Pacifica Group
Pacifica Group is the UK's largest independent domestic appliance repair company, operating a nationwide network of 250+ engineers serving individual homeowners, landlords/estate agents, and corporate property portfolios with fixed-price repairs and subscription warranty products.
- Company typePrivate
- Founded2005
- HeadquartersHoughton Le Spring, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Pacifica Group does
Pacifica Group is a UK-based, privately held company that operates as the country's largest independent domestic appliance repair provider. Founded in 2003 and headquartered in Houghton le Spring, the company runs a nationwide service network of 240-250+ in-house and integrated engineers delivering same/next-day repairs across major appliance categories — washing machines, fridges, freezers, cookers, ovens, dishwashers, tumble dryers, and vacuum cleaners. It serves both individual consumers (primary segment) and B2B clients including landlords, estate agents, and corporate property portfolios, with a dedicated corporate accounts function. The company holds industry accreditations (Gas Safe, Safe Contractor, Achilles, CHAS, Cyber Essentials) and is FCA-regulated through its warranty arm.\n\nThe company's revenue model is a mix of transactional, recurring, and B2B professional services streams. One-time repairs are sold at a fixed price starting at £89.99 (parts included, 60-day guarantee). The Pacifica Warranty product — a trading style of UK Warranty Limited (FRN 785300) — offers monthly subscription protection (washing machine from £4.22/month, fridge freezer from £3.73/month) underwritten by Collinson Insurance, with £30 excess per claim and a 30% multi-appliance bundle discount. Corporate accounts operate on account-based billing with volume SLAs. Adjacent offerings include spare parts retail, a sustainability carbon calculator, and the 'Pacifica Local' regional sub-brand.\n\nPacifica has grown primarily through an acquisition-led regional roll-up strategy, integrating local independents (Autowash 2023, The Domestic Appliance Company 2020, plus earlier deals in Guildford, Inverness, Liverpool) into a unified national infrastructure. FY ending March 2025 revenue reached £42.8m (+18.6% YoY), though operating losses widened to £1.38m as the company reinvested in technology, headcount, and new partnerships. Leadership comprises Kevin Brown (Group CEO), Scott Pallister (COO & Co-founder), Martin Bennett (Chairman), Stuart Hall (Group CFO), and Paul Feek (CCO). The business remains privately held with no disclosed institutional investors beyond an early-stage £-equivalent funding event with FW Capital in 2014.
Pacifica Group firmographics
Firmographics- Name
- Pacifica Group
- Legal name
- Pacifica Group
- Website
- https://pacificagroup.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pacifica Group is the UK's largest independent domestic appliance repair company, operating a nationwide network of 250+ engineers serving individual homeowners, landlords/estate agents, and corporate property portfolios with fixed-price repairs and subscription warranty products.
- Ownership category
- akta.pro rank
Pacifica Group industry classification
Industry- Product category
- Appliance Repair Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO)
- akta.pro secondary industries
- Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements) (HSAGANAM), Washer & Dryer Installation & Minor Repair (HSAGANAH), Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC)
Keywords
Where Pacifica Group is headquartered
LocationHeadquarters
- HQ city
- Houghton Le Spring
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pacifica Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Appliance Repair Services: One-time repair services for domestic appliances including washing machines, fridges, cookers, and more. Fixed price labour with parts included. Revenue generated per repair job.
- Appliance Protection/Warranty Plans: Monthly subscription plans providing warranty coverage for multiple appliances. Sold through Pacifica Warranty (trading style of UK Warranty Limited), underwritten by Collinson Insurance. Covers repair costs with excess per claim.
- Corporate Accounts: B2B repair services for landlords, estate agents, and corporate clients with account-based billing and potentially volume pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Repair Service - £89.99 |
| Subscription | Monthly | Appliance Protection Plans - From £3.73/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Pacifica Group product offering
Product offeringCore offering
Pacifica Group provides nationwide domestic appliance repair services across the United Kingdom through a network of more than 240 local engineers, covering washing machines, fridges, cookers, dishwashers, freezers, ovens, tumble dryers and vacuum cleaners. It complements repair services with multi-appliance warranty protection plans sold through its FCA-regulated sub-brand Pacifica Warranty (UK Warranty Limited, underwritten by Collinson Insurance), dedicated corporate repair accounts for landlords and estate agents, and spare parts sales.
Product overview
Pacifica Group operates as the UK's largest independent domestic appliance repair company, offering a comprehensive portfolio of repair services through a nationwide network of over 240 engineers. The core product is Appliance Repairs, encompassing sub-product categories for specific appliance types (washing machines, fridges, cookers, dishwashers, freezers, ovens, tumble dryers, vacuum cleaners). The company supplements its core repair service with add-on offerings including Appliance Protection (multi-appliance warranty/insurance product sold through Pacifica Warranty), a Carbon Calculator tool for sustainability tracking, Corporate Accounts for landlords and estate agents, and Spare Parts sales. The portfolio is unified by a shared booking platform and engineering network, positioning the company as a one-stop solution for domestic appliance maintenance and repair.
Differentiator
Problem solved
Functional benefit
Brands
- Pacifica Warranty: Trading style of UK Warranty Limited, selling, arranging and administering kitchen appliance insurance. Company number 07728040, VAT number 127 2434 32. Authorised and regulated by the Financial Conduct Authority for insurance distribution.
