Reea

What Reea does

Reea (legal entity SC Reea SRL) is a Romanian full-service software development and digital agency founded in 1997 and headquartered in Târgu-Mureș, with approximately 200 employees distributed across six Romanian cities — Târgu-Mureș, Bucharest, Iași, Cluj-Napoca, Alba-Iulia, and Reghin — plus a regional UK office in Sutton Coldfield. The company delivers end-to-end digital services spanning strategy and branding, UI/UX design, web and mobile application development, cloud infrastructure, AI/ML, AR/VR, gaming, and online marketing. Its technology stack covers Java, Symfony, PHP, .NET, Ruby on Rails, WordPress, Drupal, Magento, PrestaShop, TYPO3, Unity, and React/Laravel, and the firm holds ISO 27001, 9001, 14001, and 45001 certifications supporting enterprise-grade delivery.

The company's client base is split between large enterprises (CEC Bank, E.ON Romania, McDonald's Romania, TripAdvisor/SeatGuru, MediaMarkt, WWF Romania) and Reea-branded startups and external startup clients (Eeatingh food delivery, MySign e-signature, LogoMix). Beyond agency services, Reea operates several proprietary products, most notably Artivive — described as the world's leading augmented reality platform for artists with 150,000 creatives from 120 countries — and the MySign electronic document signing platform, alongside applied AI/ML offerings including the Art Butler image classification system, BERT-based NLP solutions, and ML-powered recommendation engines (e.g., LogoMix engine handling 100 million emails per month). GTM is direct enterprise and startup B2B sales delivered through a distributed team, with no public pricing disclosed and revenue generated via project-based professional services contracts across Romania, the UK, Switzerland, Germany, France, and the United States.

Name

Reea

Legal name

SC Reea SRL

Website

https://reea.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Reea is a Romanian full-service software development and digital agency serving enterprises, startups, agencies, and NGOs with custom software, mobile apps, web platforms, AI/ML solutions, and AR/VR experiences across Romania, the UK, and select European and US markets.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Porting, Remastering & Platform Adaptation Services (PC/Console/Mobile/VR) (MPAFAKAN), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Custom software development
• Web design services
• Mobile app development
• Machine learning solutions
• Digital agency services

Headquarters

HQ city

Targu-mures

HQ country

Romania

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: B2B software development services including web applications, mobile apps, and enterprise solutions. Revenue generated through project-based contracts and professional services engagements with corporate clients and startups.
2. Digital Agency Services: Comprehensive digital services including branding, UI/UX design, web design, online marketing, SEO, and copywriting. Delivered as standalone projects or part of larger digital transformation engagements.
3. Machine Learning Solutions: AI and ML implementation services including recommender systems, NLP solutions, and custom model development. Vertex AI integrations and MLOps deployment.
4. Gaming and AR/VR Development: Game development using Unity, AR/VR experiences, and gamification solutions for brands. Includes standalone games and components for existing video games.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reea is a software development and digital agency that delivers custom software, web and mobile applications, branding and UI/UX design, online marketing, machine learning and AR/VR solutions, and IT infrastructure to enterprise clients, startups, and other agencies. The firm also operates proprietary products including MySign (electronic document signing), Artivive (augmented reality art platform), LogoMix (logo and business card customization), and Eeatingh (multi-restaurant food ordering platform).

