deployment, Serving & Inference Platforms (HDAAABAF)
- akta.pro secondary industry
- Animation Pipeline, Asset & Render Services (MPADACAM)
Keywords
Where Recraft is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Recraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Free plan (freemium): Recraft offers a free tier with 30 daily credits renewed every 24 hours, providing full-featured access to image generation, vectorization, mockups, and AI editing but limiting outputs to non-commercial use. Functions as a top-of-funnel acquisition channel.
- Paid subscription plans: Recraft sells paid plans with higher daily credit limits, unlimited image uploads, advanced tools, and full commercial rights for all generated assets. Plans are tiered across individual and team use cases.
- Enterprise contracts: Enterprise tier is sold through 'Request a demo' sales motions and includes SOC 2 Type II, GDPR, AIUC-1 certifications, role-based access, SSO, audit logs, MCP integration, and SLA-backed reliability for production workflows.
- Recraft API usage: API access is priced separately as a usage-based revenue stream, enabling developers to programmatically generate images, vectors, and AI-edited assets, with commercial ownership of outputs.
- Print-ready output premium: Recraft supports export to SVG, PNG, JPG, PDF, and TIFF (up to 300 DPI CMYK) plus Lottie, with higher-fidelity print outputs enabled by V4 Pro and V4 Pro Vector, supporting professional and print-on-demand workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan — 30 daily credits, non-commercial use, access to all V4 models |
| Subscription | Monthly | Paid plans — higher credit limits, unlimited image uploads, commercial rights |
| Subscription | Annual | Enterprise tier — custom contract with SSO, RBAC, audit logs, MCP, SLA |
| Usage-based | Pay-as-you-go | Recraft API — usage-based pricing on a separate tab |
Go-to-market motion5 records
Distribution channels7 records
Recraft product offering
Product offeringCore offering
Recraft provides a generative AI design platform centered on Recraft Studio, an infinite canvas where designers, marketers, illustrators, and developers generate, edit, vectorize, upscale, and mockup raster and vector images from text prompts using Recraft's proprietary model family. The platform exposes the same capabilities through a public API with Model Context Protocol (MCP) integration and ships native iOS and Android apps. An Enterprise tier adds SOC 2 Type II, GDPR, and AIUC-1 compliance, SSO, RBAC, audit logs, and SLA-backed reliability for brand-controlled production workflows.
Product overview
Recraft operates a single unified platform-plus-modules architecture. The core product, Recraft Studio, is an infinite-canvas design workspace that hosts multiple proprietary and third-party AI image and video models and is delivered as a web app plus iOS and Android apps. Sitting on top of the studio, Recraft offers a portfolio of generation, editing, and automation modules: the AI Image Generator, AI Vector Generator (text-to-SVG), AI Image Vectorizer (raster-to-SVG/Lottie), AI Photo Editor (with prompt-based editing, background removal, AI eraser, image upscaler, AI image combiner, image format converter, and editing templates), and the Mockup Generator. These modules are powered by Recraft's proprietary model family — V2, V3, V4, V4 Pro, V4 Vector, V4 Pro Vector, V4.1, V4.1 Vector, V4.1 Utility, plus a 20-billion-parameter foundational model — all available in the studio and via the Recraft models API and Model Context Protocol (MCP) integration. The Recraft Enterprise tier adds brand-style controls, role-based access, SSO, audit logs, and SOC 2 Type II / GDPR / AIUC-1 compliance for design teams.
Differentiator
Problem solved
Functional benefit
Brands
- Recraft Studio: The creator's platform for generating and editing images, vectors, and mockups with Recraft's models and other top frontier models.
Products and services
- Recraft Studio Recraft Studio is an infinite-canvas AI design workspace for designers, marketers, sellers, and teams to generate, edit, vectorize, upscale, and mockup raster and vector images from text prompts using Recraft's proprietary models and leading third-party frontier models.
- Recraft API (with Model Context Protocol integration) The Recraft API exposes image generation, vector generation, image-to-image editing, background removal, upscaling, and vectorization as programmable endpoints for developers and product teams, with commercial ownership of outputs and SLA-backed enterprise reliability.
Quantifiable outcome
- 4M+ users including Amazon and Uber (Series B, May 2025)
- +5 more outcomes
Companies that use Recraft
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Recraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature10 records
Recraft partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, supporting, core and minor.
- PicsartflagshipAnnounced an exclusive partnership making Recraft Picsart's first exclusive AI model partner. Picsart's 130M+ creators receive first access to Recraft V4 Exploration Mode inside Picsart Flow and the AI Playground, including native vector generation and an Exploration Mode that generates eight visual directions per prompt.
- TheStage AIsupportingRecraft.ai adopted TheStage AI's ANNA neural network optimization service, reporting doubled performance and a 20% reduction in processing time. The partnership was used to accelerate Recraft's 20B-parameter and Red Panda diffusion models.
- Gaxos.aisupportingGaxos.ai integrated Recraft AI into Gaxos Labs to enhance AI solutions for game developers, exposing Recraft's image generation to Gaxos's developer audience.
- NebiuscoreNebius provided the AI infrastructure on which Recraft trained its 20-billion-parameter generative model, including hardware management, Kubernetes automation, and network performance optimization.