- Pacifica Local
Products and services
- Appliance Repairs Nationwide UK repair service for domestic appliances including washing machines, fridges, cookers, dishwashers, freezers, ovens, tumble dryers and vacuum cleaners, delivered in-home by a network of 240+ engineers with fixed-price labour and a 60-day workmanship guarantee. Targets individual homeowners, landlords, estate agents and corporate property clients.
- Appliance Protection (Multi-Appliance Warranty) Monthly subscription warranty/insurance plan covering multiple domestic appliances (washing machines from £4.22/month, fridge freezers from £3.73/month, ovens from £3.85/month) with a £30 excess per claim and a 30% discount for six months when three appliances are covered. Sold, arranged and administered by UK Warranty Limited under the Pacifica Warranty brand.
- Corporate Accounts (Landlords & Estate Agents) B2B service offering that provides account-managed appliance repair and maintenance for property landlords, estate agents and corporate clients managing residential or multi-property portfolios, with consolidated billing and dedicated account management via Pacifica's corporate accounts team.
- Spare Parts Sale of spare parts for domestic appliances, allowing individual customers to source replacement components for self-repair and routine maintenance.
Quantifiable outcome
- 18.6% revenue increase to £42.8m in fiscal year ending March 2025
- +2 more outcomes
Companies that use Pacifica Group
Customer profileSegments3 records
Ideal customer profiles3 records
Pacifica Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacifica Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Collinson InsurancecoreCollinson Insurance (trading name of Astrenska Insurance Limited) is the underwriter for Pacifica's appliance protection/warranty plans. This partnership enables Pacifica to offer insurance-backed warranty products to consumers.
- UK Warranty LimitedcoreUK Warranty Limited (FRN 785300) sells, arranges, and administers the Pacifica Warranty insurance products. Pacifica Warranty is a trading style of UK Warranty Limited, authorized and regulated by the FCA for insurance distribution.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pacifica Group competitors and assessment
Company assessmentBroad incumbents
- AO: Major UK online appliance retailer with a growing services arm offering installation, repair, and recycling for the appliance categories Pacifica services — a broad incumbent leveraging retail scale to enter the repair market.
- Dyno: UK home services brand within the British Gas/Centrica group offering plumbing, drainage, and heating services; a broad incumbent in the home repair market with adjacent capabilities to Pacifica's domestic appliance repair network.
- Currys: UK's largest electrical retailer operating Team Knowhow/Currys Care repair and protection services across appliances and consumer electronics; competes with Pacifica for post-warranty repairs on the same brands.
- British Gas: UK's largest energy and home services provider; offers appliance repair through its Local Heroes platform and broader home services portfolio, competing with Pacifica in domestic appliance repair while operating across a far wider home-services scope.
Emerging players
- Checkatrade: UK marketplace connecting homeowners with vetted tradespeople including appliance repair engineers; an emerging platform play that competes for the same consumer demand Pacifica captures through direct channels.
- Repair Aid: Smaller UK domestic appliance repair specialist offering fixed-price repairs across major categories; an emerging niche competitor with comparable consumer-facing repair proposition but smaller scale than Pacifica's national network.
- Local Heroes: British Gas-owned marketplace platform that connects consumers with vetted tradespeople including appliance repair engineers; an emerging digital competitor leveraging the British Gas brand and customer base to disintermediate independent repairers.
Direct peers
- D&G Care: UK appliance protection specialist selling extended warranties and repair cover across major domestic appliance categories, competing head-to-head with Pacifica Warranty in the subscription appliance protection market.
- Domestic & General: UK's leading specialist provider of appliance protection plans and repair services, directly competing with Pacifica across both warranty products and engineer-led repair delivery for households and landlords.
- HomeServe: UK home emergency and planned repair membership provider covering plumbing, drainage, heating, electrical, and domestic appliances — directly comparable business model combining recurring membership fees with a national engineer network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacifica Group social profiles
Digital presencePacifica Group compliance and trust
Trust signalCompliance5 records
Pacifica Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacifica Group leadership team
Management profileNumber of profiles
Profiles5 records
Pacifica Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pacifica Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacifica Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacifica Group
What does Pacifica Group do?
Pacifica Group provides nationwide domestic appliance repair services across the United Kingdom through a network of more than 240 local engineers, covering washing machines, fridges, cookers, dishwashers, freezers, ovens, tumble dryers and vacuum cleaners. It complements repair services with multi-appliance warranty protection plans sold through its FCA-regulated sub-brand Pacifica Warranty (UK Warranty Limited, underwritten by Collinson Insurance), dedicated corporate repair accounts for landlords and estate agents, and spare parts sales.
Is Pacifica Group a public or private company?
Pacifica Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacifica Group founded?
Pacifica Group was founded in 2005. It employs 251 to 500 people.
Where is Pacifica Group based?
Pacifica Group is headquartered in Houghton Le Spring, United Kingdom, in the Europe region.
How does Pacifica Group make money?
Three revenue lines are on record. Appliance Repair Services are the primary driver. The others are appliance Protection/Warranty Plans and corporate Accounts.
Who are Pacifica Group's main competitors?
Broad incumbents on record are AO, Dyno, Currys and British Gas. Emerging players are Checkatrade, Repair Aid and Local Heroes. Direct peers are D&G Care, Domestic & General and HomeServe.
Does Pacifica Group have an API?
No public API is recorded for Pacifica Group.
What industry is Pacifica Group in?
Pacifica Group's product category is Appliance Repair Services. Its primary akta.pro industry code is HSAGANAO, Appliance Diagnosis, Troubleshooting & Safety Inspection, with a secondary code of HSAGANAM, Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements). Its NAICS code is 811412 and its SIC code is 7600.