Product overview

Reea is a software development and digital agency offering a comprehensive suite of services spanning strategy, design, development, marketing, and specialized technology solutions. The company operates both as a traditional agency delivering client projects and as a product company with proprietary offerings. Core proprietary products include MySign (electronic document signing and management platform), Artivive (world's leading AR art platform with 150,000+ creators from 120 countries), LogoMix (web-based logo customization platform), and Eeatingh (food ordering platform). The company employs AI/ML capabilities including recommender systems, NLP (BERT-based), and computer vision (Art Butler image classification). Service portfolio includes Strategy & Branding, UI/UX Design, Web Development (Java, PHP, .NET, Ruby on Rails, CMS platforms), Mobile App Development (iOS/Android), Video & Animation, AR Gallery, Machine Learning Services, IT Infrastructure, Gaming, Copywriting & PR, and Online Marketing. Founded in 1996, the company employs approximately 200 people across multiple Romanian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• MySign Electronic document signing and management platform enabling users to generate, sign, and securely store documents digitally, with integration capabilities for third-party platforms.
• Artivive World's leading augmented reality app for artists enabling static artworks to be brought to life through AR; includes Art Butler AI-based image classification system for identifying art styles and emotional associations.
• LogoMix Web-based platform enabling customization of logos, business cards, and promotional products for small and medium businesses, with ML-powered recommendation engine for personalization.
• Eeatingh Multi-restaurant online food ordering platform available via web, mobile (Android, iOS, Windows, Blackberry), and Facebook app; supports group orders and online payment.
• Gibbous - A Cthulhu Adventure Point-and-click adventure game developed in partnership with Imagos Softworks, launched via Kickstarter crowdfunding campaign.
• Strategy & Branding Brand strategy services including consumer targeting, positioning, naming, tagline development, and market research for corporations, startups, agencies, and music bands.
• Web & App Development Software development services using Java, Symfony, TYPO3, WordPress, Drupal, Magento, Ruby on Rails, PrestaShop, .NET, and PHP frameworks.
• Mobile App Development Native mobile application development for iOS and Android platforms, from analysis through UX/UI design, development, QA, launch, and ongoing maintenance.
• User Interface (UI) Design Visual design services including logo design, visual coherence guidelines, and web/app interface design for digital products.
• User Experience (UX) Services UX services including information architecture, wireframing, prototyping, and usability testing using tools like Axure, Balsamiq, Adobe XD, and InVision.
• AR Gallery Augmented reality gallery service using Apple AR Quick Look and ARKit 2, enabling 3D furniture models (wardrobes, beds, tables) to be placed in real-world environments via USDZ format on iOS devices.
• Machine Learning Services ML solutions including recommender systems, NLP (BERT-based), computer vision, and MLOps using Google Vertex AI platform for text summarization, sentiment analysis, personalized recommendations, and image classification.
• Video & Animation Video production, 2D/3D animation, and virtual reality/360° content creation services including music videos, corporate presentations, and VR experiences.
• Online Marketing Digital marketing services including social media campaigns, SEO, Google AdWords management, and email marketing with measurable results.
• IT Infrastructure IT infrastructure services covering cloud (servers, storage, databases, networking), bare metal servers, and on-premise deployments with high availability and security.
• Gaming Services Game development using Unity with art/design, 3D textures, UI elements, and WebGL integration for standalone games or web components.
• Copywriting & PR Content writing, conceptual copywriting, press coverage, and event PR services for brand communication and promotion.

Quantifiable outcome

• Artivive platform: 150,000 creatives from 120 countries, 500,000+ artworks created
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Endava: Endava is a UK-listed nearshore IT services firm with deep Romanian delivery centers, offering custom software, digital transformation, and emerging-tech services to enterprise clients — the closest large-scale peer to Reea on geography, service mix, and customer profile.
• Pentalog: Pentalog is a French-founded digital services and software outsourcing company with major Romanian operations, competing head-to-head with Reea for European mid-market and enterprise custom-development engagements.
• Fortech: Fortech is a Romanian software services company headquartered in Cluj-Napoca providing custom development, cloud, and embedded services — directly comparable in size, geography, and enterprise/mid-market customer mix to Reea.
• Yopeso: Yopeso is a Romanian-based software agency offering web, mobile, and custom development services with comparable headcount and a similar mid-market/enterprise customer profile to Reea.
• Ideo (ideo.ro): Ideo is a Romanian digital agency delivering web development, branding, and digital marketing services with a portfolio approach very similar to Reea's full-service positioning.
• Netcentric: Netcentric is a digital experience agency (Adobe-focused) with Central/Eastern European delivery — comparable to Reea as a mid-sized European digital agency targeting enterprise digital-experience engagements.

Broad incumbents

• EPAM Systems: EPAM is a large global digital engineering services firm with significant Eastern European delivery, competing with Reea for enterprise custom software and digital transformation engagements at the upper end of project size.
• Globant: Globant is a large Latin-American-rooted digital and cognitive transformation services firm — a broader incumbent competing for the same global enterprise digital-transformation RFPs Reea targets.
• Accenture Interactive / Song: Accenture is a global consulting and digital services incumbent competing for the same large-enterprise digital-transformation budgets that Reea's enterprise clients (E.ON, CEC Bank, McDonald's) allocate.
• Deloitte Digital: Deloitte Digital is a global digital agency arm of Deloitte competing for end-to-end digital transformation work with enterprise clients in banking, energy, and consumer sectors that overlap Reea's customer base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REEA.net
• Xx.com/Reea_Romania
• LinkedInlinkedin.com/company/reea

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reea