- FigmacoreRecraft is available as a Figma integration, allowing designers to generate and edit AI images directly inside Figma via the Recraft integrations page.
- FramersupportingRecraft is available as a Framer integration, allowing designers to generate AI imagery directly inside Framer.
- Google DocssupportingRecraft is available as a Google Docs add-on, allowing users to generate and insert AI images into documents without leaving Google Docs.
- Google SlidessupportingRecraft is available as a Google Slides add-on, allowing users to generate AI images for presentations without leaving Slides.
- Chrome Web Store (Chrome extension)supportingRecraft is distributed as a Chrome extension, bringing its AI image generation and editing tools into the browser.
- OpenClawminorRecraft is integrated with OpenClaw, listed among the Recraft integrations on the Enterprise page.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Recraft competitors and assessment
Company assessmentDirect peers
- Midjourney: Midjourney is a leading text-to-image generative AI service competing head-on with Recraft's flagship image generation; Recraft benchmarks against and differentiates from Midjourney on vector output, brand-style control, and enterprise readiness.
- OpenAI (DALL-E / GPT Image): OpenAI's DALL-E and GPT Image models directly compete with Recraft's image and vector generation; Recraft is benchmarked against OpenAI on Hugging Face and integrated alongside GPT Image inside Recraft Studio.
- Stability AI: Stability AI develops Stable Diffusion, the open-source foundation model category leader that Recraft competes with in design-focused image generation; both target developers and creative professionals.
- Ideogram: Ideogram is a text-to-image AI startup focused on typographic accuracy and design-grade outputs, directly comparable to Recraft on typography quality and is integrated alongside Recraft's models in Recraft Studio.
- Leonardo AI: Leonardo AI offers a creator-focused generative image platform with style consistency, fine-tuning, and production pipelines, overlapping directly with Recraft Studio for designers, game artists, and marketers.
Broad incumbents
- Adobe (Firefly): Adobe Firefly is the AI image generator embedded across Photoshop, Illustrator, and Express, competing with Recraft for designer mindshare and offering a much broader design-software portfolio as an incumbent.
- Canva (Magic Studio): Canva's Magic Studio embeds AI image generation inside a broad design platform serving millions of SMB and enterprise users, competing with Recraft for design-led buyers who want an all-in-one workflow.
- Microsoft Designer / Bing Image Creator: Microsoft Designer bundles AI image generation inside Microsoft's productivity and consumer surface, leveraging Microsoft as a paying Recraft enterprise customer and as a competing distribution channel.
Emerging players
- Black Forest Labs (Flux): Black Forest Labs develops the Flux family of open-weight image models that are integrated inside Recraft Studio, representing both a comparable image-generation technology and an ecosystem dependency.
Others
- Picsart: Picsart is Recraft's exclusive AI model distribution partner reaching 130M+ creators; it is also an adjacent competitor offering its own AI image generation tools inside Picsart Flow and the AI Playground.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Recraft social profiles
Digital presenceRecraft compliance and trust
Trust signalCompliance3 records
Recraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recraft leadership team
Management profileNumber of profiles
Profiles1 record
Recraft funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recraft
What does Recraft do?
Recraft provides a generative AI design platform centered on Recraft Studio, an infinite canvas where designers, marketers, illustrators, and developers generate, edit, vectorize, upscale, and mockup raster and vector images from text prompts using Recraft's proprietary model family. The platform exposes the same capabilities through a public API with Model Context Protocol (MCP) integration and ships native iOS and Android apps. An Enterprise tier adds SOC 2 Type II, GDPR, and AIUC-1 compliance, SSO, RBAC, audit logs, and SLA-backed reliability for brand-controlled production workflows.
Is Recraft a public or private company?
Recraft is a private company. It is classified as venture growth investor backed and is currently operating.
When was Recraft founded?
Recraft was founded in 2022. It employs 1 to 10 people.
Where is Recraft based?
Recraft is headquartered in San Francisco, United States, in the North America region.
How does Recraft make money?
Five revenue lines are on record. Free plan (freemium) is the primary driver. The others are paid subscription plans, enterprise contracts, recraft API usage and print-ready output premium.
Who are Recraft's main competitors?
Direct peers on record are Midjourney, OpenAI (DALL-E / GPT Image), Stability AI, Ideogram and Leonardo AI. Broad incumbents are Adobe (Firefly), Canva (Magic Studio) and Microsoft Designer / Bing Image Creator. Black Forest Labs (Flux) is listed as an emerging player. Picsart is listed as an others.
Does Recraft have an API?
Yes. Public API for generating, editing, upscaling, vectorizing, and converting images. Exposes endpoints for image generation, vector generation, image-to-image editing, background removal, upscaling, and vectorization, enabling automated asset creation and custom applications. Supports enterprise-grade reliability with SLA-backed stability. API pricing is listed separately at https://www.recraft.ai/pricing?tab=api. Developer documentation is at www.recraft.ai/docs/api-reference/getting-started.
What industry is Recraft in?
Recraft's product category is Generative AI Design Software. Its primary akta.pro industry code is HDAAABAF, Model Deployment, Serving & Inference Platforms, with a secondary code of MPADACAM, Animation Pipeline, Asset & Render Services. Its NAICS code is 5415 and its SIC code is 7372.